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Casino Guru Reveals Findings from Unique Safer Gambling Week Campaign

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Safer Gambling Week is a yearly initiative originated in the United Kingdom that aims to raise awareness of safer and more responsible gambling. Casino Guru, staying true to their values and going further than expected in efforts to improve player safety, has created a unique campaign that promoted safer and responsible gambling messages across their English website over the course of the Safer Gambling Week 2021, from Nov 1 to Nov 7.

The team worked with the premise that responsible gambling messages need to be interesting and distinctive to capture the users’ attention and truly get the message across. That is why they crafted a unique campaign aiming to increase awareness of gambling addiction and responsible gambling and motivate players to take action if needed.

“Despite our efforts to create well-researched and truly helpful educational responsible gambling content, only a small percentage of our visitors searches for it and reads it. Unfortunately, players often start looking for this type of content only after noticing the first signs of problem gambling. The majority of players gamble responsibly, and it is crucial to reinforce their good habits and promote preventive steps that minimize the chance of becoming problem gamblers later on,” explains Šimon Vincze, Responsible Gambling Projects Lead at Casino Guru.

In line with this approach, Casino Guru’s creative team has designed and implemented three different responsible gambling messages“It’s Safer Gambling Week 2021”, “Thank you for caring”, and “Responsible players do not lose” – each designed with a different deliberate idea in mind, to allow the team to test and measure what kind of messaging works best. Each version linked to a different responsible gambling article that complemented and built upon the original message.

These messages appeared at prominent locations across the website to make them as visible as possible. The detailed version of the message was displayed as a widget in the website’s list of best casinos. It was designed to resemble the cards presenting information about individual casinos to minimize ‘banner blindness,’ as people are used to overlooking ads and other elements that look like ads. The simpler and shorter version of the message was displayed at the top of each page, in a bright orange widget to visually stand out and go in line with Safer Gambling Week’s colour scheme.

Overall, 2.31% of the users who saw one of the three messages clicked it to read more. This percentage was the highest for the ‘Responsible players do not lose’ message at 2.54%, followed by ‘Thank you for caring’ at 2.35% and ‘It’s Safer Gambling Week 2021’ at 2.05%. The team has not measured any significant differences in metrics measured in different genders and age groups.

Vincze comments on the findings: “In terms of the number of visitors who clicked the message, the ‘Responsible players do not lose’ version yielded the best results. However, it had the lowest percentage of users that spent at least 60 seconds browsing the linked article. This was in line with our expectations, as this version was a bit of a clickbait, although one with good intentions. On the other hand, the ‘It’s Safer Gambling Week 2021’ version, in which the messaging was most informative and least captivating, yielded the least clicks but the highest percentage of users who then spent at least 60 seconds on the article.”

The individual articles linked from the three messages contained links to other, more encyclopaedical responsible gambling content, such as a list of problem gambling help centres, articles about gambling addiction and overcoming it, safer and responsible gambling, and more. The list of problem gambling help centres garnered the most attention, although this was likely influenced by a link to it placed at the top of each of the three articles.

Vincze adds: “When it comes to helping players and making a positive impact, numbers and metrics are not the only things that matter. Even if our campaign helped only one player stay safer while gambling or look for help, we can call it a success, regardless of the overall statistics we measured.”

He continues by putting the campaign into a broader context: “In comparison to our normal educational articles about problem and responsible gambling, our Safer Gambling Week campaign has been seen by a relatively big number of visitors. To make sure we maximize our positive impact all year round, we plan to use our findings to create an effective long-term campaign, which will be part of our future efforts aimed at educating and informing players and the public about gambling and its dangers. There is much to look forward to!”

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Digitain Wins Sportsbook Platform Supplier Award at The EGR B2B Awards

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Digitain, a global leader in Sportsbook and iGaming solutions for over 20 years, has won the coveted industry accolade of Gold Award for Sportsbook Supplier of the Year at the EGR B2B Awards recently held in London.

Iain Hutchison, Digitain’s Chief Revenue Officer, expressed his delight on behalf of Digitain and its whole team: “We are humbled by this recognition and industry award. Our entire teams all work tirelessly to deliver and equip our partner operators with the best sportsbook platform solutions and customer experience.

Our unwavering commitment to the highest quality and customer experience levels is at the core of our operations. We are dedicated to ensuring our partners thrive in today’s digital betting marketplace with our robust, scalable, and regulatory-approved solutions. We are excited to continue serving the needs of our partners, both now and in the future, with the same level of dedication and commitment.”

 

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Oddin.gg Secures Exclusive Esports Data & Integrity Partnership With YaLLa Esports

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Following on several major partnerships in 2024, Oddin.gg solidifies its global presence in the official esports data landscape with a multi-year partnership with YaLLa Esports, a leading esports media company and tournament organizer based in the United Arab Emirates.

Established in 2016, YaLLa esports has emerged as a significant force in the Middle East esports scene. As a team of former gamers, they have deep insight into the hearts and minds of esports fans, therefore their success does not come up as a surprise. Their inaugural Compass event in Abu Dhabi, which recently concluded, was a resounding success.

We have every reason to believe that their upcoming editions starting this July will produce even better results, and that their CS2 events in the coming years are only going to further bolster their position as leaders in the region.

This deal represents another Oddin.gg’s step forward in integrating server data directly into the full suite of betting services, offering clear benefits to all stakeholders in the sector. The partnership is in line with Oddin.gg’s commitment to support the esports ecosystem by offering sustainable revenue streams.

Marek Suchar, Co-founder and Managing Director at Oddin.gg has the following to say about the partnership: “I’m thrilled to welcome YaLLa Esports to our growing list of partners. The achievements of Klaus and Teemu and their team in the region over the recent years are truly remarkable, and I’m honored that Oddin.gg can contribute to their continued success. I am sure that a collaboration of two companies with such great passion for esports will not only deliver new engaging products, but also be nothing short of a big boost to the esports industry in the region.”

“I’m personally thrilled about this long-term partnership as both Oddin and Compass are cutting-edge brands with innovation at their core, pushing the space forward by always looking for the next big thing when it comes to fan experiences,” said Klaus Kajetski, Founder of YaLLa Esports; sharing his perspective on the collaboration.

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Galaxsys promotes Head of Sales

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Galaxsys is proud to announce the promotion of Teni Grigoryan, a seasoned professional with a proven track record in sales and partnership management, to the expanded role of Chief Sales and Partner Management Officer.

Main Release

Galaxsys, an innovative games studio known for its high-energy, quick-win games with a unique twist, is delighted to confirm Teni Grigoryan’s promotion to the expanded role of Chief Sales and Partner Management Officer.

Hayk Sargsyan, Chief Executive Officer of Galaxsys, praised Teni Grigoryan’s exceptional contributions, stating, “Teni’s leadership as Head of Sales has been instrumental in our expansion across multiple regulated markets in Europe, Latin America, and North America. Her promotion to Chief Sales and Partner Management Officer was a natural progression, given our 150+ partners, from tier 1 operators to aggregators and more. Our outstanding growth in Q1 & Q2 is a testament to her capabilities, and as our business continues to flourish, Teni is the perfect team member to ensure we deliver best-in-class partnership support for our customers.”

Teni Grigoryan, now the Chief Sales and Partner Management Officer, shared her enthusiasm for the new role and the company’s future, saying, “I’m really looking forward to stepping into this new role where I’ll oversee both Sales and Partner Management departments and their strategy. My focus will be on ensuring a seamless process with our partners, from closing deals to project launch and beyond. Galaxsys has always prioritized strong partnerships, and my aim is to unify our strategy, goals, and motivation across both teams. I see these departments working hand in hand, like a single entity, to achieve our objectives together. I strongly believe that regardless of the product or service we deliver, it’s ultimately the quality of our relationships that determines success.

We’ve grown a lot and expanded into regulated markets across different regions, gaining industry recognition. Now, we’re focused on improving our services even more to meet the high standards demanded in these markets.”

 

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