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Online Gambling Market Size & Share | North America, Europe, & APAC Industry Forecasts 2026: Graphical Research

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The global online gambling market size is poised to rise substantially during the forecast timeframe owing to the potential for financial rewards, along with the penetration of the internet. With growing betting opportunities, industry players have also prioritized the advertisement of promotion of codes. Cloud providers are seeking solutions in unlimited computing and storage capabilities to help online gambling companies expand their penetration. Trends that are expected to influence online betting business are elucidated below:

  1. Expansion of casinos in the U.S. bodes well

Casinos are cashing in on the prospect of online gambling through the integration of AI to assess customer behavior and boost personalization. The technology has become trendier to analyze and bolster customer experience. Online casinos will further gain impetus with technological advancements, ease of playing for newbies, promotions and bonuses. With the future of casinos slated to be virtual, major casino platforms are likely to invest in online channels. North America online gambling market size is likely to surpass USD 20 billion by 2026.

  1. Online betting to gain ground across North America

Expanding prominence of e-sports, football, horse racing and tennis has fared well for the prominence of online betting. The growth of sports leagues, coupled with the integration of local sportsbooks, has fueled the penetration in the U.S. and Canada. Prominently, the rising presence of legal sports betting has helped governments explore opportunities in the form of tax revenue and job opportunities.

It is pertinent to mention that the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in 2018 that limited sports betting. Moreover, the expansion of leading sports leagues, such as NBL and NHL will also boost the business outlook.

  1. Europe poised to be the hub for eSports

At the time when Europe’s tech hubs are pushing eSports to the next level, businesses are flocking to the trend in the midst of the COVID-19 outbreak. The exposure of esports could be pronounced in Italy, Spain, France, the U.K. and Germany. Millennials and the Gen Z population have shown traction for a host of offerings, including live streams, pay- and free- TV, and video-on-demand.

E-sports has become a force to reckon with as companies strive to leverage brand power across the region. Europe online gambling market size could surpass USD 70 billion by 2026. The robust outlook is attributed largely to the arrival of new game formats, the uptake of content rights sales and convergence among entertainment, telecom and sports companies.

  1. Exploring opportunities in mobile gambling in Europe

With online gambling entering a new phase towards becoming a lucrative market, the next few years will shape the global market on multiple revenue sources—mobile devices being one of them. Notably, the emergence of 5G networks played a monumental role to bolster the rise of mobile gambling. Smartphone technology has brought a paradigm shift and played a major role in resisting the challenges of 2020. The prevalence of a large number of people, proximity, cash changing hands in an enclosed environment became a major factor shifting attention from brick-and-mortar to mobile gambling.

  1. Poker thrives in Asia Pacific market

Several online gambling sites have shown an increased inclination for poker underpinned by the use of mobile wallets. Prominently, referral-based currency and free joining bonuses have become the go-to business model. The trend for online poker is mainly down to the fact that customers are not confined by geography, are spoilt for choices and can play 24/7 on any device. Besides, poker rooms in China, Japan and Australia have followed the suit of online bingo rooms and casino games, offering slots and more choices and opportunities to gamble. Asia Pacific online gambling market share is forecast to exceed USD 50 billion by 2026.

  1. Desktop gambling sought-after in China and India

Over the years, desktop gambling has thrived and is striving to withstand challenges emanating from the rise of smartphone technology. Given the significance of convenience, several players prefer gambling on a PC. Not to mention, gambling on a computer has seemingly outnumbered mobile gambling in emerging economies, including India and China. Desktop could contribute a notable share towards global online gambling market by 2026, partly due to the demand for improved picture quality and storage capacity.

The interest of leagues, sports personalities and clubs, and agencies will expedite the growth of global online betting. Agencies are expected to bring their experience in sports marketing, while the inclusion of sports teams will provide an impetus to the acceptance and awareness of esports, for instance.

Strategic partners are likely to add revenue, capital and know-how to the online betting ecosystem. In a bid to stay ahead of the trends and keep up with the demands of stakeholders, blockchain, VR and IoT are expected to be sought globally. While there’s no denying that the pandemic put the industry to the test, a high proportion of newbies and a surged consumption compared to the pre-COVID levels fared well for the global forecast.

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Gaming Innovation Group – Mandatory notification of trade

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Gaming Innovation Group – Minutes from Annual Meeting of Shareholders
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Mikael Riese Harstad, Chairman of the Board and primary insider of Gaming Innovation Group Inc.

(GiG), has today transferred 864,403 shares in GiG to a life insurance policy with SEB Life International Assurance Company DAC with himself as the sole policy holder.

In addition, Helena Riese Harstad, a close associate of Mikael Riese Harstad, has today transferred 477,733 shares in GiG to a life insurance policy with SEB Life International Assurance Company DAC with herself as the sole policy holder.

After these transactions, Harstad and close associates owns no shares directly, but hold 1,342,136 shares through life insurance policies with SEB Life International Assurance Company DAC.

For further information, contact:
Tore Formo, Group CFO, [email protected] +47 916 68 678

This information is subject to the disclosure requirements pursuant to Section 5-12 of the Norwegian Securities Trading Act.

 

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Clarion Gaming and ExCeL London plan for the migration of iGB L!VE 2025 to the heart of igaming

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Clarion Gaming is advancing preparations for the migration of iGB L!VE to London in July 2025 establishing a roadmap of activities in partnership with the senior team at ExCeL London which will host the leading global event.

The latest meeting between the two organisations featured:

  • iGB L!VE Portfolio Director Naomi Barton,
  • Clarion Gaming Managing Director Stuart Hunter,
  • Head of Operations Richard Logan and
  • Head of Marketing Jody Frost with the senior team from ExCeL led by the venue’s
  • Chief Commercial Officer Simon Mills.

Expanding on the meeting Naomi Barton said: “This was the second senior level planning meeting that we have held with our colleagues at ExCeL London in order to move the home of the igaming community to a city which is the heart of the igaming industry in a country which is igaming’s largest market.

“The roadmap is being created in order to anticipate industry needs, address pain points and to exceed the expectations of customers. The migration of what is already a top performing Tier One igaming event is set against the backdrop of iGB L!VE’s 5-year growth plan which is focused on delivering 35,000 visitors and over 550 exhibitors and sponsors by 2029.

“Our vision is to harness the tremendous momentum created by the iGB L!VE brand and to take the event to a whole new level in a new venue, and a new exceptionally well-connected global home in the city of London.

“ExCeL London has a fantastic track record of helping events to fulfil their potential, and all of the building blocks are in place for iGB L!VE and its customers to accelerate their businesses to new heights in London.

She added: “Placing our customers at the heart of everything that we do is central plank to the iGB L!VE growth strategy, and the roadmap for 2025 is underpinned by a clear customer-focused programme that will ensure maximum cost-effectiveness as well as global growth for all of our stakeholders.

“We will be using July’s edition of iGB L!VE not only to reflect and celebrate our time in Amsterdam and say thank you to our fantastic partners for many years RAI Amsterdam, but also enable our vendors and customers to secure their presence at ExCeL London in 2025.”

 

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Paf’s results for 2023

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The Nordic gaming company Paf’s annual report for 2023 shows that it has been a good year which means a good sum of Paf funds for society. Paf’s published customer segments show more sustainable revenue in the past year. The Paf board gets a new member.

The Paf Group’s revenue for 2023 increased from €165.7 million to €177.1 million, an increase of 7%. The growth in revenue results in an increase in profit from €44.8 million to €55.1 million, which is a record for Paf.

“We can be happy and proud with the past year. We have gained a larger customer base and the number of active customers has increased by 27%, which explains some of it, but we are also well aware that the temporarily low gaming taxes in Finland have helped the result,” says Christer Fahlstedt, CEO.

Paf’s result is the best result in Paf’s 57-year history and an increase of 23% compared to the previous year. However, gaming taxes in a number of countries will be increased in 2024, which will create different conditions going forward. In Finland, the temporary reduction of the lottery tax has increased from 5% to 12%, in Sweden the gambling tax will increase from 18% to 22%, in Estonia from 5% to 6% and in Latvia from 10% to 12%.

“The trend of increasing gaming taxes will continue, and we expect to see more much-needed demands for increased responsible gaming measures. The changes will result in reduced profitability and many operators will find it more difficult. But Paf is well prepared for the times ahead,” says Christer Fahlstedt.

31.4 million euros in Paf funds
The annual distribution of Paf funds will be €31.4 million. Paf funds are used for the benefit of society, including a number of third sector organisations that work to promote society in social activities, culture, youth work, sports, environmental activities and more.

“It’s undeniably great that Paf is achieving a great result, allowing us to distribute a total of €31.4 million in the form of Paf funds. The employees have done a phenomenal job over the past year, and the Board would like to thank all Paf employees who have made this possible,” says Jan-Mikael von Schantz, Chairman of the Paf Board.

Sustainable entertainment
In 2023, Paf chose to invest heavily in responsible gaming, and the loss limit for all customers was lowered to EUR 17,500 per year. In addition, in spring 2023, Paf introduced a specific loss limit for young players aged 18–19, €1,800 per year. In spring 2024, Paf chose to lower the loss limit for young people aged 20–24. Young people of that age already had a lower loss limit at Paf but it was further reduced from €10,000 to €8,000 per year.

“This is an important continuation of the direction we are striving to take at Paf for our responsible gaming. Now young customers can only gamble with us for sums that are at more sustainable levels and within the framework of the customer segment we have defined ourselves as the green segment,” says Christer Fahlstedt.

Paf’s customer segments 2017–2023
The published table shows the development of gaming in different customer segments from 2017 until 2023. The red segment for customers who have lost more than €30,000 in one year is at zero in recent years, as Paf’s loss limits stop large losses. The white segment shows the number of players who ended the year in profit.

“It is encouraging to see that we have once again increased the green revenues with more sustainable revenues by a full 7.6%. It is possible to change an outdated business model in the industry and we will continue our strive to be a gaming company that provides sustainable entertainment in everyday life,” says Christer Fahlstedt.

The figures for Paf’s customer segments have been reviewed by auditors as part of the audit of the financial statements.

“Our published and open customer segments show what our investments in responsible gaming measures have achieved over the years. The publication gives credibility to our efforts at a level that no other gaming company has been able to show,” says Christer Fahlstedt.

Daniela Forsgård new on the board
Paf gets a new board member when Daniela Forsgård takes a seat on the board. At the same time, Birgitta Eriksson is stepping down after many years on Paf’s board.

“I really want to thank Birgitta for the solid contribution she has made to Paf’s Board over the years.”

“Daniela Forsgård’s merit-based knowledge of finance, combined with the international experience she possesses, will fit in well with the Board. In addition, Daniela has personal experience of Paf as she previously worked at Paf,” says Jan-Mikael von Schantz.

The Paf Board now consists of Chairman Jan-Mikael von Schantz, Board members Gunnar Westerlund, Denise Johansson, Roger Nordlund and Daniela Forsgård.

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