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Online Gambling Market Size & Share | North America, Europe, & APAC Industry Forecasts 2026: Graphical Research

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The global online gambling market size is poised to rise substantially during the forecast timeframe owing to the potential for financial rewards, along with the penetration of the internet. With growing betting opportunities, industry players have also prioritized the advertisement of promotion of codes. Cloud providers are seeking solutions in unlimited computing and storage capabilities to help online gambling companies expand their penetration. Trends that are expected to influence online betting business are elucidated below:

  1. Expansion of casinos in the U.S. bodes well

Casinos are cashing in on the prospect of online gambling through the integration of AI to assess customer behavior and boost personalization. The technology has become trendier to analyze and bolster customer experience. Online casinos will further gain impetus with technological advancements, ease of playing for newbies, promotions and bonuses. With the future of casinos slated to be virtual, major casino platforms are likely to invest in online channels. North America online gambling market size is likely to surpass USD 20 billion by 2026.

  1. Online betting to gain ground across North America

Expanding prominence of e-sports, football, horse racing and tennis has fared well for the prominence of online betting. The growth of sports leagues, coupled with the integration of local sportsbooks, has fueled the penetration in the U.S. and Canada. Prominently, the rising presence of legal sports betting has helped governments explore opportunities in the form of tax revenue and job opportunities.

It is pertinent to mention that the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in 2018 that limited sports betting. Moreover, the expansion of leading sports leagues, such as NBL and NHL will also boost the business outlook.

  1. Europe poised to be the hub for eSports

At the time when Europe’s tech hubs are pushing eSports to the next level, businesses are flocking to the trend in the midst of the COVID-19 outbreak. The exposure of esports could be pronounced in Italy, Spain, France, the U.K. and Germany. Millennials and the Gen Z population have shown traction for a host of offerings, including live streams, pay- and free- TV, and video-on-demand.

E-sports has become a force to reckon with as companies strive to leverage brand power across the region. Europe online gambling market size could surpass USD 70 billion by 2026. The robust outlook is attributed largely to the arrival of new game formats, the uptake of content rights sales and convergence among entertainment, telecom and sports companies.

  1. Exploring opportunities in mobile gambling in Europe

With online gambling entering a new phase towards becoming a lucrative market, the next few years will shape the global market on multiple revenue sources—mobile devices being one of them. Notably, the emergence of 5G networks played a monumental role to bolster the rise of mobile gambling. Smartphone technology has brought a paradigm shift and played a major role in resisting the challenges of 2020. The prevalence of a large number of people, proximity, cash changing hands in an enclosed environment became a major factor shifting attention from brick-and-mortar to mobile gambling.

  1. Poker thrives in Asia Pacific market

Several online gambling sites have shown an increased inclination for poker underpinned by the use of mobile wallets. Prominently, referral-based currency and free joining bonuses have become the go-to business model. The trend for online poker is mainly down to the fact that customers are not confined by geography, are spoilt for choices and can play 24/7 on any device. Besides, poker rooms in China, Japan and Australia have followed the suit of online bingo rooms and casino games, offering slots and more choices and opportunities to gamble. Asia Pacific online gambling market share is forecast to exceed USD 50 billion by 2026.

  1. Desktop gambling sought-after in China and India

Over the years, desktop gambling has thrived and is striving to withstand challenges emanating from the rise of smartphone technology. Given the significance of convenience, several players prefer gambling on a PC. Not to mention, gambling on a computer has seemingly outnumbered mobile gambling in emerging economies, including India and China. Desktop could contribute a notable share towards global online gambling market by 2026, partly due to the demand for improved picture quality and storage capacity.

The interest of leagues, sports personalities and clubs, and agencies will expedite the growth of global online betting. Agencies are expected to bring their experience in sports marketing, while the inclusion of sports teams will provide an impetus to the acceptance and awareness of esports, for instance.

Strategic partners are likely to add revenue, capital and know-how to the online betting ecosystem. In a bid to stay ahead of the trends and keep up with the demands of stakeholders, blockchain, VR and IoT are expected to be sought globally. While there’s no denying that the pandemic put the industry to the test, a high proportion of newbies and a surged consumption compared to the pre-COVID levels fared well for the global forecast.

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Bonanza Billion by BGaming showed record results in the first month after launch

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Bonanza Billion by BGaming showed record results in the first month after launch
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Bonanza Billion, the first slot with refilling reels by BGaming, showed the most successful start among the provider’s titles. The first month after release, the game exceeded the results, namely the bets count of the BGaming top slot called Elvis Frog in Vegas by 21%. 

Launched on the 3d of December, the Bonanza Billion slot inspired players to win with a charming Christmas look. You can see how it was in a streaming session with Haddzy. 

Now it’s time to present the basic version of the game. Bonanza Billion, full of colours and juicy fruits, turned into its classic look, which will delight casino amateurs during the year. The changes doesn’t affect the features pack. Free spins, Multiplier, Buy Bonus, and Chance x2 will still be available!

“We’re focused on providing new mechanics to our players, and we’re extra are glad to see such great results of the first cascade slot in the lineup. The combination of refilling reels and the buy bonus feature make the game especially engaging. This is the best way to see an epic win on the screen! ” commented Kate Puteiko, CS Marketing Manager at BGaming. 

BGaming will add one more slot with refilling reels and the buy bonus feature to its collection following the players’ preferences. Irish-style Clover Bonanza will be released in spring.

 

BGaming is a fast-growing game provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 700+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 70+ products with HD graphics and a clear user interface for every device.

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A GAME OF TWO SCARVES: JAMIE REDKNAPP INVESTIGATES THE TRAGEDY OF HALF-AND-HALF SCARVES IN FOOTBALL

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A GAME OF TWO SCARVES: JAMIE REDKNAPP INVESTIGATES THE TRAGEDY OF HALF-AND-HALF SCARVES IN FOOTBALL
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New Paddy Power series sees Redknapp chance his arm as documentary maker to learn about the origins of one of the worst things to happen to football

Footballer-turned-pundit, Jamie Redknapp, is now stepping into the world of hard-hitting documentaries to tackle one of the biggest issues in the modern-day game…the half-and-half scarf.

Paddy Power’s Jamie Redknapp Investigates is a new series that will see the former Liverpool and Spurs legend get to the bottom of the things that really annoy football fans about the modern game.

Episode one sees Redknapp get to the bottom of half-and-half scarves – the ghastly neckwear issue, described by fans he interviews as “Filth”, “Foul” and “So sh*t”.

In the first of a three part series – with episodes two and three released over the fortnight – Redknapp reveals the industry is now worth “over half a billion pounds” and tracks down the inventor of the half-and-half scarf.

The inventor, Brian, explains that the inspiration behind joining two separate scarves together was his own divorce, after his wife cut everything he owned in half.

Sewing his Arsenal and Holland neckwear together, Brian created the world’s first half-and-half scarf – which rather unfortunately reads “Arse land”.

But, at what cost? “Half-and-half scarves have a very short shelf life,” says Redknapp’s next interviewee – environmental activist, Lisa.

Discarded items can unfortunately find their way into nature, with Lisa reporting sightings of a baboon wearing a scarf featuring Tony Pulis at one end Sean Dyche at the other. Although Lisa does say that there aren’t health implications for the animals, they “just look really stupid”.

Redknapp then returns to see Brian once more as he’s told there’s a gift waiting for him. And, after showing off his diversified portfolio (including Manchester United and Liverpool half-and-half facemasks), the inventor gives the former England international his present.

Unfortunately, the Redknapp edition scarf features Harry at one end but the wrong Jamie at the other – Jamie Vardy.

Episode two of Paddy Power’s Jamie Redknapp Investigates, released next Friday, will see Jamie taking on Twitter trolls.

Spokesman Paddy Power said: “Forget diving, dodgy VAR calls and people leaving early – half-and-half scarves are the biggest disgrace in football right now. So, we put our best man on the case to investigate and uncover the ugly truth about this scourge of modern football that we know annoys all proper football fans across the country.

“Because there are some things that just don’t look right together, like pasta and ketchup or Tottenham and trophies.”

The full video can be viewed on Paddy Power’s YouTube and Twitter  pages.

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Playtech Live launches bespoke offering with bet365

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Playtech Live launches bespoke offering with bet365
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Playtech, the world’s leading gambling technology company, announces the launch of the largest scale studio development in the supplier’s history with long-term partner, bet365.

Built across two separate studios, the new development is the biggest Live Casino studio launch in Playtech’s 22-year history.

The new studio offering, comprises of twelve 7-seat Blackjack tables, two classic single-zero Roulette, three Baccarat, and two All Bets Blackjack tables.

In addition to the aforementioned tables, it also hosts the new and exclusive multiplier roulette game, Super Spin RouletteSuper Spin Roulette is a bespoke game built as part of a collaborative partnership with bet365 and boasts unique gameplay – with each spin, a random Multiplier is revealed with the highest possible Multiplier of x540. The custom-made studio design puts Super Spin Roulette at the heart of the action, with all tables placed around the centrally located Super Spin Roulette game.

Kevin Kilminster, Head of Live Casino Innovation at Playtech, said: “We are extremely proud that bet365 has chosen to partner with Playtech to create new and engaging content for their customers. It is fantastic to see one of our most prestigious partners taking the opportunity to build bespoke content and utilising the vast knowledge and experience that the Playtech Live team has to offer. Super Spin Roulette is genuinely one of a kind and the gameplay experience is very exciting. Both new studios are designed to an incredible standard, and this is testament to Playtech’s scale and innovation when it comes to supporting our partners. We look forward to continuing our strong and successful partnership with this world-class operator.”

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