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Pronet Gaming’s growth strategy leaps forward
Progressive provider sees massive gains in regulated markets
Platform specialist Pronet Gaming is significantly ahead of its three-year growth plan after just 18 months, according to CEO Alex Leese.
The progressive provider’s platform solutions are increasingly popular across global markets, including Africa and LatAm, and have delivered a two-fold rise in turnover.
Its esports and virtual sports product lines have exceeded all expectations with 300% growth, following successful content integrations and upgrades from fellow providers like Golden Race, UltraPlay and Sportradar.
Pronet Gaming has signed over 35 new clients in the past 18 months since Leese kick-started the plan for the company’s new owners.
A cornerstone of his plan of action was the release of a number of industry-first features, including Fastbet, which has helped to maximise the player experience. This solution enables users to wager multiple single bets across all sports at the touch of a button without creating a betslip.
As well as this, its Popular Bets and Popular Events widget automatically displays the bets and events that are most popular in a jurisdiction, refreshing every five minutes – an innovation that has seen massive uptake since its release in October.
By offering an entirely modular system, Pronet Gaming’s clients have been able to cherry-pick the sports betting features that suit their unique needs in regulated markets, allowing them to create fine-tuned experiences for their audience that increase revenues while retaining and engaging players.
Their focus on customisation, speed-to-market and product innovation has also led to a string of industry awards recognising Pronet Gaming this year, including the Gaming Intelligence Awards, EGR B2B Awards and Starlet Awards, as well as being shortlisted for the upcoming SBC Awards and Global Gaming Awards.
Alex Leese, CEO of Pronet Gaming, said: “Operating in all the right regulated markets is really paying off. It’s always great to be on track, but being so far ahead of the game is significantly more satisfying, particularly considering the challenges we’ve faced during this time.
“This degree of growth in such a short space of time is even more than we had hoped for, but we are not slowing down any time soon. We will continue to see that our partners receive a first-class product.”
Ioannis Skoulides, Pronet Gaming’s Chairman, said: “We have seen a great deal of change globally over the past two years, but since taking over Pronet Gaming in 2019 we have seen unparalleled growth and thus the decision to appoint Alex as CEO has proven to be a resoundingly positive one.
“That has been exemplified not only our by growth over the past 18 months, but also by Pronet Gaming’s nomination for three categories in the upcoming SBC awards as well as our expansion into so many new markets.”
Bobby Longhurst, Pronet Gaming’s CCO, said: “These are hugely positive results, but our success story has only just begun. We are excited to build upon the momentum we have generated by continuing our expansion plans and stretching our international footprint even further into more regulated markets.
“The next big step will be attending ICE 2022, where our stand will be three times bigger than our inaugural one in 2020.”
Pronet Gaming now boasts 6,500 of the world’s best games from more than 90 providers and its sportsbook solution provides over 55,000 in-play events every month and more than 500,000 pre-match events a year across more than 1,500 betting markets, with a daily bet count exceeding 20,000,000.
Key to this rapid growth has been the company’s portfolio offering end-users with thousands of betting opportunities across more than 35,000 live events in more than 65 sports, with its live horse racing solution being the latest.
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Aristocrat Leisure Completes Acquisition of Neo Group Ltd. (f/k/a NeoGames) for $29.50 per Share
Neo Group Ltd. (formerly known as NeoGames S.A.), announced today that Aristocrat Leisure Limited, an entertainment and content creation company delivering world-leading mobile and casino games, has completed the previously announced acquisition of all of the outstanding ordinary shares of Neo for $29.50 per share in an all-cash transaction, representing an enterprise value of approximately $1.2 billion for Neo.
“We are excited to have successfully closed this transaction and joined forces with the Aristocrat team to further drive our success across iLottery, iGaming, and online sports betting,” said Moti Malul, Chief Executive Officer of Neo. “We firmly believe that this Transaction represents a great outcome for all of Neo’s shareholders, customers and employees. We are very grateful to all our stakeholders who have supported us since our inception. I would also like to thank all our employees for their commitment in making Neo the great company it is today.”
The transaction was announced on May 15, 2023.
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Wazdan pounces for bigger wins in new sequel Mighty Wild™: Panther Grand Gold Edition
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, is multiplying jackpots in the follow-up to its top-performing game Mighty Wild™: Panther Grand Gold Edition.
Venturing to the depths of the jungle where a black panther rules the reels on a 5×3 gameboard, the new edition provides even larger win potential. With the increased value of the Cash symbols and Cash Infinity™ symbols, there is also a more lucrative Grand Jackpot of 1500x the base bet.
Players can trigger either the Hold the Jackpot™ or Wild Rampage™ bonus rounds after landing at least six bonus symbols. Furthermore, Chance Level™ has been amplified to improve players’ chances of hitting the bonus round.
Bolstering the ferocious Wild Rampage™ bonus game, Mystery Symbols transformed into jackpots are multiplied by a value between 1x to 10x, providing the opportunity for even bigger rewards.
Wazdan’s Online gaining™ philosophy empowers players to tailor gameplay to their preferred style through customisable features like Volatility Levels™, Buy Feature, and Ultra Fast Mode which has delivered proven results for its partners.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Mighty Wild™: Panther Grand Gold Edition features an exciting new lair through the inclusion of transforming mystery symbols, adding multiplier prizes to jackpots.
“Enhancing the gameplay of a pre-established hit allowed us to expand upon the engagement and entertainment on offer and we anticipate a great reception to this release.”
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PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Betsson Group to deliver an exclusive dedicated Live Casino studio featuring a mix of premium Blackjack and Roulette tables.
Incorporating all the fan-favourite features of Pragmatic Play’s Live Casino games, including multiplayer mode, chat functionality, and bet behind, the nine custom-built tables have been uniquely crafted to immerse players in the Betsson Group brands.
In total, eight new dedicated Blackjack tables and one new Roulette table will be broadcast from the custom-built live studio, every detail of which has been designed to Betsson’s precise requirements.
It is the latest dedicated studio to be delivered by Pragmatic Play, whose operator partners can also use Smart Studio to customise elements of the Live Casino titles to produce bespoke environments that showcase their brands.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Delivering a dedicated studio for Betsson marks another milestone for Pragmatic Play’s award-winning Live Casino offering. Betsson is a much-valued partner, and we are delighted to provide them with an immersive live environment that is fully dedicated to their brand.”
Chellyanne Cassar, Live Casino Manager at Betsson Group, added: “We are delighted to collaborate with Pragmatic Play to ensure delivery of a bespoke dedicated studio, where we can showcase our brand-new Blackjack and Roulette tables.
“The partnership highlights our shared commitment to delivering unparalleled gaming experiences, and we’re thrilled with the final results of the studio.”
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