Connect with us
Affilka

Latest News

Eyas Gaming Deploys Crucial Business Intelligence from Crucial Compliance

Published

on

Eyas Gaming Deploys Crucial Business Intelligence from Crucial Compliance
Reading Time: 2 minutes

 

Online Operator of popular MerkurSlots and MerkurCasino brands is using compliance specialist’s Crucial Player Protection system to protect at-risk players

Eyas Gaming, the operator behind popular online casino brands MerkurSlots and MerkurCasino has expanded its services with Crucial Compliance to drive sustainable player value, responsibly.

Eyas Gaming has integrated Crucial Business Intelligence (CBI) into their gaming platforms, a system that provides a Single Customer View, with Advanced Behavioural Segmentation, Predictive Modelling, Marketing Attribution across all channels, Analytics and over 25 Highly Intuitive KPI Reports.

The integration of CBI was two-fold for Eyas. Firstly, into the Bede platform and secondly to calibrate and customise its chosen CRM provider, Adobe Campaign. The integration is going live with an initial 18 separate customer journeys, with another 40 expected to go live as the product portfolio increases.

The predictive modelling covers off 13 key areas ranging from churn prevention through to “Affordability Check Trajectory”, allowing RG teams to prepare players for Source of Funds checks. CBI works in conjunction with Crucial Player Protection to give the best single system an operator can use to provide responsible, sustainable revenues in multiple markets which also minimises player harm.

Andy Masters, COO at Crucial Compliance, said: “We are delighted to have strengthened our partnership with Eyas Gaming and to be providing the operator with our powerful Crucial Business Intelligence system.

“It is the only platform that has been built from the ground up by iGaming professionals for the specific purpose of player management through automated behavioural processes and with a focus on sustainable revenues from players while keeping them in the “fun zone”. The tool is also supported by an experienced training, data and analytical team, helping while Eyas recruit to scale.

“CBI improves the output and efficiency of the operations and CRM team, allowing the Eyas team to focus on strategy rather than running to standstill with lesser or legacy databases. We look forward to working closely with Eyas Gaming in what is a long and successful partnership in the making.”

Joe Goldstein, Head of Financial Planning and Analysis Eyas Gaming, said: “We took a best of breed system in CBI to ensure that the usual barriers to success simply don’t exist.  Working hand in hand with the team at Crucial meant not only that we could scale our internal team quickly, but it also meant that we benefitted from expert guidance on the integration and configuration of Adobe into Bede.

“Crucial oversaw this integration so that every aspect of a player’s journey is managed through an almost individual personal communication but with Responsible Gambling communications interlaced through the lifecycle.  We want new players but critically we only want them playing within their means and across our entire product portfolio.

“The reports are fully dynamic and they allow us to track every element of the customer lifecycle. They have also developed financial and regulatory reporting solutions for us, which means I have more time to understand the numbers rather than preparing reporting myself.

“Because CBI delivers a single customer view, it means there is one single and absolute truth across the business rather than a marketing, finance and exec view for the same data.  As we move into other markets and currencies, the scalable system and team at Crucial gives Eyas complete confidence to accelerate our plans, as we are”.

eSports

Anda Seat Launches the New Phantom 3 Six Invitational 2022 Edition Gaming Chair

Published

on

Reading Time: 2 minutes

 

World leading gaming chair brand, Anda Seat, who previously manufactured race car seats and partnered with prestigious brands in the sports and e-sports field, today, presents its Phantom 3 Six Invitational 2022 Edition gaming chair. In association with Ubisoft, Anda Seat Rainbow Six Invitation 2022 Edition gaming chair is designed to provide ultimate support and comfort to enhance the gaming or working experience. This Anda Seat 2022 revolutionary Phantom 3 Six Invitational 2022 Edtion will first debut in the US and the MSRP is $329.99 on the Anda Seat official website with the early bird discounts!

The 2022 Six Invitational, the world championship tournament for Tom Clancy’s Rainbow Six Siege, will be taking place from February 8th to 20th this year. To celebrate the tournament, the new branded chairs from Anda Seat bring design, comfort, functionality and quality to e-sport fans. The Six Invitational 2022 edition includes the Rainbow 6 Siege icons and features orange, green, red and blue arrows in a stylish design, sure to appeal to fans of the game.

What is Rainbow Six?

Rainbow Six, developed by Ubisoft, is a game where multiplayers are at the forefront the experience, focusing on gameplay that is just the right mix of tactics, destruction and unique heroes. Tom Clancy’s Rainbow Six Siege by Ubisoft is more than a game, it’s a thriving community with 25 million players now and counting. Likewise, the Anda Seat Six Invitational 2022 Edition gaming chair is more than a gaming chair, it’s a healthy and productive way for gaming or working.

What are the benefits of the Anda Seat Six Invitational 2022 Edition gaming chair?

The Rainbow Six Invitational 2022 Edition are based on the Anda Seat latest sumptuous series gaming chair- the Phantom 3 which is part of the revolutionary Anda Seat 2022 range. This series is made from updated leatherette where the top grade PVC leather is the best from the company yet with a soft and smooth touch that rivals the texture of genuine leather. The reshaped flatter seat wings ensure a spacious and cozy seat base whilst the ergonomic backrest nestles into the natural curvature of the back. This coupled with premium velvet covered XL size lumbar pillow and head pillow keep users at peak performance.

Unlike other gaming chairs, the Phantom 3 has a special modular MagClap design that can be assembled by one person with ease. Just slide the backrest into the seat base, then clamp magnetic side covers on both sides. The Anda Seat Phantom 3 series gaming chair provides next-level sitting experience with ultimate all-day-comforts.

The Phantom 3 Six Invitational 2022 edtion gaming chair will first debut in the US and the MSRP is $329.99 on the Anda Seat official website with the early bird discounts. Buy earlier, save more.

Discount 15% OFF 10% OFF No Discount
Price $280.49 $296.99 $329.99
Time Frame Buy Now Buy in February Buy in March
Continue Reading

Latest News

Gismart releases BillionPeeps NFTs with an intention to expand into blockchain games

Published

on

Reading Time: < 1 minute

 

Gismart, the developer of mobile games and entertainment apps, has released BillionPeeps: an NFT collection dedicated to its recent milestone of one billion downloads. The company has been researching the blockchain gaming market for some time, making a decision to open a new internal division dedicated to blockchain games. The blockchain games unit is currently under formation with talent partially moved from the existing casual games team as well as new hires.

Gismart’s employees became the first owners of the BillionPeeps collection. 360 current employees of Gismart and Flime by Gismart (a casual games studio owned by Gismart) received one NFT each; distributed at random. All new employees will also receive one NFT from the collection on joining the company as a part of the company’s benefit package. The collection is limited to 10,000 NFTs. BillionPeeps is already available on leading NFT marketplace OpenSea, meaning gaming and NFT enthusiasts can get involved too.

The BillionPeeps collection will be featured in the company’s new project, which is  planned to be released next year. NFT owners will be among the first to participate in the in-game events and will have early-bird access to valuable in-game items. In addition, all holders of NFTs from the BillionPeeps collection will be able to participate in an annual lottery and other exclusive events.

Continue Reading

Latest News

Love at First Sight: Kwalee Acquires Narrative Specialists Tictales

Published

on

Reading Time: 3 minutes

 

Kwalee, a world-leading game developer and multiplatform publisher, has made its first ever studio acquisition with a deal that brings French developer Tictales into its increasingly-global family.

Established as one of the world’s foremost mobile game developers and publishers, Kwalee has achieved more than 750 million downloads across its hypercasual games portfolio.

The deal to buy Tictales is the first acquisition by Kwalee in its 10-year history, signalling its serious intent to build upon global hypercasual success with both casual and hybrid-casual titles.

Tictales, whose narrative-based mobile games have been downloaded more than 6 million times and played for more than 350 million hours, will continue to operate with creative independence while benefiting from Kwalee’s marketing expertise.

Screenshot from Perfume of Love by Tictales

14 games have been developed and published by Tictales since the studio’s founding in 2015, including Perfume of Love, Fictions and Swiit Crush – Interactive Stories. The company specialises in free-to-play romance narrative games, and its titles are acclaimed by fans globally.

Headquartered in Leamington Spa, UK, Kwalee has doubled in size over the past year thanks to rapid global expansion. The developer and publisher also has offices in Bangalore, India and Beijing, China along with remote team members all around the world. With the acquisition of Tictales, the company now has team members spread across 18 countries.

Kwalee boasts the world’s most prolific hypercasual games development studio, having published more than 40 number one mobile games – most of which were developed by a dedicated internal team. Internal development is complemented by a dedicated mobile game publishing team working with talented developers all over the world, led by SEGA and Ubisoft veteran Will Cox.

“We have been committed since day one to creating amazing mobile fiction for our audience and I’m very proud of all the team members of Tictales for this milestone,” said Christophe Chocho, Sales Manager and Co-Founder of Tictales.

“The long-term vision of Tictales is to bring bigger franchises to the world, with our production capacity increasing and new talents joining our team. We and Kwalee share the same philosophy about high-quality games and we cannot wait to show our exciting new projects to the world.”

“Our talented team crafts the best narrative experiences for fans to enjoy for many years,” added Harouna Camara, Creative Director and Co-Founder of Tictales.

“Joining Kwalee allows us to concentrate on these passions and specialisms while benefiting from their expertise, particularly in marketing and publishing.”

“It’s a proud moment for us to make Kwalee’s first acquisition, and Tictales is the perfect partner,” said Kwalee CEO David Darling.

“With their successful track record of casual mobile games and ability to tell a compelling story through their games, their ambitions match our own and we’re looking forward to building collective success.”

A legend of the UK games industry who co-founded Codemasters and led the company for 20+ years before establishing Kwalee, Darling is writing yet another chapter in his decades-long gaming career with this acquisition – and he’s not ruling out more deals for companies with complementary skill-sets.

David Darling, CEO of Kwalee

Developers with hypercasual, hybrid-casual or casual mobile games can submit, market-test and get their games published using the Kwalee Publishing Portal. In a process that takes only minutes, all that’s needed are a few 15-second gameplay videos, or a simple prototype: https://www.kwalee.com/publish-with-us/.

Continue Reading
Advertisement
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.