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Eyas Gaming Deploys Crucial Business Intelligence from Crucial Compliance

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Eyas Gaming Deploys Crucial Business Intelligence from Crucial Compliance
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Online Operator of popular MerkurSlots and MerkurCasino brands is using compliance specialist’s Crucial Player Protection system to protect at-risk players

Eyas Gaming, the operator behind popular online casino brands MerkurSlots and MerkurCasino has expanded its services with Crucial Compliance to drive sustainable player value, responsibly.

Eyas Gaming has integrated Crucial Business Intelligence (CBI) into their gaming platforms, a system that provides a Single Customer View, with Advanced Behavioural Segmentation, Predictive Modelling, Marketing Attribution across all channels, Analytics and over 25 Highly Intuitive KPI Reports.

The integration of CBI was two-fold for Eyas. Firstly, into the Bede platform and secondly to calibrate and customise its chosen CRM provider, Adobe Campaign. The integration is going live with an initial 18 separate customer journeys, with another 40 expected to go live as the product portfolio increases.

The predictive modelling covers off 13 key areas ranging from churn prevention through to “Affordability Check Trajectory”, allowing RG teams to prepare players for Source of Funds checks. CBI works in conjunction with Crucial Player Protection to give the best single system an operator can use to provide responsible, sustainable revenues in multiple markets which also minimises player harm.

Andy Masters, COO at Crucial Compliance, said: “We are delighted to have strengthened our partnership with Eyas Gaming and to be providing the operator with our powerful Crucial Business Intelligence system.

“It is the only platform that has been built from the ground up by iGaming professionals for the specific purpose of player management through automated behavioural processes and with a focus on sustainable revenues from players while keeping them in the “fun zone”. The tool is also supported by an experienced training, data and analytical team, helping while Eyas recruit to scale.

“CBI improves the output and efficiency of the operations and CRM team, allowing the Eyas team to focus on strategy rather than running to standstill with lesser or legacy databases. We look forward to working closely with Eyas Gaming in what is a long and successful partnership in the making.”

Joe Goldstein, Head of Financial Planning and Analysis Eyas Gaming, said: “We took a best of breed system in CBI to ensure that the usual barriers to success simply don’t exist.  Working hand in hand with the team at Crucial meant not only that we could scale our internal team quickly, but it also meant that we benefitted from expert guidance on the integration and configuration of Adobe into Bede.

“Crucial oversaw this integration so that every aspect of a player’s journey is managed through an almost individual personal communication but with Responsible Gambling communications interlaced through the lifecycle.  We want new players but critically we only want them playing within their means and across our entire product portfolio.

“The reports are fully dynamic and they allow us to track every element of the customer lifecycle. They have also developed financial and regulatory reporting solutions for us, which means I have more time to understand the numbers rather than preparing reporting myself.

“Because CBI delivers a single customer view, it means there is one single and absolute truth across the business rather than a marketing, finance and exec view for the same data.  As we move into other markets and currencies, the scalable system and team at Crucial gives Eyas complete confidence to accelerate our plans, as we are”.

Gaming

Best Games to Come In 2022

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There is a common quip in the gaming and game development world that new games’ release dates are more of suggestions than a sure thing. This is because no game ever makes its initial release date. But gamers have come to terms with delays and understand that it’s part of the game development process. However, this does not keep us from getting excited about the new titles slated to be released later this year.

This piece will look at the best games you should expect before the year ends. So if you’re ready to possibly get your hopes up for no reason, keep reading to learn more.

1. God of War

God of war is a quirky game set in a world inspired by the Norse mythology and was initially released in 2005. The game has gone through a few iterations over the years, which has only improved its gameplay. The current title does an excellent job at developing its characters and establishing their backstories, pulling you into the game and engaging you even more.

In addition, the musical score does an even better job at accentuating important moments in the game. That’s why we are so excited about the new revamp slated for later on this year. We are sure the stories and music will only get better, and we don’t even need to mention the gameplay. Sony always kills it.

2. Call of Duty

When duty calls, you have to answer. This is one that never disappoints. Its action sequences are as engaging as ever, and the graphics are every graphics designer’s envy. Betway also found that playing COD helps you burn as much calories as a long walk, with a 90 minute gaming session elevating your heart rate to 90+ beats per minute and helping you burn up to 180 calories.

So you can now enjoy your gaming sessions and don’t have to worry about missing the gym. And with a new release this year, we have more than one thing to be excited about.

3. Last of Us

Another title that is excellent to play is Last of Us. It’s set in a decaying post-apocalyptic world and stars two characters—a child accompanied by an adult. However, the story is not about the dilapidated world but about these two characters and their struggle to survive this world.

This is one we hope the development gods here us and release as expected. We cross our fingers and hope it makes its release date this year.

4. A Plague’s Tale

Set in a corps-ridden world, plague-infested rats and inquisition soldiers who have it out for the two orphaned sibling protagonists. The game’s setting does an excellent job of making the main characters empathetic as you witness their struggle from a third-person perspective.

However, the gameplay is not that engaging, and the obstacles are neither challenging nor compelling. We are glad the makers are revamping this one and getting a second chance at taking another crack later this year.

5. FIFA 23

FIFA is a classic game that never disappoints. It has been a favorite for many, and FIFA 23 is expected to be the most popular iteration of the francise yet.

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2022 World Series of Poker® Hall of Fame Finalists Announced

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Following a two-week nomination period, the World Series of Poker (WSOP) has announced the highly anticipated list of ten Poker Hall of Fame nominees. Inducting one new member annually, the ten nominees will be considered by 32 living members who will allocate a ballot of ten total points to determine the 2022 Hall-of-Famer. The finalists are as follows:

 

  • Josh Arieh
  • Layne Flack
  • Bertrand “ElkY” Grospellier
  • Kathy Liebert
  • Mike Matusow
  • Lon McEachern & Norman Chad
  • Michael Mizrachi
  • Brian Rast
  • Matt Savage
  • Isai Scheinberg

 

There are three new finalists in the 2022 class including four-time WSOP bracelet winner, Josh Arieh, and Las Vegas residents Kathy Liebert and Brian Rast.

 

The induction ceremony will be held on Sunday, July 10 in tandem with the final table of the Main Event at Bally’s & Paris Las Vegas. All living Poker Hall of Fame members are invited to freeroll into the $1,979 No-Limit Hold’em tournament, with the buy-in priced in honor of the Hall of Fame’s founding year. This event will be open to all players. Each participating Hall of Famer will have a bounty corresponding to the year they were inducted into poker’s most exclusive club. The 2022 inductee will be announced during the event.

 

For more information on the Poker Hall of Fame, visit http://www.wsop.com/pokerhalloffame/.

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QTech Games bolsters its offering with CQ9 Gaming integration

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Emerging-markets leader extends its premier portfolio with more top slots from an emerging Asian force in multiplayer video content

QTech Games, the number-one games distributor across all emerging markets, has announced its latest premium partnership with Asian video content and slots supplier, CQ9 Gaming.

Under the terms of the new agreement, CQ9 Gaming’s GLI-certified portfolio – comprising top-quality slots, arcade, and table casino games – has been integrated for QTech Games clients and their players, providing another cutting edge to a powerhouse platform recognised for bringing the finest online games to market across developing territories.

Popular CQ9 titles include Good Fortune, 1945, Kronos, Zeus, Lucky Fishing, and many others which harness the appeal of multiplayer fish games, arcade games, not to mention multiplayer online board and card games. This ever-evolving production line will help QTech Games strengthen its comprehensive spread of gaming verticals, central to QTech ONE™, its definitive one-stop shop for global operators.

The deal organically broadens CQ9 Gaming’s global footprint, accessing a fresh scope of growth markets for accelerated expansion. As the fastest-growing distributor over the past few years, QTech’s platform is localised for each region with native mobile apps, robust reporting and marketing tools, and 24/7 local-language support.

Ulf Norder, CCO at QTech Games, said: “We’re excited to be teaming up with CQ9 Gaming whose stunning graphics and gameplay chart near the pinnacle of the marketplace. The QTech Games platform is equipped with the best games from the world’s leading suppliers – and CQ9 now joins this branching tree.

“CQ9 Gaming may only be a young company, but they’ve already managed to build a strong fan-base in Asia and are moving on to conquer previously untapped markets in Europe and LatAm. Their titles run off an agile HTML5 gaming engine, meaning that you can access them either via desktop or mobile devices, even if the casino doesn’t currently offer a dedicated mobile app.

“Wherever you set your scene in this ever-changing landscape, our platform champions a mobile-first mantra, packed with all the best localised games that cater to varied cultural tastes. By way of instructive example, if you don’t offer the fish game in China, there’s no chance of becoming successful. And it’s a similar story with the Andar Bahar in India. CQ9 understand the demand for regional specificity throughout Asia and beyond, making them a logical and long-term ally with which to team up.”

A CQ9 spokesperson added: “This deal significantly broadens CQ9 Gaming’s international influence, opening up ‘margin’ markets from Eastern Europe and Latin America for diversified growth.

“CQ9 is one of the leading video slot suppliers in the Asian market with more than 100 titles under our belt. We’re steadily working on extending that reach and establishing ourselves in Europe and CIS-facing territories, and QTech’s broad spread of emerging-markets access means we can achieve this with dexterity while also consolidating our existing Asia-facing audience.

“Our goal has always been to design intuitive and interactive live-dealer experiences that are customised for every generation of mobile end-user. Since QTech Games is a defining distributor across Asia and other unexploited regions, we can’t wait to see how our games connect with different and diverse player profiles.

“At a time of refined localization techniques, QTech Games is really delivering on their brand promise of customising high-class content for varied cultures. This is what keeps them at the forefront of relevance for all kinds of players in the bubbling melting-pot of emerging markets.”

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