Latest News
Crucial Compliance debuts Business Intelligence platform
State of the art business intelligence solution allows operators to negate the need for expansive and expensive data teams
Crucial Compliance is pleased to debut its cutting-edge Crucial Business Intelligence (CBI) platform, allowing operators to negate the need for expansive and expensive data teams via a single, robust platform and service offering.
CBI is a cost-effective and quickly deployable segmentation, modelling, insight and reporting suite designed to be easily overlayed to suit the ever-changing needs of a modern, multi-territory omni-channel iGaming business.
The focus of CBI is to support or negate the need for in-house data teams by delivering industry-leading customer management into an operator’s existing environment. By deploying CBI and working with the Crucial Compliance team, operators can take advantage of unrivalled industry experience.
Crucial’s standardised Data Platform has been designed to contain all areas of business data and it can be populated from any existing business data warehouse or directly integrated into an operator’s key source systems and other data repositories.
This allows for a near out of the box integration with other Crucial Compliance modules including:
Business Reporting: the CBI Reporting module contains a suite of Power BI reports covering all key areas of the business with 25 reports as standard.
Customer Segmentation: the CBI Segmentation module features a set of segmentations designed to understand key behavioural traits and is built to automatically adapt to specific business features.
Predicative Modelling: the CBI Predictive Modelling module expands customer segmentation to provide predictive outputs to help operators understand how players might interact in the future.
CRM Attribution: this module incorporates a range of key variables that impact behaviour to fairly attribute transactions across relevant trackable marketing activity.
Analytics: the Crucial Compliance team has delivered key analytics projects to a wide range of operators and suppliers to streamline costs, drive revenues and provide greater player insight.
Crucial Player Protection: this is a comprehensive compliance suite designed to empower responsible gambling, compliance and AML teams.
Markers Of Harm: Crucial tailors the Markers Of Harm model to each operator to accurately analyse customer behaviour and determine whether each player is at risk of suffering Gambling Related Harm.
CRM Integration: the CBI Data Platform can be seamlessly integrated with any CRM tool to provide enhanced marketing capabilities.
Andy Masters, COO at Crucial Compliance, said: “Crucial Business Intelligence has been designed and developed to provide operators with a solution that is quick to market and at a fraction of the cost of building a data warehouse and BI team from the ground up.
“It offers operators an unrivalled range of models, segmentations and reporting to provide them with a solid foundation for success from day one by targeting customers directly while having a 360-degree reporting view across all business functions.”
“In Crucial Business Intelligence we not only have the right product, but we combine this with the right people to integrate the solution with an operator’s current and future platforms and to also assist them in maximising the potential of the features and tools we offer.”
Latest News
Play’n GO gifts players a holiday treat in Easter Eggspedition
Play’n GO and Benny Bunny invite players to an egg-filled valley of rewards in Easter Eggspedition.
In this 5×3 online slot, players are invited to join in on the Easter adventure by exploring a chocolate-filled wonderland filled with exciting rewards such as Guaranteed Scatters, Free Spins and Instant Prizes.
This slot follows the story of our hero Benny Bunny and his adversary, the canine known simply as ‘Fox’ competing to collect chocolate eggs in the enchanted valley. Hop along and join the egg hunt to discover delicious payouts waiting for players on the reels. Thematically, this title is cut from the same iconic cloth as older Play’n GO Animal Slot classics such as Rocco Gallo (2022) and Easter-themed thrills like Easter Eggs (2015).
In terms of gameplay, this title boasts a wide variety of tasty, chocolate-coated treats for gamers to indulge in. On every spin, there’s a possibility of Guaranteed Scatters. This increases the chances of activating the Bonus Feature and provides an exciting experience for the player, blending the excitement of the chase with the slot mechanics.
To activate the Bonus Feature, players need to hop across the reels and get three Easter Eggs Baskets. If successful, the feature will award players with three Free Spins.
In this feature, each symbol landed resets the counter back to three. Players can win instant prizes, Multipliers, or get the Fox or Benny Bunny symbol. If gamers win the Instant Prize, their win will be added to the Cash Pot. If they get the Benny Bunny symbol, they’ll will be awarded the Cash Pot. On the other hand, if they get the Fox symbol, the Cash Pot will be reset. If both symbols are present, players have the chance to win a large payout.
If both Benny Bunny and the dastardly Fox land at the same time, Benny will fight off the Fox and reward players with the Cash Pot, resetting the spins to three. The Bonus Feature will end after three consecutive Free Spins without The Bunny or an Easter Egg landing on the reels.
Games Ambassador at Play’n GO, Magnus Wallentin said: “At Play’n GO we love a quality seasonal title, and Easter Eggspedition is just that. This slot is jam-packed with quality features, including the narrative-driven Cash Pot features that pits the Fox against Benny Bunny, Guaranteed Scatters and the Instant Prizes feature, making this title well and truly immersive.”
With a wide array of features, tight animation and an immersive theme that can be enjoyed all year round – Easter Eggspedition is the full package.
Latest News
Games Global and Neon Valley Studios search for Genie’s Arabian Riches™
Studio delves into a whole new world with its feature-filled release
Games Global’s exclusive studio Neon Valley Studios, unveils Genie’s Arabian Riches™, its latest pay anywhere slot which promises to transport players into a world of enchantment and legends.
A charming genie host welcomes players to a 6×5 grid, providing ample opportunities for players to discover hidden treasures. Every spin unleashes a cascade of magic carpets, swords, and jewels, with eight or more matching symbols landing anywhere on the reels awarding a win.
Triggered on every win, Rolling Reels™ sees winning combinations vanish as if by magic to make way for new symbols, offering the chance to claim consecutive treasures.
The Multichase™ rolling multiplier mechanic awards multipliers ranging between 2x and 100x the bet, giving players the opportunity to increase their winnings with each spin. The multiplier symbols remain on the reels until all Rolling Reels™ conclude and they may be randomly upgraded during a spin.
For even bigger winning potential, the Rising Rewards™ free spins multiplier accumulates multipliers in a dedicated meter, offering even more exciting and immersive gameplay.
Landing four or more dazzling lamp scatters summons up 10 free spins, during which players can retrigger additional free spins for even more opportunities to win big.
With Neon Valley Studios’ widely acclaimed title Asgardian Fire™ to live up to, Genie’s Arabian Riches™ builds upon the studio’s expertise in Vegas-style games, with innovative features designed to thrill and engage players.
Part of the MahiGaming Division, evoking the buzz and glamour of the Vegas strip, Neon Valley Studios is determined to draw inspiration from the gaming capital of the world to develop highly entertaining story-driven slots.
Alexander Monsma, Senior Business Development Manager at Neon Valley Studios, said: “Genie’s Arabian Riches™ transports players to a world where dreams and riches intertwine, and we are thrilled to work alongside Games Global in the release of this title.
“With Rolling Reels™ and multipliers of up to 100x, every spin offers the chance for players to unlock incredible rewards and experience the magic of Arabian legends.”
Andy Booth, Chief Product Officer at Games Global, said: “Genie’s Arabian Riches™ is a testament to Neon Valley’s continued innovation.
“With its plethora of features including unlimited multipliers and Rolling Reels™, we believe this game will captivate players around the globe.”
Balkans
Bulgarian National Revenue Agency, the State Agency for National Security and the Gambling Operators Join Forces Against Money Laundering and Terrorist Financing
The Bulgarian National Revenue Agency, the Specialised Administrative Directorate “Financial Intelligence” of the State Agency for National Security and branch organisations of the organisers of gambling operators will join efforts against money laundering and the financing of terrorism. This became clear during a working meeting, which took place on March 20 at the invitation of the Director General of the National Revenue Agency Rumen Spetsov, and his deputy Georgy Dimov.
The participants discussed the possibilities for the branch organisations of gambling operators to monitor the implementation of measures against money laundering and the financing of terrorism by their members. The talks also discussed changes in normative and sub-normative acts regulating the activity in the sector, which would lead to better accountability and guaranteed protection of the public interest.
During the meeting, it was decided that representatives of the National Revenue Agency would discuss with the branch gambling organisations issues related to the implementation of normative and sub-normative acts, providing guidelines for the correct fulfilment of obligations by gambling operators.
“The National Revenue Agency is partner-oriented and is available to assist businesses in fulfilling their obligations by the current legislation. We highly value the commitment of industry gambling organizations in the prevention and effective fight against money laundering and terrorist financing,” said Rumen Spetsov – Director General of the National Revenue Agency.
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