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Jada Gaming is acquired by CRM and CRO cloud solutions provider Symplify in €30m deal


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Jada Gaming is acquired by CRM and CRO cloud solutions provider Symplify in €30m deal
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AI specialist Jada Gaming is to be acquired by Symplify, market leaders in CRM and CRO cloud solutions, in a deal worth €30m.

Jada Gaming’s data and analytics AI expertise will be a welcome extension to Symplify’s expanding list of services, that has already produced excellent results within iGaming thanks to CRM partnerships with William Hill, LeoVegas, Mr.Green, Betsson and MegaRush, to name a few. Jada will embed its Jada Brain into the Symplify software to create an all-in-one ecosystem, where clients can use AI and ML to create, manage and optimise all their communication cycles.

Jada Co-founders, Alberto Alfieri and Josh Tromans-Jones, will retain their roles and continue running the operations and development of the Jada platform. Symplify’s CEO Robert Kimber and COO Fatima Ekekrantz, will join the board together with the Co-founders to work on further strengthening the Jada offer and prepare for entering into new markets and verticals. Jada will benefit from this acquisition which will drive the next exciting growth stage for the business.

Symplify’s growing portfolio of partners is now in position to benefit from Jada’s strengths in real-time marketing, churn prediction, hyper-personalisation and AI-powered segmentation. Each element will enable Symplify’s network to improve operational visibility and predictive capabilities.

Jada’s Responsible Gaming and Bonus Abuse modules can be seamlessly integrated into any operation to better monitor behaviours and identify abusers. Armed with clearer data, Symplify’s partners will now be in position to optimise marketing spend and nurture customer sentiment leading to increased Lifetime value.

Alberto Alfieri, Jada Gaming Co-Founder, said: “Josh and I are incredibly excited to team up with Symplify and feel our AI solution perfectly fits within the business. The synergies between our two company objectives and philosophies means this will deliver an unrivalled business management system that translates across a wide range of verticals.”

Symplify’s CEO Robert Kimber said: “AI is playing an ever-increasingly influential role in successful operations and Jada’s capabilities will augment Symplify’s already strong iGaming position. Our mission is providing a 360° service for our partners and I’m excited to add another vital layer to our solution and be working alongside Alberto and Josh as we continue to grow the business.”

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SIS signs landmark 24/7 racing deal with BetConstruct

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has signed a deal to integrate its offering onto the platform of leading global provider BetConstruct, starting with its 24/7 Live Racing Content.

The landmark agreement brings high-quality racing content from around the world to BetConstruct’s extensive network, adding significant value for the provider’s operator partners. BetConstruct is a global award-winning technology and services provider for the online and land-based gaming industries and its platform boasts a vast network of global operators.

The deal represents an important step within the stated ambition of SIS to further develop relationships with leading platforms.

Following completion of the integration process, BetConstruct’s partners will gain access to 24/7 Live Racing Content that provides operators with profitable short-form content throughout the day. The content comprises an annual total of over 35,000 horse races and 38,000 greyhound events, taking place at over 170 racecourses across five continents. All racing content is supplied as an end-to-end solution including live streamed pictures, data, commentary, on-screen graphics with betting triggers along with an extensive range of markets and prices.

This delivery of profitable short-form content throughout the day offers a betting event every three minutes, with the BetConstruct agreement further boosting the ever-growing number of leading operators that benefit from SIS’ revenue-boosting services.

Andy Kelly, Commercial Manager (UK & Europe) at SIS, said: “We’ve been extremely open that SIS has a strategic goal of strengthening its partnerships with platforms and distributors. BetConstruct has an excellent global reach that allows for significantly more operators worldwide to have access to the best racing products on the market. It has also been a pleasure working with the BetConstruct team and I am looking forward to a long and successful partnership.”

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Kwalee Reaches One Billion Mobile Games Installs Milestone

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Kwalee Reaches One Billion Mobile Games Installs Milestone
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Kwalee, a leading global game developer and publisher, is ecstatic to announce that its mobile app games portfolio has reached the much-anticipated milestone of 1 billion installs. This achievement is a testament to the hard work and dedication of the entire Kwalee team, partners and the support of its loyal players. Kwalee games have been downloaded on every continent – even Antarctica.

Founded in 2011, Kwalee has become the leader of hypercasual mobile game development in the UK, and its success prompted the company to open studios in India, China, and Portugal. It has consistently delivered fun and innovative titles such as Draw it, Teacher Simulator, and Airport Security. Kwalee has over 45 chart-topping games, and with over 200 million installs last year alone, it has accelerated towards the 1 billion install milestone.

Kwalee CEO, David Darling CBE, says, “We’re elated to reach this milestone. As a founder of Kwalee and someone with a long history in the games industry, it’s incredibly rewarding to see us reach this level of success. I’ve always been passionate about creating games that bring joy and entertainment to people, and to have reached one billion installs is a clear indication that we’ve been able to achieve that goal.

We’ve always believed in the potential of mobile games as a medium to connect people from all walks of life. I’m incredibly proud of our team and their work to get us to this point, and I’m excited to still be playing Kwalee games when we hit 2 billion installs.”

First introduced in 2017, Creative Wednesdays was one of the defining innovations that enabled Kwalee to achieve this astronomical success. Team members in all parts of the business are given the freedom to pitch games and share in the profits if they become a success. Every week, in addition to hearing new pitches, the full Kwalee team gathers in person and remotely to share news, trends and play a new game together. This creative culture has helped Kwalee attract top talent, with the team reading tens of thousands of applications a month for its many remote and hybrid vacancies.

In addition to the success of games developed in-house, Kwalee has built a strong community of third-party game developers from around the world. Games such as Rocket Sky, Let’s Be Cops 3D and Build Your Vehicle were all developed by independent studios. They partnered with Kwalee to benefit from industry-leading marketing, monetisation, funding and development guidance from Kwalee’s expert hypercasual and casual teams. Developers are encouraged to sign up to Kwalee’s Publishing Portal to access free coaching and game testing.

Its strong marketing credentials and commitment to collaborate closely with talented game developers have made Kwalee the partner of choice for established and up-and-coming mobile game developers. Over a tenth of its billion installs have come from publishing external developers, with a success rate recognised by industry awards – Kwalee won Publisher of the Year at both the TIGA and Mobile Game Awards in 2022.

On this special occasion, Kwalee thanks its players, developers, and in-house teams who have driven this success. The company is thrilled to continue growing and expanding its community of players and is looking forward to many more years of successful mobile, PC and console game development.

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How Online Gambling Has Become Popular

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Online gambling has become quite popular in recent years. This is due to the fact that the technology has improved and many people have found it very easy and secure to play online. The sites also offer high payouts and the odds are very clear and transparent. Gambling can be a fun and social experience and is a great way to make a profit.

Online Gambling Is Very Profitable

Online gambling is a booming industry, and if you know what you are doing, you can earn a nice sum of money. You may want to look into online casinos for more information, or just have a look around for yourself. The Internet is a wonderful place for gamblers to find the latest non GamStop casinos, and you can even take advantage of a free no deposit bonus if you’re interested.

When it comes to online casinos, the best one for you depends on your preferences. It is important to choose one that is legitimate, offers the best bonuses, and has good customer support. To boost your chances of winning, it is also important to keep a watchful eye on your bankroll.

Choosing a top notch online casino can help you reap the rewards of the hard work you put in. Whether you’re playing table games, card games, or slots, you’ll be able to find the best online casino for you. Depending on your gambling habits, you may have a better shot at success if you play in a land based casino instead of an online one.

Among the most popular games offered by online casinos are blackjack, poker, and roulette. Considering how many people are betting on these games, it makes sense to have a reliable, trustworthy site that has your back. There are many advantages to choosing an online site, including the ability to bet on a variety of games, a wide array of betting limits, and no need to leave your home.

Technology Has Improved Online Gambling Sites

Technology is constantly being improved to enhance the overall experience of playing online casino games. As a gambler, you should learn more about how tech is changing the gaming industry. This will help you get the most out of your gaming experience.

One of the most exciting technological advancements is the use of artificial intelligence in the casino industry. Artificial intelligence helps casino companies develop games and tailor other services to their players. It is also used to predict the behavior of gamblers.

Other tech improvements include virtual reality, which allows gamers to interact with dealers in real time. It offers high-quality visuals and audio. In addition, it provides a more realistic game design.

Players can bet and play from the comfort of their homes or anywhere. Online gambling sites offer payment options such as digital currencies, debit cards, and net banking. These options offer secure and anonymous transactions.

A number of online casinos have implemented encryption technology. This ensures that any personal information cannot be stolen. Another technology is cloud computing, which enables gamblers to play their favorite games from any location.

In addition, most online casinos utilize E-wallets, such as PayPal, Neteller, and Skrill, allowing players to make payments and deposit funds instantly and securely.

With the introduction of cloud computing, gambling sites are able to create and release new games quicker. Casinos are also able to analyze player feedback to improve their product offerings.

Online Gambling Sites Are Secure

If you want to play casino games online, you have to be careful about choosing the right site. You need to make sure that the site is legal and secure. Besides, you need to have a proper payment method.

The best online casinos are the ones that use Secure Sockets Layer technology. This technology ensures that all your information is protected during all your transactions. It also helps to prevent online fraud.

Another way to ensure that the site you choose is safe is to check its reputation. Look for online testimonials and customer feedback. There are several sites that offer these services.

You can also search for a site’s license number. Some betting platforms that don’t have a license number are dubious. On the other hand, licensed gambling sites ensure that your money is safely deposited, that your account is secure, and that your games are fair.

Online casinos also provide a variety of secure payment methods. E-wallets are simple alternatives to traditional bank accounts. They are also less risky for online fraud.

When you are choosing an online gambling site, read its terms and conditions carefully. Be aware of any bonuses and promotions, as some of these can be illegitimate. Also, keep track of any unusual activity on your account.

Lastly, make sure that the casino has reliable customer support service. A lot of the top sites have 24/7 customer support.

Online Gambling Can Be a Social Experience

Online gambling can be a social experience, but not all games offer this kind of connection. Some games like online poker and social casino gaming allow players to interact with other users and win in a non-confrontational environment. This type of interaction may be a gateway to other types of online gambling. Moreover, playing with other players can help protect gamblers from losing too much money.

Although the concept of online gambling as a social experience is often associated with ‘risky’ gambling, the truth is that this isn’t necessarily the case. While traditional gambling activities don’t generally involve any kind of social interactions, social networks are often used to celebrate wins and share wagering tips. In the process, they normalize gambling. They are also an important component of the identity constructions of gamers.

The emergence of online communities has changed the way people engage with the world. Gambling networks can be a powerful tool to negotiate problem gambler identities. For example, they offer a safe space where women can feel comfortable discussing their gambling problems without feeling pressured. Moreover, they are an anonymous way to find advice.

 

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