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Yggdrasil expands in Greece with Kaizen Group partnership

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Yggdrasil expands in Greece with Kaizen Group partnership
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Yggdrasil the leading worldwide publisher of online gambling content, is set to boost its presence in Greece after striking a major distribution deal with leading operator Kaizen Group which also extends to other global markets.

The partnership will see Yggdrasil’s entire portfolio of games, as well as content from third-party studios via the successful YG Masters program, go live in Greece with Kaizen brand Stoiximan.

Yggdrasil’s content will also be made available in other key regulated markets in the near future such as Germany, Czech Republic, and Romania through Kaizen’s international brand Betano.

Yggdrasil’s portfolio offers hundreds of titles including slots featuring its Game Engagement Mechanics (GEMs) Splitz™, Gigablox™, MultiMax™, GigaRise™ and DoubleMax™, which have proven hugely popular with players.

Expanding in Greece and strengthening its presence in other regulated markets is an important milestone for Yggdrasil as the supplier continues its global growth trajectory through establishing itself as the leading worldwide publisher of online gambling content.

Andrew Pegler, Director of Commercial Operations at Yggdrasil, said: “Kaizen Group is a renowned and respected operator and we couldn’t think of a better partner to expand in Greece with and to boost our presence in other key markets together.

“We are extremely proud of our content portfolio and next year will see us introduce even more outstanding games offering superior player experiences.”

Dimokratis Papadimos, RNG Casino Manager at Kaizen Group, said: “Yggdrasil is a well-established supplier with a superior games portfolio and this partnership will see us significantly boost our gaming offering, with unique new content, innovative mechanics, features and themes. We are thrilled to offer their content to our players in Greece and look forward to strengthening our partnership across all markets.”

Greece

GoldenRace strengthens its presence in the online Greek market

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GoldenRace strengthens its presence in the online Greek market
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GoldenRace, the leading Virtual Sports provider, has recently signed a partnership deal with Betsson, becoming the first and only Virtual Games provider of Betsson Group in Greece.

Thanks to this agreement, Betsson’s online players in Greece will be able to enjoy GoldenRace’s Virtual Sports and Games through an aggregator platform.

Thanos Marinos, managing director at Betsson Greece, said: “At Betsson, we are always listening to our customers’ needs and wants and we constantly strive to provide the very best entertainment to our clients. Bringing in new and fresh content is a big part of what we do, and I would like to welcome GoldenRace to our product portfolio, which I am sure our customers will find as a great addition to our existing offering.”

Martin Wachter, GoldenRace CEO and Founder, highlighted: “The Greek gambling market is growing fast and offers exciting opportunities. We knew that when we first started operations in the country, and it is amazing to join forces with Betsson, to keep offering Greek players our leading virtuals.”

This new partnership contributes to GoldenRace’s growth in the Greek online market, where the company has been operating with great success since they obtained their licence in 2021.

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Greece

INSPIRED EXPANDS ITS PARTNERSHIP WITH KAIZEN GAMING

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INSPIRED EXPANDS ITS PARTNERSHIP WITH KAIZEN GAMING
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Inspired Entertainment, Inc. is excited to announce the expansion of its partnership with Kaizen Gaming. This agreement builds on great success with Stoiximan in Greece, and paves the way for the partnership’s global expansion with the launch of Inspired’s virtual events with Kaizen Gaming’s Betano brand.

The relationship between Inspired and Kaizen Gaming has continued to grow with our collaboration on a major expansion within Greece, which saw the introduction of Inspired’s virtual gaming through V-Play Soccer 3™, swiftly followed by a range of further Inspired products. Kaizen Gaming has established itself as one of Europe’s fastest-growing and most innovative game-tech companies, operating the Stoiximan brand in Greece and Cyprus and expanding with the Betano brand in eight more countries, including Germany, Bulgaria, Romania and Portugal. Betano customers will soon have access to Inspired’s greatest next-gen games, including its wide variety of racing products—from horses to dogs and even marbles!

“We have worked very closely with the teams from Kaizen Gaming for the past year,” said Steve Rogers, Chief Commercial Officer of Virtuals at Inspired. “Our inaugural Virtuals campaign through Stoiximan in Greece was hugely successful, bringing Greek customers new ways to enjoy and experience betting. We look forward to expanding our partnership with Kaizen Gaming and extending our portfolio into new jurisdictions, which will be critically important to achieving our goals.”

“Inspired’s passion for innovation and high quality of products were major reasons we joined forces with them,” said Vangelis Kalloudis, Gaming Product Manager at Kaizen Gaming.  “Following a very successful first year of collaboration with Stoiximan in Greece, we’re delighted to be bringing the same work and commitment to our Betano customers, so they can experience Inspired’s next-gen gaming products first-hand.”

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Greece

OpenBet Hellas Leads The Way With Great Place To Work® Hellas Recognition

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OpenBet Hellas Leads The Way With Great Place To Work® Hellas Recognition
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OpenBet Hellas, the world leader in sports betting entertainment, has been awarded official certification from Great Place to Work® Hellas, once again recognising its development hub as leading workplace to drive forward product innovation.

The OpenBet Hellas team based in Athens consists of experienced and highly skilled operations, technology, trading and product experts. This talented group continues to thrive in an exceptional working environment, providing them with the scope to produce pioneering enhancements across OpenBet’s unrivalled sports betting technology, content and services.

This latest acknowledgement underpins the company’s commitment to achieve a workplace culture that encourages forward-thinking concepts and a drive for innovation, which is reflected in OpenBet’s industry leading position, confirming why it is the partner of choice for many of the world’s top sportsbook operators.

The Best Workplaces™ list is curated by Great Place to Work®, an international institute that annually rewards companies that aspire to offer their employees exceptional working conditions.

Nikos Konstakis, Managing Director of OpenBet Hellas, said: It is fantastic to be recognised again by Great Place to Work® Hellas as a prominent employer in Greece. A lot of great work comes out of our Athens development hub, and we are constantly striving to enable our employees to have the best possible environment to work in.

“Our industry-leading team is the most adept in the in the market and we will continue to support them in every way possible, as we continue to redefine the next generation of sports betting entertainment.”

Mike Kelly, Chief Human Resources Officer at OpenBet, said: “This is an excellent achievement that reinforces the positive workplace culture that we work hard to provide for our team of AllStars.

“As we build on our mission to facilitate the best sports betting experiences for players worldwide, creating a working environment that inspires our talented workforce to perform at their best is crucial. This approach across all our locations worldwide enables us to attract quality talent and further evolve our overall product proposition.”

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