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BtoBet’s Dima Reiderman discusses his outlook for 2022

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“OUR GEOGRAPHIC EXPANSION AND PRODUCT ROADMAP GO HAND-IN-HAND”

BtoBet’s Chief Operational Officer, Dima Reiderman, analyses the company’s performance during 2021 and provides his outlook for what awaits the company throughout 2022.

  1. It’s been a very important year for BtoBet growth’s strategy. 2021 has seen the company establish a strong foothold in Europe, whilst having consolidated its core markets. What are BtoBet’s targets for the new year from a market perspective?

Market consolidation and expansion were one of the primary targets for 2021. And I am glad to say that from this point of view we have ticked all the boxes. Having said this now we have to focus on what lies ahead for BtoBet during 2022.

Looking back at January last year, we’ve spoken openly about our intent to be present in the more mature markets. Now we are in a position to say that we are present in these high-yield markets, and we want to further increase our presence in these markets.

We have gone live in Poland and the UK, and are keen to continue building our presence in what is Europe’s biggest market. At the same time I am also very positive that 2022 will see BtoBet very active on the European front and entering multiple jurisdictions in this mature market. All this whilst at the same time further maintaining our growth strategy in emerging markets, where for instance in the past weeks we have announced our partnership with FanDuel in Brazil.

  1. A lot of activity seems to await BtoBet for 2022 on the markets front. But what awaits the company from a product development perspective?

To put it simply, our geographic expansion also drives our product roadmap.

Entering and expanding in these markets also drives to a significant extent the evolution of our sports betting product, because it needs to develop to fit the requirements of the mature market punters.

One has to keep in mind that the betting preferences of our core markets – Africa and Latin America in particular – are very much different than what shapes up the player preferences in the more mature markets, such as in the United Kingdom for instance. And it is with this in mind that we are developing our sportsbook offering to fit the taste of these more mature markets.

The evolution of our horse racing product perfectly encapsulates this product evolution. Horse racing is a must have for instance in the UK, whilst bookmakers and operators in Latin America and Africa do tend to do without it. Another example is esports, which is a high bandwidth consumption product, and whilst again it is a must for some markets, it’s not a prerequisite for others.

And in parallel to this product evolution, there are also the modifications that will be taking place on the front-end level, whereby we will be adjusting the UI of the product to fit the liking of punters in different market scenarios.

So essentially, we are working hard on simultaneously addressing this co-existence: our expansion and entry in new markets, and the evolution of our product roadmap.

  1. 2021 has also been a significant year for BtoBet when it comes to human resources. Will this growth also continue throughout next year?

2021 has seen BtoBet grow significantly from a human resources point of view. The company’s workforce has grown by over 40% during the past 12 months, and the vast majority of this new talent has joined our technology division, particularly the product team. We brought onboard experienced people with a thorough understanding of the iGaming industry, with knowledge in retail, online, and a profound expertise in mature markets. This latter aspect is of particular importance given the fact that mature markets constitute a primary focal point in our growth strategy.

The growth in the headcount is a direct result of our investment in the technology. And we are maintaining this same direction for 2022 as well, again mainly on the technology side. All this whilst at the same time continuing to strengthen the company’s management and leadership team.

  1. How did the company’s growth strategy translate in financial performance?

2021 will go into the company’s financial annals as the best year ever for BtoBet with Q4 being the highlight for the entire year. However, whilst very satisfied with what we have achieved during the past 12 months, we set even more ambitious targets for us for the coming 12 months and which will see BtoBet registering further significant growth in terms of revenue.

Being part of a publicly traded group also allows BtoBet to explore benefits from the group synergies, sharing knowledge and experience, and at the same time optimising costs.

2021 demonstrated the company’s agility, because whilst we were laying the foundation for the long-term growth of the company, in parallel to this we registered the best year from a financial point of view. And the past 12 months have actually shown that one does not necessarily need to come on account of the other.

All this hard work will eventually pay off in the coming years, because BtoBet will be one of the market leaders in the sports betting industry.

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Games Global and Videoslots crown latest Mega Moolah™ jackpot winner

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Absolootly Mad™ Mega Moolah™
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More than €7 million paid out on Absolootly Mad™ Mega Moolah™

Games Global, a leading supplier of online gaming content, has created its latest multimillionaire after a Videoslots player hit the jackpot on Absolootly Mad™ Mega Moolah™, winning an impressive €7,004,235.

Based in Sweden, the winner became the fifth person ever to strike the top Mega Moolah™ progressive jackpot on the Triple Edge Studios title, with the game awarding more than €66 million in total prizes since its release in 2020.

The seven-figure sum is the second biggest prize to drop on Games Global’s renowned progressive jackpot network so far in 2024 and is also Videoslots’ largest ever payout, eclipsing the €3 million plus figure won on Ancient Fortunes: Poseidon WowPot! Megaways™ in 2021.

Absolootly Mad™ Mega Moolah™ is a quirky and colourful Alice in Wonderland-inspired online slot that is packed with crowd-pleasing features including Rolling Reels, a multiplier trail, and the iconic four-tiered Mega Moolah™ progressive jackpot.

Games Global’s long-established jackpot network continues to lead the way in the industry, delivering wins more frequently than any other progressive jackpot offering. In 2024 alone, a win has struck every 14 seconds on average, with over €42 million paid out across 846,000 wins so far this year.

Andy Booth, Chief Product Officer at Games Global, said: “The mighty Mega Moolah™ progressive jackpot has become a staple for slots enthusiasts around the world and continues to excite audiences with its ever-growing portfolio of great gaming experiences and massive win potential. We are thrilled to see another Videoslots player land a top jackpot, reinforcing the reputation of our content library for providing unrivalled opportunities to win big.”

Klas Winberg, Chief Commercial Officer at Videoslots, said: “The Mega Moolah™ jackpot once again shows why it is an institution in our industry, having the ability to award incredible prizes time and time again. We are very happy on behalf of our customer on this historic win, which is the largest payout to date on Videoslots Casino.

“Further strengthening our relationship with Games Global, Mega Moolah™ progressive jackpot games will be prominently featured on MegaRiches, our new jackpot-centric casino brand, which will launch in the UK this summer. We look forward to more momentous wins and shared successes.”

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Wedia Group Launches Streamia: A Revolutionary Platform for Casino Streamers

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In an innovative leap forward for the casino streaming community, Wedia Group is proud to announce the launch of Streamia.io, the first dedicated portal designed to empower casino streamers of all experience levels. This groundbreaking platform is set to transform the way content creators engage with casino streaming by providing a streamlined, all-in-one affiliation solution.

Streamia is designed to cater to novice and seasoned casino streamers, offering a seamless interface that integrates multiple affiliation agreements with streaming-friendly casinos. This unique platform allows content creators to manage their collaborations, analyse growth, monitor earnings, and withdraw from a single dashboard, simplifying the complexities traditionally associated with managing multiple affiliate accounts.

Recognising the challenges and growing significance of streaming in casino marketing, Wedia Group has equipped Streamia with tools that enhance efficiency and foster community and collaboration among users. The platform includes access to an exclusive Discord community, where streamers can receive support, share experiences, and inspire each other, further enhancing the streaming experience.

Carl-Henrik Tuwezén, CEO of Wedia Group, commented on the launch: “We understand the hurdles that new entrants face in the casino streaming arena, as well as the complexities experienced by those already established. Streamia is born from our commitment to empowering streamers by providing them with the tools they need to succeed and grow in this rapidly evolving market. We believe casino streaming is not just a part of the future of casino marketing—it is the future.”

Robin Reed, Managing Partner at HappyHour said, “Content creation is a key acquisition channel for iGaming operators. Streamia is poised to transform how content creators engage with casino streaming, ultimately driving growth and enhancing their ability to succeed.”

Streamia’s mission is to democratise the casino streaming process, making it accessible, profitable, and sustainable for streamers across the globe, as well as giving operators a network of streamers in multiple jurisdictions and across multiple languages. The platform’s user-friendly interface ensures that managing streaming activities, from collaboration to cash out, is straightforward and effective.

Streamers interested in joining Streamia can register at streamia.io, where they can immediately start to explore the diverse features and benefits offered by the platform.

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Salsa rolls out Air Dice content onto Salsa Gator offering

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Salsa Technology is excited to announce it has signed a new content partnership with renowned Finnish dice game and online casino provider, Air Dice.

Also part of the Air Dice group are the renowned Dice Crafter and Probability Jones studios. Together with Air Dice, each of the brands will now be seamlessly accessible through Salsa Gator. Air Dice studio’s leading title is Mega Top Shot, Dice Crafter’s is Star Shine, and Probability Jones’ is Flaming Bombs.

Each of the studios under the Air Dice group has built a stellar reputation for a diverse and engaging portfolio of games that currently stands at more than 50.

Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “Air Dice offers an assortment of both classic and groundbreaking games across its three brands that will fit perfectly within our Salsa Gator offering. Our market-leading position in LatAm means these player-centric titles will be given the audience they deserve.”

Air Dice’s Sales Director for LatAM and spokesperson, Rocio Moitino, added: “Absolutely thrilled to share our ongoing growth through the partnership between Air Dice and Salsa! This collaboration truly marks a significant milestone for both companies as we come together to innovate and deliver even more captivating gaming experiences to our customers. I’m eagerly looking forward to what the future holds.”

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