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New data from Niko Partners: Saudi Arabia, United Arab Emirates, and Egypt together will have 85.8 million gamers generating $3.1 billion in games revenue by 2025

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New data from Niko Partners: Saudi Arabia, United Arab Emirates, and Egypt together will have 85.8 million gamers generating $3.1 billion in games revenue by 2025
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Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of their MENA (Middle East North Africa) Games Market Report. MENA has quickly emerged as a key growth region for the global video game industry, and this is the first major report covering the MENA region.

To provide a representative overview of Arabic speaking markets, the report focuses on what Niko calls the MENA-3: Saudi Arabia (KSA), the United Arab Emirates (UAE), and Egypt. The report includes a comprehensive market model and 5-year forecast through 2025 by games segment, key data on game publishers, games rankings, growth drivers, and trends. This includes details on esports, product distribution, payments, financial transaction events, regulations, and qualitative and quantitative analysis on gamer demand, spending, and behavior, with gamer behavior based off a survey of 3,000 gamers. Spotlights on the Gulf States, North Africa, and Jordan are also included.

Key takeaways from the reports include:

  • MENA-3 games revenue was $1.76 billion in 2021, rising to $3.14 billion in 2025 at a 5-year CAGR of 13.8%.
  • MENA-3 gamers reached 65.32 million in 2021, rising to 85.76 million in 2025.
  • Saudi Arabia is the gaming powerhouse of Arabic speaking nations in MENA, balancing population size with high spending power yielding the highest revenue.
  • The UAE is representative of smaller Gulf states. Arabic is the official language, yet the population is predominately expatriates.
  • Egypt is an emerging games market with an active and competitive gaming community and MENA-3’s largest market by gamers.
  • Growth will be driven by higher spending per user, additional government support across games and esports, and more gamers entering the market.
  • Nearly half of the MENA population is under 25 years old and have grown up as digital natives with gaming playing a huge role in their entertainment.
  • Governments in the region are supportive of the video game sector. Saudi Arabia and the UAE have introduced policies to encourage game localization, local game development, new studios and offices of international game companies, and hosting major esports tournaments.

Niko’s research methodology combines data from game developers and publishers, data from other sources such as retailers and app markets, our market model, and our gamer surveys. We also regularly interview executives at games and hardware companies as well as government officials. We leverage our own proprietary primary data combined with direct access to a panel of millions of consumers throughout Asia, to create deep qualitative and quantitative analysis, market models, and five-year forecasts. Our analysts regularly conduct gamer surveys, interviews, and focus groups throughout the region.

Gaming

Turbo Mode in the Game ‘Mines’ is On – Fasten the Seat Belts

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Classics are eternal, but classics with new improvements are captivating. One of the first
Turbo games has undergone visual and functional changes and has transformed into one
more game Turbo Mines.

The Head of Product at Turbo Games says:

“Visually, this is the successor to the super hit of our classic Mines. We are a young
progressive team that improves our product regularly, but not just observes what works
well. There is no limit to perfection, especially when you can change quickly and
qualitatively to open an even wider potential of Turbo hit.”

What does it mean for the players?

The rules remain the same as in Mines, but some additional features modify the perception
of the interface and the game pace.

Firstly, it is possible to change the game field size: to 3*3, 5*5, 7*7, and 9*9. Such
modification gives a player a chance to work on their strategy and choose the risk rate. So
to say, every round can be absolutely different from all points of view.

Secondly, those players who enjoy speed can experience it in Turbo Mines too. Such a
function enables a player to choose the same pattern for opening the blocks for many
rounds in a row. If a player sticks to the strategy that they believe in, they will win for sure
because dripping water wears away a stone not with its strength but with its constancy.
But there is no need to wait, do it in Turbo mode with Turbo Mines.

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eSports

Strafe.com expands its global provision and opens its doors to the Dutch market

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Strafe.com, the ever-growing esports affiliate, has expanded its global provision once more. Now, esports enthusiasts from the Netherlands can enjoy the exceptional daily content, news and reviews that have made Strafe.com such a popular choice across the industry.

Just six months ago, we saw Strafe.com add German, Japanese and Swedish to its list of available languages, allowing the platform’s unique content to reach many more viewers. As we fast forward half a year, we can see that the esports giants are showing no signs of slowing down and are already looking to offer the same superb insights and views on the esports world to an eagerly-awaiting Dutch crowd.

Strafe.com started out as an esports only brand that targeted the Anglosphere. Today, we see a leading esports affiliate that accommodates bettors from all sorts of betting backgrounds and igaming interests. No longer can Strafe.com be considered a one-trick pony; instead, you can expect to find all of your online betting and wagering needs met under one roof.

The introduction of the Dutch language is just another stepping stone on the Strafe.com roadmap. In a short time, we have already seen the expansion of its global offering, including the addition of sports betting, strategy guides, online casino reviews, and much more. What’s next for Strafe.com? We will have to wait and see!

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Gaming

GORDON RAMSAY ANNOUNCES GIVEAWAY TO WIN AN ALL-EXPENSES PAID TRIP TO LAS VEGAS

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GORDON RAMSAY ANNOUNCES GIVEAWAY TO WIN AN ALL-EXPENSES PAID TRIP TO LAS VEGAS
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Players that defeat 10 levels in Gordon Ramsay: Chef Blast can enter a giveaway for the chance to win an all-expenses paid trip to Las Vegas, including restaurant experience & stay

Outplay Entertainment, the largest independent mobile game developer in the UK, has partnered with Gordon Ramsay to set a new challenge for players of its culinary mobile puzzle game, Gordon Ramsay: Chef Blast, to win an all-expenses paid trip to Las Vegas and restaurant experience.

Due to the popularity of last year’s giveaway, Outplay Entertainment have decided to run the competition for a second time. For the chance of winning the free-to-enter competition, starting at 00.01am BST on September 23rd, players must defeat 10 levels in the game and enter before the competition closes on October 21st.

The competition prize includes free flights, accommodation in a premium suite at Caesars Palace and an exclusive dining experience at any of Gordon Ramsay’s five Las Vegas restaurants, including Gordon Ramsay Hell’s Kitchen or Gordon Ramsay Pub & Grill, during their stay. The competition is open to players in the US, Canada and UK and the winner will be notified by the end of October.

Douglas Hare, CEO of Outplay Entertainment, said: “It’s great to announce the return of our Las Vegas competition for Gordon Ramsay’s Chef Blast, giving one lucky player the chance to win a dream escape. This will be a truly unforgettable experience with a stay at the luxurious Caesar’s Palace and an incredible dining experience at one of Ramsay’s restaurants.”

Outplay Entertainment’s last in-game competition for Gordon Ramsay: Chef Blast took place between 18th March and 15th April, with the chance to win a kitchen makeover worth up to $10,000 with Wren Kitchens.

Gordon Ramsay’s Chef Blast is Outplay Entertainment’s acclaimed title featuring the Culinary Genius™ himself. Released in January 2021, already downloaded 4m+ times and nominated for best puzzle game game at the TIGA Games Awards 2022, players can blast their way through the puzzle game by tapping and matching cubes to win levels and unlock some of Gordon’s most impressive recipes.

 

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