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BoyleSports and 20SHOTS sign partnership taking free-to-play Premier League product Fantasy5 to operators’ UK & Ireland customer base

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BoyleSports and 20SHOTS sign partnership taking free-to-play Premier League product Fantasy5 to operators' UK & Ireland customer base
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UK B2B betting software supplier 20SHOTS have signed an agreement with operator BoyleSports to offer their flagship free-to-play football jackpot game, Fantasy5, to customers under a while label agreement.

The deal marks 20SHOTS first agreement with a tier one operator and will see Fantasy5 directly marketed under BoyleSports’ branding to customers, as the bookmaker looks to use the technology to boost acquisition, retention and engagement during the Premier League season.

Fantasy5 will be marketed directly by BoyleSports to their customers and is based on an integration which is managed by a single sign on mobile, desktop and app through players’ existing accounts.

The partnership comes as Fantasy5’s growth continues, surpassing 100,000 active users to become the fastest growing free-to-play football jackpot game in the industry.

Fantasy5’s growth this season has also been driven by 74% week on week retention rates, with active users logging in 3 times a week and spending in excess of 3 minutes on site per session when playing.

BoyleSports’ customers will enter a separate Fantasy5 game, running alongside the global Fantasy5 game, with entrants in both able to land a £10,000 jackpot from a free entry should they successfully pick players to surpass their fantasy football points target in a gameweek.

Commenting on the partnership and integration, Mark Kemp, CEO BoyleSports said: “We’re excited to launch Fantasy5 under our branding in order to boost our free-to-play offering for new and existing customers. Free-to-play is a key part of our customer acquisition and retention strategy and by bolstering our product offering with Fantasy5, we’re giving customers even more reason to log in each gameweek to spend time on site.

“As the first UK & Irish operator to offer Fantasy5, we’re hopeful that a BoyleSports customer wins the £10,000 jackpot from a free entry sooner rather than later.”

20SHOTS co-founder Jacob Kalms said: “Our landmark agreement with BoyleSports is complete meaning their sportsbook customers can soon join the global pool of players, now in excess of 100,000, competing for our jackpots, free of charge, every game week and directly from their existing BoyleSports accounts.

“Our retention statistics prove that free-to-play product represents the next player recruitment and retention battleground for the industry and by being able to offer the jackpot directly to their customers, BoyleSports’ offering to a valuable football betting audience is increased.”

“This landmark partnership and launch represents the next stage of our strategic growth which will see Fantasy5 offered to customers across the world via partnerships with operators and we are thrilled to see the competition open directly via a leading Uk & Irish sportsbook brand for the first time.”

Eastern Europe

Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua

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Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua
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The leading online slot provider, Endorphina, has recently partnered with Casino.ua, a licensed Ukrainian online casino. This collaboration brings Endorphina’s innovative slots to Casino.ua’s platform, expanding its game portfolio and offering more variety for players.

This partnership signifies Endorphina’s continued focus on expanding its reach in regulated markets and making its games accessible to a broader audience. With a strong track record of partnerships in 2024, Endorphina is confident this collaboration will further their goals.

“This partnership with Casino.ua is a great opportunity for Endorphina to expand as a slot game provider in Ukraine and grow in a highly competitive market. We’re very excited about this collaboration and grateful for this wonderful opportunity to partner with such a prominent Ukrainian online casino,” said Maryna Iliukhina, PR Manager at Endorphina.

Casino.ua is a licensed Ukrainian online casino offering over 7,000 online entertainment options, including instant games, slots, table games, live games, tournaments, and promotions. The platform values the safety and comfort of its users, striving to create a high-quality gaming experience.

“We are thrilled to partner with Endorphina, a top software developer in the gaming industry. Their games blend innovation, quality, and immersive gameplay, seamlessly aligning with our vision. Together, we’re committed to delivering outstanding experiences and exciting opportunities for Casino.ua players,” said Casino UA’s team.

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Genius Sports Launches FANHub, World’s First Advertising & Activation Platform to Reach & Engage Sports Fans

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Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans.

Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams including the NFL and NCAA, Genius Sports created FANHub to give marketers an easy-to-use platform, which combines programmatic and social media buying capabilities built with a sports-first mentality.

“Sports has never been more at the center of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision,” says Josh Linforth, CRO at Genius Sports. “Our depth and breadth of sports expertise has informed every aspect of this platform, so our customers can easily create memorable and impactful campaigns for fans across every channel.”

The FANHub platform includes the following core features:

  • Fan-First Audiences. Safely integrate 1st-party data, overlay proprietary audiences, and capture the fan journey with Genius Sports identity graph, FANHub ID.
  • Curated and Exclusive Premium Inventory. Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH.
  • Bidding & Insights. Monitor performance with customizable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game-time data points.
  • Dynamic Creative Optimization. Scale your campaigns with display and video creative that instantly integrates Genius Sports play-by-play data and fan preferences.

“Today’s fans watch and engage with their favorite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences,” said Manny Puentes, GM of advertising at Genius Sports and board member on the IAB Tech Lab. “FANHub finally lets marketers create sophisticated sports-based media strategies, track and manage the full-funnel fan journey from season to season, and leverage our live game-time data to drive hyper-personalized and relevant campaigns.”

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1spin4win joins forces with SoftGamings to bring classic slots to new markets

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1spin4win, a fast-growing slot games provider, is excited to announce a new partnership with SoftGamings, a leading B2B casino platform provider and gaming systems aggregator.

This collaboration signifies a major leap forward for 1spin4win, expanding the studio’s global footprint. Through SoftGamings’ platform, a wider audience will now have access to 1spin4win’s growing collection of over 100 classic slot games. With more than three new releases every month and a solid client base of 400+ operators, 1spin4win is poised to further strengthen its presence in the iGaming industry.

SoftGamings is well known for its versatile iGaming solutions, including Turnkey and White Label platforms, Self-Service solutions, and Bitcoin casino options. Their platform offers an advanced loyalty system, gamification features, and customization options, providing operators with everything they need to offer a world-class gaming experience. Now, 1spin4win’s slots are integrated into the SoftGamings platform, expanding its availability to a larger network of operators and players.

Tanya Pisarchuk, Sales Manager at 1spin4win, commented: “Partnering with SoftGamings will help us grow into new markets and reach more players. We’re truly excited that this collaboration will make it easier for online casinos to bring our classic and well-balanced games to their users.”

Anna Kiselova, Head of Partnerships at SoftGamings, added: “Our platform is growing with the addition of 1spin4win’s classic slots, now available through the SoftGamings API. This partnership is part of our mission to bring the best gaming experiences to our clients. 1spin4win offers a mix of traditional fruit and themed slots with bonuses and solid RTPs, and we’re excited to offer their games as part of our ever-expanding catalog.”

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