Superbet Group has announced key leadership appointments, approved by the Board of Directors. Sacha Dragic, the founder of Superbet, will return to the Group in an executive role. Sacha and Jimmy Maymann, current CEO, will partner to take on new roles as Co-CEOs of the Group.

Sameen Jalal, who prior to joining Superbet was previously the Director of Engineering leading applied machine learning at Wayve, and had numerous leadership roles in Facebook, has been appointed Chief Technology Officer. Andrei Dusu, who prior to joining Superbet was the co-founder and Chief Product Officer at Eversync, and had numerous leadership roles in Google, has been appointed Chief Product Officer. Albert Simsensohn who joined Superbet following leadership roles in McKinsey and Meta has been appointed Chief Operating Officer.

Hans-Holger Albrecht, Chairman of the Board of Superbet Group, said: “In Superbet we always stretch for more, and after considering all of the opportunities we have ahead of us, it was obvious for me that we should strengthen our leadership team even further. Working closely with Sacha and Jimmy, I’ve seen that they are a powerful combination, which, alongside the rest of our leadership team, will help us to deliver our global ambitions even faster and more efficiently. I’m delighted with the appointments of Sameen, Andrei and Albert who each bring exceptional global platform experience and capability to our leadership team.”

Jimmy Maymann, Co-CEO of Superbet Group, said: “This has been a year of significant growth in our journey to becoming a product-led company. Our regional strategy is accelerating at pace, as market leader in Romania, number one brand in Belgium, very strong growth rates in Poland and pursuing podium position in Serbia. However, alongside the growth we see in our Brazil operation there is a more global set of opportunities that we will capture. It’s clear that Sacha will bring a game-changing impact in returning to the business to help us to move faster to the next phase of our growth. The appointments of Sameen, Andrei and Albert further strengthen our leadership team, enabling us to scale further and quicker. I’m looking forward to partnering with Sacha and the rest of the leadership team to accelerate from a strong base.”

Sacha Dragic, Founder and Co-CEO at Superbet Group, said: “At Superbet we have always planned many horizons ahead with ambition and I’m pleased to see the progress and speed with which the team have been growing and scaling the business to meet this ambition. The opportunities ahead of us, however, are significant and so it was the right time to return to the business and also to further strengthen our leadership team with global platform and scaling experience. I’m delighted with the appointments of Sameen, Andrei and Albert who join an exceptional leadership team, and I look forward to partnering closely with Jimmy and the leadership team in delivering our strategy and growth plans.”

Evoplay, the award-winning game development studio, has rolled out its portfolio with leading platform provider Microgame, significantly bolstering its position in the regulated Italian market.

Microgame is a leader in the Italian online gaming market and is utilised by over 60 licenced operators in the country, who now have access to Evoplay’s renowned suite of titles.

The signing sees 25 of Evoplay’s player-favourite games now available for Microgame’s customers including the likes of Budai Reels Bonus Buy, The Greatest Catch Bonus Buy and Hot Triple Sevens.

Evoplay’s latest commercial deal provides a significant boost to its global expansion plans, with Italy becoming a key market for the provider.

Ihor Zarechnyi, CBDO at Evoplay, said: “It is an incredible achievement to be launching with the market-leading provider Microgame, and it serves as a true testament to the strong demand for Evoplay’s titles in Italy.

“We’re confident that our games will deliver the same success to these new operators as they have to others in the region.”

Marco Bedendo, General Manager at Microgame, added: “Our mission is to deliver the most compelling gaming experiences available, and with Evoplay’s dynamic portfolio, we can continue offering a wide variety of content to our customers.

“Evoplay’s foray into the Italian market has been nothing short of exceptional, and we are delighted to facilitate this continued expansion.”

New Account Manager further diversifies growing Thunderkick team

Independent slots studio Thunderkick has unveiled Ariadna Ölund as new Account Manager to support its LatAm expansion goals.

The addition of Ölund continues Thunderkick’s employee diversification – following the arrival of native Italian Andrea Brioschi last year – as the provider continues to develop and tailor its product offering towards targeted markets.

Ölund will join the wider team at the Stockholm headquarters before travelling to SBC Lisbon just four weeks after starting the role, with the Account Manager keen to build relationships and meet prospective clients face to face.

Ölund has a wealth of experience in the marketing sector, previously occupying the positions of PR Communications Manager and Marketing Communications Manager. Born in Barcelona and now based in Stockholm, Ölund will bring valuable Spanish language skills to Thunderkick as the supplier targets further development across the globe.

Thunderkick debuted on the LatAm stage in Q2 of 2023, launching in Mexico with Rush Street Interactive-owned Rushbet. It has since amplified that presence, with Ölund appointed to forge relationships with leading brands in regulated markets such as Mexico, Colombia, and Paraguay.

Svante Sahlström, Chief Commercial Officer at Thunderkick, said: “We are excited to welcome Ariadna to the Thunderkick team. This region remains a focal point for commercial growth, and we have no doubt Ariadna will be pivotal in supporting our Latin American expansion.”

Ariadna Ölund, LatAm Account Manager at Thunderkick, added: “I am delighted to have joined such an innovative company in the industry and am looking forward to building relationships that allow Thunderkick to enhance its footprint on the global stage.”