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Smartico’s Gamification & Loyalty Solution Coming to Retail Shops

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Customer satisfaction, positive experiences, and the value of goods and services a customer receives from a business all contribute to customer loyalty, which is essential for the success of any company. Smartico offers state-of-the-art technology in real-time, data-driven online marketing solutions.

What is Smartico?

Smartico.ai is a multi-channel Realtime Gamification and Marketing Loyalty Platform that enables companies to drive customer engagement, providing personalized marketing and retention tools. Through personalized customer experience, gamification, automation, and optimization, the platform maximizes marketing efficiency and builds long-lasting customer relationships.

Innovating Gamification & Loyalty solutions respecting different customer preferences

Smartico’s Gamification & Loyalty solution includes a wide array of tools for online casinos and betting sites to improve customer engagement and encourage customers to revisit them. These include the collection of points, special missions, levels, unique badges, tournaments, spin the wheel, leaderboards and others.

But what about players who prefer playing without online betting accounts?

Smartico provides an innovative solution for retail operators that enables their customers to experience all of the above! This completely changes sportsbook betting shops, enabling loyalty offerings previously exclusive to the online environment.

“Our approach to gamification and loyalty in general in sportsbook retail is revolutionary as no one has ever done it on the level that our tools allow us to do,” said Yuval Mechoullam from Smartico. “Smartico is a boutique software company driven by customer requests, adjusting to their needs not only in the CRM automation area but also in gamification and loyalty. We have customers operating in some exotic countries like Kenya, Sri Lanka, El Salvador, with lots of physical retail businesses rather than online ones. We offer a unique solution to serve those offline punters.”

How does it work?

Retail operators set up their gamification services through Smartico, which in turn provides a personalized loyalty app, downloadable from Google Play or App Store.

Whenever a customer enters the shop and makes a bet, his bet slip will include a QR code, issued by Smartico. The user can download the operator’s loyalty app and sign in using his social media account, such as Facebook or Google, or his phone number (via OTP). Scanning the QR code on the receipt instantly updates Smartico with all the necessary information required in order for the customer to accrue points and progress in missions and tournaments he joined.

Making qualifying bets, the customer can accumulate points and redeem them through the Smartico marketplace with prizes, cash or other offerings made by the operator.

This means that customers of brick-and-mortar betting shops and those without a betting account can also enjoy all benefits of loyalty programs and gamified experiences, without exception. Smartico leaves no players behind!

In a nutshell

Smartico’s Gamification & Loyalty solution completely redefines brick-and-mortar betting retail, opening up a whole new dimension of customer engagement. Find out more about Smartico and their Gamification & Loyalty solution here.

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Bacta to host Social Responsibility Exchange in November

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Bacta to host Social Responsibility Exchange in November
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Bacta will host its annual Social Responsibility Exchange at the County Hall in London on Thursday 22nd November, the trade body announced today. The event will provide members with an opportunity to share best practice tactics and strategies around Social Responsibility.

The event will be introduced by Elizabeth Speech, chair of bacta’s Social Responsibility Committee. YGAM and GamCare will also be speaking at the event alongside Social Responsibility updates from the Gambling Commission.

Bacta Membership, SR and Compliance Manager Russell Edge said: “Our Social Responsibility Exchange will allow members to hear crucial updates on Social Responsibility from the likes of the Gambling Commission, YGAM and GamCare.

“The day-long event will also provide a structured forum for discussion around the tactics and strategies bacta members are employing across the country.

“Ultimately, we hope members leave the event knowing more about Social Responsibility and having exchanged their knowledge where they can.”

 

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Australia

Massive News for the Esports Industry with Potential Inclusion in the Commonwealth Games

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Esports is one of the fastest growing industries in the world and there’s no limit to how big it could become. It’s already breached a valuation of $1 billion, and it’s expected to grow to $13.05 billion by 2025.

One of the greatest indicators that competitive gaming is going mainstream is the fact that it has been recognised by the Commonwealth Games. Indeed, it is expected to be included when the event takes place in Victoria in 2026.

Test Run Has Already Taken Place

A few years ago, the thought of seeing Esports at the Commonwealth Games would have been laughable. Now, it is a realistic prospect. It was recently reported that a dry run of the Commonwealth Esports Championships was held in Birmingham, England, at the 2022 Commonwealth Games to see if this type of competitive action could be included as an official event in 2026. It went well and garnered positive feedback from the people involved.

The Victoria edition of the Commonwealth Games is set to take place in 2026, with 16 sports already confirmed. However, the organisers are hoping to add more to the schedule with Esports being strongly considered. Competitive gaming has proven to be a popular spectator sport, with more people tuning in to watch it every year. By 2026, there could be close to a billion people watching Esports, meaning that it would be a popular inclusion at a major event.

Esports has been referred to as the “new sporting frontier,” and it wouldn’t be surprising to see it gaining even more credibility in the next decade. Even the world’s biggest traditional sports had to start somewhere. Football and cricket are now well-established and loved the world over, and there’s nothing stopping Esports from following a similar trajectory.

How Will This Affect Related Industries?

With the Commonwealth Games set to take place in Australia next time, the country could be in a prime position to capitalise on the inclusion of Esports. Part of the success of competitive gaming up to this point has been thanks to related industries pushing it, along with big name companies striking sponsorship deals. Australian companies, therefore, will most certainly seek to capitalise in 2026.

The betting industry was built around traditional sports, and it is now a behemoth industry around the world. In Australia, online betting is so popular that there are countless sites vying for bettors’ attention. Indeed, there are so many to sift through that people turn to comparison sites that list the best ones based on their offers and ratings. Bettors simply scroll through and then click a link to be taken directly to a site.

Many of these online sportsbooks are already offering eSports betting, and the number of markets available is only set to rise in the future. When the Commonwealth Games rolls around, betting sites could benefit from special offers. They may also start to have a greater focus on Esports, thus drawing more attention to the competitive gaming industry.

Esports at the Commonwealth Games isn’t just huge news for the industry itself, but it’s a great move for related industries. Australian companies are set to benefit in 2026, with the betting industry being in a particularly strong position to take advantage.

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eSports

Nigma Galaxy female CS:GO Champions: New docu-series follows rise to becoming champions

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Nigma Galaxy female CS:GO Champions: New docu-series follows rise to becoming champions
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This Sunday 14th, Nigma Galaxy is set to release the first episode of their new docu-series, Jiggy Biggy Best: A CS:GO Story, which follows their hugely successful female CS:GO team and their journey to becoming champions at two major tournaments this year.

The first instalment of the series will be launching on Nigma Galaxy’s YouTube channel at 1pm CEST on Sunday. You can find more information below, in case the team’s story would be of interest to your editorial plan:

  • Fans will get a behind the scene glimpse into the female Nigma Galaxy CS:GO team preparing for two of the biggest tournaments of their careers – ESL Impact League Season 1 in Dallas to the stand-alone ESL Impact tournament in Valencia
  • The docu-series also offers an exclusive peek into the teams journey to the top – their training regime, team cohesion and a deeper dive into the world of female esports
  • Uncover the dedication and support Nigma Galaxy have placed on the competitive female esports scene, one of the fastest-growing sub-genres in the industry
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