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Indian Olympic Association Holds Meeting with ESFI to Discuss Preparation and Training Roadmap for Esports for Upcoming Asian Games 2022



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In his bid to take a stalk of the preparations and planning of non-Olympic sports federations participating at the upcoming Asian Games, Indian Olympic Association (IOA) President Dr. Narinder Dhruv Batra called upon and met the officials of 9 sports federations, including Esports Federation of India (ESFI), at the Olympic Bhawan on 14 February 2022.

Asian Electronic Sports Federation (AESF) is recognised by the Olympic Council of Asia as the sole governing body for Esports in the Asian continent. It is also in charge of technical conduct for Esports at the 2022 Asian Games. ESFI, which is a recognised member of the Asian body in India and has been sending esports teams since 2007 to Asian Indoor & Martial Arts Games and in the last Asian Games 2018 as well where India got Bronze Medal in the esports title HearthStone as Esports was a demonstration event.

Esports is set to make its debut as a medal event at the Asian Games in Hangzhou, China to be held from September 10 to 25.

“We are very thankful to the President of IOA Dr. Narinder Dhruv Batra ji for appraising ESFI & other non-Olympic sports federations on the various organizing aspects of the Asian Games, to be staged later this year. We also discussed & apprised Batra ji on the preparations, requirements and future planning for the country’s Esports contingent and ‘AESF’s Road to Asian Games’ program which will be launched soon to select the national esports contingent of our country. The ‘AESF Road to Asian Games 2022’ will prove to be a milestone journey and act as a catalyst in not only the growth of the esports ecosystem in India but also to consider esports as a form of sports in India. At ESFI end, we are fully committed to growing the esports ecosystem and creating enough opportunities for the Indian esports athletes to participate in the various such events of repute,” said Mr. Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF) after the meeting.

The meeting was co-chaired by Chef de Mission, Mr. Bhupender Singh Bajwa and detailed discussions were held regarding training camps and various expenditures that are required.

During the meeting, IOA stressed on the need for a fair and transparent selection process of players and athletes. The last date for the submission of the Indian Team entries by name is 15 April 2022.

ESFI is also recognised by the International Esports Federation (IESF) as well as the Global Esports Federation (GEF), who are in charge of conducting the trial events for the Inaugural Commonwealth Esports Championship at this year’s Commonwealth Games which will be held in Birmingham from July 28 to 8 August 2022.

On behalf of ESFI, Mr. Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF), Mr. Yugal Sharma, Director, Esports Federation of India and Mr. Prabhat Kumar, Treasurer, Esports Federation of India were present in the meeting. ESFI team also presented the “Road to Asian Games” Jersey to IOA President, Dr. Narinder Dhruv Batra and Chef de Mission, Mr. Bhupender Singh Bajwa.

“ESFI is committed to the development of esports and bringing together the esports fraternity to unlock the full potential of our athletes and provide them with enough international opportunities to compete with their counterparts at an equal level. We take this opportunity to further request the esports community to carry on with their training and get used to the challenges for making into the team to represent in this mega event.” pledges Mr. Vinod Kumar Tiwari, President of Esports Federation of India.

The 2022 edition of the Asian Games will see medals being awarded in eight categories of Esports, which are EA SPORTS FIFA branded soccer games, an Asian Games version of PUBG Mobile and Arena of Valor, Dota 2, League of Legends, Dream Three Kingdoms 2, Hearthstone and Street Fighter V.

ESFI again appeals to the probable qualifying gamers/players to get their passports ready and to get fully vaccinated.


Parimatch Partners with the Argentine Football Association



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Global gaming platform Parimatch has announced its new exclusive global partnership with the Argentine Football Association, one of the most prestigious football organisations globally. Parimatch now stands as the fifth Regional Sponsor of AFA.

This strategic alliance is aimed at making a qualitative shift in both iGaming and football culture. With this new agreement, AFA extends its international reach, and together with Parimatch, will be present at all corporate events in the sports technology industry held in Asia.

The Argentine Football Association has begun its global expansion, establishing a presence in strategic markets with over 55 commercial partners. Additionally, it is diversifying its digital content strategy, which today includes social networks in 5 languages. These efforts are aimed at both expanding into new markets and increasing its global audience.

Through this partnership, Parimatch users will have the opportunity to participate in official collectibles, get custom T-shirts signed by players of the Argentina National Team and enjoy unique moments facilitated by the partnership.

Claudio Tapia, President of the AFA, said: “We thank Parimatch, a leading company in the gaming industry, for their decision to join the Argentine football family as regional sponsors of the Argentina National Team in the Asian region. AFA continues to take firm steps to expand its presence, consolidate strategic markets, and forge alliances with leading companies in each sector. This agreement enables our Association to be active in Asia and further strengthen our leadership in the world of football. We warmly welcome Parimatch as a Regional Sponsor of our Association.”

Leandro Petersen, Commercial and Marketing Officer of AFA, said: “Today we celebrate a new regional sponsorship in the Asian region between AFA and Parimatch. We are pleased to announce that a market leader like Parimatch has chosen to partner with our Association and became the fifth Regional Sponsor. Together with Parimatch, we aim to strengthen our leadership position in the international market and particularly expand the fanbase of the Argentina National Team across Asia.”

Parimatch Press Office expressed excitement about the collaboration, stating, “We are delighted to partner with the Argentine Football Association as their Regional Sponsor for Asia. This collaboration marks a pivotal moment for Parimatch as we deepen our commitment to fostering football in Asia and providing unparalleled gaming experience for fans. Our alliance with AFA allows us to expand our brand footprint and engage passionately with football enthusiasts throughout Asia.”

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AFK Gaming announces India’s first-ever premium insights dashboard for esports analytics



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In a bid to provide authentic data and unparalleled insights into the nation’s esports industry, AFK Gaming has announced the beta launch of ‘AFK Gaming Insights’, India’s first-ever premium analytics dashboard.

This first-of-its-kind powerful tool offers real-time data and analytics to help users, brands and other stakeholders make informed decisions and stay ahead in the esports landscape of the country.

AFK Gaming Insights features three core analytics modules:
Tournaments Analytics: Access detailed information on prize pools, sponsors, players, teams, and more. This module provides a comprehensive view of the financial and competitive aspects of esports tournaments, enabling users to strategize effectively.

User Analytics: Discover valuable insights into demographics, occupations, interests, income ranges, spending habits, and more. This data helps users understand the diverse backgrounds and behaviours of the Indian gaming community, facilitating targeted marketing and engagement efforts.
Social Analytics: Track key metrics such as Instagram followers, YouTube subscribers, and the country’s top live streamers.

Expressing his enthusiasm on the beta launch of AFK Gaming Insights, Nishant Patel, Co-founder and CEO of AFK Gaming stated, “AFK Gaming Insights is a product built to address a critical market need. In the absence of reliable data to aid their decision making, key stakeholders in the Indian gaming, esports and youth culture industries have been struggling to make informed decisions. With this launch, we hope to empower tournament organizers, brand managers, team owners and industry observers with a single source of truth that they can turn to for industry knowledge and information that will drive the sector’s growth as a whole.”

According to a report by Niko Partners, India is the fastest-growing gaming market, with over 450 million gamers and more than USD 830 million revenue generated in 2023. This expansive market requires a platform that enables stakeholders and brands to access insights on the go and use these metrics for their engagement and campaigns.

To address this, AFK Gaming Insights, which will be available exclusively to annual subscribers, has been devised to cater to a diverse spectrum of users. For newcomers, the dashboard serves as an entry point, providing information that helps them understand trends, player performances and tournament dynamics.

Gamers can optimise their strategies and refine their performances while hardcore audiences will benefit from the deeper insights on their favourite gamers and teams’ social media engagements, viewerships and tournament statistics. For example, the tool reveals that Total Gaming is currently the most viewed Indian gaming YouTuber, with an average of 4.25 million views per video over the last month.

On the other hand, industry stakeholders can leverage detailed analytics into market trends, audience behaviours and sponsorship opportunities to make strategic decisions. For instance, the dashboard uncovers significant trends, such as the fact that more Indian gamers spend money on a daily basis rather than not spending at all.

This pioneering platform promises to redefine the analysis of competitive gaming and change the way esports is perceived in the country.

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Gen.G Launches Official 2024 Summer Jersey with LIBILLY



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Global esports organisation Gen.G announced their newest apparel collaboration with LIBILLY, a Seoul streetwear culture-based brand led by rapper Changmo. The “2024 Gen.G x LIBILLY Collection” represents icons of youth and passion in cross-cultural scenes; the two brands are teaming up to promote K-culture worldwide, beyond Korea’s domestic stage.

“Every year, we are proud that we get to be a part of some of the biggest esports moments in the world. This year, we are excited to partner with Changmo and the team at LIBILLY to introduce a new kit during such a historic season,” Arnold Hur, CEO of Gen.G Esports, said.

The new collection with LIBILLY consists of six pieces, including the official jersey and jacket as well as short-sleeved t-shirts, sweatshirts and ball caps featuring both organisations’ logos. The official jersey, accented in Gen.G’s signature gold colour, is designed to be breathable and comfortable for both players and fans to wear. Gen.G’s iconic slogan “Change the Game” is printed on it to encourage fans to collect. LIBILLY is the latest in a series of successful lifestyle collaborations for Gen.G, with brands like The Hundreds, PUMA and Heron Preston in past years.

The lifestyle apparel features a mashup of Gen.G adorable mascot “Genrang” wearing clothes with LIBILLY’s symbol “031” logo, among other cobranded apparel items. Images of the Gen.G League of Legends team, currently competing in Riyadh for the 2024 Esports World Cup, have captured the hearts and minds of fans since they first leaked.

“I’m excited to wear new uniforms this season through our collaboration with the hip and young brand LIBILLY. It was fun to try out and shoot content in a different look than we did before, so I hope the fans enjoy it as much as we enjoyed this process,” said Gen.G’s Jeong “Chovy” Ji-hoon.

“We are thrilled to be collaborating with Gen.G, a representative of the esports scene. We hope that this collection, which reinterprets the passionate brand image of Gen.G from our perspective and expresses it in a new dimension, will be a meaningful gift to Gen.G fans around the world. We also look forward to the various collaborative activities that Gen.G and LIBILLY will continue to launch,” said rapper Changmo, head of LIBILLY.

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