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Raketech Revenue Reaches All-time High of €11.8M in Q4 2021

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Raketech has published its financial results for the fourth quarter of 2021.

The company has seen Q4 2021 revenue reach an all-time high, totalling €11.8m ($13.4m).

Q4 2021 Financial Highlights

  • Revenues totalled EUR 11.8 million (EUR 8.5 million).
  • US acquisitions increase sport revenues to EUR 2.6m (EUR 1.0m), representing an increase of 149.5%.
  • Non-Nordic revenues increase with 154.6%, totalling EUR 5.5 million (EUR 2.1 million).
  • Organic growth amounted to 12.5% (15.0%).
  • Adjusted EBITDA amounted to EUR 5.4 million (EUR 3.6 million), corresponding to a margin of 46.0% (43.1%).
  • Earnings per share after dilution amounted to EUR 0.07 (EUR 0.05).

Q4 2021 Operational Highlights

  • On December 9, Raketech completed the acquisition of leading US tipster asset (A.T.S. Consultants) providing tailored pre-game insights for sports. The agreed purchase price amounted to EUR 13.7 million, of which EUR 10.6 million has been settled in cash. The additional purchase price will be settled through issuance of Raketech shares amounting to EUR 2.2 million and a deferred consideration of EUR 0.9 million.
  • Foundation laid for future US expansion by establishing a US business unit, led by a local Managing Director.

“The fourth and final quarter of 2021 was a strong quarter for Raketech, and I am happy to see that we have continued to deliver on our strategic goals of increasing the diversification of our business. Revenues amounted to EUR 11.8m, which is a new all-time high for the group, representing an annual growth of 40% whereof 12.5 percentage points were organic. Thanks to benefits of scale, our EBITDA increased to EUR 5.4m, corresponding to a growth of 50% and an EBITDA margin of 46%,” Oskar Mühlbach, CEO of Raketech, said.

Affiliate Industry

Catena Media Updates its Financial Targets

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Catena Media has updated its long-term financial targets for 2024-26 to reflect a change in revenue streams as the group transitions towards a more sustainable revenue model following the completion of the strategic review in November last year.

The group expects a resumption of organic growth in the second half of 2024 and full-year adjusted EBITDA in the range of EUR 20-30 million as the first operational impacts begin to show from an extensive programme of technology- and data-based investments.

The new targets are:

  • Double-digit organic growth in both revenue and adjusted EBITDA for 2025 and 2026 at group level.
  • Net interest-bearing debt to adjusted EBITDA ratio of 0-1.75.

The shift towards a more sustainable revenue model involves recruiting more players via revenue-share agreements with operators compared to cost-per-acquisition (CPA) contracts and implementing a programme of investments in tech and data innovation that is being rolled out in Q1 and Q2 2024.

These investments, planned as a result of the strategic review, will reinvent the group’s core technological focus by strengthening the organisation with new product offerings that prioritise technology, innovation and immersive user experiences. The primary initiatives include investments in artificial intelligence (AI), paid media, sub affiliation and further strategic media partners to broaden audiences and deliver greater value to partners.

Investments into AI include the establishment of a joint venture with a specialist AI partner to develop a generative AI application dedicated exclusively to content production for online betting and casino gaming affiliation. This initiative launched its first minimum viable product (MVP) in February 2024.

AI innovations and other tech-facing enhancements will enable Catena Media to scale the business, develop new revenue streams and generate synergies while also delivering a more personalised user experience as the group positions to become the data- and technology-driven leader of online affiliate marketing in its target sports betting and casino gaming markets.

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Affiliate Industry

Affiliate GGR Doubles in 2023: Affilka by SOFTSWISS Recap

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Affiliate GGR Doubles in 2023: Affilka by SOFTSWISS Recap
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Affilka by SOFTSWISS, a leading affiliate management software provider, registers a two-fold increase in affiliate Gross Gaming Revenue (GGR) in 2023. 

In 2023, Affilka by SOFTSWISS significantly bolstered its reach, welcoming 120 new brands into its partner network, now exceeding 320 brands. Moreover, almost 100,000 new affiliate accounts were registered during the same timeframe, marking a 176% increase over the previous year. The number of new affiliate accounts registered in 2023 represents 43.5% of the total registrations since the platform’s establishment in 2018.

 

The rise in new affiliate accounts has led to a notable acceleration in new player registrations, exceeding 24 million over the past year. Compared to 2022, this metric has increased around 2.4 times, highlighting the impact of effective affiliate management on success within the iGaming landscape.

 

In 2023, the number of unique clicks on referral links with Affilka by SOFTSWISS increased notably, jumping 4.4 times compared to 2022. This growth can be credited to the expansion of the affiliate partner network and the improved brands’ capabilities using Affilka by SOFTSWISS.

In the financial review of Affilka by SOFTSWISS, notable growth is evident over the past year. Notably, the player deposit amount surged 2.4 times, the affiliate GGR nearly doubled, and affiliate payments increased by 70%.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, remarks: “Our recent performance boost can be attributed to our robust referral infrastructure, ensuring smooth traffic flow that converts into higher player deposit amounts. We’re seeing an uptick in partner payments because we refined the commission constructor, allowing for more flexibility and customised management of partner rewards.

We invest consistently in innovation and improving user experience in affiliate marketing, recognising its crucial role in iGaming. Our mission is to provide clients with a comprehensive affiliate marketing software solution vital for their operations. We prioritise exceptional service to attract new clients and ensure their continued loyalty.”

In the last quarter of the previous year, the world’s leading agency, Kantar, conducted a customer satisfaction survey for Affilka by SOFTSWISS. The average score obtained was 8.1 out of 10, with 91% of respondents expressing satisfaction with the product. Additionally, the satisfaction score for account managers was also high at 9.1 out of 10, with 97% of clients expressing contentment with the quality of work provided by Affilka’s account managers.

 

 

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

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Affiliate Industry

A little news about Fabrizio Romano x 20SHOTS

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Affiliate marketing product provider 20SHOTS has kicked off the launch of its newly enhanced department with a loud, proud, “Here we gooooooo!” as it signs football journalist and influencer Fabrizio Romano.

The signing is part of the suite of services 20SHOTS is providing to Stats Performa’s Opta – the first being the creation of a bespoke Premier League fantasy football game, Opta Five, which will feature on the data analytics’ company’s Players Ratings Game Hub.

Now, not only is 20SHOTS creating the game, it’s also managing the marketing activities from inception to conclusion. And part of drumming up buzz and attention for Opta Games Hub has been signing football transfer legend Romano.

“This partnership represents a great step forward for us,” remarks 20SHOTS co-founder and CEO Jacob Kalms, “as it shows off our skills not just as a product builder and operator, but as a marketer and 360° partner for our clients”.

As part of the new campaign, Romano has already written an article for Opta Analyst alongside running two separate tutorial videos taking his users through the new Opta Five and Opta max products, shared with his millions of followers.

The second part of the campaign had Romano competing against his audience on a new game, Opta Streak, which was released to the Opta Games Hub 26 Jan, with Romano playing against his followers all over the world the following weekend.

20SHOTS marketing and content production

This partnership is just the latest major news 20SHOTS has shared, from major investment partners to taking the Brazilian market by storm. And now, signing major players to boost its marketing offerings.

Romano said that he’s proud to partner with both 20SHOTS and Opta for the campaign:

“The partnership just made sense to me,” he says, “as both companies are making waves in the football and iGaming worlds. Opta’s new Players Ratings Hub is a great place for football fans to spend time looking at stats and using their knowledge to win prizes. And 20SHOTS Premier League fantasy football game is incredibly fun and also offers a lot of chances to win big.

“Partnerships like this also offer value to my followers and align with their interests, which is a primary goal for any partnership I enter into.”

Considering that Romano’s other media partners include Google Pixel, the fragrance Laverne and other high profile products, this is a major win for 20SHOTS and Opta.

Kalms says: “This is another win that shows 20SHOTS has not only the reach to get big personalities on board, but also the intrinsic knowledge of our customers’ target market – sourcing relevant partners who will help increase brand awareness of the new platform and in turn convert to paying customers.

“We’re thrilled at the attention Romano has already brought to Opta Games Hub and this is only the beginning,” he concludes.

20SHOTS’ marketing services mean handling campaigns from start to finish: from sourcing partners to content, timing, tracking, reporting and analysis.

“Clients don’t need to get involved or go back and forth with personalities or media partners,” Kalms explains. “We handle it all.”

Further marketing work for Opta includes signing what Kalms refers to as a “big personality in the fantasy football space”.

 

 

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