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World’s biggest gaming companies collaborate on ground-breaking Women’s Day project

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World’s biggest gaming companies collaborate on ground-breaking Women’s Day project
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Flutter, Kindred and DraftKings are among the giants of the global betting and gaming industry that are working together on a major campaign for International Women’s Day 2022.

Joined by a range of collaborators from across all gambling verticals, CEOs from companies that also include Betsson, Better Collective, Catena Media, GiG, LeoVegas, Lottoland, Microgaming, Pinnacle, Sky Betting & Gaming, Sportsbet, Yolo and Yggdrasil are to appear in a series of videos sharing shocking personal experiences of women working in the industry today.

The three short films will be released in the build-up to IWD, which this year takes place on Tuesday 8 March and uses the hashtag #breakthebias. A short teaser for the campaign video can be viewed here.

The project, conceived and produced by Square in the Air and All-In Diversity, seeks to highlight examples of gender bias in the industry, while also offering resources for companies and individuals seeking support.

Kelly Kehn, Director and Co-Founder of All-In Diversity, said: “We’ve been humbled by the backing this campaign has received from the biggest organisations across the world, from Europe and the Americas, to Africa and Australia.

“However, it is also a stark reminder of how much work there is still to be done to address gender bias and just how many of the sector’s heavyweights are prepared to personally fight for the cause,” she continued.

“While we are of course hoping to make an impact with this hard-hitting campaign, the teams at All-In and Square in the Air are determined that these films will not simply capture a moment in time but add momentum to the fight for fairness and balance for all those in our industry.”

Stewart Darkin, Director of New Media at Square in the Air, added: “From conception, this felt like an important project. With the support of the All-In Diversity team, we have been able to work with some of the sector’s biggest names to highlight what remains a major issue and which highlights the daily struggle that some professionals in our industry continue to face.

“There are so many companies doing great work in the areas of diversity and inclusion within their organisations but, clearly, there is still work to be done – and we’re thankful that the sector’s biggest names are standing should-to-shoulder on this issue.”

The campaign videos are set to be released from Tuesday March 1, 2022.

Compliance Updates

Lady Luck Games Group secures B2B UKGC licence

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Lady Luck Games Group secures B2B UKGC licence
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ReelNRG Limited, part of the LL Lucky Games AB Group of companies has obtained its B2B United Kingdom Gambling Commission (UKGC) licence.

By securing this licence the company is now able to distribute both Lady Luck Games and ReelNRG content to a host of leading operators via its own platform.

Players will be able to enjoy Lady Luck Games’ top-performing titles The Treasures of Tizoc, Beetle Bailey and Astro Anna, as well as its latest release SpinJoy Society Megaways. Top ReelNRG titles such as Dark Spells, Genie`s Gold and Mr. Mostacho will also be available to play.

The UKGC processes every application with the highest attention to detail and is recognised globally as one of the highest bars of entry for a gaming company. Receiving a UKGC licence will allow Lady Luck Games to continue their impressive growth and build upon new and existing partnerships with leading operators.

Mads Jørgensen, Co-Founder and Chief Executive Officer of LL Lucky Games AB said: “Securing a UKGC gaming licence is a significant moment for our company. We are now able to provide our premium gaming content to our partners in the world`s preeminent and established market, the United Kingdom. This is a moment we`ve all been waiting for, and to see this finally happening is a massive achievement and will open many new doors for Lady Luck Games.”

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At Least $150M Up For Grabs In GGPoker’s WSOP Winter Circuit

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GGPoker today announces the latest iteration of the WSOP Winter Circuit online tournament series, which runs from December 4 through January 9. With at least $150,000,000 in prizes to be won, this year’s WSOP Winter Circuit is the richest yet.

As in previous years, the tournament series is headlined by 18 ring events, each awarding the winning player both a coveted WSOP Gold Ring and the lion’s share of the prize money. The series is further comprised of a full schedule of side events and satellite tournaments.

The series highlights include:

 

  • #18 $1,700 WSOP Winter Circuit MAIN EVENT – Final Day on January 9 – $10,000,000 GTD

  • #1 BIG 50 Bounty MILLION$ Kick-Off – Final Stage on December 5 – $1,000,000 GTD

  • #2 $10,300 Super MILLION$ High Rollers NLH – Day 2 on December 5 – $5,000,000 GTD

  • #6 $1,500 Merry MILLIONAIRE MAKER NLH – Final Day on December 12 – $1M for 1st place winner – $5,000,000 GTD

  • #15 $210 New Year’s MYSTERY BOUNTY – Final Stage on January 2 – $250K top bounty – $2,023,000 GTD

 

All WSOP Winter Circuit ring event winners will receive an exclusive invitation to the WSOP Million Dollar Freeroll in Las Vegas in 2023. The winner of the $1,700 Main Event will also be invited to join GGPoker’s Team Champions, alongside previous main event winners.

“As always, just as winter starts cooling things down, GGPoker heats the poker world back up again with the blazing excitement of the WSOP Winter Circuit,” said Daniel Negreanu, GGPoker Global Ambassador. “There’s more to be won than ever before, along with WSOP gold and tournament glory – it’s time to take a seat and claim your ring!”

New GGPoker players are eligible to claim the poker room’s Welcome Bonus, earn even more rewards with the Honeymoon for Newcomers promotion and automatically join GGPoker’s Fish Buffet loyalty program, with regular cash prizes on offer.

To learn more about WSOP Winter Circuit, please visit: https://en.ggpoker.com/tournaments/wsop-winter-circuit-2022/

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Azerion – H1/2022 highlights

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Azerion is scheduled to host its first Strategy Deep Dive and release its Q3 2022 results announcement on Wednesday 30 November 2022 at 8:00 CEST (7:00 BST), therefore they wanted to use this opportunity to look back and reflect on all the amazing projects we’ve accomplished over the last few months.

Mergers & Acquisitions
For the second half of the year, Azerion has been growing its portfolio as well as its global footprint with a number of acquisitions as a complement to its organic growth. They’ve brought together a great diversity of offerings and capabilities to one global powerhouse, creating a new world of opportunities for us.

As a leading digital entertainment and media company, they are reaching more people in more ways. Azerion is adding value to our audiences and increasing access to their advertising and digital publishers around the world. For example, they now have new innovative formats added to our proprietary portfolio of ad formats, thanks to Vlyby (video advertising), Targetspot (audio advertising), Madvertise (mobile formats), and AdPlay (digital out-of-home advertising). They strengthened their direct sales to advertisers with [M]Media in the Netherlands and TakeRate in Italy). Lastly, they’ve optimized services to advertisers and publishers along with Hybrid Theory (campaign performance management) and AdPlay (publisher monetization services).

Azerion is expanding our geographic footprint – in Europe, the UK, US, and APAC region – to become faster and more competitive. From these acquisitions they are launching new products, expanding our investments in digital advertising, and vigorously building our offerings to keep growing for many years to come.

Partnerships & Collaborations
Azeion’s partnership announcements are always pretty big news. During the second half of the year, they extended their partnership with Ajax eSports, partnered with Cool Cats to increase the utility of NFT’s within Habbo, and added a large selection of games to GameDistribution with Gameloft and Ubisoft Nano.


Platform
They were once again voted the best Digital Media Owner in the Autumn Award surveyed by the Institute of Practitioners in Advertising in the UK. Also, they had won the Spring award in May and this time they achieved the highest score in the history of the survey. This is a great recognition of their integrated value proposition to advertisers.

In November, they also announced the results of their brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats.


Premium Games
They had a lot of exciting advancements regarding their premium games lately, specifically in Habbo and Hotel Hideaway! Most notably, they’ve partnered with ITV studios, with Love Island opening a virtual villa in Hotel Hideaway to create social experiences and opportunities for brands and players. The branded room attracted 3 million visits in 30 days with 46,000 daily visitors on average, spending an average of 52 mins in total over the period.

In August, Habbo launched its new app, available for Android. Not long after that, Habbo followed with the launch of its new Habbo iOS app. Android and iOS users can now have a much smoother, fully-fledged cross-play experience in Habbo.

Another big win for Azerion was to be crowned the winner in the “Top European Metaverse Platform” at the first annual European Metaverse Summit & Awards 2022. These awards are just this beginning, and they promise that there are many more milestones to follow!

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