There’s no denying that iGaming profitability and consumer base constantly increase. As more players switch from physical to digital casino experiences, the competition heats up even more.
iGaming providers go above and beyond to engage, attract, and satisfy players to become long-term customers and get a bigger piece of the pie.
Though marketing trends and technologies vary as demographics and consumer preferences change, several elements remain steady in attracting new players to online casinos and how online casino and sportsbooks websites may enhance player engagement over time.
One of the keys to obtaining clients is advertising, and many iGaming businesses spend as much as they can on it in the hopes of attracting a large number of new players. However, these efforts may be in vain if the company’s overall sports betting marketing and branding strategy does not prioritize the customer’s wants and expectations. So, how to create a working and real strategy for customer acquisition and retention that will emanate from the main business aims for the gambling market?
When done correctly, online casino marketing can result in big profits for your gambling company. However, besides advertising, there is much more to consider. So here are the top tactics for promoting an online casino for getting greater results advised from DEEP. Marketing.Branding who have been experienced in this sphere for 7+ years and established successful iGaming brands while also helping already existing brands boost their acquisition and retention.
SEO is a search engine optimization that aims to increase your online gaming website’s visibility and recognition. If you own an online business, it’s critical that your website rank as high as possible in search results. SEO entails more than simply putting keywords into your text and linking to as many websites as possible. It now includes anything you do on the internet. It’s vital in iGaming to have SEO specialized to the industry, so iGaming SEO exists. Articles, guides, reviews, and other gambling-related content for casinos, betting sites that are fascinating and rank well require professional and creative iGaming writers.
Whether you’re running an online casino website or a sports betting website, iGaming SEO is the most efficient tool for building your brand and achieving your objectives.
In this competitive iGaming industry, you need pros and specialists on your side if you want to have your site at the top of Google’s search rankings!
For the iGaming business, adding new games and promotions isn’t enough. Traffic acquisition costs are high in the iGaming business due to its competitive temper.
Great branding communicates what you stand for the rest of the iGaming world, helps potential customers understand if your online casino is right for them, and helps them remember you and come back.
In one of the fastest-growing markets, having a distinct brand is essential for demonstrating your advantage and distinguishing yourself from other online casinos. Branding helps your iGaming company achieve new heights in its KPIs.
When it comes to consuming content, today’s readers are more discerning than ever, which is why high-quality content is essential. People prefer to read engaging content. This gives your iGaming brand a personal touch while also allowing your players to feel “connected” to your brand.
Instead of focusing only on Google rankings and putting all the keywords in the text, keep in mind that good iGaming content is written for readers. Anyone familiar with online casino content knows that the industry is notorious for inadequately written FAQs, tutorials, and basic information.
Catchy visual content, promo texts on banners, emails, and SMS texts to inform about bonuses: are all considered iGaming content and part of a good content strategy, which needs to be done sharp and memorable.
Innovative solutions with a measurable return on investment. It’s how high-quality content should be used to engage consumers, build a reputation, elevate your brand, and help SEO.
It’s critical to attract new players to your casino, but that’s only half of the effort. The second major difficulty is keeping gamers engaged with your bonuses and promotions, which is where casino CRM solution services may help.
CRM (Customer Relationship Management) software allows the casino to collect information about their customers’ preferences and choices. Casinos and betting companies may utilize this data in marketing campaigns to better appeal to new players and keep them returning and spending, resulting in increased revenues.
CRM in casinos and sportsbooks collects detailed user data, which helps to increase marketing efficiency and other company KPIs.
The iGaming industry is rife with competition. You can set your online casino or sportsbook apart from the competition with appealing design components.
Let’s not forget about the website. Your website is your finest salesperson, working around the clock to acquire and convert customers. Why not go all out and make it the best it can be? Designing and developing websites and applications that are consistent with your brand and give the functionality that your clients desire need to become one of your primary goals.
In addition, there is no need to speak about website banner design, various logo concepts, and image designs for social media posts that will enrich your client base when done right.
Personalization in iGmaing
Personalization is more important than ever in an age when individuals are constantly assaulted with thousands of marketing messages wherever they go. Marketers from many industries agree that personalization has improved their business results and that generically approaching their audience does not help them stand out. So gambling sector is no exception.
Online casino businesses need to attempt to improve their players’ experience by watching and analyzing user behavior and data. In this way, adjusting their messaging and offers will match the requirements and tastes of each player and will take over.
DEEP.Marketing.Branding will help you retain players through engaging localized iGaming content.
The iGaming industry is becoming more popular, and its regulations are loosening. All of a casino’s efforts to attract new visitors to the site are for zero if it doesn’t have an instant attraction. However, winning a new player is only the first step. Longevity is the game’s name in iGaming, and it’s challenging to win, given how easy it is for gamers to migrate to another platform. Online casinos and sportsbooks may turn a new sign-up into a long-term player with the correct retention and acquisition methods.
Are you ready to leave it to the pros? DEEP.Marketing.Branding is here to put your iGaming business on top of the competition and find your voice in a loud marketplace.
Get started boosting your casino marketing today with FREE SEO Audit.
Week 47/2022 slot games releases
Here are this weeks latest slots releases compiled by European Gaming!
Yggdrasil, and Peter & Sons are sending brave adventurers into the dreary dungeons of Mount Argol in the duo’s latest release Dungeon Tower MultiMax™. The high volatility 5×5 slot tells the story of a once forgotten tower filled with creatures that guard hidden treasures of a once great King.
New from Iron Dog Studio comes Boom Time, a medium-high volatility slot that offers an alternative reel layout and comes packed with an explosive array of Wilds, plus a few more surprises. Boom Time is a classic heist caper that challenges players to blow open the bank’s safe with the help of a trio of dastardly robbers.
Amusnet Interactive team welcomes you to explore the fascinating world of the Aztec Empire. Spin yourself back in time to a land full of magnificent treasure and riches. This 5-reel, 25-fixed paylines video slot offers storytelling gameplay and epic sound effects with tremendous payouts.
Gamzix, a young igaming development studio, has launched a sweet slot – Bonanza Donut. Coffee and donuts aren’t just a perfect breakfast for a sweet tooth. It is an amazing way to diversify gaming choices. Especially with such rich features. During the game a player can add on the plate Free Spins, Bonus Game and Hot Bet, which make every round exciting.
Pragmatic Play brings added thrills to the classic board game in Snakes & Ladders Snake Eyes™. This sequel to the hit game Snakes & Ladders Megadice™ is played across 5×3 reels and features returning popular symbols like bananas, gorillas and snakes. These are joined by a wild multiplier depicted as a dice, which substitutes all symbols in game except the scatter.
Celebrating the World Cup 2022, Inspired Entertainment, Inc. brings players the beautiful game as an online and mobile slot. Big Football Bonus™ is a football / soccer-themed game with a reel configuration of 6×4 and 50 win-lines. Set in a packed stadium brimming with atmosphere, Big Football Bonus features the top performing, Big Bonus™ mechanic with a football twist.
Habanero invites players to enjoy its latest party-themed slot, Soju Bomb, which mimics the joys and thrills of nightlife at some of Korea’s hottest clubs. As part of the Year of the Tiger, Habanero has dedicated itself to launching some outstanding Asian-themed titles that provide a truly unique experience for players the world over.
Nolimit City is still feeling the bizarre effects of their most recent release, Serial. Now, they’re gearing up to release yet another unique slot experience, as they voyage deep into the darkest alleyways and shadiest streets. The game provider has had its fair share of eccentric releases this year, with hit slots such as Road Rage and The Rave making waves over the summer, and they’ve taken it up a notch with their latest release, Rock Bottom!
Greentube, is inviting players to experience a quacking adventure in its latest magical release Diamond Tales™: The Ugly Duckling. The five-reel slot with 40 win lines, created in collaboration with Intellectual Property owner RoyalCasino Denmark, is based around the famous fairy tale written by Hans Christian Andersen.
Endorphina’s Crystal Skull is a 3-row, 5-reel, 25-payline slot. Among the symbols on the reels, players can find a crystal skull that acts as a Wild. The Wild substitutes for all symbols except for the Bonus. It appears on reels 2, 3, and 4 and expands vertically to complete combinations. The Wild completes combinations with the Scatter and doesn’t expand in these combinations substituting for only one Scatter per reel. Scatter symbols count on any position on the reels.
Tom Horn Gaming, brightens up rainy November days with action and excitement in its latest fruit game release Rot Stormo. Raging lightning, careless fruit symbols, and sizzling hot wins, and the potential to maximise winnings in the buy feature make Rot Stormo an appealing game not only to those who fall easily for classic fruit slots.
Lady Luck Games has announced the release of its newest title SpinJoy Society Megaways™. A reboot of its first-ever release, SpinJoy Society Megaways™ features six reels, each varying in size between 2 and 7 symbols. Big prizes are on offer thanks to the Megaways mechanic which can see a maximum of 117,649 paylines come into play.
Relax Gaming, is inviting players to sow the seeds of big wins in its farming-themed slot Wild Yield. In this 5×5 high-volatility cascading slot, a day’s work in the field is made a lot easier with wilds sprouting from the ground and players in with a chance to win 50,000x their bet.
Players are invited on a wild night out with Santa and Rudolph in Saint Nicked™, the latest slot release from Lucksome. The festive legends decide to go a bar rather than carry out their jolly duties this year. Can they avoid a misdemeanour while shirking their Christmas responsibilities? This 5×3 slot comes with 243 ways to win in the base game and can be expanded to a 5×5 grid in Free Games, with up to 3125 ways.
Push Gaming has announced the network-wide release of Retro Tapes which reintroduces its innovative mechanic Cluster Link™. Set across 6×9 reels this cluster paying slot has symbols depicting various coloured cassettes that must form adjacent clusters of five or more to trigger a win. These winning symbols are then removed from play with new ones tumbling from the top of the gameboard creating additional opportunities for winning clusters to be made.
Wizard Games has released a classic title with a twist in its latest launch, Joker Diamond. The five-reel slot features classic symbols from the traditional fruit machine era, such as Lucky 7s, Bells, and Bars while a Joker character acts as a wild across the reels. Above every reel, a random bonus awaits, be it Collect Pots, Free Spins or Cash Prizes.
Spinomenal, the leading iGaming content provider, has netted another winning slot with the release of Book of Champions – World Glory. The game is part of the Champions Series and is accessible within the Spinomenal Universe. Before the base game kicks-off, players must slide into the manager’s seat to pick one of five different teams in a bid for glory on the reels.
Adventure into Play’n GO’s newest release in their legendary Arthurian series, Clash of Camelot. Players will join King Arthur in a quest to wrestle his rightful throne back from the malicious Mordred, who leapt at the opportunity to steal it while the King was searching for the Diamonds of the Realm in the series’ previous chapter.
Spinomenal, is celebrating Black Friday with the release of its exciting new game, Book of Piggy Bank – Riches. The game sits within the Classics series which exists within the Spinomenal Universe. No one likes to save money, but everyone loves to break piggy banks! Spinomenal’s brand new game is a 6×3 reel design with 10 pay lines that gives players the opportunity to raid the Piggy’s bank of riches!
Pragmatic Play, is awarding players Christmas multipliers in the latest slot release Santa’s Great Gifts™. Set across 6×5 reels, the title has symbols depicting various Christmas staples including baubles, candy canes, snow globes and more. At least eight matching symbols need to be landed anywhere on the game board to trigger a win.
Wazdan, combines a crisp aesthetic with an electrifying array of bonus features in its brand-new release, Burning Sun™. Returning with yet another exciting addition to the renowned Hold the Jackpot collection, Burning Sun™ also incorporates the supplier’s recently launched Sticky to Infinity™ feature, designed to drive player engagement and amplify partners’ results.
ReelPlay partner Boomerang has teamed up with Yggdrasil to bring players their sweetest slot to date in Fruit Gemz Splitz™. The five-reel slot can see paylines expand to up to a total of 19,773 as Splitz symbols land, splitting into up to four symbols, while Wilds, Cash Coins, and Collect symbols can also land at any given moment. Boasting a retro feel, shiny fruits fill the reels, with an upper reel adding an extra symbol onto the middle three columns.
Dear Santa. Please can I have lots of big wins this Christmas? If that’s at the top of your wish list, then you’ll want to unwrap Santa Express, Stakelogic’s fun-filled festive bonanza now available for operators to add to their slot game stockings. Santa Express takes players to a winter wonderland like no other. The 5×4 reel game is set against a snowy backdrop with 20 active win lines available and a max win potential of 20,000x the player’s bet.
The temperature may be dropping as we enter the winter months in Europe, but things are about to heat up at all online casinos that feature Swintt slots as the sought-after software studio prepares to unveil a sizzling new addition to its Select line-up in Path of Dragons. A five-reel, 20-payline slot, Path of Dragons sees players ascend to the peaks of a mystical mountain where three of these magical fire-breathing beasts reside.
Red Tiger has launched In the Rabbit Hole, where players can explore a magical world of ample surprises and never-ending mystery. The game could not get any more intriguing as the multi-layer Bonus Round invites players to encounter phenomenal features through Free Spins. Once the player falls through the vortex from reality to fantasy, they arrive at a world of wonders, scattered with books of spells, magic carrots, mystical pocket watches, musical top hats and enchanted cups of tea.
AvatarUX has turned the volume up to 11 in its latest slot release, HipHopPop™. The 5×3, pays both ways title incorporates the iconic PopWins™ mechanic, which sees any winning symbol pop and have two more fill it space, quickly enhancing both paylines and win potential.
BetGames Will Start Accepting Fasttoken (FTN) as a Supported Cryptocurrency
BetConstruct is pleased to announce that BetGames, the leading provider of premium gaming solutions, is planning to add FTN to the list of supported cryptocurrencies.
FTN is the official cryptocurrency of the Fastex ecosystem as well as the adopted cryptocurrency of the leading betting and gaming software provider BetConstruct.
The inclusion of FTN in BetGames’s supported cryptocurrencies will start from January 26th.
To learn more details about FTN, feel free to visit the website www. fasttoken .com.
Game Changers and Guild X broke records in Berlin
Guild Esports, a global esports team organisation, took sixth place overall with team Guild X in the inaugural VALORANT Game Changers Championship, held in Berlin (15-20 November).
Following a year of intense regional competition, the world’s most elite Game Changers squads went head-to-head in person, for the first time ever, to crown a global champion in Germany. Bringing together the best teams from North America, Brazil, EMEA, APAC, LATAM and East Asia, G2 Esports won the Grand Final to lift the coveted championship trophy.
Supporting women in gaming is a key part of Guild’s strategy within the sporting community, aligning with the aims of Game Changers to create new opportunities and exposure for women and other marginalised genders within VALORANT esports.
The tournament in Berlin, with over 150,000 viewers* tuning in, demonstrates how women in gaming and teams such as Guild X are not just changing the game but also breaking records. According to Esports Charts, Game Changers has become the most-watched tournament for women’s esports.
On Sunday, Guild also hosted a watch party at the Sky Guild Gaming Centre in Shoreditch with talent Elz the Witch, Iain Chambers plus other influencers such as Megsoundslikeegg and Geo Collins in attendance. Even though Guild X was not in the Grand Final, Guild, along with its supporting partners Sky and Subway, wanted to offer a safe space for VALORANT fans to watch the finale, especially women and marginalised gender fans.
Jasmine Skee, Chief Marketing Officer at Guild Esports, said: “Our vision at Guild is to lead the way in supporting the future of women in gaming, and we are committed to equal opportunities for our Guild X players. The Game Changers Championship in Berlin was a hugely successful event and we are extremely proud as an organisation to have been a part of it. Congratulations to all at G2 Esports on their victory in such a milestone event for the esports industry. With the announcement of the new Game Changers format, we’re excited to watch our Guild X team, and the wider women esports industry, grow.”
Guild X has been confirmed this week as automatic top-tier qualifiers for the VALORANT Game Changers EMEA 2023 competition, with relegation rules now being in place as part of the new format changes announced. The Game Changers tournament will continue to break down stereotypes, elevate women and allow them to further their careers in a dedicated safe space, and provide a platform for professional growth both in and outside of the game – all actions that are completely aligned with Guild’s strategy moving into 2023 and beyond.
Week 47/2022 slot games releases
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Game Changers and Guild X broke records in Berlin
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AvatarUX takes control of the mic in HipHopPop™
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