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How did Betway enrich the Bulgarian gambling market?

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Some gambling markets worldwide have gone through massive changes in the last couple of years. One of them is in Bulgaria, a country where gambling is legal, but it became a lot more popular after the arrival of some iGaming companies. Speaking of the devil, the Bulgarian gambling market was enriched by Betway, a company that is a household name in many other countries. Known for its strive for success and top-rated betting options, Betway is a brand that quickly “stole” many online bettors in Bulgaria who already used other platforms.

Although this betting operator is the leader in the UK, South Africa, Ghana, and a couple of other places, some people in Bulgaria haven’t heard of it before. However, once they’ve discovered the things it offers, they decided to put it to the test.

Betway provides a really impressive selection of options to new and experienced gamblers, so let’s check some of the things it did to enrich the Bulgarian gambling market.

 

The company included some of its popular bonuses

One of the things that Bulgarian online bettors have to keep in mind about Betway is that the company has not added all of its proposals yet. This means that some of the offers available to users in the UK or in other countries are not accessible to Bulgarian bettors.

With that being said, the site has options like #BetYourWay, which is one of the many things that made it popular in the first place. There are a few other propositions like Betway Boost, which is often the preferred promotion for gamblers who use this operator in other countries.

Betway definitely made eSports way more popular in Bulgaria

Every gambling company that wants to open an online bookmaker in Bulgaria has to check the things that locals usually bet on. Similar to most European countries, Bulgaria is a place where football dominates the online betting industry. Therefore, every site provides various football betting options, different markets, and good odds.

As expected, the review of Betway Bulgaria shows that this site also provides an impressive selection of football betting options. With that being said, the company had a crucial role when it came down to eSports, one of the fastest-growing industries in the world.

Some online bettors in Bulgaria like eSports because of the high odds, but most gambling companies in the country do not offer that many options, which means they choose other sports. However, since Betway is one of the biggest sponsors in eSports, it provides tons of games, unique markets, and good odds to all Bulgarian online bettors interested in these options.

Although eSports may not be the leading option for online bettors in the country yet, this won’t be the case in the future. Bulgaria has some of the best Dota 2 and CS:GO players globally, which has a positive effect on those things’ popularity.

Despite the fact that Betway does not sponsor the teams that have Bulgarian players, this can easily change because the company will try to become even more popular among local online punters.

Betway introduced better virtual sports 

Virtual sports are not new to the online betting industry. In fact, many people have been using them for many years now because of their good odds and the fact that they can put them to the test whenever they feel like it.

Although some of the betting platforms in Bulgaria allow their users to put those options to the test, their virtual sports are not on the same level as those available at Betway. This top-notch gambling company provides way more high-quality options created by the best software suppliers in the world.

 

Eastern Europe

EveryMatrix opens new eco-friendly HQ in Bucharest as it announces 1,000th employee

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EveryMatrix opens new eco-friendly HQ in Bucharest as it announces 1,000th employee
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EveryMatrix has officially inaugurated its new development hub, located at the heart of Bucharest, Romania, while also reaching a milestone of 1,000 employees. 

In collaboration with STRABAG Real Estate, construction on the cutting-edge business hub commenced in 2022 with the building now open, providing the tier-1 iGaming supplier’s Bucharest-based team of 400+ staff and growing with a modern, eco-conscious workspace.

EveryMatrix has also surpassed the 1,000-employee mark, just 16 years after it was founded in 2008. The company’s purely organic growth has sky-rocketed in the last four years, with the number of staff increasing by 90%, up from 525 employees in 2020 to 1,000 today. The business announced record profitability in 2023.

The new office is situated near University Square, the city’s focal point with the central location streamlining commute times, making it easily accessible to employees, clients, and partners.

Equipped with a large in-house gym, spa, pool, garden and state-of-the-art amenities across six dedicated floors, as well as free electric car charging points for all staff to encourage switching from fossil fuelled transport, Arghezi 4 was designed to offer the best working experience and environment, catering to the diverse needs of EveryMatrix’s employees.

Click here for an exclusive glimpse into the office and the benefits and features of the building’s beautifully crafted interiors.

The building meets rigorous LEED V4 Gold green certification using sustainable construction practices to minimise environmental and human health risks. Employing building materials and construction methods that are not harmful to the climate and environment, the new office sets a new standard for corporate and environmental responsibility.

Ebbe Groes, Group CEO, EveryMatrix, said: “Building our own HQ has been very exciting but has equally involved a great deal of work. This is our first purpose-built office here, so its opening, combined with our 1,000th employee represents a special moment in the company’s 16-year history.

“We are continually investing in the development of the business and its culture for both the well-being of our employees and to futureproof EveryMatrix, and I know from speaking to many of the teams here that it ticks all the boxes for our colleagues’ happiness.”

Marius Iancu, Global Head of HR, EveryMatrix, added: “This building is not just a new office; it also serves as an important part of our talent acquisition strategy from 2024 onwards. Every one of its elements has been designed to position EveryMatrix as an employer of choice and provide our teams with a work-life experience that goes beyond expectations.

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Eastern Europe

Wazdan boosts Romania footprint with Totogaming deal

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Wazdan boosts Romania footprint with Totogaming deal
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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further bolstered its presence in the regulated Romanian market after partnering with Totogaming.

The agreement has initially seen Wazdan provide 12 of its most popular titles to the online casino, including Magic Spins™, Hot Slot™:777 Rubies, Sizzling Eggs™ and the player-favourite Coins™ series.

Following the first tranche of games, more will be rolled out over the coming months as the supplier continues to deliver proven titles that resonate well with local customers.

It is the latest commercial expansion by Wazdan, which has enjoyed a strong start to the year, launching a number of key titles as well as undergoing a rebrand, which was revealed at ICE London.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Our commercial expansion into key European regulated markets is a focal point for us, and we’re very happy to further grow our Romanian footprint in partnership with Totogaming.

“Our products have been well received in Romania already and we’re confident that we can add more value to Totogaming’s casino offering.”

Totogaming’s Product Directions Development Unit Manager, Kamօ Mayilyan said: “Wazdan has a reputation for creating exceptional, tech-friendly products and we’re delighted to add 12 of its best-performing games to our online portfolio.

With a long-term approach to our rollout collaboration, we look forward to enjoying an exciting relationship together.”

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Eastern Europe

Betano and the Romanian Football Federation extend partnership until 2030

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Betano and the Romanian Football Federation extend partnership until 2030
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Betano, Kaizen Gaming’s premium brand, announced the extension of their strategic partnership with the Romanian Football Federation (FRF) until 2030. The announcement represents a major milestone in this partnership and demonstrates Betano’s and FRF’s shared commitment to promoting excellence in sport in Romania.

Over the past two years, Betano and FRF have combined their vision and expertise for the growth of the Cupa Romaniei Betano, one of the most loved football competitions in Romania. The current competition season introduced a new format of the Cup, bringing the game closer to the fans in the stands and at home.

As part of the collaboration, Betano has been actively involved in marketing efforts, working alongside an extensive ecosystem of partners, including FRF, media partners and representatives of the teams that qualified for Cupa Romaniei Betano’s group stage. Their common goal is to develop campaigns that will increase the visibility of the competition and facilitate engaging football fans even more. The latest initiative is the development of the TV and digital show Bate Cupa. This is the first show putting a spotlight on all 24 qualified teams and showcasing the players’ skills in an unconventional and entertaining way.

Both Betano and FRF are dedicated to delivering even more initiatives to support Romanian football within this year.

“During the past two years, we have shared a common vision with the Romanian Football Federation to take Cupa Romaniei Betano to new heights. The new format of the competition has been a great step down that route. We believe that the enthusiasm and the prestige surrounding Cupa Romaniei Betano will rise even higher. The new multi-year agreement shows the belief we have in this competition and our burning passion for football. At Kaizen Gaming we remain committed to supporting the growth of sports in Romania with integrity and responsibility”, said Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, owner of Betano.

On his part, the President of the FRF, Răzvan Burleanu, commented: “This is a special moment, as it marks the longest extension of a partnership ever recorded by the FRF – a 6-year extension of our collaboration with Betano for the Romanian Cup. This new contract reflects the mutual trust between the Romanian Football Federation and Betano, as well as the recognition of our partnership’s essential contribution to the development and promotion of Romanian football. Together, we aim to take the Betano Romanian Cup to another level and consolidate the position of this competition as one of the most important sports events in our country. Our work with Betano reflects our common commitment to promoting sports values. One of the remarkable achievements of this collaboration is Betano’s sustained effort in marketing projects dedicated to increasing the visibility and popularity of the Betano Romanian Cup”.

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