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How did Betway enrich the Bulgarian gambling market?

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Some gambling markets worldwide have gone through massive changes in the last couple of years. One of them is in Bulgaria, a country where gambling is legal, but it became a lot more popular after the arrival of some iGaming companies. Speaking of the devil, the Bulgarian gambling market was enriched by Betway, a company that is a household name in many other countries. Known for its strive for success and top-rated betting options, Betway is a brand that quickly “stole” many online bettors in Bulgaria who already used other platforms.

Although this betting operator is the leader in the UK, South Africa, Ghana, and a couple of other places, some people in Bulgaria haven’t heard of it before. However, once they’ve discovered the things it offers, they decided to put it to the test.

Betway provides a really impressive selection of options to new and experienced gamblers, so let’s check some of the things it did to enrich the Bulgarian gambling market.

 

The company included some of its popular bonuses

One of the things that Bulgarian online bettors have to keep in mind about Betway is that the company has not added all of its proposals yet. This means that some of the offers available to users in the UK or in other countries are not accessible to Bulgarian bettors.

With that being said, the site has options like #BetYourWay, which is one of the many things that made it popular in the first place. There are a few other propositions like Betway Boost, which is often the preferred promotion for gamblers who use this operator in other countries.

Betway definitely made eSports way more popular in Bulgaria

Every gambling company that wants to open an online bookmaker in Bulgaria has to check the things that locals usually bet on. Similar to most European countries, Bulgaria is a place where football dominates the online betting industry. Therefore, every site provides various football betting options, different markets, and good odds.

As expected, the review of Betway Bulgaria shows that this site also provides an impressive selection of football betting options. With that being said, the company had a crucial role when it came down to eSports, one of the fastest-growing industries in the world.

Some online bettors in Bulgaria like eSports because of the high odds, but most gambling companies in the country do not offer that many options, which means they choose other sports. However, since Betway is one of the biggest sponsors in eSports, it provides tons of games, unique markets, and good odds to all Bulgarian online bettors interested in these options.

Although eSports may not be the leading option for online bettors in the country yet, this won’t be the case in the future. Bulgaria has some of the best Dota 2 and CS:GO players globally, which has a positive effect on those things’ popularity.

Despite the fact that Betway does not sponsor the teams that have Bulgarian players, this can easily change because the company will try to become even more popular among local online punters.

Betway introduced better virtual sports 

Virtual sports are not new to the online betting industry. In fact, many people have been using them for many years now because of their good odds and the fact that they can put them to the test whenever they feel like it.

Although some of the betting platforms in Bulgaria allow their users to put those options to the test, their virtual sports are not on the same level as those available at Betway. This top-notch gambling company provides way more high-quality options created by the best software suppliers in the world.

 

Eastern Europe

SBC Summit Tbilisi 2024 Promises Growth and a Deep-Dive into Eastern Europe & Central Asia

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SBC Summit Tbilisi 2024 Promises Growth and a Deep-Dive into Eastern Europe & Central Asia
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SBC Summit Tbilisi is poised to reclaim the spotlight on 25-26 June at the Sheraton Grand Tbilisi Metechi Palace, marking its early return after a highly successful inaugural edition in October 2023.

1,500 senior sports betting and iGaming executives will reconvene in the heart of Georgia’s capital, to solidify their foothold in the promising markets of Eastern Europe and Central Asia, while gaining invaluable insights into the nuances that shape industry dynamics.

SBC has once again partnered with SMH to organise SBC Summit Tbilisi, continuing the event’s partnership that began with the SBC Summit CIS in Kyiv in 2021. SMH is an international iGaming and sports management organisation based in Georgia, bringing valuable local knowledge to an event that incorporates unique elements reflective of the vibrant Eastern European and Central Asian markets.

Lasha Machavariani, Founder and CEO of SMH, said: “I’m thrilled that the SBC Summit Tbilisi is making a comeback to my beautiful home country of Georgia. Witnessing all the engaging conversations and networking that took place last year filled me with pride, affirming that the effort that goes into organising an event of this calibre is absolutely and undoubtedly worthwhile.

“Offering a platform for those keen on Eastern European and Central Asian markets feels not only rewarding but also essential, especially given all the buzz in these markets we’re diving into. If this event wasn’t on your radar yet, now’s the perfect time to start considering it.”

Andrew McCarron, Managing Director at SBC, commented: “Operators, suppliers and affiliates who want to make a mark in the region simply have to attend SBC Summit Tbilisi if they are going to compete successfully. These markets are tricky to thrive in without local knowledge, which is why SBC has partnered with SMH in order to provide the platform for companies to perform effectively.”

Centered on these dynamic regions, the event promises an in-depth exploration of key markets, including Georgia, Romania, Serbia, Bulgaria, Kazakhstan and Slovenia among others, and guarantees to be a melting pot of ideas and strategies tailored for these geographically diverse regions. The conference agenda will focus on trends including the new regulatory landscapes in Eastern Europe and Central Asia, the influence of innovations from crypto to AI, and new developments in eSports, payments, and influencer marketing, among other topics.

Last year, the host country had a strong operator presence during the inaugural summit, with industry leaders like Adjarabet, Betlive, Crocobet, Europebet, Leaderbet, LVBet, Superbet, TotoGaming and Vbet making their mark.

Past event attendees responded exceptionally well to the inaugural edition of the event. Tereza Tokmajyan, CMO of TotoGaming, called it an ‘excellent opportunity for operators and service providers from the region.’ Dmitry Starostenkov, CEO of EvenBet Gaming, described it as “featuring a very active and representative audience, outstanding topics, and speakers”. Additionally, Vakhtang Mdivani, CPO and Co-Founder of Promofy, praised the event, expressing: “Hosting such an exceptional event in Georgia for the first time and setting the bar so high was truly awesome”.

This year’s show floor is set to be significantly larger, featuring over 60 exhibitors and sponsors, effectively doubling the count from the previous year. Moreover, there is an anticipated 70% growth in the count of operator representatives, and affiliate representatives are poised to experience a 50% increase compared to the figures reported last year.

To cater to the growing interest, this year’s event will expand its agenda, commencing with a half-day conference on the opening day (25 June). This addition brings the total number of featured speakers to 60, marking a significant 50% increase from last year.

The first day will feature a poker tournament followed by the Official Opening Party sponsored by Setanta Sports, taking place at Stamba Hotel. On the second day, a VIP dinner exclusively for C-level executives will be held at the Republic Restaurant, followed by a Closing Party at the Republic Event Hall.

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Compliance Updates

CT Gaming Obtains New Certifications for Romania

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NEXT, EZ Modulo 32/32/32, EZ Modulo 27/27/27 and Aurora slot cabinets have received certifications according to the new laws in Romania.

“Due to the new local technical laws, we had to take the needed measures and ensure that our clients can operate without any issues. We were able to acquire the needed certifications for NEXT, EZ Modulo 32/32/32, EZ Modulo 27/27/27 and Aurora slot cabinets,” said Robert Stancu, Sales Manager at CT Gaming, Romania.

The new regulations in Romania require operators to comply with strict regulations regarding the function of their gaming halls and casinos.

“To maintain the leading positions at the Romanian market, it was highly important to act fast in adapting to the new regulations. After the multigame packs such as Diamond King and Diamond King 2 were certified, we did the same for the slot machines that support these packages,” Mr. Stancu said.

He added that now they have applied for certification of Diamond King 3 and NEXT’ 32/32/32 slot machine. The certificate is being processed, so it is expected that soon the hit multigame will respond to the new laws.

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Balkans

The largest exhibition of the gaming industry in Bulgaria marks its 15 year

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The largest exhibition of the gaming industry in Bulgaria marks its 15 year
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The largest trade exhibition of the gaming industry for Central and Eastern Europe – BEGE, which takes place in Sofia, marks its 15th anniversary this year. The event will be held on November 27th and 28th at the Inter Expo Center, Sofia, and dozens of companies from Europe, the USA, and Asia have already announced their participation.

The day before the start of the exhibition, the traditional BEGE Awards will be handed out. The glamorous ceremony will take place on 26 November 2024 in a sophisticated setting with the participation of representatives from across the sector. The awards are presented to individuals and companies with significant contributions to the gaming and entertainment industry.

During the exhibition, the Eastern European conference of the gaming industry – EEGS will be held, again at the Inter Expo Center. It is a preferred platform for experts who have the opportunity to learn about regulatory changes, technological developments and the latest trends in the sector.

In 2023, dozens of exhibitors from three continents presented their latest products. “We are glad that hundreds of professionals and experts visited BEGE and our expectations for this year are to welcome even more people. For 15 years, the event has become one of the most influential exhibitions in Europe for the sector, gathering experts, professionals and companies from all over the world, covering all verticals of the online and offline segments of the industry,” explained Natalia Baevska, Project Manager of the exhibition.

BEGE provides an opportunity to make business contacts, present the latest products from the industry, which successfully applies the latest technological innovations, including artificial intelligence.

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