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Kindred’s revenue from harmful gambling decreased to 3.3 per cent in the first quarter of 2022

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Kindred's revenue from harmful gambling decreased to 3.3 per cent in the first quarter of 2022
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In the first quarter of 2022, Kindred’s share of revenue from harmful gambling decreased to 3.3 per cent. Increased focus on improving and optimising intervention measures has contributed to the decrease. Kindred also entered a collaboration with RecoverMe, an app supporting users regain control of their gambling habits.

In the first quarter of 2022, Kindred Group plc’s (Kindred) share of revenue from harmful gambling decreased to 3.3 (3.9) per cent. The positive trend has been impacted by seasonal changes, with the first quarter historically seeing lower shares of revenue from harmful gambling year on year, as well as an optimised process for manual interventions towards high-risk customers. This has resulted in fewer customers being re-detected following interventions, leading to a more sustainable gambling behaviour which is one of the ambitions outlined in the Group’s roadmap. Kindred also continues their more cautious approach to the younger demographic (age group 18 to 25), since this group is at higher risk to harmful gambling and more prone to addiction. The increased focus has resulted in a larger decrease in the percentage of harmful revenue from this demographic group.

Global statistics from Kindred Group

Q2 2021

Q3 2021

Q4 2021

Q1 2022*

Share of gross winnings revenue from high-risk players

4.3%

3.3%

4.0%

3.3%

Improvement effect after interventions

76.9%

64.9%

79.2%

83.1%

*90 day rolling period between 20 December and 19 March 2022

During the quarter, Kindred has updated the improvement effect metric after interventions. Instead of only focusing on financial indicators, the metric now includes behavioural indicators, which is more aligned with Kindred’s detection system, PS-EDS.

“We started 2022 with a focus on targeted deliveries. Our team has specifically focused on optimising our manual interventions further, resulting in a higher percentage of customers showing healthier gambling behaviour after they have been detected and contacted by our responsible gambling team,” says Henrik Tjärnström, CEO of Kindred Group.

Kindred has also entered a collaboration with the team behind the RecoverMe app, which uses research-proven techniques to help users regain control of their gambling habits. Thanks to the collaboration, Kindred can offer the app to its customers for free, initially in the UK and the US.

“Only eight per cent of individuals with problem gambling seek help due to the stigma associated with the addiction, inaccessibility and lack of awareness of treatment options. RecoverMe’s partnership with Kindred is a vital lifeline in helping us provide care to those that need it most. We believe passionately that collaboration with organisations like Kindred will help us reach those that need support and historically have been individuals who are difficult to reach and access therapy,” says Tejus Patel, Junior Doctor at King’s College Hospital NHS Foundation Trust and co-founder of RecoverMe.

“I am very proud that we have entered the collaboration with the team behind the RecoverMe app, ensuring we can offer this service for free to all our customers in the UK and the US. We are also sponsoring additional PhD programmes on addiction studies, enabling these students to study and work full-time in academia. Our focus right now is to continue to increase efficiency and speed in engaging with detected customers as early intervention is critical in preventing a harmful behaviour,” concludes Tjärnström.

About our journey towards zero

Kindred Group is committed to transform gambling by being a trusted source of entertainment that contributes positively to society. Therefore, Kindred has set an ambition to reach zero per cent revenue from harmful gambling by 2023 and to report this metric on a quarterly basis. This is done to increase transparency, to support a fact-based dialogue about harmful gambling, and to raise awareness of the Group’s sustainability work.

Industry Awards

Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards

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Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards
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Kaizen Gaming wins ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’

Kaizen Gaming, one of the world’s largest GameTech companies, has achieved another significant milestone, securing two prestigious wins at the EGR Marketing & Innovation Awards held in London earlier this month. Recognised for ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’, the double win reaffirms Kaizen Gaming’s steadfast commitment to delivering unparalleled, safe and secure betting experiences for its customers.

The ‘Best Native App’ award is given to the operator that has developed a market-leading native app over the past 12 months. The award highlights the remarkable success of Kaizen Gaming’s and its premium brand’s, Betano, highly engaging mobile-first strategy, resulting from a commitment to ever-improving game play, elevated experiences and a laser sharp focus on customer centricity.

Kaizen Gaming was also celebrated at the awards for its impactful promotion of responsible gambling. The campaign for Stoiximan, the sports betting and gaming brand Kaizen Gaming operates in Greece and Cyprus, featuring top Stoiximan Super League (Super League Greece)  footballers and the tagline “If you’re always in the game, then it’s not a game anymore,” garnered over one million views on YouTube and extensive media coverage, amplifying its significant success in raising awareness.

Pablo Puertas, Marketing Director of Kaizen Gaming, commented: “Winning twice at this year’s EGR Marketing and Innovation Awards is a fantastic recognition of the hard work and dedication of every single person at Kaizen Gaming. With an exciting summer of sports ahead and a growing number of fans embracing mobile-first entertainment, our team continues to set new standards in delivering the most trusted and exceptional sportsbook experiences available worldwide. Crucially, ensuring strict adherence to regulation and customer access to essential support and tools for responsible gambling will always be our top priority. Working with top sports stars in our awareness campaigns helps us to effectively communicate the importance of participating responsibly in betting activities.”

The EGR Marketing & Innovation Awards honour the most innovative and creative companies in the online gaming industry. Celebrating commercial success, game-changing innovation, exemplary customer service and marketing prowess, the awards highlight companies and individuals who have excelled in the last year.

Kaizen Gaming’s double win at this year’s awards builds on the company reaching new heights in the world of sport with it also becoming the first bookmaker to gain approved partner status for both UEFA EURO 2024™️, and CONMEBOL Copa America™️ 2024. The company also recently joined the English Premier League, with Betano becoming Aston Villa FC’s principal and front-of-shirt sponsor.

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Latest News

Circusbet, a new bookmaker available in France

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This is the good surprise of this month of June 2024, CircusBet is a new bookmaker available in the French regulated market. Launched on June 5, CircusBet is now the 16th legal betting site in the country.

 

CircusBet is replacing BarrièreBet

Circusbet has obtained an ANJ (formerly ARJEL) license number, but it did not do this on his own. The bookmaker launched the website www.circusbet.fr in France using the existing license of BarrièreBet, another French betting platform, which had closed its doors on May 31st 2024. 

More and more bookmakers are using this method to enter highly regulated markets like France. We have already seen the cases of Vbet which shared its license number and Olybet which should arrive soon by taking over the license number of France Pari. We still don’t know at that stage what it will mean for former Barrière Bet players, if a welcome offer is ever available on CircusBet.

 

Circus already have some activities in France

Since 2018, Circus Casino France has operated the Briançon casino and recently strengthened its presence with the acquisition, on March 25, of the Vals-les-Bains casino in Ardèche. With this new acquisition, the group, owned by the Belgian company Gaming 1, now has six establishments in France. The group has great ambitions on the French market, particularly with its online betting site. Gaming1 is working with BetConstruct on this CircusBet project.

Gaming1 is most known for its flagship brand, Circus, which operates within the Belgian gambling and sports betting market. Gaming1 already has brands present in, on top of other regions in Europe such as Spain, Belgium, Netherlands, Portugal and Switzerland. 

 

CircusBet online platform

As for the betting site from CircusBet, the bookmaker has chosen a dedicated TLD French domain circusbet.fr. For more details on CircusBet in France, you can go to the website lebonparisportif.com, a bookmaker comparator in France, who published a review of CircusBet (in French).

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Endorphina Press Releases

Endorphina Launches Brand-new Game Tools: E-drops and Tournaments

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Endorphina Launches Brand-new Game Tools: E-drops and Tournaments
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The top casino software provider, Endorphina, has just announced the launch of its two intriguing promotional tools, E-drops, and Tournaments.

The company explained E-drops as tools that inject excitement into the players’ gaming experience, functioning through dynamic Prize Drop actions, where random cash prizes will be unpredictably distributed from a diverse prize pool.

Endorphina laid out a few key benefits of this new tool, including additional excitement for players, instant gratification through immediate rewards, player retention, differentiation, and the attraction of new players to the online gaming platform.

Furthermore, Endorphina describes the tournament tool as structured competitive events allowing players to display their competitive side and use it to their advantage to win attractive prizes. With tournaments, players will compete against each other to achieve the highest score by playing selected slot games at a set time.

According to Endorphina, this tool brings many benefits, including increased engagement, revenue, and retention rates, promotion of new games, enhanced customer loyalty, and a competitive edge over the competition. However, the provider disclosed that Tournaments and E-drops availability may vary depending on the applicable jurisdiction.

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