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Betsson Publishes Interim Report for Q1 2022

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Betsson AB has published its interim report for the first quarter of 2022.


  • Group revenue was EUR 170.2 (157.4) million, an increase of 8%. Organic increase of 14%.
  • Casino revenue decreased by 5%. Sportsbook revenue increased by 45% and the sportsbook margin was 8.3% (7.2%).
  • EBITDA was EUR 33.4 (35.8) million, a decrease of 7%. The EBITDA margin was 19.6% (22.7%).
  • Operating income (EBIT) was EUR 23.6 (27.3) million, a decrease of 13%. The EBIT margin was 13.9% (17.3%).
  • Net income was EUR 20.9 (23.7) million, corresponding to EUR 0.16 (0.17) per share.
  • Operating cash flow was EUR 26.9 (32.3) million.
  • Active customers increased by 33% to 1,256,449 (948,109).

CEO’s Comments

“Revenue growth driven by continued good momentum in the sportsbook and through geographic diversification”

Some years ago, Betsson conducted an extensive review to capitalise on growth opportunities on the gaming market that would maintain profitability. The review resulted in the following strategic cornerstones: growth in existing markets, growth in new markets, strategic additions and acquisitions and investment in Business to Business, B2B. Thanks to a goal-oriented work from our employees, we have been able to take advantage of the growth opportunities identified, which has resulted in increased revenue and healthy profitability.

Betsson’s revenue increased during the first quarter by 8 percent (14 percent organic) to EUR 170.2 (157.4) million. Once again, new records were set for sportsbook revenue and in several individual markets. It has been said many times before, geographic diversification makes Betsson’s business less sensitive to disruptions in individual markets.

The launch in March of the proprietary sportsbook in the United States was an important milestone in Betsson’s continued global expansion. The US investment is primarily focused on presenting the US adapted sportsbook to other operators within the framework of the B2B offering. More specifically, we are initially using the Business to Consumer (B2C) offering in Colorado as a showcase for the sportsbook. Many months of hard work from the product and technology teams were required to create a competitive sports product for the American market.

Starting this quarter, developments in Latin America will be reported as a separate region in our financial reports. The region is developing very satisfactorily. Market presence has also been strengthened in Latin America through the launch of our offering in both the City and Province of Buenos Aires, Argentina. To support the region’s growth, Betsson has built up a regional hub with central functions to serve local markets based on their respective conditions. The assessment is that these markets are still in their early stages in many respects and that growth opportunities for the coming years continue to be positive.

Although Betsson has several highlights to celebrate in the past quarter, the geopolitical developments in the surrounding world are concerning. The Russian invasion of Ukraine has led to incredible human suffering and created a high level of uncertainty in many countries. Belarus’ active choice to get involved in the conflict on the Russian side led to Betsson’s decision to return the local license and completely shut down the operations that was building up in the country. The conflict has also brought that Betsson-contracted developers in Ukraine could in some cases be evacuated to Malta and Budapest, in other cases to less dangerous areas of Ukraine. Betsson sets the safety and health of its employees at the highest priority and is therefore carrying out ongoing efforts to ensure their security.

During the quarter, further efforts were made to promote responsible gaming. Through increased training efforts and earlier customer interaction et cetera, the trend of the share of red-flagged customers has decreased during the last years.

Looking ahead, we are seeing more undertakings on the horizon. Our ambition is to further strengthen our presence in North America by operating under a new license in the Ontario region in Canada starting this summer. We also aim to launch in Mexico together with our local partner Big Bola Casino in 2022.

Applications to operate in the Netherlands under the new license model were submitted during the quarter in line with the Group’s plan.

All in all, the year has been off to a good start as there are many important activities that we look forward to during the remainder of 2022.

Industry News

Sportradar Appoints Severine Riviere as Chief People Officer



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Sportradar announced the appointment of Severine Riviere as Chief People Officer, effective immediately. Riviere, who brings two decades of experience in global human resource management and business transformation to the role, will be responsible for all aspects of Sportradar’s human resources strategy, including talent management, leadership development, total rewards, and workplace culture, and will report directly to Sportradar CEO Carsten Koerl.

Riviere joins Sportradar from Fyffes International where she served as Chief Human Resources Officer and launched strategic plans to improve operational efficiency and transform culture. Throughout her career, Riviere has worked in human capital management for international, multi-industry B2B and B2C businesses ranging from 5000 to 85,000 employees and developed a successful track record of guiding senior executive and HR teams to adopt innovative and result-oriented strategies.

Sportradar CEO Carsten Koerl said: “Severine’s passion for people and excellence in the People Services practice will be a tremendous asset to Sportradar. I am confident her leadership and expertise will have an enormous impact on our culture as we continue to transform and reimagine the way the world experiences sport.”

Sportradar Chief People Officer Severine Riviere said: “I’ve been truly impressed with the emphasis Sportradar’s executive team places on building an engaged, inclusive and high-performing culture. I’m looking forward to working with our talented teams and utilizing my deep experience in crafting impactful strategies to attract, engage and retain the best talent, in the interest of ensuring our continued momentum.”

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Industry News

Betsson Joins United Nations Global Compact Initiative



Betsson Joins United Nations Global Compact Initiative
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Betsson, one of the largest online gaming companies in Europe, announced that it has become a participant of the United Nations Global Compact initiative – a voluntary leadership platform for the development, implementation and disclosure of responsible business practices.

As part of this commitment, Betsson has pledged to implement the ten principles of the Global Compact into its strategies and operations, including human rights, labour, environment and anti-corruption.

The UN Global Compact is the world’s largest corporate citizenship initiative, with thousands of business participants and other stakeholders from civil society, labour and government in over 160 countries. It encourages companies to internalise the ten principles within their policies and operations, as well as undertake projects to advance the broader development goals of the United Nations, particularly the Sustainable Development Goals.

The Ten Principles, which are derived from international frameworks such as the Universal Declaration of Human Rights and the Rio Declaration on Environment and Development, provide guidelines for businesses to operate in a socially and environmentally responsible manner. Betsson has since long included these principles in its Code of Conduct and is now taking the next step by formally participating in the UN Global Compact initiative. By incorporating the then principles into its policies and procedures, Betsson is not only upholding its basic responsibilities to people and planet, but also setting the stage for long-term success.

“We are proud to be joining the Global Compact and taking this next step towards strengthening our sustainability efforts. We believe in the power of business to drive positive change and are committed to using our resources to contribute to the global effort to create a more inclusive and sustainable world for all,” Jesper Svensson, CEO of Betsson Group, said.

As a participant of the Global Compact initiative, Betsson is committed to following a path of continuous improvement in implementing these principles, and will engage in dialogues, learn from others, and take practical actions to support this effort. As part of its participation in the Global Compact, Betsson will also be required to submit an annual Communication on Progress, which will detail the company’s efforts to implement the principles and demonstrate the impact of its actions on society.

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Industry News

10star launches to provide a new, world-leading pricing, trading and risk management service to regulated betting markets



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10star is a new, world-leading pricing, trading and risk management service for licensed sports, gaming and lottery operators. Using a bespoke suite of sports trading products, analytics and betting services, 10star is a breath of fresh air in an increasingly homogenised industry. Using a differentiating set of sports-betting methodologies and processes that use risk and customer information as an input to price generation, 10star provides operators with market-leading trading, made-to-measure pricing and optimised risk management that changes the mathematical equation on market exposure and risk appetite. This unique outlook enables 10star to generate alpha for sportsbooks, enabling them to out-perform in increasingly competitive global landscapes.

“The betting industry as a whole can no longer sustain the destructive cost of mass market engagement, especially against resounding evidence that it doesn’t deliver sustainable market share” says Magnus Hedman, Co-Founder and Chief Executive Officer of 10star. “Treating sports betting as content has set operators on an unwinnable race to the bottom, especially against the strength of macro-economic headwinds not seen for a generation. 10star is being launched in global markets to provide enlightened operators with the price differentiation and innovative risk management they need in order to drive increased profits, improved turnover, reduced volatility, operational efficiencies and tangible improvement of the bottom line.”

As 10star is built around an ethos of treating pricing, trading and exposure management as specialist functions, the brand will be going against the grain of the established trend of treating sports betting as “content”. The 10star service will embody everything associated with betting products and services designed to outperform the market to increase profits, drive turnover and grow market share. Markets are there to be made, not followed. Boundaries exist to be smashed, not to limit.

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