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IMG ARENA invests in computer vision specialist Signality

Enables IMG ARENA to capture richer, faster and more accurate data on behalf of sports leagues and federations, enhancing fan experience and engagement
IMG ARENA, a leading sports data and technology business, announced today a strategic investment in Swedish computer vision specialist Signality. Providing IMG ARENA with a controlling interest, the investment will enhance IMG ARENA’s data collection capabilities with leading computer vision and camera technologies.
Combined with IMG ARENA’s leading products, extensive network, and operational scale, Signality’s deep tech, cloud-based platform, which uses artificial intelligence to extract highly accurate sports event tracking data in real-time, provides sports leagues and federations, and ultimately fans, an enriched experience, driving greater fan engagement content solutions.
Established in 2016, the Sweden-based company will become part of London-headquartered IMG ARENA with continued oversight from co-founders Mikael Rousson and Michael Hoglund.
Brad van Wely, Chief Product Officer, IMG ARENA, said: “This is a very exciting and important investment for IMG ARENA. It will enable us to build a next-generation data collection system, which will generate new and exciting insights across a multitude of sports. This compelling data will underpin both our current and future suite of products for rightsholders and fans alike, combining real-time data, and analytics with innovative front-end solutions to enhance the fan experience.”
Mikael Rousson, co-founder and CEO, Signality, said: “Signality was born from a vision of enhancing sport at a fundamental level using computer vision technology. Joining the IMG ARENA business is a natural union born out of synergies in product, customer base and, most importantly, culture and vision. It will accelerate our joint desire of having a global impact on the future of sports and sports fans.”
IMG ARENA is a sports content and technology hub serving the sports, sports betting and sports media eco-systems. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, DP World Tour PGA Tour, MLS and the FA.
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Yggdrasil creates a buzz with new launch Bugs Money

Yggdrasil and Reflex Gaming are transporting players to a world where bees make more than honey in the latest YG Masters creation, Bugs Money.
Hailed by Reflex Gaming as one of their most impactful slots to date, the game presents a wide array of vibrant bees, bugs, insects, flowers and fruits. The colourful art and design is coupled with thrilling features: Free Spins and Glow Wilds reel modifiers.
The Free Spins feature is triggered when three or more scatter symbols land and offers a choice of 3, 7, 10, or 15 Free Spins with a max win multiplier of 50x, 20x, 10x and 5x respectively. This allows players to directly set the volatility of the Free Spins feature and encourages user participation.
During the bonus, the majestic Queen Bee symbol can land on the centre reel, increasing the multiplier by 10x, up to a huge maximum of 500x.
When the Glow Wilds reel modifier bonus is triggered during the base game or Free Spins, the setting changes from day into night. While the reels are spinning, glow bugs land on random reel positions to add wild symbols. The Queen Bee can also make an appearance during the Glow Wilds bonus to deliver insane wins.
Part of the YG Masters portfolio, Bugs Money is Reflex Gaming’s 13th title as part of the initiative. The offering is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.
Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Bugs Money is a playful, fun and vibrant title with straightforward yet engaging game play.
“Our partnership with Reflex Gaming has been fantastic to date with over 10 titles launched and we are excited to introduce yet another premium game to our wide operator network.”
Mat Ingram, CPO at Reflex Gaming, said: “This game has been a lot of fun to create. It’s another original concept from our studio.
“Despite the tranquil setting, it can quickly turn volatile. The Free Spins can dramatically increase the volatility by offering a super volatile mode. Allowing players to set their own volatility in the Free Spins feature offers greater engagement and ensures the title appeals to a wide demographic.”
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Studio 21 partners with Relax Gaming to become its latest Powered By Relax partner

Relax Gaming, the iGaming aggregator and supplier of unique content, has signed a deal with gaming developer and live dealer service provider Studio 21 Live Gaming that sees them become the latest Powered By Relax partner.
The agreement sees Relax gain access to Studio 21’s compelling catalogue of classic games and original content, all broadcast from Studio 21’s new state-of-the-art studio and broadcasting facility in Sofia, Bulgaria.
For Relax’s operator partners, Studio 21 offers the flexibility to cost-effectively add unique games, market-specific live game shows, bespoke studio sets, and customisable side bets and betting options that cater to the specific needs of their customers.
As a Powered By Relax partner, Studio 21 will be able to leverage Relax Gaming’s rapidly expanding distribution network of top-tier operators, with unrivalled speed-to-market and jurisdictional support provided through the Relax Apex® integration platform.
Shelley Hannah, Director of Casino Products at Relax Gaming, said: “We are constantly striving to enhance our portfolio with varied quality content and this deal with Studio 21 further strengthens our offering.
“This supplier brings creativity, product flexibility and much-needed attention to the specific needs of each operator in the live casino market and we are certain the partnership will prove fruitful in the months and years to come.”
Christopher Haller, President at Studio 21 Live Gaming, said: “Completing a deal with Relax is a huge milestone for Studio 21 and is a testament to our ability to provide the kind of customized content that operators desperately want to help differentiate their product offerings in a crowded live gaming marketplace.
“Partnering with the preeminent online aggregation brand in the industry allows us to widely and efficiently distribute our content to a vast array of operators and markets.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the EGR B2B Awards, Casino / Slot Developer of the Year at the SBC Awards, and Best Game Provider at the AskGamblers Awards in 2022.
In total, Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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OlyBet Becomes Euroleague Basketball Partner for the Final Four

OlyBet has become an official partner of Europe’s marquee basketball event, the Turkish Airlines EuroLeague Final Four.
As an official sponsor for the Final Four in Lithuania, Latvia and Estonia, OlyBet will have an extensive digital presence with specific branded content as well as visibility in the arena and at the official Fan Zone of the event.
The magnificent Zalgirio Arena in Kaunas, Lithuania, will host the four best teams on the continent in the semifinals on Friday, May 19, as well as in the third-place and championship games on Sunday, May 21.
“We are delighted to welcome OlyBet to the family of Euroleague Basketball partners. OlyBet is a key player in the industry and betting leader in the Baltic region, so having them as partners during the EuroLeague showcase event, the Turkish Airlines EuroLeague Final Four that will land for the first time in Kaunas, Lithuania, will be fundamental to continue offering the best possible experience to our fans in the region,” Jose Luis Rosa-Medina, Senior Director of Corporate Partnership and Licensing for Euroleague Basketball, said.
OlyBet is continuing to build partnerships with the most popular brands and events to bring the best that professional sports has to offer closer to its fans, in all the markets Olybet operates in. Partnerships in basketball, a beloved sport across the Baltics, are a great example. Partnering with the Turkish Airlines EuroLeague Final Four is one more strategic step towards consolidating the brand’s position in the world of sports in the Baltic region.
“We are very excited to partner with Euroleague during this incredible Final Four event in Lithuania. OlyBet is the Baltic leader for sports betting and live entertainment with more than 80 locations for sports fans to play, eat and watch events. This partnership will elevate fan engagement and enhance the thrill of the game moments that world-class basketball delivers,” Corey Plummer, Chairman and CEO of Olympic Entertainment Group and OlyBet Group, said.
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