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Incentive Games makes key hire to take data analytics to the next level

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Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics
 
Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John GordonCEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago VieiraHead of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

Compliance Updates

The renowned iGaming provider, Enorphina, has successfully maintained its ISO 27001 certificate!

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The renowned iGaming provider, Enorphina, has successfully maintained its ISO 27001 certificate!
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In January 2024, the leading software provider, Endorphina, underwent a multi-day audit according to ISO 27001 standards. With a pleasing conclusion from the independent auditors, Endorphina achieved the set milestone in security and successfully maintained the ISO 27001 certificate this year as well.

The ISO 27001 certification is an independent and third-party verification that the company’s information security management system (ISMS) meets the requirements of the ISO 27001 standard. By maintaining its certification, Endorphina builds trust with its customers, promising information security and privacy.

Ever since 2012, the company has made its priorities clear when it comes to the continuous improvement of its provided slot games. Endorphina’s enhancement of security elements led the company to the highest level of security, manifested in the acquisition of the internationally recognized ISO 27001 certificate.

This milestone marks a successful entry into the new year and a solid foundation for achieving the company’s goals for 2024.

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CT Interactive and R. Franco Digital join forces in a strategic partnership

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CT Interactive and R. Franco Digital join forces in a strategic partnership
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CT Interactive has concluded a partnership with R. Franco, a gaming platform based in Spain with a substantial presence in both the European and Latin American markets.

Lachezar Petrov, CEO of CT Interactive, commented: “We are thrilled to join forces with R. Franco Digital. This collaboration not only strengthens our presence in Spain but also provides an opportunity to expand our footprint in the dynamic Latin American market. Together, we aim to deliver gaming solutions that cater to the diverse preferences of players in these regions”.

This strategic collaboration marks a significant milestone for both companies, combining CT Interactive’s cutting-edge products and R. Franco Digital’s extensive market reach to deliver an unparalleled gaming experience for players in Spain and across Latin America.

“This partnership is an important step for our brand. We look forward to bringing unique and engaging gaming content to a broader audience, fostering growth in the Spanish and Latin American markets”, said Milena Tsankarska, Head of Business Development EMEA at CT Interactive.

Franco Digital is a leading provider of global gaming solutions for online and retail operations. The platform is part of the Recreativos Franco Group, a pioneer in the fabrication of recreational machines with more than 50 years of experience.

Guillermo Ruipérez, Head of Sales at R. Franco Platform, commented: “CT Interactive’s innovative content and diverse portfolio will complement our platform, allowing us to offer an even more exciting and engaging range of games to our customers in Spain and Latin America”.

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Playnetic celebrates successful brand launch at ICE 2024

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Playnetic, the new immersive iGaming business, has marked its introduction to the industry with a bang after enjoying a successful brand launch at this year’s ICE London. Using the prominent industry event to official announce itself and reinforce the company’s key messages to its partners, Playnetic also revealed details of ten exciting casino titles, as it previewed games from its ever-expanding portfolio.

The jampacked tradeshow saw Playnetic kickstart its mission in offering innovative titles built with the latest technology and most exciting in-game features. At ICE, potential collaborators were treated to a sneak peek under the hood of the new company, and a chance to understand the levels of quality, reliability and service on offer.

iGaming’s newest player exclusively showcased ten games from its growing library, demonstrating a range of captivating titles that are primed to enter key global markets.

The collection includes eight thematic slots and two classic tables games, including thrilling titles: Max Catch, Miners are Wild and Thor’s Wild Power. These absorbing games were the centre of attention for Playnetic’s highly popular daily tournament, presenting enchanting audio-visuals and a variety of mechanics, the trio of titles attracted more than 300 players each day, with nine lucky players taking home a collection of brilliant prizes.

Dan Phillips, Playnetic CEO said: “We’re pleased to have had such a successful launch at one of the most important gaming events of the year. It was a pleasure to speak with a variety of industry experts and relay our vision for what we can offer in a vastly competitive business environment.

“It was fantastic to see so many positive leads for our CCO, Julian Borg-Barthet and the sales team; highlighting what a triumphant show it was. We’re really looking forward to the year ahead and to showcasing more content from our growing games library, beyond the ten titles we launched at ICE. We have a lot planned and are excited to continue growing and making our mark in key jurisdictions.”

Further exciting and original titles demonstrated at ICE included: Pop the Bank, Osiris Fortune, Nefertiti’s Ring Jackpot, Dragon’s Blaze, Max Catch and Bison Trails. Each game presents a unique design, with most featuring a highly sought-after Free Spins mode, as well as a range of progressive mechanics and multipliers – guaranteed to increase player engagement and retention.

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