ParlayBay, the provider of innovative sports betting games, has signed a partnership agreement with GRID Esports to power its next-generation gaming experience.
The new alliance will enable ParlayBay to build and utilise best of breed sports betting games for the esports sector all fuelled by GRID Esports as its premium supplier of esports data.
Esports will be available across the entire ParlayBay game portfolio, which includes STREAK, BOSS, GEKKO, CUT, GREYHOUND and RUSH, which will all be available in the autumn. The content aims to transform the sports betting market by creating a game-changing experience for players that goes beyond simple gamification.
ParlayBay’s titles have been designed from the ground up around an intuitive and engaging player-centric experience. Developed to appeal to as wide a demographic as possible, players can enjoy the UI/UX at the core of all its games, played out using rapid micro betting markets.
Patrick Nordwall, CEO at ParlayBay, said: “We are proud to partner with GRID who provide a full package of real-time data, which enables unlimited game creation opportunities for esports betting games. We’ll be utilising lightning-fast markets and micro-betting which delivers on our vision for the future of iGaming, sports betting, and entertainment.
“The collaboration will serve to further our ambitions to disrupt the market with an innovative, fun and engaging sports betting games proposition. We’re hugely excited to be introducing our content this summer, offering players a remarkable gaming experience.”
Mikael Westerling, CSO at GRID Esports, said: “ParlayBay is a perfect partner for us. At GRID, we believe in the sustainable growth of the entire esports ecosystem which starts with the official-only data sources essential to fuelling next-level innovation and ensuring a top-quality experience for the ones we care the most about – esports fans.
“ParlayBay recognises the importance of working with official rights holders and the innovative approach necessary to cater to the next generation of customers. We are excited to welcome ParlayBay to our partners’ network and are looking forward to powering their project with data by GRID.’’
Abios scales up esoccer offering through new data deal with Betinvest
Through a new data partnership with Betinvest, Kambi subsidiary Abios gets access to an additional 4,650 matches of esoccer from the tournaments CyberLive!Arena (CLA) and Esport Pro Club (EPC). This allows Abios to power its partners with fast and engaging betting experiences, perfect for sportsbooks looking to capitalise on the combination of digital esports and analogue sports.
Last year, Abios released its esoccer offering featuring an odds feed, widgets and accompanying streams, creating an all-in-one betting experience. It proved to be a popular product for sportsbooks looking to increase live content after big events or during season downtime.
To increase coverage, create a more consistent offering and enable larger customer differentiation, Abios has partnered with sportsbook solutions provider Betinvest. Through the deal, Abios gets access to over 4,650 monthly events across CyberLive!Arena (CLA) and Esport Pro Club (EPC) tournaments.
This allows Abios to price and provide data and streams for an increased number of events, making sure there is live content available in the sportsbook, even during breaks in the seasonal football season.
The events are played in EA Sports’ FC game, formerly known as FIFA, which allows two players to control teams of players on a high-tech, simulated football field. In its simplicity and likeness to football, the game and its esports segment cater to fans of both football and esports, making it a bridge connecting both worlds.
Dariia Petrus, Business Development Team Lead at Betinvest, says: “Looking forward, our partnership is poised for significant growth and innovation. We’ve established a solid base for collaboration, opening up a range of exciting opportunities for us to explore together. The synergy of our shared expertise and efforts sets this venture apart, making it a noteworthy endeavor. This collaboration goes beyond achieving shared goals; it’s about the enriching experiences and mutual growth we’ll achieve along the way. We’re genuinely excited about what lies ahead and eagerly anticipate the start of our joint efforts.”
Oskar Bonnevier Fröberg, Managing Director and Founder of Abios, comments: Abios has recently taken significant strides to facilitate our esoccer product reaching new heights. With proprietary modelling, access to best-in-class data sources and a team of esports experts, we’ve been able to build a reliable odds feed coupled with exciting bet offers.
To help us provide 24/7 content to partners across the globe, we’re thrilled to have Betinvest onboard. With the content they provide, we can ensure even higher flexibility and availability for our partners, ultimately leading to more differentiated and optimised sports betting offerings.”
Esports World Cup Reveals First Five Game Titles for Summer 2024
Esports World Cup (EWC) Foundation this week revealed the first five games that will be part of the inaugural Esports World Cup this summer in Riyadh, Saudi Arabia. The addition of Honor of Kings, Counter-Strike 2, Dota 2, Mobile Legends: Bang Bang, StarCraft II to the Summer 2024 program underscores the EWC’s mission of bringing together diverse game communities for a truly global event.
“With a mix of storied PC games and some of the biggest mobile esports titles in the world, Esports World Cup captures the past, present, and future of esports,” said Ralf Reichert, CEO, Esports World Cup Foundation. “StarCraft II, Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, and Honor of Kings are all outstanding titles for the Esports World Cup. From the games that foundationally defined this industry, to the premier mobile titles beloved by a new wave of gamers, we are building the World Cup to connect with and elevate clubs, players, fans, and the entire esports community.”
The first set of titles features three games with rich histories central to the global popularization of esports. Franchises like StarCraft built standout esports ecosystems during the early days of the industry, and titles such as Dota have consistently shattered viewership and prize pool records throughout decades of competitive play. Counter-Strike 2 represents a new era for a storied esports title, which remains one of the most popular esports in the world 25 years later.
Mobile games like Mobile Legends: Bang Bang lay the foundation for a new frontier of esports – one that leans on the accessibility of the platform and opportunities to host top-tier competition anywhere a 5G signal is available. Mobile Legends: Bang Bang is among the most-watched esports in the world by peak viewership, and presents an opportunity to engage an underserved, yet large and diverse, segment of esports fans.
Honor of Kings, the most-played mobile MOBA, is the latest title confirmed for inclusion in the Esports World Cup. Honor of Kings has announced a $15 million commitment to build the game’s international esports ecosystem. In 2024, its esports circuit will feature more tournaments than ever, with over 1000 events across global markets to support the game’s full international launch later this year.
Esports World Cup aims to bring this mix of platforms, genres, and fans together for the largest-ever celebration of gaming as a global sport. Alongside initiatives such as EWC Foundation’s Club Program, announced earlier this month, the tournament will help foster cross-game competition, connecting the audience to their favorite titles and new opportunities for fandom, and facilitating world-class tournaments in dozens of titles.
Participating publishers and games were introduced on social media through related videos that captured not only their unique IP, but the regions that have been integral to their esports history. The campaign highlights the rise of esports as a global sport and the convergence of these regions and their favorite games at the Esports World Cup in summer 2024. The full list of reveals and the cities featured in their CGI reveals to date includes:
Mobile Legends: Bang Bang (Shanghai, China)
Dota 2 (Seattle, Washington, USA)
StarCraft II (Seoul, South Korea)
Counter-Strike 2 (Cologne, Germany)
Honor of Kings (Shenzhen, China)
Additional titles will be announced soon.
DATA.BET unleashed the power of esports at ICE London 2024
- About 63% of esports representatives at the exhibition visited ICE Esports Arena, sponsored by the company
DATA.BET, a leading provider of esports solutions, successfully participated in ICE London 2024, the largest iGaming exhibition, focusing on demonstrating esports potential for betting operators and software providers. This year, all attendees not only discovered recent DATA.BET’s product releases and updates, but also had fun at the sim-racing F1-themed ICE Esports Arena, sponsored by the company.
The arena became a dynamic platform for about 1,500 esports enthusiasts and industry professionals to network and compete in different activities. On each exhibition day, everyone was able to test their racing skills and participate in exciting challenges, such as Pit Stop, VR and Sim-racing and Pro Head-to-Head. During three days, 47 participants managed to get to the finale of the daily tournament, Beat the pro, fighting against professional sim-racers. All finalists of this challenge received branded gifts, and three of them became champions with drones as the main reward.
But not only challenges and prizes ensured a thrilling show for everybody. The DATA.BET’s trading team used the tournament’s live-generated content to produce odds line, providing visitors with a unique opportunity to watch the esports betting creation process.
The esports data provider also became a headliner of the Esports Betting Conference held on February 8 within the ICE VOX. Together with other industry experts, Alex Kozachenko, Chief Product Officer of DATA.BET, explored the significance of delivering reliable data and shared valuable insights in a panel discussion, ‘Stepping Out of Data Beta’.
Alex emphasized, “We were delighted to offer ICE visitors a memorable experience, collaborating with the exhibition organizers. The strategic participation at major iGaming events like ICE is integral for reshaping the esports landscape and reinforcing the DATA.BET’s commitment to unlocking the full potential of esports for operators and software providers. We are not just observing industry trends but actively contributing to the evolution and optimization of esports for the broader audience.”
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