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Data at the heart of online gambling industry’s growth according to Future Anthem survey

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Data and AI specialists Future Anthem launches service unlocking key player data for studios 
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State of Online Gambling reveals 74% of industry sees data as focus area and 50% more organisations share data with suppliers and partners than 12 months ago

The improved use of data has been one of the main contributors to positive performance in the last 12 months, according to Future Anthem’s State of Online Gambling survey, with 74% of respondents saying it is a focus area for the year ahead.

Furthermore, 87% say their data is structured – an increase from 76% in Future Anthem’s 2021 state-of-the-sector survey – including 32% who say it is very structured.

 

Gambling companies re-shaping their use of data

The improved use of data is being harnessed to build better experiences. Operators and studios are putting data at the heart of the way they are growing their businesses, using it to conquer markets, move into new areas and create products across more devices.

Future Anthem, the pioneering AI and game data science specialist, found that while there is a growing understanding and clear support for the use of data – the industry has yet to realise its full potential.

Although double the amount of organisations (24%) as last year share their data with at least five suppliers and partners, the size of the potential to improve performance from data is shown by a total of 41% of respondents not sharing their data with suppliers and partners.

This is underlined by 33% feeling that their organisation does not extract the full value of their data and – even more so – by only 26% of respondents saying that their data-driven decisions are measurable.

 

Data-driven insights needed to compete with Netflix and Amazon

Data science brings many benefits to operators and studios, allowing the chance to address several industry challenges around game and portfolio optimisation as well as increasing responsible gambling standards.

“Having taken the industry’s pulse once again in our 2022 State of Online Gambling survey, it is clear that data is key to future growth. The majority of respondents cite the improved use of data as a major focus area (74%), and 50% more organisations share data with suppliers and partners than 12 months ago,” said Future Anthem CEO Leigh Nissim.

“We expect these trends to accelerate as the industry increasingly reaps the benefits in key operational areas. Online gambling is competing with the likes of Netflix, Amazon and other kings of recommendations – being more data-driven is the only way to win minutes and eyeballs.”

Future Anthem is trusted by some of the world’s leading gambling operators and studios with their use of data, including Betfred, Big Time Gaming, Blueprint Gaming, Gamesys (a Bally’s Corporation Company) and Paddy Power Betfair.

Compliance Updates

1Click Games receives the prestigious ISO 27001 Information Security Certificate

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The ISO 27001 certificate is a worldwide information security management standard that allows organizations in the online gambling industry and other sectors to manage asset security. It establishes, in particular, how information security risk management processes should be built and what controls should be used. ISO 27001 certification allows 1Click Games to offer additional guarantees to our customers regarding information security and data processing.

This year, the compliance of 1Click Games with ISO 27001 international standards was checked by one of the world’s leading independent auditors. The auditors assessed how our services comply with the requirements of the International Organization for Standardization, including management processes, the use of technologies and equipment. The analysis showed that the risk management system in the services is built and developed on the basis of the best world practices and fully provides the necessary information protection.

Maxim T., CEO at 1Click Games, says: “Data protection is one of the cornerstones of our business, and ISO 27001 certification demonstrates how seriously we take this responsibility and these strict standards. The certification process, took many hours of detailed checks. However, along with the satisfaction of the result, we recognize that this is only part of our ongoing responsibility to ensure the maximum possible safety of our customers. Besides, information security is never a static process, and in order to continue to set our services at the highest possible level, we requested one of the strictest certificates — ISO 27001 — and received it.”

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Top 5 latest charming iGaming brands out of the European Market

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It is no secret that the iGaming market is on the rise, with new iGaming operators and software providers constantly appearing. It might be, therefore, difficult to find those with unique offerings. We have put together a list of some of the rising stars of the industry present on the European market.

AFUN

AFUN Entertainment Group specializes in game development, payment system development and product data analysis. It is among the best legally licensed Sportsbook and iGaming platforms, with more than 1,500 game products and 30,000 sports events.

Present across Europe, America and Asia, the AFUN Group is licensed by Curaçao and has obtained an offshore gaming license from the Gambling Commision of the Government of Malta. With over 20 years of experience, the company has recently entered Latin America with one goal in mind: to guarantee the best online experience and provide each user with a personalized gaming experience on a trustworthy platform. It has already shown promising growth on the Brazilian market.

Check out their website with a wide range of games and keep up with the latest updates through their LinkedIn page.

Wazdan

Wazdan leads the way on innovation in casino content development. With a portfolio of over 150 cross-platform casino games, the company promises amplified performance and revenue growth.

The company adopts a partner-centric approach, offering tailored services and products that best align with their clients’ growth strategy. Wazdan also aims to stay innovative by constantly expanding its cutting-edge player-engagement suite, while respecting all the requirements of the regulatory regimes, promoting responsible gaming.

The company has been in the market for 10+ years pushing iGaming technology forward, which undoubtedly earns a place for them on our list.

Softswiss

Softswiss offers software for online casinos and bookmaking websites. What makes this company stand out is that their products can be delivered as standalone solutions or combined into a single iGaming Platform.

Softswiss was awarded the Best Online Casino Provider in the Nordics 2022 (B2B) award at the Baltic and Scandinavian Gaming Awards. Beyond its casino platform – an exceptional, scalable, iGaming platform with high-speed of operation and intuitive management – the company’s portfolio includes:

  • Game Aggregator – Bringing together 170+ casino game studios with over 11,000 mobile-friendly games via a single API integration
  • Softswiss Sportsbook – A unique high-performance platform for sports betting operations
  • Affilka – Affiliate Management Platform
  • Jackpot Aggregator – Enabling customized jackpot campaigns
  • Softswiss Lottery Terminal – An all-in-one lottery system for any land-based operation

With such a wide range of offerings and further services, including anti-fraud support, player retention and content management, the company deserves this spot on the list.

Stakelogic

Best known for its online slots and live casino games, Stakelogic offers a wide selection of casino games and works with over 500 operators in 20+ countries. The company’s slogan ‘Think Bigger’ highlights its commitment to innovation, as the company constantly works to revolutionize the online gaming industry.

Stakelogic creates graphic slots and live casino games that represent the most advanced online games available on the market. Every product is tweaked and tuned to the level of ultimate user experience.

Over the years, the company has collected 7 awards for its outstanding performance. With 10+ live studios, 3 game shows and 250+ unique slots, Stakelogic is changing the way players play.

Apparat Gaming

Apparat Gaming is a relatively new player on the iGaming market, but is already showing promising results. Founded in 2020 by a team of industry veterans, the company is on a mission to develop “slot games with a German accent”.

Apparat Gaming develops slots of the highest artistic quality, with German technical standards. The company secured a licence from the Malta Gaming Authority in 2021 and has since become the trusted supplier of online content for operators in Germany and other European markets.

As the last contender on our list, Apparat Gaming delivers on the German stereotype: high-quality products, reliability and commitment. And absolutely no sense of humor. This is iGaming with a German Accent.

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Latest News

Fasten your seatbelts – Pilot from Gamzix is out!

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Fasten your seatbelts – Pilot from Gamzix is out!
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Gamzix, igaming development studio, has announced the release of its first crash game “Pilot”. This is the 30th game from Gamzix provider. To celebrate this small anniversary was released something as good as video-slot, but different.

There are 3 essential facts of the crash game “Pilot”:

– 2.4 Mb weight. It’s from 30% to almost 350% lighter than competitors have.
– Different skins. All skins will be under the same game ID, so there is no need to add a new game. Also, there is a plan to add new skins every month and there will be a lot of thematic skins for sport events, holidays etc.
– Pilot is supported via web view (Telegram/Viber/WhatsApp and others).

“First Crash Game in Gamzix portfolio, and we can’t be more proud and excited about it. Because every time we do something different, every team-member sees his/her growth in real time. And this is preparing us for the new big jump”, – Alexandr Kosogov, CEO at Gamzix.

Enjoyable sounds with imitation of plane take off fulfill every round of the game. There is an ability to change skins for individual casinos, fair play and support for 22 localizations and for all types of currencies (FIAT+Crypto).

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