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Enteractive Sponsors First Maltese ‘SuperBowl’ and Phoenix American Football Team

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Enteractive Sponsors First Maltese ‘SuperBowl’ and Phoenix American Football Team
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The ‘Enteractive Bowl’ will take place on June 25th 2022 in Mosta, Malta

Enteractive, the specialists in iGaming player retention and reactivation, are sponsoring the first American Football ‘Enteractive Bowl’, as well as the Phoenix American football team based in Malta. The sponsorship highlights the company’s expansion to the U.S. market in 2022, and marks the launch of Enteractive’s USA-specific reactivation team.

“As big fans of American sports, Enteractive is proud to sponsor the event and the team”, commented Mikael Hansson, founder and CEO of Enteractive. “The US is such an important market for us, and we’re looking forward to opening our first Enteractive USA office in Miami later in 2022.”

“Our new US reactivation team is up and running at our Malta HQ, and we’ll have boots on the ground in the States by the end of the year, looking after the retention needs of the many operators speculating on success as the gold rush continues!”

There’s also plenty of synergy between Enteractive and Phoenix Malta American football team, with the sports team including Enteractive’s USA team leader, Maurice Hancock , as well as another three employees from across the company’s call agents teams.

Domenico Barbuzza, Head Coach of the Phoenix Malta AFT, commented, “It’s great to have Enteractive as our main sponsors.  They are committed to supporting the growth of this new sporting vertical for Malta, which we expect to be immensely popular with local Maltese sports fans.”

The inaugural Enteractive Bowl, with Phoenix Malta taking on Bulgarian champions Sofia Knights, will kick off at 6.30pm on Saturday 25th June 2022 at the Charles Abela Stadium in Mosta.

Featuring a half time and end game show with a DJ bringing the crowd to fever pitch,  the Enteractive Bowl promises to be quite the extravaganza!  So whether you’re new to the excitement of American football or a diehard fan, come along and watch history in the making!

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MiFinity enable N1 Interactive’s payment expansion

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MiFinity, the secure iGaming eWallet, today announced a new partnership with online casino operator N1 Interactive Limited. The MiFinity eWallet will now be available as a payment method for customers in some of N1 Interactive’s European markets across 37 brands.

As one of the most popular casino brands on the market, N1 Interactive offers a wide range of payment methods for players in different regions. MiFinity will be working with N1 Interactive to help increase conversions by providing players with their preferred payment method via the MiFinity eWallet.

Paul Kavanagh, CEO at MiFinity, said: “We have considerable experience in N1 Interactive’s key European markets, providing customers with localised payment methods via our eWallet. With over 40 integrated payment methods, we can significantly reduce the risk of a player abandoning the cashier across all N1 Interactive’s live brands.”

N1 Interactive added: “We’ve onboarded MiFinity because they offer a wide range of local payment methods in our target markets, as well as having an in-depth understanding of these markets. With their support, we can provide better service to our players and streamline the payment journey, increasing conversions and removing transaction barriers.”

With the MiFinity iFrame, brands like Casino Universe, Slot Hunter Casino and N1 Casino can provide players with the option to use their MiFinity eWallet within the cashier experience. Once players have signed up for a MiFinity eWallet, they can choose their preferred local payment method to transfer funds. Then, players simply select the MiFinity option directly in the cashier for deposits and withdrawals when playing online.

Paul Kavanagh said: “Removing unnecessary steps in the payment journey, such as navigating to a 3rd party payment page, positively impacts conversion rates. Similarly, providing players with localised payment methods, multiple currencies, and multilingual options reduces the risk of cart abandonment. Our iFrame does all this within the brand’s cashier, providing a seamless customer experience.”

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ACMA Blocks Illegal Offshore Gambling and Affiliate Marketing Websites

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The ACMA has requested that Australian internet service providers (ISPs) block more illegal offshore gambling and affiliate marketing websites.

The sites include Casino Moons, Winnerama, Extra Vegas, Win Paradise, LegitGamblingSites and Gamblers Lab.

The ACMA investigated and found these services to be operating in breach of the Interactive Gambling Act 2001.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 568 illegal gambling and affiliate websites have been blocked.

Over 170 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.

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Compliance Updates

Entain to Pay £17M Penalty for Online and Retail Failures

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Entain, the global sports betting, gaming and interactive entertainment Group, has confirmed that it has agreed a regulatory settlement with the UK Gambling Commission (UKGC) in respect of alleged historical licensing breaches. The regulatory settlement amounts to £14m in respect of Entain’s digital business and £3m in respect of its retail business.

Entain has entered into the regulatory settlement with the UKGC in order to bring the matter to a close and avoid further costly and protracted legal proceedings. Entain accepts that certain legacy systems and processes supporting the operations of its British business during 2019 and 2020 were not in line with the evolving regulatory expectations of the UKGC in respect to aspects of social responsibility and anti-money laundering (AML) safeguards. However, the Group also notes the UKGC’s statement that it found no evidence whatsoever of criminal spend within Entain’s operations.

The issues raised by the Commission relate to the period between December 2019 and October 2020, which predates the many changes in the area of safer gambling and AML that Entain has introduced. For instance, in 2021 Entain launched its Advanced Responsibility and Care (ARC) programme which, using revolutionary AI technology, operates in real-time and is individually tailored for each customer. The initial trials of ARC in the UK have shown a risk assessment accuracy of over 80%, a 120% uplift in the use of safer gambling tools by those most at risk and a 30% overall reduction in customers increasing their risk levels.

Furthermore, in May of this year, Entain was awarded the Advanced Safer Gambling Standard by GamCare, having evidenced the highest standards of player protection and social responsibility for its online and land-based gambling businesses in Great Britain.

As part of the settlement, Entain has also agreed to appoint a Board sponsor to oversee the implementation of any further improvements identified by the original 2020 compliance assessments and to undertake an independent audit of the relevant policies and procedures at a future date.

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