Latest News
Stake.com Entrusts Enteractive with Reactivation Segments
Enteractive, the leader in player conversion and reactivation services, has been engaged by Stake .com, one of the major players in the industry, to support its existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts for the sports betting brand.
The iGaming company begins campaigns with Enteractive focused on the reactivation of lapsed audience segments and sees Enteractiveâs personalised approach to audience outreach as the key to optimising revenue generation from these churned segments of their player base.
âEnteractive is recognized across the industry for its specialized approach in re-engaging distinct player segments for sports betting and iGaming brands,â the Commercial Director for Stake .com, Jarrod Febbraio, said. âIts one-to-one approach is particularly effective in transforming non-funded accounts and reactivating dormant player accounts. Weâre excited to see this collaboration maximize the lifetime player value (LPV) for these segments, optimising our active players and, ultimately, increasing bottom line revenues.â
âOur commitment to real one-to-one conversations with players will help Stake .com access those hard-to-reach audience segments to achieve the desired results in player conversions,â the B2B Sales Executive for Enteractive, Kelly Briffa, said. âOur sustainable approach, seamless integration and solid returns show that conversion or reactivation campaigns should not be overlooked. Each call adds value to both the player’s brand experience and bottom-line revenues.â
Enteractive is the industry leader in player conversion and reactivation with 15 years of experience talking one-on-one with millions of players around the world, having formed in 2008, and is recognised as one of the top revenue generators globally for the iGaming sector.
In the last year, Enteractive interacted with more than 8.1 million players, generating over âŹ59 million for global operators from almost âŹ263 million in deposits.
Enteractiveâs proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone. With native-speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 16,000 players per month for a variety of leading operators.
Industry News
Endorphina Affiliate Hub: Huge Benefits for Affiliates
Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphinaâs affiliates.
Among the number of benefits, Endorphinaâs Hub offers:
- Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
- Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
- A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.
Take advantage of the updated Affiliate Hub – visit endorphina to check.
The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphinaâs team.
Industry News
iGB Affiliate attracts registrations from 55 nations in just six weeks
iGB Affiliate which runs 20th â 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.
With the âNuevos Horizontesâ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.
Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.
Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: âOne of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a âreally monstrous eventâ and the data is supporting that opinion.
âAll of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately whatâs happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.â
She added: âThe industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
âThe iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.
âBy consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.â
For more information including access to free Affiliate passes: barcelona.igbaffiliate.com
Latest News
Former Gambling Minister the Rt Hon Stuart Andrew MP to speak at Bactaâs Annual Convention
The former Gambling Minister the Rt Hon Stuart Andrew MP who was named Shadow Secretary of State for Culture, Media & Sport in Kemi Badenochâs top team has agreed to speak at the forthcoming Bacta Annual Convention which is taking place on Thursday 28 November.
Bacta members are on course to be at the 2024 Convention in record numbers based on the number of pre-event registrations received for the high-profile industry event.
With three weeks to go registrations are ahead of the same stage last year with members responding positively to Bactaâs âGoing for Growthâ theme set against the new political landscape punctuated by Labourâs landslide General Election victory in July and Novemberâs election of Kemi Badenoch as Leader of the Conservative Party. The confirmed attendance of the former Gambling Minister is likely to accelerate registrations.
Looking ahead to Convention George McGregor Bactaâs Executive Director (Government Relations) said: âFirst of all I am delighted that Stuart Andrew who oversaw the White Paper only to see it paused by Julyâs snap general election has agreed to join us at our Annual Convention. Members are responding in great numbers to both the Parliamentary Reception which is officially at full-capacity and to the Convention taking place the following day.â
He added: âOur keynote speakers which will include Stuart Andrew will feature in a panel which will explore amongst other topics the dynamics of the relationship between the industry and government, the fate of the White Paper and how we can collectively determine a future in which gaming operators are not expected to wait over a decade before they can raise their prices!â
He continued: âThe Annual Convention is an important benefit of Bacta membership. It represents an invaluable opportunity to network with colleagues and quiz the politicians and officials who play such an important role in determining the future of an industry which pays an estimated ÂŁ270 million in tax and contributes ÂŁ1.9 billion to UK GDP.
-
Gambling in the USA5 days ago
Gaming Americas Weekly Roundup â October 28-November 3
-
Asia5 days ago
FeedConstruct Secures Exclusive International Streaming and Data Collection Rights for Korean Volleyball Leagues
-
Latest News7 days ago
Springbok Casinoâs Wild November Feature âBackyard Gangstersâ Offers 25 Free Spins on new Clue Chronicles: Mirror Mansion slot
-
Latest News5 days ago
Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed
-
Asia4 days ago
Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors
-
Latest News5 days ago
Tom Horn Takes Players on a Hold & Win Adventure in Max Gold. Exploring the Unknown
-
eSports5 days ago
SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024
-
eSports5 days ago
IESF and ITTI Open Applications for Scholarships in Esports Management