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Hero Gaming fights fraud, cuts verification times & grows customer numbers 20% thanks to strategic Shufti Pro partnership

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Hero Gaming fights fraud, cuts verification times & grows customer numbers 20% thanks to strategic Shufti Pro partnership
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Shufti Pro’s tailored authentication technology verifies legitimate users in real-time & blocks fraudulent accounts, politically exposed people (PEPs) & underaged users

UK based Shufti Pro, a leader in identity verification, today formally announces its partnership with Hero Gaming.

The collaboration has seen Shufti Pro develop a bespoke authentication solution to significantly reduce legitimate customer verification times. As well as block bad actors such as fraudsters and politically exposed people (PEPs) from accessing the Hero Gaming platform.

A leading gaming company, Hero Gaming supports B2B partners in Asia, Latin America, India and the wider world via its platform. It has to navigate complex regulations and laws across these regions to ensure fraudulent and under age users are unable to access its platform. At the same time it needs to ensure that legitimate customers have the best onboarding experience possible.

Prior to implementing Shufti Pro, Hero Gaming relied on manual verification to authorise new users. This led to a stagnation in customer growth as potential customers dropped off during the verification process.

Shufti Pro, which supports over 150 languages and 230 countries and regions, alleviated this problem through its use of enhanced artificial intelligence (AI). A solution that enables customers to run near instant verification, that achieves the highest level of accuracy possible.

Since implementing Shufti Pro, Hero Gaming has seen the time taken to authenticate legitimate customers drop from days to seconds. As a result the business has enjoyed a 20% increase in retained customers.

As users look for a more diverse range of options to prove their identity – such as selfies, screenshots and utility documents – Hero Gaming also turned to Shufti Pro for support in developing a tailored solution that would enable these wide-ranging forms of authentication. Hero Gaming provided regular feedback and suggestions which Shufti Pro was able to take onboard to further improve the product.

Users can now safely join the Hero Gaming platform via a variety of methods. Pre-existing customers are also able to upload supporting documents via a drop down menu in-game should they have queries or questions. With Shufti Pro’s enhanced AI in place, Hero Gaming has seen a significant reduction in the number of manual Know Your Customer (KYC) contacts required, significantly improving the end user experience.

Kristino Vella, Head of Risk, Payments and Fraud at Hero Gaming, said: “When potential customers informed us that our lengthy verification processes were hindering their due diligence verification, we knew we needed to make changes. Shufti Pro had a reputation as a leading authentication expert that would be able to streamline our processes, while enhancing our risk detection.

“Through partnering with the team at Shufti Pro we’ve been able to grow our customer numbers by 20%. At the same time we’re able to streamline their experience while on our platform and stop under-aged users and potentially fraudulent users from accessing our services. It’s a win win.”

Victor Fredung, CEO of Shufti Pro, said: “Verifying the legitimacy of potential customers is critically important, especially in highly regulated sectors such as gaming. But it can also prove challenging. Historically businesses have had to manually authenticate each individual user, however this took considerable time and resources.

“At Shufti Pro we use enhanced artificial intelligence to take the pain out of onboarding. We’re delighted to be working with Hero Gaming, helping them to significantly cut down the time it takes to process authentic customers, while blocking illicit activity such as potential fraudsters and criminals.”

eSports

Denis ‘electroNic’ Sharipov is a New Virtus.pro Player

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Denis ‘electroNic’ Sharipov (pictured), one of the most decorated and famous players in CS2, a Major champion and winner of the Intel Grand Slam, is moving to Virtus.pro.

“The arrival of star players always generates excitement within the club and among its fans,” the Chief Executive Officer for Virtus.pro, Nikolai Petrossian, said. “Denis is a well-known figure in the world of eSports with an impressive list of major victories and exceptional skill. Few players won both at Major and Intel Grand Slam events.

“Our CS2 roster is strong thanks to teamwork, a clearly defined playstyle and the individual talents of our players. Transferring players with outstanding skills to improve specific areas is a common practice in sports. I am confident that Denis joining will give a powerful boost to the team in the upcoming challenges in Dallas, London and beyond.

“Denis will replace Nikolay ‘mir’ Bityukov in the VP lineup. Nikolay has been a loyal and valuable member of our team and we express our gratitude for his contributions. Nikolay ‘mir’ Bityukov is open to offers from other teams.”

“Virtus.pro is a top team,” Sharipov said. “The core of the roster has won a Major not a while ago and all the players are in their prime and ready for victories right now. We share the same ambitions and goals. Besides, I’m also excited about the idea of playing with Jame as he’s one of the most unique IGLs in the game. Can’t wait to adapt to my new team and start doing what I came here for, winning trophies.”

Sharipov has dozens of victories at elite tournaments, including:

  • PGL Major Stockholm 2021
  • Intel Grand Slam Season 3
  • BLAST Premier: Global Final 2020
  • IEM XVI – Cologne
  • EPL Season 14
  • BLAST Premier: World Final 2021

In addition, Sharipov was among the top-ten best players of the year by HLTV four times.

Updated Virtus.pro CS:GO roster:

  • Dzhami ‘Jame’ Ali (captain)
  • Evgeny ‘FL1T’ Lebedev
  • David ‘n0rb3r7’ Daniyelyan
  • Petr ‘fame’ Bolyshev
  • Denis ‘electroNic’ Sharipov
  • Dastan ‘dastan’ Akbayev (coach)
  • Pavel ‘PASHANOJ’ Legostaev (analyst)
  • Nikolay ‘mir’ Bityukov (substitute)
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eSports

NODWIN Gaming Partners with Global Esports Federation as Portfolio Management Company for Key Emerging Markets

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NODWIN Gaming, the leading South Asian gaming and eSports company, today announces the agreement with the Global Esports Federation (GEF) to become the portfolio management company (PMC) for key global emerging markets across South and Central Asia, Africa, the Middle East and parts of Southeast Asia. This collaboration marks a significant milestone in NODWIN Gaming’s ambition in driving the growth of gaming and eSports globally, by leveraging its expertise and leadership position in emerging markets worldwide.

The GEF convenes the dynamic, ever-evolving eSports ecosystem including the adjacent industries and diverse network of global impact partners. Established in 2019, the GEF has flourished to over 155 member federations engaging billions of ‘#worldconnected’ athletes, players and fans.

Firmly dedicated to its mission and universal values, the GEF has evolved to become an authentic voice of the eSports community, elevating the industry’s legitimacy and credibility at a global scale. Furthermore, the GEF plays a pivotal role in cultivating emerging technological development, user, fan and brand experiences that enable innovation in gaming while ensuring the sustainable growth for eSports and limitless opportunities that inspire the world’s hyper-connected youth.

With strategic partnerships with industry giants and a proven track record of organizing gaming events and lifestyle festivals, NODWIN Gaming has now acquired exclusive rights to create and market GEF-licensed eSports events in more than 20 countries such as India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand and Vietnam in addition to the entire continent of Africa.

As a PMC, NODWIN Gaming also secures non-exclusive rights to host GEF-licensed events globally, which paves the way for synergistic collaborations amongst the company’s subsidiaries and strategic partners worldwide. NODWIN Gaming’s recent acquisition of the Turkey-based Ninja Gaming readies the company for endeavors in Turkey, the Middle East and North Africa while its Singapore-based experiential marketing powerhouse branded focuses on the Asia Pacific region. With its equity investment earlier this year into Freaks 4U Gaming, a leading full-service gaming and eSports agency in Germany, NODWIN Gaming will tap into potential opportunities in developing GEF-licensed events in non-exclusive regions through the agency’s European as well as endemic and non-endemic network.

The co-founder and Managing Director for NODWIN Gaming, Akshat Rathee, shares his insight on the partnership with the GEF: “The world of eSports is evolving towards true global celebration of eSports titles across the world. The GEF truly epitomizes the hopes and aspirations of all the developing world markets that NODWIN Gaming seeks to develop. We believe our partnership with the GEF will bring the best of eSports opportunities to the youth of the emerging world.”

The Chief Operating Officer for the GEF, Mario Cilenti, commented on the partnership: “We are thrilled to have NODWIN Gaming on board as our PMC for the South Asia, Central Asia and Africa markets. Its capabilities and extensive experience makes it ideal partners to advance the GEF’s mission and further engage with eSports communities across key growth regions.”

For more information, please visit NODWIN Gaming on X or the official website.

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Industry News

Golden Matrix Acquisition of MeridianBet Group Receives High Praise from IPO Edge

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Esteemed financial analysts at IPO Edge recognize the merged Golden Matrix and MeridianBet Group entity as a burgeoning global gaming leader with a promising financial outlook and innovation

Golden Matrix Group Incorporated (NASDAQ:GMGI) (Golden Matrix) and MeridianBet Group, the newly-consolidated entity in the online gaming world, are honored to receive positive analysis from IPO Edge, a leading portal known for its insightful and credible financial analyses.

The distinguished coverage highlighted the Golden Matrix acquisition of MeridianBet Group as having a significant potential to reshape the gaming landscape, focusing on the combined entity’s strategic positioning for expansive growth and technological innovation.

The entire analysis can be found at: https:/ /IPO-Edge. com/strike-gold-with-gmgi-and-meridianbets-global-gaming-powerhouse/

IPO Edge Insights

The recent article by IPO Edge analysts casts a spotlight on the strategic merits of the $300 million acquisition of MeridianBet Group by Golden Matrix. According to the portal, this bold move is poised to establish a global gaming juggernaut with projected sales reaching $182 million by 2025. The merger not only signifies a monumental leap in market expansion, spanning over 15 markets including Serbia, Montenegro and Bosnia but also underscores the entity’s prowess in emerging markets such as Mexico, Tanzania and Peru.

A Story of Strategic Growth and Innovation

At the heart of the Golden Matrix acquisition of MeridianBet Group lies a shared commitment to innovation and customer satisfaction as the combined group owns a scalable tech platform that leverages machine learning for continuous improvement, alongside unique betting features like Empty Bet, which empowers players to craft their own bets. This synergy of technological advancement and market intelligence sets the stage for an unprecedented growth trajectory in the online gaming sector.

Financial Prudence and Future Prospects

Underscoring the merger’s financial strategy, IPO Edge commends the conservative financing approach, with an anticipated 2x leverage post-merger. This prudent fiscal management, coupled with the leadership of Chief Executive Officer Brian Goodman, enhances the company’s capacity for further strategic mergers and acquisitions.

The CSR Segment

The merger’s dedication to corporate social responsibility, with initiatives aimed at converting players into patrons of meaningful CSR programs, distinguishes it beyond financials and market expansion. This commitment reflects a broader vision of achieving profitability while fostering a positive social impact.

The Market Potential Not Yet Anticipated

As pointed out by this analysis, the market may not fully recognize Golden Matrix’s potential yet. The company’s enterprise value is close to $400 million. That compares with multiples of eight times for Caesar’s Entertainment and a whopping 22 times for DraftKings, according to Sentieo, an AI-enabled research platform.

For more information about the Golden Matrix, please visit https:/ /GoldenMatrix. com/company/ or https:/ /ir.MeridianBet. com/.

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