eSports
ESPL ropes in LOCO as Exclusive Digital Broadcast Partner for Season 2
Esports Premier League (ESPL) has roped in India’s leading gaming streaming platform, LOCO as its exclusive digital broadcast partner for the second season of the event which is fast gaining popularity.
All matches of the second season will be live-streamed exclusively on Loco’s app and website (loco.gg).
Loco is a virtual world of gaming communities that provides exclusive space to gaming creators and viewers. In the last few years, Loco has witnessed exponential growth. Daily active viewers have scaled by15x whereas monthly active viewers have seen 8x growth. Monthly active streamers have grown 5x times and live watch hours have scaled 78x times since January, 2021.
The Grand Finals of the league will be hosted via LAN event, making it the league’s first-ever offline Grand Finals.
Esports Premier League has already roped in global premium smartphone brand, TECNO Mobile as its presenting sponsor for the second edition of the country’s first franchise-based esports league. TECNO Mobile plans to promote its upcoming smartphone phone, TECNO Pova 3 through this league. The poised to launch smartphone will give a class-apart gaming experience to the users. It not only offers a super-fast processing speed but also comes with a massive battery.
This year’s league is set to engage esports athletes across the country in a high-voltage action of the most popular battle royale game, ‘BATTLEGROUNDS MOBILE INDIA (BGMI)’ and carries a massive prize pool of Rs. 1 crore.
Talking about the announcement of the league’s association with Loco, ESPL Director Vishwalok Nath said: “With shared values and a compelling gaming proposition, we are super excited to team up with India’s leading gaming streaming platform Loco.”
“We are pleased to be working together with the team to create interesting and engaging content for the esports fans and the community out there. We are always keen to associate with brands that share the same passion for esports as us and are looking forward to a fruitful association.”
According to a recent FICCI-EY media and entertainment report 2022, content creation and concurrent viewership around gaming saw a massive surge in India and there is also a meteoric rise in esports viewership, from 600,000 hours in 2020 to 2 million hours in 2021.
Commenting on the partnership, Ashwin Suresh, Founder, Loco, said, “Loco will play a pivotal role in growing the fanbase for ESPL and providing yet another entertaining experience for the Indian gaming community. As the exclusive broadcast partner for the league, we will provide fans with tons of exclusive content and a chance to interact with their favourite streamers. We’re excited to partner with the India Today Group on this landmark esports league as we continue to actively support the growth of the esports ecosystem in India.”
Highly active users spend over one hour daily on Loco, making it the gaming community’s platform of choice for a seamless streaming and highly engaging fan experience.
The league will be played in two separate stages in the initial phase—online qualifiers and invitational qualifiers—to shortlist the top 16 teams. The first 12 teams, top-2 teams from the open qualifiers and top-10 teams from the invitational qualifiers, will progress directly into the finals.
The teams ranked from 3 to 10 (7 teams) in the online qualifiers and teams ranked from 11 to 18 from invitational qualifiers will compete for the other two spots available in the finals. The upcoming edition of India’s premier esports league, ESPL has already kick-started their online qualifiers.
eSports
North Star Network acquires Um Dois Esportes
North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.
Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.
North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.
“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
eSports
GIANTX Promotes LVP Superliga Toplaner Th3Antonio to the League of Legends EMEA Championship Roster
Today, GIANTX is excited to announce an update to its LEC competitive roster. Antonio”Th3Antonio” Espinosa Bejarano is recognised as one of the most successful LVP Superliga players in the history of GIANTX, and he has now reached a pivotal moment in his career to compete in the League of Legends EMEA Championship (LEC).
The LEC is the most important League of Legends competition in Europe and one of the most relevant in the international esports scene. The Barcelona-born ‘toplaner’ will be part of the lineup kicking off the LEC Summer split season in Berlin, which starts in June. As the community quotes; ‘Th3LEC’ is finally a reality.
Commenting on his new role, Th3Antonio said:
“This is the dream I’ve been working towards since I entered esports. I always wanted to compete at the highest level to face the best, and finally, I have this opportunity. I never stopped striving, and thanks to that and the work we’ve done together with all my teammates, we’ve achieved great things in Spain, but the LEC has always been my ultimate goal. Going to the LEC with my lifelong club, GIANTX, is a double dream. Everyone knows what GIANTX means to me”.
Sports Director at GIANTX, David Alonso, added:
“Th3Antonio deserves this opportunity, both in recognition of the level he’s at and all the work he has put in over the past few years. We are convinced of this decision and that he will give everything to succeed in the LEC. He has always been characterised by sacrificing himself for others, and lately, he has taken a step forward by leading in crucial moments, a clear sign of his maturity as a player”.
Having joined at a young age in 2017, Antonio ‘Th3Antonio’ Espinosa has become one of the most decorated players of the LVP Superliga and of GIANTX history. During his time with the team, he has won four Superliga titles, two Iberian Cups, one Copa, and has reached an EMEA Masters final, as well as other national competitions.
The decision to promote Th3Antonio reflects GIANTX’s need to implement changes following the results of the LEC Winter and Spring split seasons. In both splits, the team fell short in the first round of playoffs. The Summer split season is the main shot at Worlds for all teams, and the aim of the club was to make the necessary changes to achieve this goal. After a period of reflection and numerous trials, Th3Antonio has been chosen for the toplaner position.
eSports
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
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