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ESPL ropes in LOCO as Exclusive Digital Broadcast Partner for Season 2

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Esports Premier League (ESPL) has roped in India’s leading gaming streaming platform, LOCO as its exclusive digital broadcast partner for the second season of the event which is fast gaining popularity.

All matches of the second season will be live-streamed exclusively on Loco’s app and website (loco.gg).

Loco is a virtual world of gaming communities that provides exclusive space to gaming creators and viewers. In the last few years, Loco has witnessed exponential growth. Daily active viewers have scaled by15x whereas monthly active viewers have seen 8x growth. Monthly active streamers have grown 5x times and live watch hours have scaled 78x times since January, 2021.

The Grand Finals of the league will be hosted via LAN event, making it the league’s first-ever offline Grand Finals.

Esports Premier League has already roped in global premium smartphone brand, TECNO Mobile as its presenting sponsor for the second edition of the country’s first franchise-based esports league. TECNO Mobile plans to promote its upcoming smartphone phone, TECNO Pova 3 through this league. The poised to launch smartphone will give a class-apart gaming experience to the users. It not only offers a super-fast processing speed but also comes with a massive battery.

This year’s league is set to engage esports athletes across the country in a high-voltage action of the most popular battle royale game, ‘BATTLEGROUNDS MOBILE INDIA (BGMI)’ and carries a massive prize pool of Rs. 1 crore.

Talking about the announcement of the league’s association with Loco, ESPL Director Vishwalok Nath said: “With shared values and a compelling gaming proposition, we are super excited to team up with India’s leading gaming streaming platform Loco.”

“We are pleased to be working together with the team to create interesting and engaging content for the esports fans and the community out there. We are always keen to associate with brands that share the same passion for esports as us and are looking forward to a fruitful association.”

According to a recent FICCI-EY media and entertainment report 2022, content creation and concurrent viewership around gaming saw a massive surge in India and there is also a meteoric rise in esports viewership, from 600,000 hours in 2020 to 2 million hours in 2021.

 

Commenting on the partnership, Ashwin Suresh, Founder, Loco, said, “Loco will play a pivotal role in growing the fanbase for ESPL and providing yet another entertaining experience for the Indian gaming community. As the exclusive broadcast partner for the league, we will provide fans with tons of exclusive content and a chance to interact with their favourite streamers. We’re excited to partner with the India Today Group on this landmark esports league as we continue to actively support the growth of the esports ecosystem in India.”

Highly active users spend over one hour daily on Loco, making it the gaming community’s platform of choice for a seamless streaming and highly engaging fan experience.

The league will be played in two separate stages in the initial phase—online qualifiers and invitational qualifiers—to shortlist the top 16 teams. The first 12 teams, top-2 teams from the open qualifiers and top-10 teams from the invitational qualifiers, will progress directly into the finals.

The teams ranked from 3 to 10 (7 teams) in the online qualifiers and teams ranked from 11 to 18 from invitational qualifiers will compete for the other two spots available in the finals. The upcoming edition of India’s premier esports league, ESPL has already kick-started their online qualifiers.

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1xBet Sponsors Esports Organisation Tundra Esports

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1xBet has become a sponsor of the world-famous esports organisation Tundra Esports.

According to the terms of the three-year contract, the 1xBet logo will appear on Dota 2 roster jerseys and the organisation’s online portals. In addition, the agreement also includes several activities also been planned for Tundra’s digital platforms and the official 1xBet website. This will help the bookmaker attract a new audience to enjoy the brand’s wide range of services.

Alex Summers, a spokesperson for 1xBet, said: “Esports is one of the most important areas of the company’s operations. As a rule, the disciplines in it are very dynamic, so fans get a lot of excitement and thrills while watching.

“Esports are already very popular, and the number of fans has grown tremendously. But, most importantly, it has great potential for further development, so it is vital to support both individual organisations and esports as a whole.

“This is a task that 1xBet is accomplishing. Our brand is with esports – seriously and for a long time. The start of cooperation with Tundra Esports is further proof of a reliable bookmaker’s desire to be at the forefront of the development of esports.”

Tomi Tikkala, Head of Business Development at Tundra Esports, said: “I’m sure the theme of our partnership with 1xBet will be new achievements, bright emotions and big wins. The motto of our organisation is #TundraTribe. We hope that very soon even more esports fans will know these words. There’s a big adventure ahead of us together – stay tuned.”

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Oddin.gg poised to significantly scale and add new product verticals after recent $4.5m Series A fundraising

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Oddin.gg poised to significantly scale and add new product verticals after recent $4.5m Series A fundraising
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Oddin.gg, the world-leading B2B esports odds feed, risk management and iFrame provider, is extremely proud to announce a Series A financing round, during which the company raised $4.5m from current investors, as well as from Velo Partners and Genting Ventures.

The round comes after ongoing business momentum, during which the company has not lost a single client in the last 3 years while signing landmark B2C deals with Betway, Yolo group (sportsbet.io and bitcasino.io brands) and Loot.bet, among others, plus major B2B deals, including OpenBet, Aspire Global and Altenar, to name a few. Oddin.gg operates on all continents, and recently started offering its services in New Jersey, US. They have current applications for licences in other US states as well as Ontario, Canada. With an almost 9-digit monthly USD handle under management, the company delivered a 6.7% average margin to its clients in 1H 2022. As one of the very few in the esports ecosystem, the company broke even in July 2022.

The funds will be used to strengthen Oddin.gg’s position as a global esports B2B betting leader and to expand to new verticals. Oddin.gg offers a 360° approach towards esports betting, providing betting operators everything they need to set up successful business operations. This includes data visualisations, marketing, odds feed, risk management, and iFrame.

The Series A round comes after a successful seed round in early 2020, in which Oddin.gg raised $1.2m.

Oddin.gg Co-Founder and CEO Vlastimil Venclik said: “On behalf of the entire Oddin.gg team and myself, I am proud of everyone involved. First of all, we want to thank our clients and partners who share our vision and who have made our growth possible. At the same time, we feel fortunate to work with our investors and to see this investment helping us to scale. This round will help us to continue enjoying our exponential growth and development of new services that will cement our position as a leader in the industry. I want to thank all our partners for their trust, and we will work tirelessly on our vision to justify it!”

Genting Ventures said: “We are impressed by Oddin.gg’s technology with class-leading metrics for esports betting. From an industry standpoint, we see the dynamic potential of esports, and identify Oddin.gg as a key player offering top-tier data and service for its partners in the competitive gaming space.”

Velo Partners said: “We were immediately impressed with Oddin’s best-in-market esports odds products, as well as their broader strategy of building an esports ecosystem to service all of their customers’ esports needs. We look forward to being a part of this compelling growth story in the coming years”

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Quadrant reveals new controller with SCUF Gaming

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Gaming, lifestyle, and esports organisation Quadrant reveals controller range with premier performance gaming controller manufacturer SCUF Gaming.

Quadrant, a gaming, lifestyle, content and apparel brand founded by Lando Norris, has today (16 August) announced a new controller range.

Produced with partner SCUF Gaming, a leader in the design and manufacturing of high-performance gaming controllers, the Quadrant range will be available for all platforms with unique Quadrant colours and design available on scuf.co/Quadrant with an additional –5% discount on all orders with coupon code “Quadrant”.

This latest project pushes the partnership to the next level, as Quadrant continues to enjoy unprecedented success in the gaming and esports worlds.

Since embarking on a journey into competitive Esports in late 2021, Quadrant has become one of Europe’s leading Halo rosters. Quadrant’s Halo Team secured its best result to date last month, finishing second after a close-fought final in the Halo Championship Series event in Valencia.

Up next for Quadrant’s Halo Team is the Orlando Major in September, culminating with the all-important Halo World Championship 2022 event (20-23 October) as the team looks to build on its exceptional form to secure a first-place finish before the season end.

As Official Controller Partner, SCUF Gaming will continue to play a crucial role in Quadrant’s success. A global innovator in its own right, SCUF Gaming create industry-leading custom gaming controllers and premium accessories for console and PC that are used by both professional Esports competitors and casual gamers.

Following the release of the eye-catching Quadrant controller range, the two organisations are already working on exciting future content for both Quadrant and SCUF Gaming audiences, with new releases set for the coming months as the partnership continues to develop.

Jamie MacLauren, Chief Sporting Officer at Quadrant, said: “We’re extremely proud to announce the launch of our Quadrant x SCUF Gaming controller.

“This project has been in the works for a while, and we’re delighted to see it come to life and provide our community with a high-quality and high-performance Quadrant controller for their gaming sessions.”

Diego Nunez, VP of Marketing Corsair Gaming, said: “We’re excited to take this exciting partnership to the next level by combining Quadrant’s distinctive fluro brand with our high performance controllers!

“As Quadrant grows as one of the most versatile and exciting Esports brands in the world and our PS5 Reflex and Xbox Instinct cement their place as the top performance controllers, we’re delighted to launch this new design combining racing, lifestyle and gaming.

“The time has come for Quadrant’s Halo team and content creators to get their hands on a unique controller, while ensuring that fans can get their hands on it as well and not only join the #sQUAD, but #TeamSCUF too!”

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