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Teresa Guilherme joins the MGA Games Portuguese Celebrities family in Rainha da Pérsia

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Teresa Guilherme joins the MGA Games Portuguese Celebrities family in Rainha da Pérsia
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MGA Games, specialists in localized slot games for global operators, continues to increase its online Portuguese Celebrities catalogue with the launch of Teresa Guilherme Rainha da Pérsia.

The new 5-reel title stars the famous television presenter and producer, Teresa Guilherme, who is very popular in Portugal. The new production, which incorporates the presenter’s original image and voice, is an adaptation of the game Queen of Persia which launched in international markets on May 30th.

MGA Games remains faithful to its roadmap for the internationalisation and marketing of its online slot games catalogue and continues to work on the launch of localized products that it adapts for each market. A job that poses many challenges but that the company has taken on and with great results.

Teresa Guilherme Rainha da Pérsia takes players on a journey full of adventures through an oriental fantasy land. There, the queen of the Persian empire fights to fulfil a mission: to defend Persia from the monster that threatens the city. Daggers, gems, chests, and goblets loaded with gold are some of the themed symbols with excellent graphic quality and animations that immerse players in this exotic, distant world with impressive landscapes to win great prizes.

The newly released 5-reel high volatility slot game has 243 paylines and gives prizes for the longest combinations of symbols from left to right. In addition it multiplies the prize by the number of times the symbol repeats on each reel.

One of the most notable mechanics of this game is the Wild Night option which randomly turns up to a maximum of 4 reels into Wild reels.

In addition, if players get three or more Scatter symbols, they can access one of the 4 Free Spins mini-games included in Teresa Guilherme Rainha da Pérsia. Every time a player enters the Free Spins selection screen the top counter increases. Accessing the mini-games a sufficient number of times unlocks the other Free Spins mini-games. Numerous prizes are waiting to be discovered: be it in the library filled with ancient tomes and grand prizes, the labyrinth of alleyways that seem to have no exit, under the awnings of the city where the final victory is disputed, or in the mysterious temple full of enigmatic statues that guard enormous treasures.

Teresa Guilherme Rainha da Pérsia also includes Wild symbols, which act as wild cards substituting all symbols on the reels (except for the Scatters) and double their value, an exciting feature for players.

The fascinating graphics, music, and audio featured in this game fully immerse players in this terrific new adventure making Teresa Guilherme Rainha da Pérsia one of casino players’ favourite games.

Since Monday, June 27th, all the Portuguese operators who collaborate with MGA Games have the new game in their casino slot game catalogue, much to the delight of their users.

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MiFinity enable N1 Interactive’s payment expansion

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MiFinity, the secure iGaming eWallet, today announced a new partnership with online casino operator N1 Interactive Limited. The MiFinity eWallet will now be available as a payment method for customers in some of N1 Interactive’s European markets across 37 brands.

As one of the most popular casino brands on the market, N1 Interactive offers a wide range of payment methods for players in different regions. MiFinity will be working with N1 Interactive to help increase conversions by providing players with their preferred payment method via the MiFinity eWallet.

Paul Kavanagh, CEO at MiFinity, said: “We have considerable experience in N1 Interactive’s key European markets, providing customers with localised payment methods via our eWallet. With over 40 integrated payment methods, we can significantly reduce the risk of a player abandoning the cashier across all N1 Interactive’s live brands.”

N1 Interactive added: “We’ve onboarded MiFinity because they offer a wide range of local payment methods in our target markets, as well as having an in-depth understanding of these markets. With their support, we can provide better service to our players and streamline the payment journey, increasing conversions and removing transaction barriers.”

With the MiFinity iFrame, brands like Casino Universe, Slot Hunter Casino and N1 Casino can provide players with the option to use their MiFinity eWallet within the cashier experience. Once players have signed up for a MiFinity eWallet, they can choose their preferred local payment method to transfer funds. Then, players simply select the MiFinity option directly in the cashier for deposits and withdrawals when playing online.

Paul Kavanagh said: “Removing unnecessary steps in the payment journey, such as navigating to a 3rd party payment page, positively impacts conversion rates. Similarly, providing players with localised payment methods, multiple currencies, and multilingual options reduces the risk of cart abandonment. Our iFrame does all this within the brand’s cashier, providing a seamless customer experience.”

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Affiliate Industry

ACMA Blocks Illegal Offshore Gambling and Affiliate Marketing Websites

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The ACMA has requested that Australian internet service providers (ISPs) block more illegal offshore gambling and affiliate marketing websites.

The sites include Casino Moons, Winnerama, Extra Vegas, Win Paradise, LegitGamblingSites and Gamblers Lab.

The ACMA investigated and found these services to be operating in breach of the Interactive Gambling Act 2001.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 568 illegal gambling and affiliate websites have been blocked.

Over 170 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.

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Compliance Updates

Entain to Pay £17M Penalty for Online and Retail Failures

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Entain, the global sports betting, gaming and interactive entertainment Group, has confirmed that it has agreed a regulatory settlement with the UK Gambling Commission (UKGC) in respect of alleged historical licensing breaches. The regulatory settlement amounts to £14m in respect of Entain’s digital business and £3m in respect of its retail business.

Entain has entered into the regulatory settlement with the UKGC in order to bring the matter to a close and avoid further costly and protracted legal proceedings. Entain accepts that certain legacy systems and processes supporting the operations of its British business during 2019 and 2020 were not in line with the evolving regulatory expectations of the UKGC in respect to aspects of social responsibility and anti-money laundering (AML) safeguards. However, the Group also notes the UKGC’s statement that it found no evidence whatsoever of criminal spend within Entain’s operations.

The issues raised by the Commission relate to the period between December 2019 and October 2020, which predates the many changes in the area of safer gambling and AML that Entain has introduced. For instance, in 2021 Entain launched its Advanced Responsibility and Care (ARC) programme which, using revolutionary AI technology, operates in real-time and is individually tailored for each customer. The initial trials of ARC in the UK have shown a risk assessment accuracy of over 80%, a 120% uplift in the use of safer gambling tools by those most at risk and a 30% overall reduction in customers increasing their risk levels.

Furthermore, in May of this year, Entain was awarded the Advanced Safer Gambling Standard by GamCare, having evidenced the highest standards of player protection and social responsibility for its online and land-based gambling businesses in Great Britain.

As part of the settlement, Entain has also agreed to appoint a Board sponsor to oversee the implementation of any further improvements identified by the original 2020 compliance assessments and to undertake an independent audit of the relevant policies and procedures at a future date.

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