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OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet

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OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet
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New Partnership Expands OpenBet’s Sports Betting Technology and Presence in European Market

 The Las Vegas-based, leading cross-platform global game company Light & Wonder, Inc.  today announced that its Sports Betting business (“OpenBet”) has successfully delivered its full turnkey platform to SAZKA a.s. and its Czech-facing sportsbook brand, Sazkabet. Sazkabet has entrusted OpenBet to power the next generation of its online and mobile sportsbook offering as part of a new agreement.

Sazkabet has deployed the fully managed OpenBet platform, which includes the powerful, reliable, and scalable betting engine and a full risk and liability management pricing and trading service covering a wide range of sports. OpenBet is fully compliant for the Czech Republic market and will provide a safe and responsible betting experience.

SAZKA a.s. is the largest lottery operator in the Czech Republic. With this new partnership, OpenBet has extended its sports presence within the European market, with its content-rich proposition set to deliver exciting betting experiences across the central European nation.

OpenBet is the leading provider of sports betting technology, content, and services to lotteries worldwide and this latest agreement ensures seven World Lottery Association (“WLA”) members are live with its sports betting technology.

Jan Horyna, iGaming Director at SAZKA a.s., said: “Transitioning to OpenBet’s sports betting technology and services is a key move for us to provide our customers with high-quality and responsible betting experiences. With OpenBet’s transformed modern technology, we are delighted to have introduced significant improvements to our overall sportsbook offering and relish the opportunity to plan future collaborations with OpenBet over the coming months.”

Nikos Konstakis, Group Chief Product Officer at OpenBet, said: “Partnering with SAZKA a.s.’ sportsbook arm Sazkabet, known for holding a considerable share of the market in the Czech Republic, is a key customer win that we’re very proud to announce. We have a strong track record for delivering sports betting solutions to WLA members worldwide and are very much looking forward to driving next level player experiences for Sazkabet. Through our comprehensive range of products and services, the lottery is well positioned to hold the competitive edge and bring exciting betting experiences to the people of the Czech Republic.”

Central Europe

Game Changers and Guild X broke records in Berlin

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Guild Esports, a global esports team organisation, took sixth place overall with team Guild X in the inaugural VALORANT Game Changers Championship, held in Berlin (15-20 November).

Following a year of intense regional competition, the world’s most elite Game Changers squads went head-to-head in person, for the first time ever, to crown a global champion in Germany. Bringing together the best teams from North America, Brazil, EMEA, APAC, LATAM and East Asia, G2 Esports won the Grand Final to lift the coveted championship trophy.

Supporting women in gaming is a key part of Guild’s strategy within the sporting community, aligning with the aims of Game Changers to create new opportunities and exposure for women and other marginalised genders within VALORANT esports.

The tournament in Berlin, with over 150,000 viewers* tuning in, demonstrates how women in gaming and teams such as Guild X are not just changing the game but also breaking records. According to Esports Charts, Game Changers has become the most-watched tournament for women’s esports.

On Sunday, Guild also hosted a watch party at the Sky Guild Gaming Centre in Shoreditch with talent Elz the Witch, Iain Chambers plus other influencers such as Megsoundslikeegg and Geo Collins in attendance. Even though Guild X was not in the Grand Final, Guild, along with its supporting partners Sky and Subway, wanted to offer a safe space for VALORANT fans to watch the finale, especially women and marginalised gender fans.

Jasmine Skee, Chief Marketing Officer at Guild Esports, said: “Our vision at Guild is to lead the way in supporting the future of women in gaming, and we are committed to equal opportunities for our Guild X players. The Game Changers Championship in Berlin was a hugely successful event and we are extremely proud as an organisation to have been a part of it. Congratulations to all at G2 Esports on their victory in such a milestone event for the esports industry. With the announcement of the new Game Changers format, we’re excited to watch our Guild X team, and the wider women esports industry, grow.”

Guild X has been confirmed this week as automatic top-tier qualifiers for the VALORANT Game Changers EMEA 2023 competition, with relegation rules now being in place as part of the new format changes announced. The Game Changers tournament will continue to break down stereotypes, elevate women and allow them to further their careers in a dedicated safe space, and provide a platform for professional growth both in and outside of the game – all actions that are completely aligned with Guild’s strategy moving into 2023 and beyond.

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Central Europe

CT Interactive in strategic deal with Kajot

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CT Interactive in strategic deal with Kajot
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CT Interactive, a global gaming content provider, has concluded a strategic deal with Kajot. Through this partnership, CT Interactive will be able to broaden the reach of its products in Slovakia and the Czech Republic while further diversifying the content of the slots available on the platform, Kajot works with.

Kajot is a renowned Czech gaming operator with an extensive portfolio of games.

“We are proud to announce that we will work with an operator who has 26 years of experience in the gaming industry”, said Milena Tsankarska, Head of Business Development EMEA at CT Interactive. She added, “This action demonstrates our company’s intention to keep growing its market share in Europe”.

Once the integration process is completed, the first market that the company will enter with Kajot is Slovakia, and later, it will expand to the Czech Republic.

“We are pleased to conclude a deal with CT Interactive. We are certain that our customers will appreciate the inclusion of their content on our platform”, commented André Kruf, sales director at Kajot group of companies.

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ZEAL brings on Rodja Schmitz-Hübsch as VP Marketing

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Rodja Schmitz-Hübsch joined the ZEAL team in October as Vice President Marketing
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Rodja Schmitz-Hübsch joined the ZEAL team in October as Vice President Marketing. In his position, he reports directly to COO Sönke Martens. In addition to the strategic development of marketing at ZEAL, his responsibilities also include the ongoing optimization of new customer acquisition and customer relationship management.

Before joining ZEAL, the marketing expert was Head of Campaigns at the online marketplace OTTO and worked for five years at the digital creative agency elbdudler, most recently as Managing Partner.

“I am very much looking forward to my new tasks at ZEAL, because what could be better as a marketer than making people dream and turning dreams into reality – not least, we have already paid out more than €200 million this year to our big winners alone,” says Rodja Schmitz-Hübsch. “ZEAL has made an impressive development with the portals LOTTO24 and Tipp24. Together with the great team, we will continue to write this success story and consistently pave the way for further growth in marketing.”

Rodja Schmitz-Hübsch is a renowned marketing manager with deep expertise in brand management and e-commerce,” says Sönke Martens, COO of ZEAL. “Today, more than ever, a professional marketing strategy is crucial for companies to succeed. We are pleased to have a true professional on board with Rodja, who with his experience and passion for good marketing will be an important driver for further growth at ZEAL.”

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