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New Trading Partner in Bulgaria for Innovative Technology Ltd

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New Trading Partner in Bulgaria for Innovative Technology Ltd
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Leading cash handling equipment provider Innovative Technology Ltd. (ITL) are pleased to announce their newest Trading Partner, Eltrade Ltd., based in Bulgaria.

Eltrade Ltd. is a leading, global manufacturer of electronic devices and POS equipment. They provide electronic cash registers, retail software and professionally developed solutions for management of retailers and retail chains.

Sasha Kragulj, Business Development Manager for Central & Eastern Europe said, “I am delighted to welcome Eltrade onboard as our latest trading partner for the region. Eltrade was established in 1994 and over the years they have continually expanded their business and product lines in many sectors including retail, kiosk, parking, amusement and most recently vending and gaming, making them an ideal fit for our business. I am confident that, with Eltrade´s experience and countrywide network of offices with technical and sales support, we will expand our activities and presence of ITL products within the Bulgarian market.”

Commenting on the partnership, Nikolai Prodanov, CEO and company owner of Eltrade said, “The Eltrade team are constantly researching and enhancing our existing product range, according to targeted market needs. We have 120 employees and export our products to 20 countries in Europe and Africa. We know ITL as a global leading provider of cash handling technology and that’s one of the main reasons why we would like to work together.  We are impressed with their flexibility, friendly and cooperative attitude.  Our team will ensure that we continue to provide a first class, reliable service to customers choosing ITL products and look forward a productive future together.”

Concluding Sasha said, “One of Eltrade’s latest product lines, the Eltrade Smart Pay series includes our Spectral Payout and is designed specifically for self-service kiosks for retail outlets. This will be key for expanding our presence in the retail market and I look forward to working with Nikolai to ensure we have a successful partnership for many years to come.”

Balkans

Wazdan solidifies presence in Bulgaria with INBET partnership

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Wazdan solidifies presence in Bulgaria with INBET partnership
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Wazdan, the innovative games provider, has strengthened its position in the regulated Bulgarian market by partnering with INBET.

Wazdan’s games are to be added in batches with the provider initially launching its player-favourites such as Larry the Leprechaun, Choco Reels™, 9 Lions, and Great Book of Magic Deluxe, followed by other leading titles such as Power of Gods™: Egypt, Dwarfs Fortune™, 9 Coins™, and Magic Spins™ in the months to follow.

INBET will benefit from the provider’s gaming portfolio which includes Wazdan’s Player Engagement Suite, full of revenue-boosting mechanics such as Cash Infinity™, Hold the Jackpot, as well as Collect to Infinity™.

The new agreement marks the third Bulgarian operator partner for Wazdan, following similar deals with Sesame and Alphawin as it continues to enhance its presence across Europe.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Our partnership with INBET marks a further advancement in our commercial growth. We look forward to working with the Bulgarian operator and delivering our engaging and customisable slot games to a wider audience.

“We trust this will be a successful relationship and hope we continue our trend of generating impressive results for operators in the region.”

Vanina Yanakieva, Casino Manager at INBET, said: “We are delighted to welcome Wazdan as our latest slot games partner. Wazdan has remained on our radar for having some of the most innovative and impressive games on the market and we can now proudly supply these to our customers.

“We remain committed to upholding our brand’s reputation and have no doubt our new agreement with Wazdan will help facilitate this.”

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Balkans

Altenar goes live in Bulgaria with BetMarket partnership

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Altenar goes live in Bulgaria with BetMarket partnership
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Award-winning sportsbook provider strikes debut deal in Balkan country

Altenar, the leading sportsbook and iGaming software provider, has expanded its presence in Bulgaria with renowned operator BetMarket.

This new partnership sees Altenar venture further into a well-known region with greater ambitions to achieve rapid growth there.

BetMarket is already live with some of Altenar’s other leading products including player props markets and virtual sports, so the continued opportunity for growth in this iGaming relationship is one filled with excitement and potential for the provider and operator alike.

Live across its home territory, BetMarket was initially launched in 1997 and started out as purely a bingo and slot games operator but has steadily grown into the world of sport, offering a wide range of games and products to its customers.

Commenting on the deal, Aggelos Stravelas, Account Manager at Altenar, said: “We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators and to launch with BetMarket allows us to understand this market further than we already do.”

“It is without question one of Bulgaria’s leading operators and we have the potential to grow alongside it, integrating many of our award-winning products onto its platform over time.” 

Hristo Markov, Product Manager at BetMarket, added: “Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us. This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.” 

Altenar’s successes have been recognised with multiple award wins in 2022, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

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Balkans

EGT Digital Partners with Palms Bet

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EGT Digital has entered into a partnership with Bulgarian iGaming operator Palms Bet.

As per the deal, 52 games of EGT Digital’s portfolio are already live on Palms Bet’s website. The players are able to choose among the wide variety of well-known titles of the top jackpots Clover Chance, Bell Link, High Cash, as well as the single progressives Rise of Ra, Versailles Gold, 20 Super Hot, 40 Super Hot and Burning Hot.

“We are happy that we already have EGT Digital’s gaming content on our betting site. Players are familiar with some of the titles thanks to their land-based versions, others are completely new and full of pleasant surprises. All of them are among the most preferred games by our customers and we are very glad with their performance to date,” Zhan Hadzhinikolov, Casino manager at Palms Bet, said.

“This partnership gives us the opportunity to reach even more local players and further solidifies our leadership positions on the Bulgarian market as a trusted gaming provider. I believe that our attractive titles will contribute both to increasing the popularity of Palms Bet among the current visitors of their website, and to bring new fans of high-quality online gaming to it,” Tsvetomira Drumeva, Head of Sales at EGT Digital, said.

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