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What is the Future of Gambling Sites in Canada?

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The vast majority of gambling websites on the internet are run by international operators based in Canada, which has a thriving online gambling industry. The rules and regulations that regulate online gambling in Canada are not entirely clear.

As a direct consequence of this, the government has historically taken a more lenient stance toward online gambling companies. The market for online gambling in Canada continues to show signs of healthy growth with each passing year. New players’ canadian gambling sites often view it as a means of locating the most reliable online casino in Canada, where they may compete for genuine cash prizes while still having a good time.

There have been a lot of shifts and developments inside the Canadian market. The gambling industry in Canada has been affected both positively and negatively as a result of these measures. Recognizing it will go a long way toward enabling you to appreciate all of the advances paysafecard casino that has taken place inside the sector. In addition, the recent changes can assist us in gaining a better understanding of the industry’s prospects in Canada moving forward.

Online Gambling in Canada

Despite the fact that 2016 was a dismal year for a lot of other sectors of the economy, and 2021 is not likely to usher in any significant shifts in this regard, the gambling market has witnessed significant expansion thus far.

Due to regulations and the closures of land-based casinos, it is true that internet gambling has become far more popular than traditional forms of gambling. Despite this, there are representatives of land-based casinos who have been successful in developing their operations in the context of the internet world. And those that are already online have strengthened their positions, while new online casino sites have also earned their rightful place in the spotlight.

Even once the pandemic is over, it is anticipated that online casinos would prevail over traditional land-based casinos. The fact of the matter is that gamers are already accustomed to playing the game from the convenience of their own homes. To begin with, it is uncomplicated and helps save both time and effort. You can participate in online gambling from the comfort of your own home, or you can use your mobile device to gamble while you are traveling or waiting in line at the grocery store. After all of these conveniences, we seriously doubt that gamers will return to traditional casinos in any significant number.

Sports Betting in Canada

The sports sector, particularly the betting on the sports industry, has been considerably shaken up over the course of the past year. Because of the global epidemic, all of the most important sporting events had to be postponed or canceled for more than a year. Bookmakers were powerless to take any action and could only sit and wait till everything was returned. Naturally, they saw a major decrease in revenue, but as of right now, things are getting back to normal. People are now able to watch sports and place bets because sporting events are equipped with the appropriate self-safety mechanisms before they take place.

Aside from the pandemic problem, Canadians may now rejoice in the significant adjustments that have been made to the legislation regarding sports betting. On February 23 and 25, 2021, the Justice Committee was going to look into a private member’s bill called C-218 that enables betting on specific sporting events. notwithstanding the fact that the Supreme Court will hear the final submissions and revisions to the bill on March 11 and 23, 2021. And in the event that Bill C-218 is finally passed into law in Canada, the provincial regulators will be the ones to decide how to implement single-event sports betting and how to organize its subsequent regulation. The earliest that may be anticipated is in the month of August. Therefore, all that is left for us to do is take a seat and patiently await the moment when the government of Canada will make betting on sports legal.

Digital Gambling

As has been indicated, a significant number of traditional venues moved their operations online, which was a smart step for their continued existence in 2020 and beyond. In the midst of the rise in popularity of online casinos, there has also been a meteoric rise in the number of new gambling firms. Many companies made the right choice by deciding to digitize their operations, as they were better able to respond rapidly to shifting market conditions. In relation to online gambling, we anticipate that the industry will continue to expand from this point forward.

Virtual Reality

However, there is still room for improvement and the introduction of novel gaming strategies and concepts. Recently, the concept of gambling in virtual reality has advanced to the point that gaming companies are nearly defeating one another in their race to develop the first virtual reality game that can be played by anyone, anywhere, from the convenience of their own homes.

Although it might be challenging from a technological standpoint, the brightest and most capable minds are already hard at work developing ways to incorporate technology into people’s everyday lives. Given that the gaming market in Canada is currently one of the largest in the world, gamers in Canada can anticipate the changes to take place either as early as 2022 or on the cusp of 2023.

The transformation of internet gambling into a virtual reality experience is an intriguing and potentially lucrative concept. And we anticipate this breakthrough coming from live casino game creators, as live gambling comes the closest to its virtual reality counterpart. However, in order for players to participate in virtual reality casino games, they will need to have the appropriate equipment. To begin, there are virtual reality goggles, as well as a dedicated space. Although no one can really predict how this technology will be applied in the real world at this point, it is nevertheless fascinating to watch as it develops.

Casinos With 0% House Edge

Even though there has recently been a transition from traditional casinos to online gambling sites, technological advancement is not going to stop there. It’s unfathomable to think that someone might design a brand-new kind of casino that has no house advantage at all. Although it has not yet achieved complete dominance in the gaming market, this is something that is likely to happen within the next few years.

Another kind of online casino is completely decentralized thanks to the utilization of blockchain technology, exactly like the crypto casinos that were misunderstood not too long ago. In addition to this, it uses the technology of smart contracts, which eliminates the need for a house edge. Therefore, instead of competing against the casino, players take on one another as their adversaries. The only money that can be bet on and won in a decentralized casino is bitcoin. Visit our gaming blog if you are interested in learning more about the blockchain casino that has no house edge.

Crypto Casinos

Although decentralized casinos are not yet accessible to Canadians, this will change very soon. In the near future, residents of Canada will be able to give it a try. The online gambling industry currently features crypto online casinos such as 7Bit casino, which in addition to offering Bitcoin games also accepts various cryptocurrencies as payment. The fact that players at bitcoin casinos are allowed to make withdrawals without first having their accounts verified is the finest aspect of playing at these casinos.

The many benefits that come with using a crypto casino are starting to become more widely known among gamers. They begin with not having to register generous bonus offers and continue on to include simple withdrawals that do not require any documentation. You are free to explore cryptocurrency gambling sites on your own. Read through our gaming blog to find out how to pick the best bitcoin casino.

Advantages of Participating in Online Gambling in Canada

There are perhaps still some people who do not trust websites for online casinos. However, there are those gamers who fell in love with them at first glance. If you play at a casino that is authorized, there is also no reason to be concerned about the safety of real-money online gambling. The following are some of the advantages of participating in casino games via the internet in Canada:

  • Comfort: You are not confined to a single location when you engage in activities such as playing games online. You have the option of gambling from the comfort of your own home or using a mobile device. Just make sure you have a reliable internet connection. There is no need to get dressed up or travel to the closest gambling establishment.
  • Simple Transactions: You can use the online banking service provided by your bank or any other payment provider to make a deposit in an instant play game. Withdrawals will take slightly more time, and it is likely that you will be required to send in certain documents for verification. However, as soon as you rectify the situation and do everything correctly, the monies will be deposited into your bank account.
  • No Taxes: In Canada, gains from gambling are not subject to taxation under most circumstances. This means that you are exempt from paying taxes regardless of how long you spend playing games online. Your money is yours to keep in its entirety, and it does not matter how much you won.

The Future For The Online Gambling Market in Canada

It would appear that the online casino industry in Canada has a prosperous future ahead of it. This pertains to accumulating substantial profits associated with the sector as well as increasing the total quantity of games. Those who are worried about concerns related to gambling can have peace of mind knowing that the authorities are treating all areas of gaming with the utmost seriousness. It is commonly known that the government of Canada places a high priority on public health as well as liberal principles.

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Emerging Trends in the Online Gaming Sector in Canada

It is believed that the annual total revenue generated by the gambling industry in Canada over the internet is greater than $31 billion. It is the most important part of the entertainment industry in Canada.

It is anticipated that the annual revenue generated by the worldwide gambling industry will increase to more than 180 billion dollars during the next several years. Canada will be responsible for a substantial amount of that, and the figures will continue to rise as a direct result of these trends.

The Critical Need for a Regulated Gambling Market

Through the legalization of internet gambling and sports betting, Canada is prepared to make its debut in the regulated gaming industry. Because of these additional limits, the state as well as the players will benefit from this action. The government will have the ability to collect a considerable amount of tax revenue, and local players will have access to a wider variety of games to choose from.

This, of course, raises worries about the myriad of problems that come along with wagering over the internet. The fact that video games can be very addicting is one of the primary causes of concern. Legislation is now being drafted by industry professionals in order to ensure that the newly emerging gambling sector will be developed in a responsible manner.

The new regulation will have a substantial effect on the business of online casinos due to the fact that wagering online was previously only possible through a select number of government websites located inside certain provinces and casinos located offshore. Only time will tell how much better off the state and the consumers will be as a result of the shift.

The governments and legislative bodies of the world are fully aware of the importance of reforming their systems. Things are moving in this direction, albeit at a snail’s pace. Even while some of the new regulations might appear to limit player options, it is in the players’ best interest for the gambling business to be as tightly regulated as possible.

The Rules are Getting More Stringent

The laws governing gambling in Canada are generally considered to be laxer than their American counterparts. In the early days of the internet, it was against the law in Canada to both register and operate an online casino. When it comes to gambling in its many guises, the Canadian Criminal Code lays out the parameters for what constitutes a criminal act.

At the moment, there is such a large legal void surrounding the practice of online gambling that enforcement is practically nonexistent. Keeping order, however, is the responsibility of each individual province and territory. There is no standardization of the game rules or options throughout any of the provinces or territories. Some of them do not have websites that are sanctioned by the government, while others do.

Websites that offer gaming that takes place outside of Canada are very popular there. This is primarily due to the fact that they offer deals and incentives that are not available in the casinos located in Canada.

The regulations that regulate casinos available via the internet are extremely vague. As a result, offshore installations are considered to be prohibited in theory. On the other hand, there is no mechanism in place to stop those from Canada from participating.

Mobile Gaming Trends are Becoming Popular

It is thanks to the proliferation of mobile technology that virtually everyone may now participate in the lucrative online gambling industry. Tablets and smartphones are currently the two most popular electronic devices that people use.

In Canada, an astonishing 86 percent of the population possesses a mobile phone of some kind. A mobile device provides you with easy access to a gaming account, which increases the likelihood that you will be successful.

According to the data, the number of consumers using online casinos increased by 2 percent in 2020, while the earnings from using online casinos increased by 24 percent. These numbers went up in 2021, and it is quite likely that they will keep going up in the years to come. Because of this, virtually every online casino today has either a website that is optimized for mobile play or a gambling app that is free to download.

Internet speeds are Super-fast Now

When it comes to playing games of any kind, loading times are a very important factor. When playing casino games for real money, having a slow internet connection is unacceptable. The federal government of Canada has worked hard to ensure that all Canadians have access to the internet, and they have made some headway toward this goal. This is demonstrated by a report that was produced by OpenSignal. Canada came in at number 25 on the list based on its average connection speeds. In comparison to the other countries in North America, that is breathtakingly quick.

Technology has Made Game Choices Better

The many different gaming alternatives continue to expand along with the development of new technology. There are currently hundreds of smartphone applications that may be downloaded by everyone living in Canada. The current state of online casinos in the country serves as an excellent example of the mutually beneficial relationship that exists between the two organizations.

Additionally, Canada is home to a smattering of software engineers. It would appear that innovation is the norm in Canada, which is a highly technological country. In comparison to other parts of the world, the internet connection speed and reliability in Canada are both noticeably superior. A number of classic casino games have been given a contemporary makeover thanks to the efforts of software developers.

The addition of narratives and characters from movies, television shows, or other forms of popular culture to the reels of slot machines has become a popular form of entertainment in addition to being a form of gambling. Live dealer games are yet another ground-breaking innovation made possible by upgraded internet standards. There will soon be other exciting developments.

The Influence of the Coronavirus on the Industry

There is a correlation between the prevalence of the coronavirus and the success of the online gambling industry in Canada. It is a result of the installation of closure and capacity controls in Canadian restaurants, movie theatres, casinos, and other public areas where people congregate socially.

It should come as no surprise that people started using the internet to fill the time when they began isolating themselves socially. Surprisingly, during this time period, more Canadians discovered online casinos, despite the fact that they were spending most of their days at home. Because of this, it is now possible to experience the excitement of a casino without leaving the coziness of one’s own living room sofa. As a direct result of the recent trend, an increasing number of online casinos have opened their virtual doors all over the world.

Final Words

According to the current trend, online gambling is going to have a bright future. Everything that can be done from home or remotely is currently quite popular. Canadians’ best pals in the last year have been their desktops and mobile gadgets. In 2023, there will still be a lot of growth in online popularity. Because of this, we expect a large number of players to switch their attention to online casinos. Join the greatest online casinos in Canada if you want to stay on top of the latest developments in online gambling. And don’t forget to check out our gambling blog!

Canada

Big News For Canadian Bettors: Betano Is Finally Licensed in Ontario

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If you live in the Ontario area and you’re excited to try a new bookie with the recent legislation in Ontario, Betano has come to save the day.

The last six months have been a maelstrom in Ontario right after the legislation to allow online gambling and sports betting has been passed. This new law in Ontario is a huge deal for Canadians because online gambling and sports betting weren’t allowed in Canada before that. Naturally, Ontario received a huge influx of applications from many gambling operators in a short time.

The “gambling legislation” in Ontario is still not a permanent thing, as for now, it will only run temporarily for 12 months, however, more and more operators are receiving their licenses daily.

One of the lesser-known bookies is taking the Canadian market by storm with its mind-blowing offer. Betano’s goal is to replicate what it did in Europe and become one of Ontario’s market leaders. So buckle down, and let’s take a quick look at what Betano has to offer to Ontarians.

 

The Good and Bad About Online Gambling in Canada

The government of Ontario has recently and officially launched its new online gaming market, including online casinos and esports betting sites.

iGaming Ontario made it possible with the help of a new legislation that has taken Canadian players by surprise as before no other province in Canada was allowed to have any online gambling.

But while online companies and gamblers around Canada celebrate, some individuals are worried what it all might mean for the province’s brick-and-mortar Casinos. Also, gambling addiction experts have said that it is quite concerning that Canadians are given such free access to gambling.

But the good thing is that Ontario now has a new revenue stream, as the online gambling market is meant to protect Ontarians by offering a legal alternative to the existing ‘’gray market’’ of online gaming options. The new law will enable more responsible gaming, prevent underage access, and ensure compliance with applicable laws, including anti-money laundering rules and regulations.

So, on one hand, allowing legal online gambling, Ontarians are risking an increase in gambling addiction, on the other hand, legal online Casinos and bookies will make the province richer and will make the gambling market more secure. In fact, that’s the main reason why the law has been made in the first place.

Before this law, online gambling was present in Canada but it wasn’t completely legal or illegal. That’s why, the Ontario province, preferred to make online gambling legal and at least make it safe and protect their citizens instead of risking their safety by letting them play on semi-legal websites.

Keep in mind that the legislation is still new and may be subject to changes short-term, so take a look at our news feed and we’ll keep you updated on the online gambling market situation in Ontario.

 

What Is Betano? And Why Is It a Big Deal?

Among the ocean of operators who are trying to get a piece of the cake in Ontario now that online gambling is allowed, we have Betano.

Betano is a European-owned bookie that is extremely popular in the old continent. Founded in 2016 by Kaizen Gaming, it has revolutionized the online gambling scene in Europe with its massive offer of various sports and features. Most bookies focus on just a few sports, however, Betano took a very different approach and offers a vast selection of every sport imaginable.

On top of that, the German bookie also provides a fantastic Casino and live Casino feature, as well as an eSports section if you’re not really into regular sports but you love the thrill of betting.

After taking over the European market, Betano is looking to expand even more, and this time their goal is to take over Canada too.

 

What Makes Betano Different?

We spoke about this earlier, but we’ll go more in-depth in this section about what makes Betano such a success. What Betano understood was that some bettors want a great variety of sports instead of bookies being too much focussed on a few sports.

This allows players to bet even on pretty unknown sports that are often not even available on betting websites.

And the best thing is that not only you can see live results for all these sports and their most important matches, but you can also bet and win cash on them.

Live Sports is also an option available on Betano, as some players love the thrill of betting live on a team while they’re still in the heat of the match.

As for the Casino and live Casino, there are a lot of games to choose from if that’s what you prefer. There are hundreds of games of almost any type you can think of, although we have to mention that Betano’s Casino is very focused on slots. In fact, there are more than 300+ slot games.

Betano’s live Casino is still a pretty new feature, however, Betano did a great job at making it as immersive as possible. The games on the live Casino are very similar to what you have on the regular one (you’ll find games like Blackjack and Poker) with the only difference that you’ll play with an actual person live on the table. One great feature of the Casino section is that you can see the minimum and maximum bets on the preview image of every game before even clicking on it.

The Casino section, although good, is underwhelming compared to the competition, however, Christos Mavridis ( live Casino Manager at Kaizen Gaming) ensures that a new upgrade is coming that will make their Casino stand above the rest. They plan to surpass everyone else with a technology called “Real Deal” that will deliver unprecedented levels of fun and excitement.

Lastly, we have eSports. Even with something as “new” as eSports, Betano still provides a fantastic selection of games to bet on. If you don’t enjoy regular sports but are more of an eSports fan, Betano sports has you covered. The European bookie eSports section is one of the most critical aspects of the website, but it is not available to all countries and players.

 

Is Betano Safe to Bet on and Play?

Safety is another distinctive feature of Betano as it has the iGaming Ontario license and has sponsored many international pro soccer teams in the past such as FC Porto and Olympiacos FC.

 

How Will Betano Do in Ontario?

It’s hard to give a definitive answer right now, as it’s quite an early entry and the entire gambling Ontario market is also in a newborn stage. However, the fact that Ontario’s market is so new is also a huge advantage for Betano because they have a fighting chance against the big guys in the gambling industry.

At the end of the day, it’ll all come down to how well Betano raises awareness in the right way about a potential niche that they can beat the big guys in. Betano is a leader in smaller markets like Greece and Romania, but becoming #1 in a huge and sought-after market like Canada will be extremely hard.

 

Final Words

Betano is a fantastic option for both newcomers and seasoned players, especially if you enjoy the European soccer league. With its massive variety of sports, you certainly won’t get bored betting on the same sports. Plus, they also offer a wide selection for live betting and have a superb Casino to gamble on.

Clearly, Betano has its limitations in Canada, and all that glitters is not gold. Betano’s app is only limited to IOS users, and payment options are also insufficient if Betano’s goal is to conquer the top and dethrone the big bookies. But, Betano still has a fantastic offer, and with its amazing welcome bonuses, you might as well give it a try, as the minimum deposit for these bonuses is extremely low ($10.)

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What You Need To Know About iGaming & Gambling In Canada

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There’s absolutely no doubt that online gambling is one of the most popular forms of entertainment in various places in the world – and Canada has cottoned onto that. But the regulation across the country can still be confusing – what’s legal and in which provinces?

 

We’re going to take a look at iGaming & gambling regulations for the people who want to play at new online casinos in Canada and all of the games they have. We’ll also take a closer look at one of the latest provinces to change things: Ontario.

 

How Gambling works in Canada

It was just a few short months ago – April of 2022, that Ontario opened up its doors and let the big wide world of online casinos in. This big change in the legislation allows all of the businesses that offer online gambling to apply for a licence to operate there. This licence is handed out by the Liquor and Gaming Commission and is needed to legally offer gambling services in the province.

This was a huge deal for the whole of the iGaming and gambling industry – Canada has previously had an incredibly strict outlook on gambling regulation. The only way to get licensed in Canada was to have one issued by the province they wish to operate in, and any company wanting to do business there would have to stick to each province’s individual regulations.

 

These governing bodies don’t directly operate the casino, they only handle the licensing. It’s down to private companies to handle the online casino sites. Because each province is licensed differently, each one has its own licensing body that regulates everything gambling related within the confines of its jurisdiction.

 

The Case of Ontario

The government of Ontario commented back in 2020 that it had started making plans in creating a fully regulated iGaming and internet gambling sector and that regulating this would fall within the reach of its Gambling and Alcohol Commission. Registration for its iGaming Ontario program began at the end of 2021 and overseas online casino businesses could legally operate there from April 2022.

Thanks to these plans, gambling businesses from all over the world can offer their casino sites to the people of Ontario. In order to get a licence from iGaming Ontario, casino operators must be registered with the AGCO and then they can apply.

Introducing this new legislation could have a massive impact on the gambling industry, as it’s a whole new market to be established. Some of the biggest names in the gambling sector are jumping on this opportunity to offer their sites to this new and potentially lucrative market.

 

The Rest of Canada

Alberta is the only other province so far to allow third-party and overseas gambling companies in. All of the other states run on different legislation.

In most of the other provinces, gambling is run by governmental agencies, with incredibly strict regulations. It’s not just online casinos that are affected by these strict measures – sports betting is too. It was only recently that Canadians were able to place single-event bets – before a bill named Bill C-128 passed, all Canadians could only place parlay bets on more than one event.

The governmental agencies offer a range of different games and betting – from different lotteries to slot games and scratch cards. But due to their only being one place to play, there’s an extremely limited number of games on offer, with games from some of the big name developers such as Yggdrasil and NetEnt missing.

 

The Future of Online Gambling in Canada

You only need to look at other countries to try and see where the future of online casinos and betting lies with Canada. Other countries that are strict on gambling – such as America and India – are opening up their doors territory by territory and allowing third-party companies to offer their gambling-related services.

This has a number of advantages, including two big ones: A massive crackdown on illegal overseas gambling and also a big bump in gambling taxation revenue. This is what we can see from the two provinces of Canada that have opened up their doors so far – Alberta and Ontario. In just Ontario alone, gambling revenue is set to almost double from $1.6 billion to $2.3 billion in just a year!

It’s for these reasons and more it’s highly possible the rest of Canada will open up its doors to online casinos everywhere, ushering in a whole new era of Gambling regulation.

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Major European Operators Finding Growing Success in New Ontario Market

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For years, decades even, the established iGaming industry predominantly founded in Europe has looked west to new markets and new opportunities. It wasn’t until 2018 that they were finally able to gain passage to the US, and in 2022, part of the coveted Canadian market finally opened its doors. As we reported at EuropeanGaming, the Canadian Gaming Association and Ontario government have been looking to regulate the online gambling space since at least 2019.

Not to undervalue the provinces of Quebec, British Columbia, and Alberta – which have 2022 population estimates ranging from 4.5 million to 8.6 million – but Ontario is the big fish in Canada. Home to major metropolitan areas of Toronto and Ottawa, The Loyalist Province boasts some 15 million people. This is a major reason why massive brands from across the Atlantic that are already established in the likes of London, Guernsey, and Malta have leaped at the opportunity to offer iGaming in Ontario.

Now, two quarters into Ontario’s new iGaming market, it’s clear to see that brands have quickly found an audience and have done so by offering the best of what they have to offer. Furthermore, there’s even space to grow and connect more deeply with Canada’s betting population.

Ontario’s strong start and notable growth

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The regulated space of gambling in Ontario has long proven popular with residents. In 2020, the Ontario Lottery and Gaming Corporation (OLG) reported that its returns grew from $1.7 billion in 2015 to just under $2.5 billion, with expectations of eclipsing $3 billion set for 2022/23. Key to this has been the lottery run by OLG, which saw $4 billion in sales from 2015 to 2020 across some 10,000 points of sale across the province.

On 4 April 2022, the Alcohol and Gaming Commission of Ontario (AGCO) opened a new space for iGaming, with the transition period to being fully regulated ending on 31 October 2022. During this time, several major brands applied for and were granted licenses to operate within Ontario’s regulatory framework, including last year’s highest percentage owner of the market, Betway.

Leading up to the end of September, Ontario has had two quarters to record data. The first quarter, ending 30 June, saw CA$4.07 billion in wagers, which grew by 48.4 per cent to CA$6.04 billion, according to iGamingBusiness. In that time, revenue grew by 64.8 per cent, from CA$162 million to CA$267 million, aligning with a similar jump in operators from 18 to 21. Simply put, iGaming’s already big business in Ontario.

Instant competition by bringing their best

IMAGE SOURCE: Pixaaby

In decades gone by, we’ve seen some operators decide to tease their way into markets, offering a limited number of games and options to effectively show growth as the removed parts get added. This can also be caused by limiting regulations and licensing agreements, but with the Ontario iGaming market, platforms are bringing their best products, with Ontario and UK platforms being identical in some cases.

In the case of the online casino Betway offers, all of the slots, live casino, and sportsbook options are the same in the current .ca platform as they are in the .com version. The brand has brought all of the aspects that made it popular in the UK and across Europe, immediately helping to set a high standard for the nascent market. Just as you’ll find the hit game Dragon’s Cache, you’ll also be able to play the newer Amazon Kingdom.

These two games, in particular, demonstrate that the newest and most popular games are being offered in Ontario. SpinPlay Games, the creator of Dragon’s Cache, is one of the coveted studios now under the Microgaming umbrella, as is Amazon Kingdom from JustForTheWin. Throw into the mix the latest live casino games from Pragmatic Play, Authentic Gaming, OnAir, and Evolution Gaming, and you can see that Canadian players can enjoy all of the same high-tier content as those in much more established and even more populous markets.

Partnerships and ambassadorships for growth

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Since the US opened up to sports betting – as well as the total iGaming industry to a lesser degree – major brands have been making partnerships with sports leagues. Most pertinent to Canada, the new partnerships the NHL signed will have been noticed for US games, such as Betway becoming the official sports betting partner of the NHL. At the time, Ontario wasn’t up and running, but now, there may be space for a similar partnership. They’re also a key partner of the Los Angeles Kings and New Jersey Devils.

So, there looks to be potential room for partnerships with teams like the Toronto Maple Leafs and Ottawa Senators in the future, or even as the NHL’s official betting partner in Ontario. Also on the table is athlete ambassadorships. A tried-and-trusted tradition for many iGaming brands in Europe, the likes of cricketer Kevin Pietersen, footballer Roy Keane, jump jockey Katie Walsh, and actress Nargis Fakhri are all ambassadors in iGaming. Perhaps a Buds or Sens legend would be interested in an iGaming ambassadorship to raise brand prestige.

Ontario has proven to be a strong market for iGaming from the get-go, with there being plenty of opportunities for further integration in the future.

 

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