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NODWIN Gaming’s first-ever televised BGMI Master Series breaks viewership records on Television

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NODWIN Gaming’s first-ever televised BGMI Master Series breaks viewership records on Television
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NODWIN Gaming, one of the world’s leading esports companies, has created history through its collaboration with the Star Sports Network for India’s first-ever televised esports tournament — the BATTLEGROUNDS MOBILE INDIA (BGMI) Masters Series, by breaking all viewership records on linear (Star Sports), as well as digital platform Loco and mobile lock-screen platform Glance Live. The tournament has paved a new path by successfully introducing the world of esports to the ‘media dark’ audience while also opening new advertising and branding opportunities for both endemic and non-endemic brands. The grand finale of the mega series will take place on July 17 and the winning team will take home a trophy, a prize money of Rs. 25 lakhs and a brand-new Hyundai car worth Rs. 13 lakhs. With the top teams such as GodLike and Team Soul back in the lead, the excitement is further building up and a spike in viewership across all linear and digital platforms is expected.

The BGMI Master Series, being broadcast live on primetime every day from June 24 to July 17 on Star Sports 2, clocked 1.2 million impressions on Day 1 and 12.3 million views through the first eight days of broadcast on TV. According to the TV channel data, the Day 1 numbers beat the impressions of globally followed tournaments like the Australian Open 2022 that recorded 10.5 lakh/1 million impressions on Day 1, the French Open Day 1 with 6.5 lakh impressions and the UEFA CL Semi-Finals that saw 4.6 lakh impressions. The impressions on digital platforms Loco and mobile lock screen Glance Live, also reflected a combined exceptional 53.9 million views from June 24 – July 2, 2022.

“NODWIN Gaming and Star Sports 2 took a huge leap of faith by broadcasting the BGMI Master Series on television. Our aim was to expand the esports audience and capitalise on the fact that esports has a huge potential to fulfil the entertainment fix of both gamers and non-gamers on primetime television. We’ve been able to achieve all of this and more with the BGMI Master Series, which was further validated by the response of non-esports brands. We started off the tournament with just two partners and now we have seven sponsors on board, which include Swiggy, Hyundai, Spotify, Wings and Gillette. The viewership on both linear and digital platforms has been phenomenal and we are excited to see the climax building up for the grand finale. We are naturally delighted and proud to be part of this great moment in time when the history of esports is being written! We’re looking forward to bringing Indian esports at par or even higher than other marquee international sports events across platforms,” said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.

 

Event Impressions (000s) Channels
BGMI Masters series 1201 SS2
Australian Open Day 1 1059 Sony Ten 2 and Six
French Open Day 1 652 Sony Ten 2 and Six
UEFA CL Semi-Finals 464 Sony Ten 2, Ten 3 and Ten 4

 

The BGMI Master Series’ opening day numbers also had a higher AMA (Average Minute Audience) when compared to Non-India Test match Cricket. The esports tournament’s AMA was 20% higher than the first Eng vs NZ test match.

The reach for the opening day of the BGMI Masters series was 290% of the UEFA champions league final between Liverpool and Real Madrid and 80% of the French Open Roland Garros finals featuring Rafael Nadal.

Catch all the exciting action of the BGMI Masters series only on Star Sports 2, every day till July 17, 2022, from 8:00 PM onwards.

Asia

M88 Mansion presents 10th edition of IT’S THE SHIP, Asia’s largest festival at sea, in Korea

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M88 Mansion presents 10th edition of IT’S THE SHIP, Asia’s largest festival at sea, in Korea
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M88 Mansion, one of the biggest and most successful online casinos in Asia, is set to celebrate the 10th anniversary of IT’S THE SHIP, Asia’s largest festival at sea, in Korea from May 23 to 26, 2024.

IT’S THE SHIP offers attendees a unique, nonstop party experience for four days and three nights. This year’s festival will sail from the South Korean city of Busan to Nagasaki, Japan, and back aboard the Italian vessel Costa Serena.

Attendees, affectionately known as shipmates, will enjoy performances from this year’s lineup, including headliners Da Tweekaz, Tchami, Yellow Claw, ACRAZE, Afro Bros, Amber Broos, Quintino, and €URO TRA$H. Additionally, M88 Mansion celebrity partner and brand ambassador Maria Ozawa will also adorn this year’s crowd with a special performance.

Shipmates will also enjoy a list of unique activities, sponsored by M88 Mansion, against the scenic Korean coastline, including a live baccarat tournament with a $25,000 prize pool and daily challenges such as Heads Up Poker, Mini Golf Course, Spin the Giant Wheel of Fortune, and a chance to challenge brand ambassador Ozawa in Beer Pong.

As the event’s partner, M88 Mansion will be giving away exclusive M88 Mansion and IT’S THE SHIP merchandise, adding to the excitement of the voyage.

Ben Kee, Partnership Lead of IT’S THE SHIP, shared his excitement about the upcoming voyage.

“IT’S THE SHIP is thrilled to continue our incredible partnership with M88 Mansion with our upcoming maiden charter from Korea. Our previous collaborations have been amazing, and we’re honored to work with a brand whose values and vision are so closely aligned with ours. Together, we have created unforgettable experiences for our shipmates, and we are excited to raise the bar even higher for our next adventure. With M88 Mansion support, we have curated a variety of exciting activities and surprises for our Korean sailing that shipmates can look forward to, and we can’t wait!” said Kee.

M88 Mansion serves as the title sponsor of IT’S THE SHIP Korea 2024 following the successful collaboration between M88 Mansion and IT’S THE SHIP during the Singapore leg in 2023.

The cruise festival has been providing partygoers with electronic music-fueled voyages through Singapore and China since 2014.

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Asia

WorldMatch Certifies Games for the Philippines

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WorldMatch has announced the release of the first batch of its certified games for the Philippines market. This significant milestone marks a crucial step in the company’s global expansion strategy and commitment to providing high-quality gaming experiences to Filipino players.

The initial batch, comprising carefully selected games certified to meet the regulatory standards of the Philippines, promises to offer a wide variety of entertainment options for players in the country. From classics to modern titles, each game has been designed to deliver an engaging and enjoyable experience for users.

“This is an exciting moment for us. We are thrilled to bring our expertise and innovation to the Philippines market and collaborate with brand new partners to deliver extraordinary gaming experiences to local players,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.

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Asia

BETER to exhibit at SiGMA Asia

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BETER to exhibit at SiGMA Asia
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Leading provider of fast-paced betting content and data to showcase its full suite of esports and sports products at Asia’s leading trade show

BETER, the in-demand provider of next-generation esports and sports betting content and data, will be exhibiting at the popular trade show SiGMA Asia being held from 3-5 June in Manila, the Philippines.

SiGMA Asia is the leading industry conference for operators and suppliers active in the region.

BETER will be exhibiting at SiGMA Asia and will be showcasing its full suite of fast-paced esports and sports betting products and solutions at stand G801.

Its Esports division provides operators with more than 35,000 events each month via its proprietary ESportsBattle tournaments. This covers hugely popular disciplines such as eFootball, eBasketball, eHockey and CS2.

In addition, the company also provides odds powered by official data for more than 400 international esports tournaments covering 60,000 pre-match and live events per year across CS2, Dota 2, League of Legends, Valorant and many more titles.

For its Sports division, the provider will be showcasing its world-renowned Setka Cup table tennis tournaments and Ping Pong Point events, as well as basketball tournaments under its BSKT Cup brand. In total, it offers more than 10,000 betting events each month.

Delegates can also learn more about BETER’s cutting-edge iFrame and comprehensive Managed Trading Services (MTS), which simplify and improve the management of a sportsbook across both traditional sports and esports content, enhancing operational efficiency and delivering improved performance margins.

BETER is shortlisted in two categories at the accompanying SiGMA Asia Awards in the categories of Best E-Sport Provider and Best Virtual Sports Provider. It has also been nominated in the Digital Sports Betting Supplier category at the Global Gaming Awards Asia-Pacific, which takes place as part of SiGMA Asia.

Additionally, BETER, in collaboration with GR8 Tech, will host an exclusive party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating continued partnerships and future successes.

Gal Ehrlich, CEO of BETER, said: “We are thrilled to be attending SiGMA Asia and to be showcasing products and solutions from our esports and sports portfolio. Asia is a fast-growing market and one where players are demanding fast-paced betting experiences, and this is exactly what we offer.

“Our suite of products have proved to be a hit with players around the world, exceeding their high expectations and we expect they will do the same in Asia.”

Chuck Robinson, CRO at BETER, added: “We provide premium fast betting content with 24/7 live streaming and data with a sustained margin retention of 7.5%+ while our commitment to integrity means just 0.01% of matches are flagged for suspicious activity. 

“This is what makes us the go-to provider for operators looking to offer their bettors next generation experiences across esports and traditional sports and we are excited to showcase our offering to delegates at SiGMA Asia.”

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