NODWIN Gaming, one of the world’s leading esports companies, has created history through its collaboration with the Star Sports Network for India’s first-ever televised esports tournament — the BATTLEGROUNDS MOBILE INDIA (BGMI) Masters Series, by breaking all viewership records on linear (Star Sports), as well as digital platform Loco and mobile lock-screen platform Glance Live. The tournament has paved a new path by successfully introducing the world of esports to the ‘media dark’ audience while also opening new advertising and branding opportunities for both endemic and non-endemic brands. The grand finale of the mega series will take place on July 17 and the winning team will take home a trophy, a prize money of Rs. 25 lakhs and a brand-new Hyundai car worth Rs. 13 lakhs. With the top teams such as GodLike and Team Soul back in the lead, the excitement is further building up and a spike in viewership across all linear and digital platforms is expected.
The BGMI Master Series, being broadcast live on primetime every day from June 24 to July 17 on Star Sports 2, clocked 1.2 million impressions on Day 1 and 12.3 million views through the first eight days of broadcast on TV. According to the TV channel data, the Day 1 numbers beat the impressions of globally followed tournaments like the Australian Open 2022 that recorded 10.5 lakh/1 million impressions on Day 1, the French Open Day 1 with 6.5 lakh impressions and the UEFA CL Semi-Finals that saw 4.6 lakh impressions. The impressions on digital platforms Loco and mobile lock screen Glance Live, also reflected a combined exceptional 53.9 million views from June 24 – July 2, 2022.
“NODWIN Gaming and Star Sports 2 took a huge leap of faith by broadcasting the BGMI Master Series on television. Our aim was to expand the esports audience and capitalise on the fact that esports has a huge potential to fulfil the entertainment fix of both gamers and non-gamers on primetime television. We’ve been able to achieve all of this and more with the BGMI Master Series, which was further validated by the response of non-esports brands. We started off the tournament with just two partners and now we have seven sponsors on board, which include Swiggy, Hyundai, Spotify, Wings and Gillette. The viewership on both linear and digital platforms has been phenomenal and we are excited to see the climax building up for the grand finale. We are naturally delighted and proud to be part of this great moment in time when the history of esports is being written! We’re looking forward to bringing Indian esports at par or even higher than other marquee international sports events across platforms,” said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.
|BGMI Masters series||1201||SS2|
|Australian Open Day 1||1059||Sony Ten 2 and Six|
|French Open Day 1||652||Sony Ten 2 and Six|
|UEFA CL Semi-Finals||464||Sony Ten 2, Ten 3 and Ten 4|
The BGMI Master Series’ opening day numbers also had a higher AMA (Average Minute Audience) when compared to Non-India Test match Cricket. The esports tournament’s AMA was 20% higher than the first Eng vs NZ test match.
The reach for the opening day of the BGMI Masters series was 290% of the UEFA champions league final between Liverpool and Real Madrid and 80% of the French Open Roland Garros finals featuring Rafael Nadal.
Catch all the exciting action of the BGMI Masters series only on Star Sports 2, every day till July 17, 2022, from 8:00 PM onwards.
Singapore Gambling Regulatory Authority Officially Inaugurated
Singapore officially inaugurated its new gambling regulator – the Gambling Regulatory Authority (GRA) – on August 16.
GRA aims to stay ahead of new and global trends in the gambling industry and aims to respond more effectively to emerging gambling culture and products, particularly the lines between gambling and gaming are blurring.
“The gambling landscape within the next five years will be very different from what it is today and we have to get ready for that future,” Minister for Communications and Information and Second Minister for Home Affairs, Josephine Teo, stated in her keynote address during the inauguration ceremony of the GRA.
GRA will regulate a wide spectrum of gaming activities, including casinos and online or offline lotteries, as well as sports betting and several operations offered through an online or interactive games segment.
In his opening remarks, Chairman GRA, Mr Tan Tee How, expressed appreciation and encouraged his officers to continue to sustain the transformation efforts across GRA’s processes to uphold GRA’s effectiveness and credibility as a gambling regulator.
Minister for Communications and Information and Second Minister for Home Affairs, Josephine Teo, lauded CRA’s positive achievements over the years, noting that, “Casino-related crime remains very low, well under 1% of overall crime.”
The formation of GRA is an important next step for gambling regulation in Singapore, Mrs Teo highlighted the need of such a regulatory agency was a need of time with a major paradigm shift due to technological advancement.
“First, technology has significantly altered the gambling landscape, it has changed how people gamble. It is now easier to gamble anytime, anywhere, with people around the world, anyone. Demand for remote gambling has risen. Technology will continue to further enlarge the scale and scope of online gambling.” Minister for Communications Josephine Teo stated.
The minister emphasised the fact that changing consumer preferences have given rise to new gambling products. It’s increasingly challenging to keep up with all of the innovations while the boundaries between gambling and gaming have blurred.
There are more and more variants of gaming, gambling, and games of chance, such as those involving cryptocurrencies or using crypto technology.
Endorphina to Attend G2E Asia Singapore
Endorphina games, the leading B2B online slots game provider, will be attending this year’s G2E Asia in Marina Bay Sands, Singapore, this month from August 24 to 26.
G2E Asia is a prominent event that brings together key gaming experts from around the globe and within the industry. Endorphina will be amongst the participants this year and have their own stand at B1113.
Growing steadily each year, Endorphina has a portfolio packed with over 100+ catchy and thrilling games. The event will be the perfect excuse to learn about the latest news from the leading B2B online slots game provider which has recently been shortlisted at the SBC Awards in the category of Employer of the Year. The leading B2B online slots game provider has achieved industry recognition at the highest level.
This year, SBC Awards will take place on the final day of the SBC Summit Barcelona on Thursday, September 22, 2022, at The Palau Nacional in Barcelona.
The company stated: “This year is our 10th anniversary as a company, a remarkable opportunity to celebrate together in person. We’re looking forward to spreading and sharing endorphins with you all.”
Casino Secret Becomes AS Monaco’s Official Online Gaming Partner in Japan
Casino Secret, one of the fastest growing and innovative online casinos in Japan, has become the Official Online Gaming Partner of AS Monaco in Japan for the next two seasons.
By entering into a partnership with a company primarily focused on the Japanese market, AS Monaco is taking another step forward which will enable the Club to get closer to the football fans in the region.
Casino Secret and AS Monaco will jointly launch an exclusive digital campaign, featuring a series of high-impact content targeting the Japanese audience to celebrate the new partnership.
Jean-Emmanuel de Witt, CEO of AS Monaco, said: “We are delighted to welcome Casino Secret as our online gaming partner in Japan. AS Monaco is an iconic Ligue 1 club with a strong international dimension, and is enjoying growing interest in Japan notably due to the arrival of Takumi. We look forward to starting this new partnership with Casino Secret to grow our presence in Japan and to provide Japanese football fans with some unique jointly created content.”
Nadir Ounissi, Founder and CEO of Casino Secret, said: “Since our launch in 2018, Casino Secret brand has been growing exponentially in Japan and that has led us to win several awards voted by the community of players. In the past we worked with other partners in the football industry, now as one of the leading online gaming companies in Japan, it is logical to take a next step to associate with AS Monaco, a world-renowned club, with a strong digital audience of over 22 million supporters and a constant growth of this resonance. With Takumi Minamino’s presence in the AS Monaco team, we have a great opportunity to grow our respective Japanese communities in the next two seasons. We look forward to this collaboration.”
Gary Aurivel, COO of Casino Secret, said: “We’re excited to partner with AS Monaco. Emotion, surprise, and fun are the main keywords defining this partnership. This collaboration between the club where one of Japan’s top football players’ plays, and online casino will bring endless fun and excitement to our audience in Japan. We look forward to work with them to create exclusive content to our Japanese audience.”
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