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Why the Parimatch Platform nominated for The platform of the year award

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Why the Parimatch Platform nominated for The platform of the year award
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Every year, SBC Awards observe the achievements of the entertainment industry’s best operators, affiliates, suppliers, and payment providers. Parimatch Tech was nominated in the category Platform provider of the year this year. Let’s figure out key benchmarks for nomination by the case of Parimatch Tech.


What is the Platform provider of the year award?

The platform provider of the year award has been created to recognise the best standalone platform provider of 2022, servicing the sports betting industry. Industry experts from the SBC jury consider the provider’s success, stability, flexibility and geographical reach.


Benchmark #1: synergy between business’s ambitions and development

As the core of Parimatch Tech’s product, the Parimatch Platform serves 130 million daily transactions for 17 brands and over 20 apps.

The Parimatch platform was born from the business’s ambitions to grow faster and expand in new markets. For such purposes, the platform team developed its components less dependent on each other.

The development of the Parimatch platform lasted less than two years, which is relatively fast compared to 3-4 years of development for competitors. A huge challenge was finishing the platform development and migrating users from the previous platform before the significant sports event. And Parimatch Tech teams did it — complete migration was ready just in time before the UEFA Euro 2020, which was postponed to June and July 2021.


Benchmark #2: stability of the services

Parimatch Tech has nine R&D centres worldwide, where more than 1000 IT specialists cover the development and infrastructure support of the Parimatch platform entirely.

Since the 1st day of the war in Ukraine, where the leading R&D centre is located, the company implemented an operation and infrastructure crisis plan. Thus, despite the danger of missile attacks in Kyiv, the end customers didn’t feel any trouble with services.

The platform seamlessly serves 200,000 active users at the same time. The core processes 7,000 financial transactions per second, and at peak loads, this number reaches 20,000 transactions per second with a latency of 25 ms at 95 pt.

The company has built a notification system for incidents, automatically resolving some place bets issues or directly addressing them to the responsible specialist. Thanks to that system, the Mean time to repair (MTTP) for most business incidents is less than 30 min in 90.9% of cases.

Parimatch Tech integrates services of the well-known technological giants such as AWS, Google, Cloudflare, Salesforce, Betgenius, Betradar, and more to enable most tech services and enhance product quality. Furthermore, Parimatch Tech’s data security ecosystem complies with PCI DSS worldwide standards, guaranteeing security mechanics’ reliability.

“The war in Ukraine forced Parimatch Tech to set a course for advanced business model diversification with global expansion. And our product is ready for that challenge because the Parimatch Platform was meant for that. Can’t wait to test our infrastructure under growing peak loads.” — Arthur Ashirov, Vice President of Engineering at Parimatch Tech.


Benchmark #3: flexibility

Parimatch Tech uses a hybrid infrastructure approach, enabling it to host cloud and data centre infrastructure services.

The Parimatch platform is always prepared for peak loads thanks to autoscaling based on AI predictions. As the result of the predictions and autoscaling, the platform handles all bet settlements at peak load times during top sports events without any downtimes.

Furthermore, the Parimatch Platform includes the content recommendation engine as the core part of a personalised gaming experience with an adaptive user interface. Build-in integrated experiment platform provides programmatically adjusting and tuning products to customers just in time.


Benchmark #4: Geographical reach

For example, Parimatch Tech’s strategic partnerships with AWS, Google, Cloudflare, and Salesforce make it possible to provide company products to customers on every continent. For example, such solutions make it possible for businesses to operate in African countries as if the entire infrastructure is located on the African continent.

The Parimatch platform serves the Parimatch Brand and company partners in Ukraine, India, Cyprus, Kazakhstan, Tajikistan, Uzbekistan, Nigeria, and Tanzania. After the war in Ukraine began, Parimatch Tech withdrew its franchise and stopped platform operations on the territory of the Russian Federation. Moreover, Belorussian teams are no longer a part of Parimatch Tech holding, so the company stopped platform operations and withdrew the Parimatch brand from the Belorussian market.

This year together with Parimatch Tech were nominated Aspire Global, BETCONSTRUCT, PLAYTECH, OpenBet, Digitain and other prominent industry suppliers. The SBC Awards 2022 ceremony will take place on 22 September at Barcelona. It is a worth noticing event for all who interested in betting and gabling industry development.


Goat Gamez, the studio founded by Movie Games and Robert Lewandowski, announces the game Sports: Renovations



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Movie Games S.A., a games publisher listed on Warsaw Stock Exchange, has officially announced the game Sports: Renovations. The game is produced by Goat Gamez S.A., a company founded by Movie Games and Robert Lewandowski. The announcement will be accompanied by a trailer featuring Robert Lewandowski and a page on the Steam platform.

Sports: Renovations is a first-person simulator in which the player takes on the role of the person responsible for renovating deteriorating sports facilities and restoring them to their former glory. The player’s task is to raise the money needed to renovate a basketball court in their hometown by carrying out other renovation tasks.

The player will be responsible for the entire renovation process – from collecting and disposing of rubbish, to painting the walls, assembling the sports instruments and furnishing the interior. The player will learn how such facilities are built and will have the opportunity to assemble, for example, a boxing ring, a climbing wall or a turf, as well as paint the ice of a hockey stadium. For each completed task, the player will receive a ‘souvenir’, a kind of trophy, which they can place in a special room in their headquarters. The headquarters can also be upgraded. By unlocking new rooms, the player will gain new benefits or gain access to side missions.

– We are extremely proud of this project – says dr. Piotr Kubinski, CEO of Goat Gamez. – Each level has been thought out down to the smallest detail. There is a unique story associated with each sports facility, which the player, like a detective, puts together while renovating the building. Everything the player comes across during a mission, from the tattered posters on the walls to the flyers and letters scattered on a desk, is relevant to the game’s plot.

– We are delighted to have the support of Robert Lewandowski, Poland’s most famous footballer and co-founder of Goat Gamez. He has expressed his interest in Sports: Renovations and intends to personally promote the game – comments Piotr Gnyp, CMO of Movie Games.

The release of Sports: Renovations on PC is tentatively scheduled for 2023, but the final date will be influenced by production and marketing considerations

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SIS signs landmark 24/7 racing deal with BetConstruct



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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has signed a deal to integrate its offering onto the platform of leading global provider BetConstruct, starting with its 24/7 Live Racing Content.

The landmark agreement brings high-quality racing content from around the world to BetConstruct’s extensive network, adding significant value for the provider’s operator partners. BetConstruct is a global award-winning technology and services provider for the online and land-based gaming industries and its platform boasts a vast network of global operators.

The deal represents an important step within the stated ambition of SIS to further develop relationships with leading platforms.

Following completion of the integration process, BetConstruct’s partners will gain access to 24/7 Live Racing Content that provides operators with profitable short-form content throughout the day. The content comprises an annual total of over 35,000 horse races and 38,000 greyhound events, taking place at over 170 racecourses across five continents. All racing content is supplied as an end-to-end solution including live streamed pictures, data, commentary, on-screen graphics with betting triggers along with an extensive range of markets and prices.

This delivery of profitable short-form content throughout the day offers a betting event every three minutes, with the BetConstruct agreement further boosting the ever-growing number of leading operators that benefit from SIS’ revenue-boosting services.

Andy Kelly, Commercial Manager (UK & Europe) at SIS, said: “We’ve been extremely open that SIS has a strategic goal of strengthening its partnerships with platforms and distributors. BetConstruct has an excellent global reach that allows for significantly more operators worldwide to have access to the best racing products on the market. It has also been a pleasure working with the BetConstruct team and I am looking forward to a long and successful partnership.”

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Kwalee Reaches One Billion Mobile Games Installs Milestone



Kwalee Reaches One Billion Mobile Games Installs Milestone
Reading Time: 2 minutes


Kwalee, a leading global game developer and publisher, is ecstatic to announce that its mobile app games portfolio has reached the much-anticipated milestone of 1 billion installs. This achievement is a testament to the hard work and dedication of the entire Kwalee team, partners and the support of its loyal players. Kwalee games have been downloaded on every continent – even Antarctica.

Founded in 2011, Kwalee has become the leader of hypercasual mobile game development in the UK, and its success prompted the company to open studios in India, China, and Portugal. It has consistently delivered fun and innovative titles such as Draw it, Teacher Simulator, and Airport Security. Kwalee has over 45 chart-topping games, and with over 200 million installs last year alone, it has accelerated towards the 1 billion install milestone.

Kwalee CEO, David Darling CBE, says, “We’re elated to reach this milestone. As a founder of Kwalee and someone with a long history in the games industry, it’s incredibly rewarding to see us reach this level of success. I’ve always been passionate about creating games that bring joy and entertainment to people, and to have reached one billion installs is a clear indication that we’ve been able to achieve that goal.

We’ve always believed in the potential of mobile games as a medium to connect people from all walks of life. I’m incredibly proud of our team and their work to get us to this point, and I’m excited to still be playing Kwalee games when we hit 2 billion installs.”

First introduced in 2017, Creative Wednesdays was one of the defining innovations that enabled Kwalee to achieve this astronomical success. Team members in all parts of the business are given the freedom to pitch games and share in the profits if they become a success. Every week, in addition to hearing new pitches, the full Kwalee team gathers in person and remotely to share news, trends and play a new game together. This creative culture has helped Kwalee attract top talent, with the team reading tens of thousands of applications a month for its many remote and hybrid vacancies.

In addition to the success of games developed in-house, Kwalee has built a strong community of third-party game developers from around the world. Games such as Rocket Sky, Let’s Be Cops 3D and Build Your Vehicle were all developed by independent studios. They partnered with Kwalee to benefit from industry-leading marketing, monetisation, funding and development guidance from Kwalee’s expert hypercasual and casual teams. Developers are encouraged to sign up to Kwalee’s Publishing Portal to access free coaching and game testing.

Its strong marketing credentials and commitment to collaborate closely with talented game developers have made Kwalee the partner of choice for established and up-and-coming mobile game developers. Over a tenth of its billion installs have come from publishing external developers, with a success rate recognised by industry awards – Kwalee won Publisher of the Year at both the TIGA and Mobile Game Awards in 2022.

On this special occasion, Kwalee thanks its players, developers, and in-house teams who have driven this success. The company is thrilled to continue growing and expanding its community of players and is looking forward to many more years of successful mobile, PC and console game development.

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