First Look Games, the platform that facilitates the distribution of game information from studios to affiliates for the purpose of game promotion, has added Gaming Realms to its list of prestigious developer partners.
Gaming Realms needs no introduction. It is one of the leading providers of real money games and the proud owner of the unique Slingo IP. Their innovative mobile focused content encompasses in-game player defined choice and strategy to augment a fun & engaging player experience; with top titles including Slingo Lucky Larry’s Lobstermania, Slingo Xxxtreme, and Red Hot Slingo.
The studio will now be able to leverage the power of affiliates for game promotion. By joining First Look Games, it gains access to more than 800 approved publishers with their combined global audience of 20+ million players.
As an FLG partner, Gaming Realms can share information about each of its titles including logos, images and videos of games being played. These are uploaded to the First Look Games library where they can be downloaded individually or in bulk and used for content creation.
The studio can also access a range of cutting-edge tools and features that were recently rolled out as part of the First Look Games 2.2 update. This includes more options to manage their games and assets via a brand-new Studio Management Centre.
Key features include being able to announce any exclusivity arrangements they have on game launches as well as adding and removing jurisdictions for each game.
Other highlights of First Look Games 2.2 include a cutting-edge and free API feature that provides connected access to game and game studio data, presented to affiliates in a structured format. This allows them to automatically create initial reviews of games. All this is handled via an intuitive UI and backed by extensive data reports post-launch.
Tom Galanis, Managing Director at First Look Games, said: “Gaming Realms is a studio powerhouse and by becoming an FLG partner it can now use the unrivalled reach of affiliate marketing to drive even more awareness of its games among players and operators.
“With FLG, the power is in the studio’s hands to share the information they want, when they want to share it, and this enables developers to maximise the opportunity presented by working with publishers for game promotion.
“We have more than 800 approved affiliates ready and waiting for information and assets for Gaming Realms’ latest slot launches so they can push their games to millions of players around the world from the get-go.”
Gareth Scott, Commercial Director at Gaming Realms, added: “We have long understood the value of affiliates when it comes to promoting our games but in First Look Games, we have a platform that does much of the heavy lifting for affiliate outreach while also ensuring the accuracy of the content publishers create.
“This is a great partnership for us and one that will allow us to make more players aware of the fun and thrilling experience our games have been designed to deliver from the first spin to the last.”
Better Collective wins compliance award for the fourth consecutive year
At the 2022 Vixio Global Regulatory Awards, Better Collective was awarded for its efforts within compliance.
The fifth Vixio Global Regulatory Awards took place last night in London. For the fourth consecutive year Better Collective won the award ‘Commitment to Compliance by an Affiliate Company’. This recognition was awarded to Better Collective for its industry-leading compliance initiatives and for its compliance best practice.
This award is a indeed a testament to Better Collective’s dedicated work in paving the way for a transparent and trustworthy industry.
Jesper Søgaard, CEO and Co-Founder of Better Collective:
“Integrity is a core focus here at Better Collective. We have built our business on the principles of adhering to high compliance standards while continuously enhancing the experience for sports fans by educating them on safer gambling. Therefore, we are very proud that our persistent efforts to operate in accordance with the applicable regulation in each and every aspect of our business once again are honored.“
PartnerMatrix inks new affiliate channel deal with AdmiralBet
PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.
Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.
AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.
Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.
“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”
Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.“
Glitnor Group and KaFe Rocks Group amicably call off the Acquisition
Glitnor Group and KaFe Rocks Group have mutually and amicably decided not to complete the transaction in regards to the acquisition between the two groups. After much deliberation, and given market conditions, Glitnor Group and KaFe Rocks Group have agreed that now is not the time to fully complete the acquisition.
As such, KaFe Rocks and the Time2play .com brand will continue to be managed by its founding members and leadership team on a day-to-day basis as they continue to focus on the growth and development of the business.
Glitnor Group, will remain as a significant shareholder in the companies and will continue to have a close, professional and friendly relationship with KaFe Rocks Group. Both parties would like to stress that the recent decision for KaFe Rocks and its CEO, Simon Pilkington, to part ways, has no relation to this news.
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