Online games become an increasingly popular form of leisure for various segments of the population, and the demand for them constantly grows. In the future, experts predict further growth in the gaming industry due to the increase of the Internet audience, the development of payment systems, investments in game development, the appearance of new successful projects, and the growing popularity of social networks. Therefore, the promotion of a personal brand in this area is of high relevance. In this article, we will consider how to create a loyal community of players, and further monetize it.
First steps in promotion
The target audience of gaming sites is young people who are concentrated on social networks. So, now Instagram is the best place for promotion, where users with maximum involvement are represented, geographic barriers are erased, and there are a great variety of advertising tools and options for earning: direct contracts with advertisers, cooperation with game developers, affiliate programs, sales of own training materials, etc.
To begin with, you need to choose a narrow niche and decide on the topic of the blog. Some bloggers take rating games as a basis. The more famous the product is on the market, the more brands have already been created and the higher the competition. Therefore, blogging on a well-known game requires finding a unique idea and original presentation. Some bloggers bet on a freer niche, new products that may also become popular in the future.
Blogging is a constant and energy-consuming job. So, choosing your favorite game will help in the matter of content regularity: it is important to play and shoot daily, communicate with the audience, come up with new tactics, etc. and it is easier to do when you are a fan of the certain game.
How to design an Instagram profile?
The profile is the face of the gamer, so it should from the first seconds engage and create a trusting first impression. Think of a short, memorable nickname, and use a close-up, high-quality, contrasting personal photo as an avatar. It is effective to add triggers to the photo that reflect the game theme.
In the profile description, indicate the key theses that reflect your activity, and confirm your experience and expertise with numbers, facts, or statistics.
An important design element is the level of popularity. At the start, it is effective to buy real Instagram followers and other popularity metrics to raise your brand status, create an effect of demand and keep the attention of a new audience.
How to develop a content strategy?
Before forming a content strategy, it is important to study the interests of your target audience. To do this, it is effective to analyze your competitors, determine the most popular topics, and create an initial content plan.
Since players follow the release of new games, their versions and are often interested in when to expect the next release, you can publish the latest industry news on the blog.
As a rule, most subscribers are newcomers to gaming. They often look for clear guides online to help them understand the intricacies of the game play. So, in the posts, list the main difficulties that beginner players face, explain why a certain problem occurs, and emphasize how players can improve their rating. That way you show that you understand the pains of your target audience.
Often games offer such a wide selection of characters, weapons, etc., that novice players are simply lost. Help them with their choice by doing an independent evaluation: list the pros and cons of the options, and place a comparison table with important characteristics.
A player’s desire to compare himself to other players is valuable currency for your business. So, spur excitement with actual research and rankings, dilute the text with info graphics and tables, emphasize the elite status of the best players, and tell how to quickly pump up the character.
Help users decide which game deserves their attention. Conduct a comparative analysis in different genres. List projects similar to their favorite classics, get readers interested in short videos and include both new and old games in the list.
Content that meets the needs of the target audience will provoke a lot of user reactions and trigger the process of organic scaling. To accelerate the results, it is effective to buy Instagram followers, likes, comments, etc. This will create a powerful trigger of social proof, increase trust for new users and reach.
How to attract a new audience?
Research shows that players respond best to Instagram Stories ads that include minimal text and dynamic video.
To attract and hold the attention of a person, it is important to convey the essence of your message in a few seconds. It does not matter if you’re presenting a trailer for a new game or want to talk about the availability of a demo or downloadable content. According to the results of the study, the best conversions were shown by ads that convey one or two key messages in three seconds.
Don’t complicate your ads. The less text in the ad, the stronger the emphasis on visual content. Although players watch ads longer, their attention gradually wanes, so longer ads (longer than 13 seconds) are not as effective as ads shorter than 10 seconds.
But simplifying doesn’t mean limiting creativity. The Stories format is combined with camera effects, augmented reality, and interactive technologies, so people expect ads on this platform to be more modern and immersive. This helps to stand out from the competition, engage the audience and demonstrate the strengths of the product.
Although in Stories more people watch videos with sound, it is important to consider all options and make sure that the meaning of advertising is clear even without sound.
To sum up, a gaming blog on Instagram is a project for the long term, which requires regularity in actions and a comprehensive approach. With the right approach, you will form a valuable asset, which will pay off with huge financial opportunities at a distance.
Galaxsys Upgrades Hit Game Ninja Crash with New Features and Design
Galaxsys gaming studio proudly announces that its runaway success Ninja Crash has been upgraded with several design features
Galaxsys, a leading innovator studio in the iGaming industry, is thrilled to announce the upgraded version of Ninja Crash, the reigning queen of its gaming portfolio. With a dynamic blend of enhanced design, new features and improved gameplay, Ninja Crash promises an even more thrilling gaming adventure.
About Ninja Crash
Ninja Crash brings the beloved social gaming favorite to the iGaming industry. Launched just last year, this fan-favorite game has swiftly become a star in leading portfolios, integrated by over 150 partners worldwide with particular popularity in Latin America. Galaxsys gaming studio has recently announced a major upgrade to this hit title.
Let’s dive into the various aspects that have undergone significant upgrades and improvements.
New Game Highlights:
Players can now enjoy an upgraded interface featuring round action buttons for intuitive navigation and enhanced odds visibility, ensuring a seamless and user-friendly experience.
Maximum Coefficient 5,000x
The game offers the potential for substantial wins with the maximum coefficient reaching an impressive 5,000x.
Combo Bonus Feature
In the game, players can earn a Combo Bonus by slicing a randomly appearing sweet, which triggers a bonus game where more sweets appear for slicing. The bonus odds are additive and are combined with the main game’s odds at the end, ensuring players benefit from the bonus session even if they lose in the main game.
Landscape Mode for Mobile
The feature is a game-changer in terms of player experience as players can enjoy an optimized gaming environment on their mobile devices.
The game incorporates an advanced algorithm designed to captivate and retain players, providing a prolonged and enjoyable gaming experience.
The feature introduces real-time messaging, threaded conversations and personalized stickers, placing the players at the heart of dynamic discussions.
Auto Play Mode
A new addition to Ninja Crash that automatically initiates the next round after each cashout or loss, allowing players to relax and enjoy the continuous flow of excitement.
Freezing Bonus Feature
When the Freezing Bonus appears, players are guaranteed a win as it fixes their current winnings.
With the latest updates and features, Ninja Crash is now even more appealing to Galaxsys partners, ensuring an elevated gaming experience for their players. These enhancements are designed to increase enjoyment, engagement and rewards.
PopOk Gaming’s new Crash Game release Crash Extreme
Introducing PopOk Gaming’s new crash game ‘Crash Extreme’ – An Epic Adventure Beyond the Skies!
While playing PopOk Gaming’s latest release “Crash Extreme” the players will embark on an exhilarating journey where their fearless moto rider will defy gravity, soaring off cliffs, reaching unprecedented heights, and even venturing into space!
As the multiplier climbs, the excitement intensifies, offering a breathtaking ride to astronomical heights.
Let the players prepare for an extreme adventure where crashing takes beyond the skies in ‘Crash Extreme’!
Here’s how it works:
-Place the bet
-Watch the multiplier increase from 1x upwards
-Cash out anytime to multiply the winnings
With the chance to win up to x10,000, ‘Crash Extreme’ promises non-stop excitement and adrenaline-pumping action.
Available in various categories including Casino Games, Skill Games, Fast Games, and more, ‘Crash Extreme’ is set to redefine the gaming landscape. Get ready for the ultimate adventure that takes you beyond the skies!
The Gamemasters Summit: Stellar Speaker Lineup Announced With 30+ Mobile Games Thought Leaders
The Gamemasters Summit, a pioneering digital conference powered by Kwalee and supported by media partner PocketGamer.biz and sponsors AppsFlyer and Embrace, has announced its full speaker lineup. The event will bring together developers, publishers, platforms, agencies, suppliers and talent in mobile games alongside students and graduates.
The one-day online event invites delegates to engage with panel discussions and keynote sessions led by some of the sector’s most influential figures. With both an Expert Track and Emerging Track, The Gamemasters Summit offers a range of sessions and networking opportunities for people at all stages of their career in mobile games, from entry level to C-Suite.
The Gamemasters Summit has a ‘no selling, no BS, opinions welcome’ mandate – so the content and discussion will be original, interesting and useful for all attendees.
A Lineup of Over 30 World Class Speakers and Insightful Panels
The Gamemasters Summit is proud to present an impressive roster of speakers, including industry leaders and innovators who will share their knowledge, experiences and visions for the future of mobile gaming. Highlights include:
Javier Castro, Head of EMEA AppDev Gaming at Google and John Wright, VP of Mobile Publishing at Kwalee, who will join forces in the keynote panel to explore the latest trends and challenges facing the mobile games industry in 2024.
Michail Katkoff, Founder of Deconstructor of Fun, and Adam Smart, Director of Product Gaming at AppsFlyer, will also join the keynote to provide their expert analysis on game trends and market strategy, shedding light on the keys to success in the rapidly evolving mobile games market.
Gabriel Stürmer, CEO of Clap Clap Games, will share their journey as a games studio, crafting hit games in collaboration with Kwalee, highlighting the strategies that led to their widespread success.
Allison Bilas, COO at GameAnalytics, will contribute her profound analytics and big data knowledge to the “Play By Numbers: Navigating Data Science and AI in Mobile Gaming” panel. Her experience with major game studios and tech providers underscores the critical role of data in the success of mobile games.
Vera Karpova, Product Manager at dev-to-dev, Chris Lefebvre, Chief Strategy Officer at ByteBrew and Eberhard Dürrschmid, CEO of Golden Whale Productions GmbH will also join the “Play By Numbers” panel, adding their insights on product analytics and the integration of enterprise-level analytics to support mobile game development.
Nikita Lord, Graduate Partnership Manager at Grads in Games – Aardvark Swift, will speak in the “Forging Your Career in Gaming” session. Nikita’s experience in bridging gaps between industry and academia is crucial for aspiring industry professionals and game developers looking to enter the games industry successfully.
Ben Hopkins, Creative Director at VCCP, and Justin Nield, Creative Solutions Lead at Kayzen, will explore the “Crafting Impact: Mastering the Ad Creative Lifecycle” session. Their combined expertise provides a comprehensive view of developing and optimising creative strategies for impactful advertising in the games industry and this panel will be chaired by Gavin McNicholl, Creative Director at Kwalee.
Harry Lang, VP of Marketing at Kwalee, brings over two decades of expertise to the Gamemasters Summit. Harry will kick off the event with an introduction to The Summit and its agenda, setting the stage for a day of insightful discussion and networking. Furthermore, his session “Beyond the Code: The A to Z of Marketing a Hit Mobile Game” promises to unravel the complexities of marketing in the mobile games industry.
William Cox, Head of Mobile Publishing at Kwalee, will moderate “Game Publishing Unveiled: Strategies for Emerging Developers.” This panel aims to shed light on the intricacies of game publishing, offering emerging developers insights into how they can make their games stand out. Will’s extensive experience in game publishing at Kwalee, Sega and Ubisoft will guide the conversation, providing actionable advice for attendees.
Simon Platt, VP of Kwalee’s Leamington Studio, has been at the forefront of designing and producing hit mobile games, leading Kwalee’s in-house mobile games to over 1 billion downloads. Simon will chair the “Crafting Hits: The Blueprint Unveiled” session, designed for emerging game developers. This discussion will dive into the creative and strategic processes behind successful game development, from ideation to execution.
Eric Futoran, CEO of Embrace and previously a co-founder of Scopely, will discuss how an obsession with delivering flawless player experiences is crucial to any game’s success, and why he is dedicated to helping teams resolve complex app issues quickly.
These speakers, among many others, will provide a comprehensive exploration of the tools, tactics, and innovations shaping the future of mobile game development and publishing. The Gamemasters Summit is an unparalleled opportunity to gain insights from the leading minds in the industry, offering strategic learning, career development, and exclusive networking opportunities.
Engaging Sessions Designed for Every Level of Expertise
The Gamemasters Summit features two distinct tracks catering to both seasoned professionals and newcomers to the industry so there’s something for everyone:
The Expert Track offers advanced insights into topics such as data science, AI in mobile gaming, and monetisation strategies. Sessions include “Play By Numbers: Navigating Data Science and AI in Mobile Gaming,” where panellists like Allison Bilas, COO of GameAnalytics, and Chris Lefebvre, Chief Strategy Officer at ByteBrew, will discuss the integration of data analytics and artificial intelligence in game development and marketing.
The Emerging Track focuses on foundational knowledge and career development, with sessions such as “Crafting Hits: The Blueprint Unveiled” by Simon Platt, Head of Studio (Hybrid) at Kwalee. Attendees will gain insights into the creative process behind developing successful mobile games, from concept ideation to execution.
Join the Leading Innovators In Mobile Gaming
The Gamemasters Summit is not only an event for learning and inspiration but also a prime networking opportunity for professionals looking to connect with peers and industry leaders. With discussions on the latest trends, innovations, and strategies, attendees will be better equipped to navigate the future of mobile gaming.
Join the Gamemasters Summit to connect with these and other industry leaders, gain valuable insights, and explore the latest trends and strategies in the mobile games industry – all this and more at zero cost!
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