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How to make money in the game industry by building a personal brand on Instagram


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Online games become an increasingly popular form of leisure for various segments of the population, and the demand for them constantly grows. In the future, experts predict further growth in the gaming industry due to the increase of the Internet audience, the development of payment systems, investments in game development, the appearance of new successful projects, and the growing popularity of social networks. Therefore, the promotion of a personal brand in this area is of high relevance. In this article, we will consider how to create a loyal community of players, and further monetize it.

First steps in promotion                          

The target audience of gaming sites is young people who are concentrated on social networks. So, now Instagram is the best place for promotion, where users with maximum involvement are represented, geographic barriers are erased, and there are a great variety of advertising tools and options for earning: direct contracts with advertisers, cooperation with game developers, affiliate programs, sales of own training materials, etc.

To begin with, you need to choose a narrow niche and decide on the topic of the blog. Some bloggers take rating games as a basis. The more famous the product is on the market, the more brands have already been created and the higher the competition. Therefore, blogging on a well-known game requires finding a unique idea and original presentation. Some bloggers bet on a freer niche, new products that may also become popular in the future.

Blogging is a constant and energy-consuming job. So, choosing your favorite game will help in the matter of content regularity: it is important to play and shoot daily, communicate with the audience, come up with new tactics, etc. and it is easier to do when you are a fan of the certain game.

How to design an Instagram profile?

The profile is the face of the gamer, so it should from the first seconds engage and create a trusting first impression.  Think of a short, memorable nickname, and use a close-up, high-quality, contrasting personal photo as an avatar. It is effective to add triggers to the photo that reflect the game theme.

In the profile description, indicate the key theses that reflect your activity, and confirm your experience and expertise with numbers, facts, or statistics.

An important design element is the level of popularity. At the start, it is effective to buy real Instagram followers and other popularity metrics to raise your brand status, create an effect of demand and keep the attention of a new audience.

How to develop a content strategy?

Before forming a content strategy, it is important to study the interests of your target audience. To do this, it is effective to analyze your competitors, determine the most popular topics, and create an initial content plan.

Since players follow the release of new games, their versions and are often interested in when to expect the next release, you can publish the latest industry news on the blog.

As a rule, most subscribers are newcomers to gaming. They often look for clear guides online to help them understand the intricacies of the game play. So, in the posts, list the main difficulties that beginner players face, explain why a certain problem occurs, and emphasize how players can improve their rating. That way you show that you understand the pains of your target audience.

Often games offer such a wide selection of characters, weapons, etc., that novice players are simply lost. Help them with their choice by doing an independent evaluation: list the pros and cons of the options, and place a comparison table with important characteristics.

A player’s desire to compare himself to other players is valuable currency for your business. So, spur excitement with actual research and rankings, dilute the text with info graphics and tables, emphasize the elite status of the best players, and tell how to quickly pump up the character.

Help users decide which game deserves their attention. Conduct a comparative analysis in different genres. List projects similar to their favorite classics, get readers interested in short videos and include both new and old games in the list.

Content that meets the needs of the target audience will provoke a lot of user reactions and trigger the process of organic scaling. To accelerate the results, it is effective to buy Instagram followers, likes, comments, etc. This will create a powerful trigger of social proof, increase trust for new users and reach.

How to attract a new audience?

Research shows that players respond best to Instagram Stories ads that include minimal text and dynamic video.

To attract and hold the attention of a person, it is important to convey the essence of your message in a few seconds. It does not matter if you’re presenting a trailer for a new game or want to talk about the availability of a demo or downloadable content. According to the results of the study, the best conversions were shown by ads that convey one or two key messages in three seconds.

Don’t complicate your ads. The less text in the ad, the stronger the emphasis on visual content. Although players watch ads longer, their attention gradually wanes, so longer ads (longer than 13 seconds) are not as effective as ads shorter than 10 seconds.

But simplifying doesn’t mean limiting creativity. The Stories format is combined with camera effects, augmented reality, and interactive technologies, so people expect ads on this platform to be more modern and immersive. This helps to stand out from the competition, engage the audience and demonstrate the strengths of the product.

Although in Stories more people watch videos with sound, it is important to consider all options and make sure that the meaning of advertising is clear even without sound.

To sum up, a gaming blog on Instagram is a project for the long term, which requires regularity in actions and a comprehensive approach. With the right approach, you will form a valuable asset, which will pay off with huge financial opportunities at a distance.

Gaming

Kinetix Announces New AI Features

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Kinetix, the AI startup bringing emotes to video games and virtual worlds, announced major advances in the generative AI technology powering its platform; including an updated AI model for motion extraction from videos, and an AI tool that applies a predefined motion to any animation in one click.

Traditionally, 3D animation has been an expensive and time-consuming process involving trained 3D experts, and specialist software and hardware. This is no different for emotes – animations that express emotion – which Kinetix is best known for pioneering. Its video-to-animation AI and no-code editing tools streamline the process for professionals such as game developers, and open up the creation of 3D animations to anyone. Kinetix emotes can be used with any avatar, within any video game or virtual world.

The new Kinetix tools have been released as part of version 2.0 of the Kinetix platform and feature a new generation of algorithms for motion extraction from videos, creating better results in terms of posture, translations, and grounding. The second key element is style transfer filters, an AI tool that applies a predefined motion to any animation, enabling users to create more expressive emotes. The first style transfer filters available are “Robot” and “Drunk” – animations which need little explanation – and the library of filters will be constantly added to.

Henri Mirande, CTO and co-founder at Kinetix, said: “With so much debate recently on generative AI’s potential to streamline and democratize creative processes, we’re proud to announce these advances in our custom AI model. They mean that we can now more accurately extract complex motions from video content – such as backflips, parkour, or sprinting up a flight of stairs. We have also found that a large number of our users enjoy creating animations from a pre-existing library rather than uploading their own videos. Our AI-powered style transfer filters can be used to enhance both custom-generated and stock animations, adding more fun and humor into the mix.”

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Gaming

Kinguin Celebrates 15 Million Registered Users

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Kinguin, the world’s first digital marketplace, has revealed its latest milestone of serving 15 million registered users on the platform worldwide, an increase of 50% since the end of 2020. The milestone is a reflection of the demand for players to purchase digitally and is signified by growth to over 150,000 digital offerings on the Kinguin digital and NFT marketplace.

To celebrate the announcement of 15 million registered users, Kinguin has revealed insights into user preferences including:

  • The top selling games of 2022 on the platform in order, led by; Elden Ring, FIFA 23, God of War, Ready or Not and Total War Warhammer III
  • Location of users include 21.5% in Germany and 15.9% from USA with over 60% of total users from Europe
  • The largest age group on the platform is 18-24 with registered users in this category equalling 42.4%, 27% between 25-34, 14.9% between 35-44 and 15.7% 45 and over.

Kinguin continues its exponential growth having launched its NFT marketplace in May 2022 and launched the first ever esports tournament bringing back legendary pro-players, Kinguin Legends. Kinguin also launched Kinguin Cares to support esports players and their families affected by the war in Ukraine, offering accommodation to Ukrainians and their families free of charge at the Kinguin Esports Performance Center (EPC) in Warsaw. To date, it has hosted almost 30 people, and its doors are still open to Ukrainian people in need of support.

Robert Kalbarczyk, Chief Executive Officer at Kinguin said: “I would like to thank all our users around the world for their constant trust in Kinguin. 15 million milestone is amazing, especially with the 50% increase in users globally since 2021. That proves that our business is going in the right direction. Our vision is to be the world’s most open digital entertainment playground where everybody plays, and we truly mean it.”

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Asia

Made-in-India Battle Royale Indus Gameplay Trailer Revealed via London Takeover, Pre-Registrations Live Now

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Leading Indian game developer SuperGaming has revealed the first gameplay trailer for its upcoming Indo-Futuristic battle royale Indus to celebrate India’s Republic Day of January 26, 2023.

To launch the gameplay trailer, the company released a series of high-impact takeovers across the biggest locations in London. This is in line with SuperGaming’s vision of putting India on the global gaming map much like its previous Indus trailer launch at New York’s Times Square to mark India’s Independence Day of August 15, 2022.

“As we’ve been making Indus and seeing its gameplay evolve over the year, we wanted to share it with the rest of the world,” says SuperGaming co-founder and CEO Roby John. “This gameplay trailer is for the Indus community the world over that may not have been able to play it with us and to show off the true scale of battle royale that we want you to have when the game is out.”

The trailer entices players to discover, loot, and win on Virlok — the game’s island map, all while showcasing Indus’ weapons, Paragons (the game’s character skins), and traversal. It also highlights multiple locations and firefights with an intent of showing the scope and size of the battle royale experience SuperGaming aims to provide.

You can check out the trailer right here:

 

Indus Pre-Registration Details

Pre-registrations for Indus are now live on the Google Play Store for Android with pre-registrations on the App Store for iOS and iPadOS to follow soon. Pre-registering early will get you exclusive surprises that will make your experience of Indus truly your own.

You can pre-register now for Indus via the Google Play Store.

In the run up to Indus’ release date, SuperGaming will have multiple community playtests through the year. The last community playtest was held at Comic Con Bengaluru which was met with a tremendous response from the community, on an average being overbooked by 50 percent for each playtest slot. Players will be able to share their thoughts on various aspects of the game and impact the direction of how SuperGaming crafts its most ambitious title yet.

The first Indus Community Playtest for 2023 will be revealed soon.

For more on Indus, check out the developer blog as YouTube, Discord, Twitter, and
Instagram for the latest behind-the-scenes updates.

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