Central Europe
The number of games companies and employees in Germany continues to grow
The upswing in the German games industry continues: significant increases in the number of German games companies and employees in 2021 are being followed up by further growth in both figures. There are currently approximately 786 companies in Germany that are involved in the development and marketing of computer and video games or in one of these two areas. This is 5 per cent more than in 2021. These are the figures released today by game ā the German Games Industry Association, based on data collected by gamesmap.de. A majority of these companies (392, down by 3 per cent) are active in both development and publishing. 358 games studios focus solely on the development of games for PCs, games consoles and mobile devices. The number of these companies exhibited particularly strong growth, rising by 14 per cent compared to the previous year. The number of companies who are active solely as publishers is significantly lower, with just 36 such companies in Germany (up 13 per cent).
The positive trend in the number of employees has also continued, as the previous yearās 8 per cent growth has been followed up by approximately 3 per cent growth in the core market. This brings the total number of people employed in the development and marketing of games in Germany to 11,242. Differences in the growth rates underscore the degree to which the establishment of numerous smaller companies is driving the current growth trend in the German games industry: whereas the number of games companies in the core market has increased by 26 per cent over the past two years, the rate of growth in the number of employees during this same time span has been lower, at just under 12 per cent. Following a decline in the previous year, the games industryās extended labour market also recovered somewhat: the estimated number of people employed here increased by nearly 6 per cent to 17,048. This extended labour market includes people employed by service providers, retailers, educational establishments, the media and the public sector in connection with the games industry. In total, the German games industry currently therefore secures more than 28,000 jobs.
The upswing in the German games industry continues: the increase of 26 per cent in the number of companies in just two years shows that Germany is on the right track as it strives to improve its attractiveness as a games location. Many of the positive impacts of the relatively new federal support programme for the games industry have yet to show up in the statistics, because most games are the result of a multi-year development process. Even so, growth in the number of companies and in their employees already offers us evidence of the industryās high level of confidence that this upswing is going to last, particularly if policymakers continue to take the decisions necessary to continue this course,ā said Felix Falk, Managing Director of game.
Another year of strong growth for the German games market
Sales revenue from computer and video games and associated hardware is currently experiencing even stronger growth than that enjoyed by numbers of companies and their employees: following a historic 2020 performance with a 32 per cent jump in sales, sales revenues in the German games market continued to rise significantly in 2021 with a total of approximately 9.8 billion euros in sales revenue generated by games, games hardware and fees for online gaming services ā an increase of 17 per cent compared to the previous year. Sales revenue from computer and video games grew by 19 per cent to about 5.4 billion euros, due among other things to increases in in-game and in-app purchases. Sales revenue from games hardware has also grown, by 18 per cent overall to about 3.6 billion euros. Demand for games consoles and gaming PC accessories was particularly strong.
About the market data
The online directory gamesmap.de records developments in the German games industry on an ongoing basis. game continuously calculates the industryās employment situation in Germany using detailed industry observations and research, together with appropriate projections and surveys of experts.
The market data is based on statistics compiled by the GfK Consumer Panel and data.ai. The methods used by GfK to collect data on Germanyās digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.
game ā the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the worldās biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.
Central Europe
Scientific Games and National Lottery of Slovenia Strengthen Instant Game Partnership
Scientific Games and Loterija Slovenije, the national lottery of Slovenia, are moving to strengthen their instant game partnership and position the Lottery for more growth through a new, exclusive five-year contract. The new contract follows 26% growth in Loterija Slovenijeās instant game sales over the past four years. The agreement may be renewed for an additional two years.
2024-SGSocials-Slovenia-1200×1200.pngāThe move to this new partnership with Scientific Games heralds further progress for our SreÄka games portfolio,ā said Loterija Slovenije CEO and President Romana Girandon. āThe enhanced partnership aligns our goals to responsibly grow these products and ultimately, grow proceeds to our good cause programs.ā
Loterija Slovenijeās new partnership closely aligns the strategic interests of both companies using Scientific Gamesā world-leading instant game design and portfolio management services, as well as data-driven analytics and insights, game manufacturing, retailer analysis, marketing, sales support and licensed brand services.
Scientific Games began working with Loterija Slovenije six years ago as the Lotteryās primary instant games provider and most recently collaborated on successful higher price point game launches featuring an Advent calendar and a ā¬10 extended play game.
āWeāre proud to move to an enhanced partnership with Loterija Slovenija so that we can fully maximize the potential of its SreÄka games,ā said Kevin Anderson, VP of Global Strategic Accounts for Scientific Games. āOur expertise with data analytics and portfolio management will help drive sales performance for the games and provide entertaining experiences for Slovenian players.ā
With products that generate more than 70% of global instant game retail sales, Scientific Games is the worldās largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleurās 2024 World Lottery Almanac).
Central Europe
Apparat Gaming and edict egaming announce partnership
Leading German software provider teams up with Hamburg-born aggregator to make full suite of slots available to customers in regulated markets worldwide
With immediate effect, German iGaming-business Apparat Gaming is teaming up with fellow Hamburg-founded company edict egaming. The former, having forged a reputation for providing premium casino content with a German accent, has thus joined forces with one of the countryās top aggregators in edict, one of the Merkur Groupās subsidiaries.
As a result of the deal, Apparat Gamingās ever-expanding portfolio of 30+ quality slots, including recent releases like the high-octane Autobahn Alarm and the hotly-anticipated Fishinā the Biggest, will be joining edictās already widespread line-up of over 200 titles ā making them now available to all operators who choose edict for their game aggregation needs.
This collaboration will give customers access to an even more diverse selection of games, all of which are fully compliant with the latest German regulation and certified for release in multiple markets.
Founded in 1998, edict was one of the industryās pioneering online casino service providers before it was acquired by the Merkur Group a decade later. In 2021, the company added an aggregator solution to its offering, and it has been steadily developing this product ever since to a point where it now supplies content to over 150 operators and starts 8.5+ billion games per year.
Specialising in engaging titles that are supplied by some of Germanyās most popular studios, Apparat Gamingās releases will certainly look right at home among the aggregatorās prestigious game portfolio ā and both parties are already looking forward to a highly successful collaboration.
Martin Frindt, Co-Founder and Chief Product Officer at Apparat Gaming,Ā said: āGiven Apparat Gamingās German roots, weāre delighted to be teaming up with a Hamburg-born business-like edict. Adding our titles to their line-up will give operators access to our over 30 top slots that all come with our signature German accent, and we canāt wait to hear how theyāre received by customers.ā
Dominic-Daniel Lienard CEO at edict,Ā said: āSince launching our aggregator solution, edict has compiled a stellar portfolio of releases from some of the top developers in Germany and beyond ā and adding Apparat Gaming titles will strengthen this roster further. With great graphics, unique themes, and innovative bonus features, weāre sure their slots will be a huge hit with our operators.ā
Central Europe
Wazdan amplifies Swiss presence with Swiss4Win launch
Wazdan, the gain-focused developer behind some of the worldās most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.
The collaboration enhances Wazdanās profile in the country with Swiss4Winās leading online gambling platform revolutionising player experiences with the introduction of the studioās exciting range of games.
As Wazdan continues to deliver the worldās most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.
In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”
Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.ā
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