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Circus teams up with KAA Gent with latest sponsorship deal

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Circus strikes sponsorship agreement with Brussels Basketball
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Circus, the flagship operator brand of the Liège-based company GAMING1, the entertainment branch of Ardent Group, has signed a structural partnership contract with the Belgian football club KAA Gent.

The partnership has strengthened Circus’s foothold in Belgian football by supporting a top Flemish team. It emphasises the company’s sport and entertainment expertise, but also its commitment to responsible gaming, something that is important now more than ever.

The sponsorship kicked off in July with KAA Gent’s match against Standard Liège, also a Circus partner, which saw a 2-2 draw between the teams.

For KAA Gent, this partnership represents an opportunity for the club to elevate its brand. Since 2014, the club has been shining on the Belgian pitch and always manages to stay on top, with a first Belgian championship title in 2015.

The Circus casino and sportsbook brand, which is well-established in Belgium and has also been present in the Netherlands since the beginning of the year, hopes to accompany the club in their international success in the coming seasons.

Commenting on the new partnership, Emmanuel Mewissen, CEO of Ardent Group, said: “We’re very happy with this new partnership. Ardent is a group that continues to grow and expand internationally. Our flagship brand Circus is now present in Belgium, France, Switzerland and the Netherlands. But we’ve always been keen to keep our Belgian roots, particularly by supporting our local sports teams.

“As citizens of Liège, we have sponsored Standard for many years now. But we were keen to cross the borders of Wallonia to support a big Flemish team. KAA Gent is a club with a lot of potential, and we’re looking forward to accompanying them on their next big events on the Belgian turf.”

KAA Gent Commercial Manager, Tyas Kastelijn added: “We’re always looking for structural partnerships and with Circus we’ve found the ideal match. We’ll provide them with the best possible orientation in the heart of Flanders plus we add an international character due to our European adventures.

“In the current context, it’s of huge importance to activate and communicate in the right way with the everlasting focus on responsible gambling. Thanks to the possibilities of GAMING1, we’ll try to enrich the experience of our fans in the most playful and smart way possible.”

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SPOTLIGHT SPORTS GROUP DELIVERS 11 CONTENT HUBS IN 7 DIFFERENT LANGUAGES FOR THE WORLD CUP

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Spotlight Sports Group (SSG), a world-leading technology, content and media company, has developed 11 individual content hubs in seven different languages to provide its customers with actionable betting insights throughout the World Cup.

 

In the past year, Spotlight Sports Group has provided a wide range of clients with content hubs seamlessly integrated into an operator sportsbook for a premium content experience for sports bettors.

 

The success of previous executions has led to the World Cup hubs being in high demand. Spotlight Sports Group is supplying World Cup content hubs to top tier betting operators in multiple languages, including the dynamic sports betting company, BetKing and 888 Holdings’ (LSE:888) innovative, cutting edge sportsbook, 888sport. The sites themselves are integrated into the various sportsbooks and come with high engagement and localised content built to inform World Cup bettors throughout the tournament.

 

Built with live odds integration and add-to-betslip functionality the content hubs ensure a seamless user experience and create a true one-stop shop experience for all sports bettors that visit the websites.

 

Discussing the ability of the content hubs, Spotlight Sports Group B2B Sales Director, Rob Black said: “We know that sportsbooks want to engage their audiences with top quality content. Unfortunately, the wider technical demands of their businesses often get in the way. Leveraging our ability to produce betting-relevant content in any language and for any sport, coupled with our ability to deliver a technical solution allows our partners to provide their audiences with high quality user experiences at a key time during the World Cup.”

 

Chris Mckenzie, Sportsbook Commercial Director at 888sport said: “For the World Cup we wanted to enhance our product and content for players in the UK and Spain. The ability of Spotlight Sports Group to create content hubs specifically for those audiences allowed us to provide our consumers with rich content that will help provide a truly unique and differentiated experience.”

 

Adim Isiakpona, Chief Operating Officer of BetKing Nigeria said: “As we prepared for the World Cup, we felt it necessary to provide our audience with high-quality and actionable sports betting content to inform their betting decisions. With this objective in mind, we knew that Spotlight Sports Group could deliver the content we wanted to provide our audiences with and deliver it in a timely manner to provide a top tier experience.”

 

Spotlight Sports Group content teams are creating bespoke editorial content to preview groups, key markets and individual games. The clients also retain the ability to upload their own content and to promote offers and banners via the content management system throughout the World Cup.

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Everything you need to know ahead of Red Bull Home Ground!

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Red Bull Home Ground, the pro-VALORANT Invitational will see eight of the world’s elite teams battle it out at Victoria Warehouse, Manchester to be crowned champions  from December 9th-11th.

Here is all you need to know about Red Bull Home Ground:

An official part of the VALORANT Champions Offseason Tournaments, Red Bull Home Ground is returning to the vibrant city of Manchester for its third iteration and will see eight of the world’s elite teams battle it out to be crowned champions from December 9th-11th 2022 in front of a live audience.

For the first time, teams from North America will be eligible to enter and face off against the top EMEA teams. Teams will battle it out over three days of intense gameplay in front of a live audience at Victoria Warehouse in Manchester. The tournament will also be streamed live across Red Bull’s Twitch and YouTube channels.

With last year’s reigning champion Team Liquid returning to defend their title against Team Vitality, Heretics, FUT Esports and FOKUS Clan, the tournament boasts an impressive roster of competing teams. For the first time Red Bull Home Ground has expanded beyond EMEA to include teams from the Americas, including the likes of 100 Thieves, Cloud9 and KRÜ Esports.

Elevating the tournament, renowned VALORANT host Yinsu Collins returns to Red Bull Home Ground, leading the competition alongside a star-studded line up of broadcasting talent. Providing insight and commentary throughout the tournament, these casters include Mitch “Mitchman” McBride, Tom “Tombizz” Bissmire, Ryan “RyanCentral” Horton, and Adam “Dinko” Hawthorne. Beatriz “kaquka” Alonso and Connor “Sliggy” Blomfield will also be providing insight as the tournament’s analysts. An official part of the VALORANT Champions Offseason Tournaments, Red Bull Home Ground will also feature special guest appearances from G2 Gozen.

Schedule & Format

  • Friday December 9th: Starting at 13:00 GMT, the Red Bull Home Ground Group Stage will see all eight teams compete in three best-of-three matches. Winners of each group advance directly to the semi-finals, with 4th place in each group eliminated from the competition.

  • Group A
    • Cloud9
    • Vitality
    • KRÜ
    • FOKUS
  • Group B
    • 100 Thieves
    • Team Liquid
    • FUT Esports
    • Heretics
  • Saturday, 10th December: Kicking off at 13:00 GMT the Playoffs will feature two best-of-three Quarter Finals, and the first best-of-three Semi Final.

  • Sunday, 11th December: The Red Bull Home Ground Finals will begin at 13:00 GMT, starting with the second best-of-three Semi Final before the final two teams will battle it out in a best-of-five Grand Final to determine who will lift the Red Bull Home Ground trophy.

Competing Teams 

  • Team Liquid
  • Team Vitality
  • Cloud9
  • 100 Thieves
  • FOKUS Clan
  • FUT Esports
  • KRÜ Esports
  • Heretics

Broadcast talent (English speaking)

Friday

Commentators (rotating paris):

  • Vincent “Zescht” Talmon-Gros
  • Christian ‘Lythi’ Körner
  • Pavlos “ExWarrior” Georgiou

Saturday & Sunday

Stage Host & Interviewer:

  • Yinsu Collins

Commentators:

  • Pair one:
    • Mitch “MitchMan” McBride
    • Tom “Tombizz” Bissmire

  • Pair two
    • Ryan “RyanCentral” Horton
    • Adam “Dinko” Hawthorne

Analyst

  • Beatriz “kaquka” Alonso
  • Connor “Sliggy” Blomfield

Where to watch:

The competition will be broadcast live from the O2 Victoria Warehouse on twitch.tv/redbull and youtube.com/redbullgaming. Red Bull will be hosting a watch party for the finals at the Red Bull Gaming Sphere in London on December 11. Red Bull Home Ground is also partnering with Pixel Bar, the video game cocktail bar, to host official Red Bull Home Ground viewing parties on 11th December at both its locations in Manchester and Leeds.

Broadcast

Red Bull Home Ground will be streamed live from Red Bull’s Twitch and YouTube channel across the three days.

Check out redbull.com/homeground for more information.

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BETER’s Setka Cup opens table tennis arena in Poland

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Setka Cup, the international table tennis platform, has opened its venue in Gdańsk, Poland. This is the 13th sports arena of the Setka Cup, powered by betting and gaming content provider BETER, and the first launched by the platform in Poland. The opening of Gdańsk sports venue is another step in the Setka Cup’s ambitious expansion strategy.

The new table tennis arena will hold one tournament a day. The tournament system consists of round-robin stages in which 6 players compete with each other for prizes. In total, the tournament includes 15 fast matches. Thus, BETER will provide its operator partners with 450+ additional matches every month.

The Setka Cup has already launched sports locations in several European cities, such as Prague and Chisinau, as well as in a range of Ukrainian cities, including Kyiv, Dnipro, Sumy, and Lviv, collaborating with local table tennis federations and associations.

Being powered by BETER, Setka Cup organizes more than 10,000 fast and dynamic table tennis events every month, available via BETER Sports with live streaming, data and odds. Each match lasts around 30 minutes, giving viewers plenty of time to soak up the action and pick the best bets from up to 25 different markets of each event.

Maria Mashchenko, General Manager of BETER Sports, said: “We are thrilled to share news about the Setka Cup’s international development. The launch of the new arena will strengthen and expand our tournaments and sports community, which already consists of 800 athletes.
Setka Cup’s tournaments comply with the principles and rules of fair play, which are part of BETER’s in-house Integrity policy. All events of the Setka Cup maintain a consistently stable margin, fit the high demands of the betting industry, and are designed to meet the needs of next-gen players.”

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