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Circus teams up with KAA Gent with latest sponsorship deal

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Circus strikes sponsorship agreement with Brussels Basketball
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Circus, the flagship operator brand of the Liège-based company GAMING1, the entertainment branch of Ardent Group, has signed a structural partnership contract with the Belgian football club KAA Gent.

The partnership has strengthened Circus’s foothold in Belgian football by supporting a top Flemish team. It emphasises the company’s sport and entertainment expertise, but also its commitment to responsible gaming, something that is important now more than ever.

The sponsorship kicked off in July with KAA Gent’s match against Standard Liège, also a Circus partner, which saw a 2-2 draw between the teams.

For KAA Gent, this partnership represents an opportunity for the club to elevate its brand. Since 2014, the club has been shining on the Belgian pitch and always manages to stay on top, with a first Belgian championship title in 2015.

The Circus casino and sportsbook brand, which is well-established in Belgium and has also been present in the Netherlands since the beginning of the year, hopes to accompany the club in their international success in the coming seasons.

Commenting on the new partnership, Emmanuel Mewissen, CEO of Ardent Group, said: “We’re very happy with this new partnership. Ardent is a group that continues to grow and expand internationally. Our flagship brand Circus is now present in Belgium, France, Switzerland and the Netherlands. But we’ve always been keen to keep our Belgian roots, particularly by supporting our local sports teams.

“As citizens of Liège, we have sponsored Standard for many years now. But we were keen to cross the borders of Wallonia to support a big Flemish team. KAA Gent is a club with a lot of potential, and we’re looking forward to accompanying them on their next big events on the Belgian turf.”

KAA Gent Commercial Manager, Tyas Kastelijn added: “We’re always looking for structural partnerships and with Circus we’ve found the ideal match. We’ll provide them with the best possible orientation in the heart of Flanders plus we add an international character due to our European adventures.

“In the current context, it’s of huge importance to activate and communicate in the right way with the everlasting focus on responsible gambling. Thanks to the possibilities of GAMING1, we’ll try to enrich the experience of our fans in the most playful and smart way possible.”

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Operators and suppliers can develop their own multiplayer games and slots delivering new, social interactive experiences to their players for the first time

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Black Cow Technology has launched a pioneering solution that allows operators and suppliers to develop and offer multiplayer online casino and slot games.

Black Cow’s Multiplayer Remote Game Server (RGS) is the only transactional multiplayer server in the industry, providing a major USP for the technology company and its partners.

The Multiplayer Server enables event-driven games where multiple players can interact and see events happening in real-time. True transactional community games can be developed on the platform, as well as games with timed and shared draws, and Crash Games.

Interactive multiplayer slot games are in development where small pods of players are assigned together in the base game. If one player hits the bonus, the other players join in and receive a share. This creates a shared experience and a strong sense of community around the game. In short, they play together and win together.

Of course, games can be hooked up to a range of bonus features including community jackpots, allowing operators and suppliers to leverage the huge demand for jackpot content.

Suppliers can create not only new multiplayer titles, but they can also retrofit existing blockbuster games to a multiplayer format.

Several top-flight game providers are already using Black Cow’s Multiplayer RGS to develop cutting-edge games that will hit the market later this year.

Multiplayer games are set to revolutionise the online casino space, bringing the social experience of playing on the casino floor to smartphones, tablets and desktops for the first time.

This has been an area of focus for some time now, with operators and suppliers also looking to engage the lucrative but hard-to-reach Millennial and Generation Z audiences.

These players seek connected, social experiences and this is why games such as Fortnite are so popular. Black Cow’s Multiplayer RGS brings this multiplayer format to the online casino space for the first time.

“The possibilities are endless.” says Max Francis, Black Cow Technology CEO, “Any kind of multiplayer game experience can be built with our Multiplayer RGS platform and our philosophy is just the same as for our successful single player gaming server: the power should be placed in the hands of the operator to create and build multiplayer games efficiently and quickly. This really is the beginning of a new era!.”

 

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Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries

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Gaming Corps – a publicly-listed game development company based in Sweden – is to bring its premium games suite to more players across Africa after agreeing a partnership with betPawa.

More than 10 million Africans trust and use betPawa as their betting brand of choice, with the operator currently active in 12 countries across the continent. betPawa is on a mission to make betting friendly by providing 24-hour customer support, a user-friendly platform, the lowest minimum stakes and guaranteed and instant payments.

Players at betPawa will be able to enjoy Gaming Corps’ full portfolio of Crash, Mine, Table and Slot titles, as well as a certified Plinko. This will include recent smash hits such as RAMPAGE, Piggy Smash and Raging Zeus Mines, along with Gaming Corps’ renowned games series such as Jet Lucky and Coin Miner.

Gaming Corps is now able to offer more value to players following the launch of its Smash4Cash™ mechanic, which is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.

Mats Lundin, Gaming Corps’ Director of Sales, said: “We are delighted to partner with betPawa; an operator that has established a reputation as a successful and trusted betting brand across Africa.

“This is a fantastic opportunity for us to bring our thrilling games to many more players across the continent, and I look forward to offering even more magnificent games to betPawa’s players as we continue to strengthen our portfolio. Our Smash4Cash™ mechanic is already helping us produce games full of even more excitement, and I’m sure that trend will continue.”

Spencer Okach betPawa said: “This partnership with Gaming Corps will allow us to further strengthen our casino offering, and we are very excited to give our players the chance to make the most of Gaming Corps’ first-class games suite.

“We are always looking for ways to make the gaming experience with betPawa even more memorable, and I’m sure Gaming Corps’ ever-expanding list of games will help us do that.”

 

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Low6 launches free-to-play games suite for EUROs

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The diverse array of games equips brands with a multitude of options to attract and retain users throughout the tournament.

Low6, the leading gamification innovator, has today launched its new suite of mobile-first, free-to-play games tailored for the UEFA Euro 2024 tournament.

With the excitement surrounding one of the most anticipated football events, Low6’s latest offering aims to provide sportsbook operators, publishers and brands with dynamic and engaging solutions to acquire and retain users throughout the tournament.

Brands can now access the following suite of games:

  • Brackets – Attracting users pre-event to select which team they believe will advance across each stage of the tournament.
  • Match Day Challenges– Engaging users throughout the tournament with daily interactive retention tools including Bingo, Spot The Ball, Over/Under, Spin-The-Wheel and football scratch card.
  • Predictors – Pick’em style questions to test fans predictions on what they think will happen throughout a game.
  • Trivia – Interactive quiz formats to appeal to a wide audience and test their football knowledge.
  • Fantasy – Immersing the most active fans in next-level fantasy where they can play the manager throughout the tournament.
  •  Arcade –  Fun and fast nostalgic games that keep fans returning to get the top score.
  • FanVote – Simple polls to let fans choose who their player of the match is

The easy-to-integrate fully customisable games come equipped with integrated advertising solutions to best promote operator offers or activate a brand’s partner’s sponsorship. This includes display banner and interstitial formats as well as the ability to service in-app pop-ups, emails and push notifications. Low6’s real-time in-game analytics and hyper-personalised communications can also be leveraged by brands to upsell their wider product offering.

“Brands globally are looking at new and innovative ways of capturing fans attention at sporting events and here at Low6 we’ve developed the perfect play for the Euros” comments Jamie Mitchell, CEO of Low6. “We’ve finely tuned our free-to-play games to provide a winning strategy in not only attracting new users but scoring higher level of engagement throughout the tournament”.

 

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