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International on-line gaming company TonyBet launches operations in Latvia after EUR 1.5 million investment

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International on-line gaming company TonyBet launches operations in Latvia after EUR 1.5 million investment
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The international on-line gaming company TonyBet has entered the Latvian market, having invested 1.5 million euros to start operations and created a new, modern internet platform tonybet.lv. TonyBet will differentiate itself precisely because of its focus on football, offering to bet on and support your favorite football teams both locally and around the world. Furthermore, TonyBet will differ with innovative technology solutions – the technological solutions for all countries of operation of TonyBet are developed by the international company SoftLabs, some of whose specialists also work in Riga.

In Latvia, TonyBet offers a full range of interactive entertainment products – sports totalizator (betting), on-line casino, live casino and online sports betting. TonyBet will pay special attention to football and various entertainment events, for example, TonyBet will offer special bets for the 2022 FIFA World Cup.

“Although there is considerable competition in this sector in Latvia, I am sure that there is still room in the market for a strong, international player with a different platform and a great range of football-focused products. We have already started negotiations with the leading football organizations in Latvia about launching cooperation. We will take special care to provide players with not only an exciting and innovative gaming experience, but also that the services provided are offered in a responsible manner and environment. TonyBet has promoted the principles of responsible gaming in other countries where it operates, and in Latvia we will stand up for the protection of customers’ rights and the reduction of potential risks involving on-line gaming. Since the beginning of our operation in Latvia, we have become a member of the Latvian Interactive Gambling Association, or LIAB, and have introduced all the necessary tools for responsible gaming,” says Valters Rozmanis, Country Manager of TonyBet in Latvia.

TonyBet’s aim is to become the world’s leading provider of high-quality sports betting and iGaming entertainment, and TonyBet has already received online gaming licenses in several countries – Great Britain, Canada, Spain, Estonia, Latvia, Malta. Currently, more than 70 employees work in the offices of TonyBet in Riga, Tallinn, Ceuta, Madrid, Malta and Gibraltar, and it is planned to increase the team by several times in the next 2-3 years.

“Currently, the development focus of TonyBet is on the Baltic States, Spain and Great Britain, and we are really pleased to start our operations in Latvia. For players in Latvia, we are committed to providing safe, secure, innovative and exciting online gaming. We will adopt our 11-year international experience and best practices regarding the protection of players from possible risks created by the industry, and we will also implement them in Latvia, for example, through Neccton, which is an innovative, digital solution created in Austria to promote customer protection,” says Victors Troicins, Chief Executive Officer of TonyBet Group.

Baltics

Thunderkick bolsters presence in Lithuania with 7bet deal

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Thunderkick bolsters presence in Lithuania with 7bet deal
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Independent slots studio Thunderkick has strengthened its position in Lithuania after partnering with 7bet, an established operator in the Baltic region.

As part of the agreement, Thunderkick’s collection of popular games, such as the Beat the Beast series, Esqueleto Explosivo 2 and Pink Elephants 2, will now be available to more players in the country.

7bet, established in 2020, offers a wide variety of slots to its player base from internationally acclaimed game providers. It is also the only Lithuanian operator to boast tote betting on horseracing.

The new deal follows several high-profile signings for Thunderkick, including Alea and Skywind Group. The provider has seen significant growth in recent months with more to follow in the coming year.

Fredrik Ekholm, Head of Sales at Thunderkick, said: “We’re proud to be expanding our reach in Lithuania as it is an important market for us. 7bet is a well-established and quickly growing operator with a broad player network, and fits the profile of an operator with whom we want to partner.”

Gintare Karvelyte, Casino Product Manager at 7bet, added: “We’ve been thoroughly impressed with Thunderkick’s output over the years, so we’re thrilled to be introducing their dynamic games to our players.

“Titles such as Bones & Bounty, alongside classic player favourites including Pink Elephants 2 and Esqueleto Explosivo 2, are going to provide immersive, forward-thinking gameplay experiences, and we’re excited to be able to offer these releases and more.”

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Baltics

Lithuania Mulls Cracking Down on Gambling Ads

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Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.

Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.

If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.

Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.

It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.

Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.

The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.

The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.

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Baltics

IGT Signs 12-Year Contract Extension with UAB Perlas Network in Lithuania to Deploy Upgraded Central System Software

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IGT Signs 12-Year Contract Extension with UAB Perlas Network in Lithuania to Deploy Upgraded Central System Software
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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its contract with UAB Perlas Network (“Perlas”) for an additional 12 years until 2035. As part of the agreement, IGT will provide upgrades to the Lottery’s central retail system including advanced software and user interfaces.

“Upgrading Perlas’ central system with IGT technology will help us optimize and elevate the country’s most popular and exciting lottery games,” said Mindaugas Marcinkevičius, UAB Perlas Network CEO. “We look forward to implementing IGT’s upgrades and are pleased to continue this successful relationship for another 12 years.”

“The technology enhancements being provided to Perlas are backed by IGT’s decades of lottery industry leadership and experience,” said Jay Gendron, IGT Chief Operating Officer Global Lottery. “This upgraded technology will introduce an administration portal that will enable the Lottery to view and manage all applications and back-office functions, helping to improve efficiencies and maximize profitability.”

The Lottery has been a customer of IGT’s since 1994. In 2023, IGT announced that it signed a contract with Euloto UAB (Perlas’ dependent company) to deploy its advanced cloud-based remote game server and at least 12 eInstant games per year.

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