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ENGAGECRAFT’S ‘PICK 5’ FAN ENGAGEMENT DELIVERS A WINNING PARTNERSHIP FOR RACECOURSE MEDIA GROUP & PADDY POWER WITH MARKET LEADING RESULTS
- EngageCraft deliver unique fan engagement for RMG and Paddy Power through their ‘Touch Platform’.
- Delivering market leading engagement rates of 91%, data capture of 81% and Bet Now click through of over 35%
Horseracing’s Pick 5 game delivered by EngageCraft, and launched by Racecourse Media Group (RMG), in partnership with PaddyPower has yielded market leading results – including engagement rates of 91%.
The Pick 5 game, which launched for the Qatar Goodwood Festival, is available to play via Racing TV and Paddy Power’s websites and social media platforms.
The engagement was an immediate success reaching 440,000 unique users including the Goodwood and York Festivals and data capture of 81%.
29% of entrants opted into marketing with 24% selecting all 3 preferences that included marketing contact from Racing TV, Paddy Power and RMG racecourses for special offers, betting promotions, tips as well as ticket and hospitality offers.
Over 35% of players clicked the Bet Now button directly through to the Paddy Power website.
The Pick 5 game has continued to perform consistently since launch and there are further enhancements to the format already in development.
Due to the flexible and scalable nature of the platform, this is the first of a portfolio of dedicated horse racing Touch engagements being rolled out. The full portfolio includes predictors, video votes, quizzes and polls, and integrated automated data feeds, including race schedules, jockeys, trainers, form, silks, betting odds, and betslip ‘handoffs’ to bookmakers.
A spokesperson at Paddy Power, said “It’s been great to partner with RMG & EngageCraft in delivering Pick 5. Their ability to get this to market in such a short period has been quite impressive. The early engagement with Pick5 has surpassed our initial expectations, and we’re excited to see it grow”
Clive Cottrell, RMG Marketing Director, said: “We have been so impressed with EngageCraft and the Touch platform, that we were able to get a bespoke engagement live in just a few weeks. By collaborating with Paddy Power as our lead promoter of Paddy’s Pick 5 game, we have been able to drive some incredible volumes and engagement. Touch enables us to seamlessly create new games and widgets and we are looking forward to driving even more fan engagement for horse racing.”
Rupert Pratt, EngageCraft, Sales & Marketing Director commented: “We’re delighted with the performance of the Pick 5 engagement, which is consistent with what we are seeing across our other Touch campaigns. The flexible nature of Touch means we can quickly optimize and adapt engagements to ensure repeat engagement and success. We look forward to rolling out the portfolio of engagements for RMG and their partners and their continued success”.
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Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights
Malta, 28th March 2024 – PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.
PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.
Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”
Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”
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Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years
As the CS2 PGL Major in Copenhagen is set to kick off, Red Bull Media House will unveil a captivating feature-length documentary, “Memories of CS:GO – The Early Years,” an ode to one of the most influential games ever made.
This film takes viewers on an immersive journey through the origins and evolution of Counter-Strike: Global Offensive (CS:GO), featuring personal accounts and defining moments from several of the most legendary figures of the game.
The 90-minute documentary, narrated by Counter-Strike commentator Henry “HenryG” Greer, chronicles the remarkable trajectory of CS:GO, from its grassroots beginnings to becoming a global esports phenomenon.
Produced by Red Bull Media House, the film captures the essence of the game through the eyes of its most well known players, including Olof “olofmeister” Kajbjer Gustafsson, Patrik “f0rest” Lindberg, Richard “shox” Papillon, Gabriel “FalleN” Toledo, and Jarosław “pashaBiceps” Jarząbkowski, among others.
The documentary’s release is timed to precede the playoff stage of the PGL Major Copenhagen, scheduled for March 26, 2024. It will premiere on Red Bull Gaming’s YouTube channel at 21:00 CEST, offering viewers worldwide an insider’s perspective on the beloved game.
Event Details:
- What: Premiere of “Memories of CS:GO – The Early Years”
- When: March 26th, 2024, at 21:00 CEST
- Where to watch: Red Bull Gaming’s Youtube Channel
- The “CS:GO Memories” documentary can be viewed shareit.redbull.com
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Ten Square Games ready for a new development opportunities in 2024
2023 ESPI package
The following documents in pdf format are equivalents of the official Consolidated Financial Statement which were reported in ESPI (download in the zip file above)
2023 Consolidated Financial Statement
2023 Management Board Report on Activities
Independent Auditor’s Report on the Audit of Annual Consolidated Financial Statements
Link to the stream
Link to the chat with individual investors
Presentation
Factsheet
Financial data
Transcription of the conference and Q&A session
For complete press release visit tensquaregames.com
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