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Betsoft Gaming Opens Up Award-winning Portfolio to Betsson Group in Latest Signing


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Betsoft Gaming Opens Up Award-winning Portfolio to Betsson Group in Latest Signing
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Renowned content provider Betsoft has signed with industry titan Betsson Group to integrate its award-winning releases across Betsson’s iGaming brands.

A commitment to excellence has made Betsoft a leader in the iGaming industry. With a long-term reputation for high quality products, Betsoft also offers unparalleled service to its clients and is independently certified and licenced to allow access throughout Europe, Latin American and South Africa.

Successful recent releases such as Take the Bank (part of the popular “Take” series), Primal Hunt and Jungle Stripes will be available. In addition, Betsoft’s many localised and translated games will also be accessible to Betsson customers.

Betsoft games are proven to attract and retain players across demographics and geolocations. The addition of in-game tool Take the Prize will also increase engagement across both individual games and operator promotions whilst strengthening customer loyalty.

Betsson Group is a multi-national company employing 2200 people across 14 locations. Known for its multi-brand business model, customer service and exciting promotions, Betsson brings almost 60 years’ experience to the iGaming industry whilst keeping its offering fresh and relevant. Listed on the NASDAQ and licenced in Malta, Sweden and the UK as well as many other jurisdictions, Betsson is an acknowledged leader for responsible gaming behaviour.

Anastasia Bauer, Head of Account Management at Betsoft Gaming, said: “Betsoft Gaming has built its reputation for high quality slot releases through its constant innovation and pursuit of excellence. Having our products available across all of Betsson Group’s brands is a great opportunity and we are looking forward to developing our relationship further.”

Paul Malt, Head of Games at Betsson Group, said: “We look to work with content providers who share our commitment to delivering an exciting, innovative and safe gaming experience. Working with Betsoft is a great fit and we anticipate a smooth and positive relationship going forward.”

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Tekkorp Capital Continues Expansion; Former CFO of William Hill US Bolsters Team

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Tekkorp Capital Continues Expansion; Former CFO of William Hill US Bolsters Team
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Tekkorp Capital, the investment vehicle founded by gaming entrepreneur Matt Davey, has added former William Hill US Chief Financial Officer, Mark McMillan, to its advisory team as a Partner, consolidating the strength of its industry-leading team.

McMillan brings over 20 years of experience in corporate finance and strategy to bear at the Company. Having worked in investment banking, he joined William Hill in its M&A team and latterly as CFO for its US business, overseeing its transition through the repeal of PASPA and its development into a national sports betting leader, resulting in its eventual sale to Caesars Entertainment.

McMillan joins an illustrious team of seasoned executives in the online gaming industry. The group has held a host of C-Suite roles, including CEO, MD, CFO, COO and CMO, alongside cultivating a distinguished M&A reputation which has, in aggregate, completed over $24bn of deals. The team includes Crispin Nieboer, former William Hill Online MD, Andy Clerkson, US media and gaming specialist, and Steve Schrier, ex-CCO of SG Digital.

Commenting on his appointment, McMillan said: “I’m thrilled to be joining Tekkorp Capital. As part of a multi-faceted team, I will assist my fellow partners in delivering strategic and value-additive solutions for our clients at this exciting time for the iGaming sector. Tekkorp has expanded rapidly and I am excited to be a part of its development.”

Elsewhere, President Robin Chhabra has been promoted to CEO of the group, with Matt Davey moving to the Chairman role.

Chhabra, Tekkorp Capital CEO, commented: “We’re delighted to have added another Tekkorp Capital partner as well-respected as Mark. Collectively, our team has led many business transformations, as well as executing a number of the most significant merger and acquisition transactions in the sector. Our combined history as hands-on operators represents our core strength and differentiator, allowing us to solve our clients’ critical strategic issues and help them create value.”

Davey, founder and Chairman of Tekkorp Capital, added: “Tekkorp Capital has grown rapidly over the last couple of years. Robin Chhabra has done an incredible job in not only building the team but also setting the standard for M&A across the industry. I couldn’t be more pleased to have Mark join our world-class team.”

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Kambi launches Bet Builder cash out and in-game ahead of Super Bowl LVII

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Kambi launches Bet Builder cash out and in-game ahead of Super Bowl LVII
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Players will be able to cash out a large majority of pre-game Bet Builder bets live for the first time during this weekend’s Super Bowl, with plans to expand into other sports in the coming months

Kambi, the world’s trusted sports betting partner, has added cash out and in-game functionality to its market-leading Bet Builder product ahead of Super Bowl Sunday, bringing an extra element of excitement to what is expected to be the biggest betting event of all time.

Following a successful trial during the NFL playoffs, players will be able to place Bet Builders as the Super Bowl action unfolds, as well as having the option to cash out their pre-game or in-game Bet Builders during any stage of the game. By the end of the trial period, the cashing out of Bet Builders in-game had reached two-thirds of the level of single bets, underlining the appetite for the feature.

The Bet Builder enhancement extends to combinations made up of main bet offers, which are the majority of Bet Builders placed, with the cash out of additional markets to be added in time for next season. In addition to NFL, Kambi intends to add cash out and in-game Bet Builder functionality to various other sports and leagues over the coming weeks and months, including the MLB, NBA and the March Madness college basketball tournament.

Same and multi-game parlays have quickly become a must-have for leading sportsbooks with Bet Builder accounting for approximately 30% of all pre-game NFL bets on the Kambi network during the recent regular season. The addition of cash out and in-game marks the next phase of Bet Builder development, with Kambi’s market-leading product having recently won ‘Innovation in Sports Betting Software’ at the EGR B2B Awards.

Kambi’s Bet Builder, which has been built into the core of its sportsbook to deliver a high-quality user experience, is currently live for baseball, basketball, football, hockey and soccer, and is now also available to operators as a standalone service.

Simon Noy, SVP of Trading at Kambi, said: “The Super Bowl is always one of the highlights of the sporting calendar and with the immense popularity of Bet Builder, it was important for Kambi to continue to improve its market-leading product in time for Super Bowl LVII.

“Kambi has been consistently ahead of the market with its premium Bet Builder product and the launch of cash out and live functionality was the next logical step in the product’s evolution.

“We look forward to rolling out these features across other sports and leagues in the coming months.”

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Greentube-owned StarGames obtains German licence

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Greentube-owned StarGames obtains German licence
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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has successfully obtained a German nationwide licence to offer online slots via its brand StarGames.

This means the StarGames.de website, as well as all of Greentube’s processes on Responsible Gaming, anti-money laundering (AML), IT security and game mechanics, has been acknowledged by the Gambling Authority of the Federal States of Germany (GGL) as compliant with the Interstate Treaty 2021, and the operator has been recognised as a safe and secure place for German players to enjoy the best Novomatic and Greentube games.

Georg Gubo, COO of Greentube, said: “Receiving this licence is further testament to the quality and reliability of not just the StarGames brand, but also Greentube as a whole. Being granted the German licence is a major milestone for Greentube and we are extremely proud that the regulatory authorities deemed our application successful.

“Our goal was to create a product of the highest quality, one that customers would not only enjoy playing but also feel safeguarded by while doing so. With StarGames.de, we feel we have a brand and a website that goes above and beyond to ensure we offer players the best place for safe and secure entertainment in Germany.”

StarGames, known in the online gaming industry as the first brand to offer the original Book of Ra™ to online players in Germany, has been live across the country since the Interstate Treaty 2021 came into force on July 1, 2021.

The licence now offers a number of possibilities for Greentube in the country.

Laszlo Pados, Brand Manager of StarGames, said: “Receiving the nationwide German licence is a testament to – and proof of – all the hard work that everyone at Greentube has put into the project over the last two and a half years. This also opens up a wide range of opportunities for StarGames.de, mainly in the field of mobile apps, but also in marketing and advertising within the boundaries of the Interstate Treaty 2021. We cannot wait to get started on this exciting next chapter.”

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