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Strength of Latin American Market to Be Praised at SBC Awards Latinoamérica Ceremony


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In 2021, the inaugural SBC Summit Latinoamérica found its way to Miami, hosting over 500 professionals from the industry and a conference that brought in representatives from Facebook and FIFA among gambling figureheads.

The Summit was forged to recognise the growing importance of the South and Central American markets to iGaming, and now, the 2022 edition has a lot to celebrate. Taking place from 1 to 3 November in Florida, this year’s Summit will welcome even more professionals from across the realms of gambling – from lotteries to iGaming.

New tech will be introduced, networking will be the aim of the game, and the whole event will be punctuated by the SBC Awards Latinoamérica ceremony. Here, the massive industry event will put the spotlight on brands that have successfully cracked the emerging markets.

A sign of success in the emerging market

The iGaming industry hasn’t been in Central and South American nations for too long, with disruptions throughout 2020 and 2021 only hindering efforts to reach more markets. Regulation has picked up speed across the region, particularly in South America, which has greatly helped the rapid growth of the market, as has the willingness for top brands to deliver their usual world-class products upon arrival.

The scene has filled out very well in such a short spell, especially if you consider that trailblazing Colombia only defined online gambling for regulation in 2016, and that Peru – long known to be working on iGaming regulation – only introduced its new bill in July of this year. Regardless, the iGaming sector has certainly fledged across Latin America, with the range of viable awards that the SBC has shortlisted showcasing as such.

Perhaps this is most evident in the range of affiliate and media awards and the stacks of nominees. Brazil is one of the more vibrant markets in the region, loaded with big-name iGaming providers. So, there has been space for an affiliate company to break ground, which KaFe Rocks, the parent company of apostasesportivas24.com, has certainly done. Now, they’re one of four competing brands for the SBC award.

Not only does the existence of a viable Casino Affiliate of the Year award show that businesses are competing across the region in this space, but it also demonstrates the strength of the market. Those in the likes of Brazil are well populated enough with competitive casino platforms that affiliate platforms are sought out by the general public.

A night of celebration to top off another progressive Summit

The SBC Awards are coveted in the iGaming industry and this may only be the second Latinoamérica ceremony for SBC, but the way that brands have focussed on the market has put a lot of weight on these awards.

Further bolstering the occasion is the SBC Summit taking place prior. The event runners have certainly picked a grand venue for the meet, with hundreds in the industry descending on the Seminole Hard Rock Hotel & Casino in Florida. Businesses have already experienced superb growth across Latin America, and with the help of others met at the Summit, they may be able to grow further.

This is the hope of Cristian Robalino, vice president of marketing in the Americas for SBC. As quoted by sbcamericas.com, he says that the event will be “a fantastic opportunity to gain valuable insights from local market experts” and to “connect with the key players.” Still, for those already well positioned in Latin America, all eyes will be on the awards ceremony on the last day of the Summit.

There are 26 awards on offer at the SBC Latinoamérica ceremony, such as operator, affiliate and marketing, operator and supplier, supplier, and payments and compliance awards. While those awarded for outstanding work in their respective fields get a lot of attention, the winner of the Rising Star of the Year and Socially Responsible Operator of the Year has increased importance in this relatively nascent market.

From 3 November, the SBC Awards Latinoamérica ceremony will be the central focus of the region’s iGaming industry. It’s not long now until we find out the winners of the lauded occasion.

Conferences in Europe

Casino Slots & Product Focus: Technical Talks Take Centre Stage at CasinoBeats Summit

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The visitors of the SBC’s CasinoBeats Summit (23-25 May) can expect a comprehensive examination of the technical aspects of online casino gaming, through expert-led panels covering the latest technologies, game design and mathematics shaping the industry’s future.

Held at Malta’s InterContinental Hotel, the central stage (Conference Room 1) of the event will feature two tracks, each for a day: ‘Casino Slots Focus’ track on Wednesday, 24 May and ‘Casino Product Focus’ track on Thursday, 25 May, providing valuable insights based on years of experience and research.

The star-studded lineup of speakers will include industry creatives and tech-savvy profiles such as CTOs, product specialists, game developers, and casino experts, who will help the audience get a better grasp of the cutting-edge ideas and innovations shaping the future of casino games. Topics of discussion will include creating immersive player experiences, player psychology and game RTP complexities, incentivising players responsibly, new game releases and components, the future role of aggregators, and crash games, among others.

Top industry CTOs will take the stage during the ‘CTO Panel: Integrating Emerging Technologies’ panel session to discuss their plans for incorporating cutting-edge technologies at a time when Meta is working towards bringing VR technology to the mainstream. The operator perspective will be presented by Jacinto Barbosa (CTO, Solverde) and Julian Jares (CTO, Bingosoft), with Clinton Cutajar (CTO, Media Troopers), representing the affiliate view. The panel will be moderated by David Alamango (CTO, Videoslots).

The ‘Game Mechanics – Pushing Innovation vs Going Back to Basics’ panel will offer an inside look into the technicalities of casino games. Top casino game specialists will be posed with the million-dollar question: While other industries (like video gaming) are incorporating new and innovative approaches, traditional fruit slot games remain the most popular in the online casino worlds. Can we strive for more innovation in game mechanics and move away from the basics? Asko Heiskanen (Head of Game Studio, Veikkaus), Elena Shaterova (CCO, 7777 Gaming) and Daniel Eskola (Head of Research & Development, Relax Gaming) will offer their perspectives.

Ending the first day of the conference, the panel Know Your Player – What to Do With All That Data?’ explores how accessible data is analysed for personalised experiences and differentiation in product offerings via the creation of behavioural profiles. Operator representatives Alexandru Ababei (ROW & Canada Campaign Manager), James Zerafa (COO, Winners.bet), and Jennifer Duarte Ceballos (Head of CRM & Casino, Cashmio) will share their insights.

The ‘Crypto vs. FIAT Casino – Is the Gap Narrowing?’ panel will compare traditional FIAT casinos to crypto casinos, as the latter are growing substantially, in terms of reward systems, promotions, game mechanics and compliance. Panellists Lars Rosenberg (CEO, oshi.io), Christoffer Andersson (COO, 500 .casino), Matej Novota (Head of Data and Complaints, CasinoGuru) and Christopher Dalli (CEO, L&L Europe) will discuss which type of casino offers the best player experience. ProdMark 365 Founder Mark Grech will moderate the panel.

Rasmus Sojmark, CEO & Founder of SBC, said: “CasinoBeats stands out as one-of-a-kind event that facilitates targeted discussions on the future of the casino industry and delving into the technical details and innovative thinking behind developing new casino titles in a rapidly growing and competitive landscape. I am impressed with the topics and the speakers on this agenda and cannot wait to welcome some of the savviest tech people in the industry on stage.”

The Conference Room 1 agenda concludes with the ‘Developer Pitch Competition,’ where ten rising studios will battle it out for the newly-introduced ‘Game Studio Spotlight’ award. Each studio pitches their slot game to expert judges after showcasing it to the audience in the game lounge the previous day. The winner, determined by a 50/50 combination of public votes and judge scores, will be announced at the Thursday evening Game Developer Awards (requires a separate ticket).

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GRID and DATA.BET Enter Strategic In-Game Data Partnership

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GRID, the game data platform, partners with DATA.BET to power its portfolio of renowned B2C betting providers such as GG.BET. The partnership covers extensive in-game data services operating on the GRID Data Platform.

In the long-term agreement, GRID will provide DATA.BET with the GRID Data – official data assets with high speed, accuracy, and granularity supported by the strong modeling capabilities on the platform. This will enable DATA.BET to improve the offer for esports betting operators and deliver its partners precise, quick, and high-quality outcomes. Through an exclusive data partnership with Riot Games for Valorant, GRID will additionally provide in-game data for the title’s main regional and global events for DATA.BET.

“This collaboration with GRID has given DATA.BET an even wider set of opportunities to advance the use of official data. We strive to push the value boundaries of our product even higher for our partners, and since GRID is a holder to a wide range of official data, we are very proud to launch this beneficial partnership. We are looking forward to the bright future that we will build together.” – says Alex Kozachenko, Cief Product Officer at DATA.BET.

DATA.BET is a new company on the B2B betting scene that consolidates the portfolio of renowned B2C companies such as GG.BET, well-known in the esports industry thanks to the collaborations with leading esports events such as the Dota 2 The International and PGL Antwerp, both also partnering with GRID for the exclusive in-game data services.

“We are excited to welcome DATA.BET as our in-game data B2B partner. The diversified portfolio of DATA.BET and their understanding of esports fans and their needs is exceptional and we are thrilled to provide them with GRID Data to power their solutions and enable expansion to more events and new titles.” – says Mikael Westerling, Chief Sales Officer at GRID.

In recent months, GRID has strengthened its in-game esports services portfolio,  entering the 5th year of the partnership with Pinnacle and announcing new B2B partnerships with betting and live odds providers, Beter and Oddin.gg.

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eSports

Red Bull Solo Q Kicks-Off This February, bringing the best duelists to London with Epic LAN Final In London, May 18-19th!

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Red Bull Solo Q, the official 1v1 League of Legends tournament, has revealed details of its return in 2023! Red Bull Solo Q is the ultimate grassroots 1v1 League of Legends tournament, giving talented duelists around the world the chance to shine on the world stage. This year, the Red Bull Solo Q World Finals will be held at the Red Bull Gaming Sphere in London, a state-of-the-art gaming and event venue in the heart of the capital, on May 18-19th, alongside the League of Legends Mid-Season Invitational (MSI), one of the biggest events on the global esports calendar featuring the best teams in the world.

Starting from February, national events in 18 countries across Europe, MEWA, North and South America will commence, with additional international regional qualifiers for players in NA, EU and LATAM to secure the final lineup headed to the Red Bull Solo Q World Final in May. The Red Bull Gaming Sphere in London will host the pinnacle of the competition. The winners of each national and international qualifier will also be offered an exclusive experience at MSI, alongside the Red Bull Solo Q World Finals, where players will represent their country and region with hopes to follow the footsteps of Red Bull Solo Q Champions who have continued their success in the League of Legends scene.

Players from the countries listed here can look forward to their national campaigns starting shortly: Argentina, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Denmark, Egypt, France, Greece, Hungary, Latvia and Turkey.

More information about each national campaign can be found on the Red Bull website.

For those not part of the listed countries above, they will still have a chance to participate in regional qualifiers with a spot at the Red Bull Solo Q World Finals up for grabs. Regional qualifiers will begin on April 13th, with the first qualifier taking place in North America. Additional qualifiers for EUW, LATAM and NA will take place throughout April and May.

Red Bull Solo Q adds a unique twist to traditional League of Legends gameplay with a 1v1 format which paves the way for new strategies and methods to be deployed and offers fans the unique opportunity to see champions and approaches they might not otherwise see. As well as the unique format, Red Bull Solo Q also offers a different way of winning, where players win by securing First Blood, taking down the opponent’s tower, or reaching a 100-minion score to claim victory.

Red Bull Solo Q returns from a successful 2022 season which saw an all-Greek final in New York. The 2022 Red Bull Solo Q Champion, Ahilleas ‘SneakyLemon’ Natsis, put some incredible skill and resilience on display, as he saw off fellow Greek player Arnas “arnax” Stepanauskas. “Having people in the background cheering for me, waving at me and applauding me was the highlight of the entire tournament,” said SneakyLemon following his win. “Winning feels amazing, it’s the best feeling. I can walk down the street and know that I’m the winner!”

To provide competitors with the very best equipment, Red Bull Solo Q has joined forces with AGON by AOC, the global leader in gaming monitors, as the Official Monitor Partner for the event, bringing exceptional visual clarity and ultra-high refresh rates to competitors. AMD joins as Technology Provider, ensuring the high-performance computing that will push the boundaries of the tournament.

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