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Strength of Latin American Market to Be Praised at SBC Awards Latinoamérica Ceremony

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In 2021, the inaugural SBC Summit Latinoamérica found its way to Miami, hosting over 500 professionals from the industry and a conference that brought in representatives from Facebook and FIFA among gambling figureheads.

The Summit was forged to recognise the growing importance of the South and Central American markets to iGaming, and now, the 2022 edition has a lot to celebrate. Taking place from 1 to 3 November in Florida, this year’s Summit will welcome even more professionals from across the realms of gambling – from lotteries to iGaming.

New tech will be introduced, networking will be the aim of the game, and the whole event will be punctuated by the SBC Awards Latinoamérica ceremony. Here, the massive industry event will put the spotlight on brands that have successfully cracked the emerging markets.

A sign of success in the emerging market

The iGaming industry hasn’t been in Central and South American nations for too long, with disruptions throughout 2020 and 2021 only hindering efforts to reach more markets. Regulation has picked up speed across the region, particularly in South America, which has greatly helped the rapid growth of the market, as has the willingness for top brands to deliver their usual world-class products upon arrival.

The scene has filled out very well in such a short spell, especially if you consider that trailblazing Colombia only defined online gambling for regulation in 2016, and that Peru – long known to be working on iGaming regulation – only introduced its new bill in July of this year. Regardless, the iGaming sector has certainly fledged across Latin America, with the range of viable awards that the SBC has shortlisted showcasing as such.

Perhaps this is most evident in the range of affiliate and media awards and the stacks of nominees. Brazil is one of the more vibrant markets in the region, loaded with big-name iGaming providers. So, there has been space for an affiliate company to break ground, which KaFe Rocks, the parent company of apostasesportivas24.com, has certainly done. Now, they’re one of four competing brands for the SBC award.

Not only does the existence of a viable Casino Affiliate of the Year award show that businesses are competing across the region in this space, but it also demonstrates the strength of the market. Those in the likes of Brazil are well populated enough with competitive casino platforms that affiliate platforms are sought out by the general public.

A night of celebration to top off another progressive Summit

The SBC Awards are coveted in the iGaming industry and this may only be the second Latinoamérica ceremony for SBC, but the way that brands have focussed on the market has put a lot of weight on these awards.

Further bolstering the occasion is the SBC Summit taking place prior. The event runners have certainly picked a grand venue for the meet, with hundreds in the industry descending on the Seminole Hard Rock Hotel & Casino in Florida. Businesses have already experienced superb growth across Latin America, and with the help of others met at the Summit, they may be able to grow further.

This is the hope of Cristian Robalino, vice president of marketing in the Americas for SBC. As quoted by sbcamericas.com, he says that the event will be “a fantastic opportunity to gain valuable insights from local market experts” and to “connect with the key players.” Still, for those already well positioned in Latin America, all eyes will be on the awards ceremony on the last day of the Summit.

There are 26 awards on offer at the SBC Latinoamérica ceremony, such as operator, affiliate and marketing, operator and supplier, supplier, and payments and compliance awards. While those awarded for outstanding work in their respective fields get a lot of attention, the winner of the Rising Star of the Year and Socially Responsible Operator of the Year has increased importance in this relatively nascent market.

From 3 November, the SBC Awards Latinoamérica ceremony will be the central focus of the region’s iGaming industry. It’s not long now until we find out the winners of the lauded occasion.

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EGT Georgia to showcase latest iGaming developments at SBC Summit Tbilisi 2024

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EGT Georgia will participate in the upcoming SBC Summit Tbilisi, taking place on June 25 and 26. The company will present its newest iGaming products at stand A60.

Visitors will have the opportunity to explore a diverse array of online slot games from EGT Digital, which now includes over 100 titles available in more than 50 markets worldwide. Additionally, the in-house developed “all-in-one” betting platform X-Nave will be on display, featuring its four main modules: CRM Engine, Sports Product, Casino Aggregator, and Payment Gateway.

Each module can function as part of the comprehensive solution or operate independently, as they allow for integration with third-party developments.

“We are excited to welcome everyone who wants to enhance their business success and show them how our developments can help achieve that,” said Denis Karpovich, CTO at EGT Georgia.
In addition to exhibiting, the company will serve as a presenting partner at the event. Mr. Karpovich will moderate the session “TechFuel: Role of Technology in Market Development” on the second day of the conference.

He shared: “I am thrilled to moderate a discussion on such an engaging topic, exploring the practical applications of AI in improving customer experience and game development. The session will include compelling case studies from leading tech companies, and I am confident it will provide valuable insights for professionals in the sector.”

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INSPIRED DELIVERS BESPOKE GOLD CASH FREESPINS™ TITLE FOR BETFRED RETAIL

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Bonus and a gamble feature, this game promises excitement at every spin.
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Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions along with The Betfred Group, UK based bookmaker proudly announce the launch of Betfred Gold Cash Freespins™.

Immersing players in the atmosphere of Betfred’s distinctive style, Betfred Gold Cash Freespins is a 5-reel, 4-row, 40-win line slot adorned with Betfred-branded Wilds and symbols. Enhanced by a Free spins Bonus and a gamble feature, this game promises excitement at every spin. Triggering the Free Spins bonus requires three bonus symbols in a single spin, rewarding players with eight free spins.

Players have the opportunity to wager for additional Free Spins or to increase their cash winnings through the gamble feature. With a choice between two gamble wheels, players select their preferred wheel to activate this exciting feature. Featuring stacked Wilds on reels two, three, and four, these symbols act as substitutes for any other symbol on the reels, adding an element of excitement and anticipation to the gameplay.

Betfred Gold Cash Freespins seamlessly merges Betfred’s iconic branding with Inspired’s captivating gameplay from the Gold Cash Freespins theme, delivering an immersive and personalized gaming journey tailored to Betfred’s audience. This collaboration showcases Inspired’s expertise in crafting tailored gaming experiences that resonate with individual operator brands.

Inspired’s UK Product Director, Richard Terry, said:  ‘We are proud and excited to be re-launching Gold Cash Freespins in partnership with our long-term customers Betfred. Gold Cash Freespins is extremely popular with players across all gaming verticals and has been transformed for retail with game optimisation functionality and the addition of the iconic Betfred branding.

Speaking ahead of the launch, Betfred’s Head of Retail Marketing, Clare Smith, said: “We’ve been delighted to work with Inspired to bring this new and innovative game to our loyal customers and believe they will be equally as excited by it as we are!”

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Aviatrix and Games Global partnership cleared for takeoff

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Aviatrix has landed yet another content deal, this time with platform provider Games Global.
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Aviatrix, the fast-growing crash game featuring innovative engagement mechanics, has landed yet another content deal, this time with platform provider Games Global.

Aviatrix joins Games Global’s portfolio of world-class content and its distribution network, which reaches hundreds of iGaming brands worldwide.

It means players at Games Global’s operator partners will enjoy the most talked-about crash game on the market, complete with NFT-based engagement mechanics and regular updates.

Aviatrix regularly launches new features and functionality to keep the game fresh and exciting. These include free bets that can be accessed in-game via promo codes, and seasonal themes related to major events and celebrations, like St. Patrick’s Day or Euro 2024.

Mikalai Pobal, Co-founder and CBD at Aviatrix, said: “We really respect Games Global, because like Aviatrix, they’ve very quickly assembled a great team which is driving genuine innovation in our sector. We’ll continue to focus on delivering the very best experience to our players, now with the support of Games Global. We’re going to make fantastic partners.”

Andy Booth, Chief Product Officer at Games Global, said: “We constantly strive to offer operators the industry’s very best gaming content, bringing together the highest quality partner games to complement our exclusive portfolio. We’re thrilled to see Aviatrix take flight on our Games Global PLUS aggregation platform, elevating our third-party offering to new heights. The product really has been flying high since it launched, and we look forward to working with the Aviatrix team to ensure continued success.”

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