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Groove gets smart with SmartSoft

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Groove gets smart with SmartSoft
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Aggregator and platform Groove has revealed a smart move by launching an integration with SmartSoft Gaming, bringing another strong performer into the fold.

Smartsoft, founded in 2015 and based in Tbilisi, Georgia, have made their entire portfolio, including slots Magic Garden, Burning Ice 40, Moonstone, headline XGames series along with flagship Jet X, available to Groove’s powerful operator cluster. And, not forgetting the popular Balloon game, a simple game where players pop a balloon before it bursts to win a cash prize.

SmartSoft, whose games are currently integrated with an array of operators, will see their content join a collection of thousands of titles from more than 90 providers hosted on Groove’s bustling aggregation platform.

The game development studio has grown to employ over 80 individuals and is now led by a team of professionals with over 20 years of experience in the world of gaming. Interestingly, SmartSoft won the Debutant of the Year award at the 2020 Login Casino Awards, indicating that some of its enormous potential is already being fulfilled.

With over 80 different titles of HTML5 slots, roulette, and the highly-specialised X-games along with a portfolio increasing at the rate of 1 to 2 games per month, the addition of SmartSoft to Groove’s aggregation platform GroovePlay brings another unique studio into the mix.

Groove’s twin pillars of turnkey (GrooveOn) and aggregation (GroovePlay) are delivered under an end-to-end technology umbrella. GrooveOn encapsulates the B2B iGaming value-chain providing a holistic set of turnkey technology solutions for multichannel B2B iGaming covering online and mobile gaming across all devices.

GroovePlay has a robust stable of games partners and is adding over 100 new games every month to the ever-expanding list of available titles, ranging from time-worn classics to the latest innovative games to reach the market.

This year Groove celebrates six years of service to operators and continues to deepen relationships with a host of stakeholders from the finest games studios like SmartSoft to payment providers and all points in-between.

Saba Chkheidze, Director of Partnerships at Smartsoft Gaming, said: “SmartSoft’s reputation continues to go from strength-to-strength and this partnership with Groove is evidence of how far we have come recently. Having access to Groove’s exceptional operator cluster is a privilege and we are sure it will spur additional growth in the weeks and months ahead.”

Yahale Meltzer, COO at Groove said: “The iGaming industry has been our sole focus and investment for the last 6 years. As specialists in online technology and supported by one of the strongest technical teams in the industry, we are delighted to bring SmartSoft on-board and to be part of the Groove growth journey.”

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IGT Signs Deal with Gift & Go

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International Game Technology PLC (IGT) has announced that it has signed an agreement with B2B gifting technology platform, Gift & Go. This relationship will provide casino operators who use the IGT ADVANTAGE casino management system the option to add Gift & Go’s on-demand gifting technology platform to their slot machines’ service window or secondary display via IGT’s M5 content management technology. When deployed, Gift & Go enables players to conveniently participate in promotional gift programs and collect an array of goods that are fulfilled via Amazon Business.

“IGT’s agreement with Gift & Go can provide incremental value to our IGT ADVANTAGE system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs. We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests,” said Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments.

“Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT ADVANTAGE casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate. The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate,” said Jon Reuben, Gift & Go Co-CEO.

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Balkans

CT Interactive Deepens Serbian Footprint Through MerkurXtip

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The online game developer CT Interactive has strengthened its presence in the Serbian market after teaming up with MerkurXtip. The company further penetrates one of the fastest-growing European markets by taking its range of casino slot games live through the www.merkurxtip.rs site.

The deal enables MerkurXtips to offer more diverse content, providing its players access to CT Interactive’s online casino games, such as Win Storm, Chili Fruits, Magic Jewel.

“Gauselmann Group is among the leaders in the European gaming market, and we look forward to collaborating with them through a deal that leads us to strengthen our presence in Serbia further. MerkurXtip’s customers can now enjoy an entertaining combination of our most popular slots,” Milena Tsankarska, Head of Business Development at CT Interactive, said.

“This partnership further solidifies Merkurxtip’s place as a gaming operator that continues to push the boat with innovative gaming experience with original content through a wide range of exciting casino games now available at our platform,” Nenad Aleksić, Head of online business at MerkurXtip, said.

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Central Europe

Win2day Expands its Partnership with Austrian Tennis Association

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Austrian Lotteries’ iGaming arm win2day has expanded its partnership with the Austrian Tennis Association (ÖTV).

The agreement will see win2day continue as title sponsor of the win2day Austrian National Championships and the win2day Wheelchair Tennis National Championships.

In addition, the operator will support the women’s, men’s and disabled divisions in tennis, which will be known as the IMMOunited Tennis Bundesliga presented by win2day.

win2day has also named Nico Langmann, a 23-year-old wheelchair tennis player from Austria, as a tennis ambassador for the next two years.

“Tennis is a popular sport in Austria. Through our commitment, we reach players, events or officials. As in all other sports of the win2day sponsoring portfolio, the focus is also on the domestic scene. Nico, as the current top-ranked Austrian tennis player, will help us as an ambassador in our long-term partnership with the ÖTV to establish fair play and tennis as a perfect match,” Georg Wawer, Managing Director of win2day, said.

“I am very happy that we have found a new, very strong partner who will support the most important activities and areas of the Austrian Tennis Federation such as the national league, the national championships and especially inclusion, which is particularly close to my personal heart, in the coming years. win2day has already shown in the past what a big heart they have for disabled sports,” Thomas Schweda, Managing Director of ÖTV, said.

“It is great to see and I am also personally very pleased that such a high-calibre company is so interested in our sport and wants to support it. You can also see in the other sports in which win2day is active that it is a very good, reliable partner,” ÖTV sports director and Davis Cup captain Jürgen Melzer said.

“With win2day, ÖTV has a major Austrian partner at its side who, for the first time, is supporting all important ÖTV competitions at the same time. The partnership not only enhances the win2day ÖTV national championships and the IMMOunited Bundesliga presented by win2day, but also enables us to initiate or intensify projects in popular sports within the wheelchair tennis department. Thank you for your trust,” Markus Ambrosi, who is in charge of Marketing/Sponsoring at ÖTV, said.

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