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SPORTRADAR LAUNCHES NEW, COMPREHENSIVE LIVE FIELDING DATA CAPTURE SOLUTION AT CRICKET WORLD CUP

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Sportradar and the International Cricket Council (ICC), today announced that for the first time, live fielding data will be captured using an innovative cricket data collection tool developed by Sportradar at the ongoing ICC Men’s T20 World Cup in Australia. Sportradar is the official data supplier for the ICC. This tool will help to bring cricket fans closer to the global sport through a higher level of engagement and understanding of the third discipline of cricket as the match happens.

The first in the world to collect and code comprehensive fielding data and standard batting and bowling statistics, the product captures up to 80 data points per ball bowled and at the lowest latency in market. The data will be used to power ICC’s fan-facing website and official mobile application.

In addition, the data can be provided via bespoke feeds to media outlets and broadcasters globally to help shape and broaden live commentary with deeper insights.

Through Sportradar’s proprietary tool, cricket boards around the world will be able to tap into deep analytics for teams, as well as power match centres and assets with the most in-depth cricket data available in the market. With high-performance analytics available on players’ fielding abilities, the process of player selection and rankings in the future will be more comprehensive.

Sportradar’s Sam Taylor, Managing Director, Strategy, Sports Solutions said: “Our aim is to create the world’s most intelligent cricket platform and the latest enhancements to our data capture tool is yet another step in this direction. We are committed to delivering innovation and technology to help grow the sport and are thrilled that these game-changing new features are being used for the first time at the ICC Men’s T20 World Cup.

The value of faster, deeper data to sport and its fans is well established, we are extending our pursuits to pinpoint the insights that have a meaningful impact on the game and thereby the knowledge, engagement and enjoyment of the audience.  We look forward to sharing the outcomes and benefits with our cricket partners worldwide”.

Australia

Victoria Racing Club, Tabcorp and Nine Enter Landmark Deal for Melbourne Cup Carnival

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The Victoria Racing Club (VRC), Tabcorp and Nine Entertainment (Nine) announced a groundbreaking broadcast, media and sponsorship deal for the world-famous Melbourne Cup Carnival from 2024 to 2029.

The landmark agreement will see the VRC and Tabcorp enter a game-changing partnership combining enhanced year-round sponsorship, and domestic and international media rights for the Carnival.

The Melbourne Cup Carnival will be broadcast on all SKY platforms and the TAB app, with Tabcorp having the right to on-sell the coverage to wagering providers.

Nine will be the free to air partner of the Melbourne Cup Carnival, including audio-visual rights for broadcast, streaming, mobile, digital and social platforms. Tabcorp will be the exclusive wagering integration partner for Nine’s broadcast of the Melbourne Cup Carnival.

The new rights package means that Nine will be the broadcast home of Penfolds Derby Day, Lexus Melbourne Cup Day, VRC Oaks Day and TAB Champions Stakes Day. All four days of the Carnival – one of the nation’s most significant cultural events – will be broadcast live and free in high-definition on Channel 9 and streamed on 9Now.

The partnership allows the VRC to invest strategically for the long term in the key areas of the Melbourne Cup Carnival, member engagement, the year-round racing programme, Flemington Racecourse tracks and facilities and the broader community. It will also bring significant new investment to the racing industry which will support and fund innovations on and off the track, create new jobs and further enhance equine welfare initiatives.

The agreement represents a partnership encompassing broadcast, content, partnership rights and race naming rights. This partnership will create significant exposure for the brands and their partners as it brings together the biggest names in sport.

VRC Chairman Neil Wilson said that this was an important strategic announcement for the industry, Tabcorp, Nine and the VRC.

“The VRC is delighted to extend and enhance its long-term partnership with Tabcorp. As Australia’s first major event, the Melbourne Cup Carnival will sit very appropriately in the calendar of Nine’s Wide World of Sport major event coverage,” Mr Wilson said.

“The Melbourne Cup Carnival is Australia’s pre-eminent racing event, and the partnership continues the VRC’s unwavering commitment to showcasing the very best the sport of racing has to offer and attracting new fans to the sport.

“The iconic nature of the event was highlighted by a successful 2023 Melbourne Cup Carnival, with more than 262,000 racing fans at Flemington and millions more engaging with the Lexus Melbourne Cup at home and abroad.

“The Melbourne Cup Carnival is one of Australia’s most culturally and economically important major events, and it is right here in Melbourne – considered by many as the sporting capital of the world.

“As its custodians, the VRC places significant emphasis on protecting the history and tradition of Cup Week, which is loved by so many Australians, while innovating for the future and investing in our club and the major event that is the Melbourne Cup Carnival.

“This landmark partnership is not only good for Melbourne and Victorian racing, but it also guarantees our sport has primacy across multiple platforms and channels.

“The partnership will enhance the community engagement and economic contribution that followed the 2023 Melbourne Cup Carnival, which saw more than $500,000 raised for different charity groups, an estimated 16,000 jobs generated and the delivery of thousands of visitors to Victoria from interstate and international locations, highlighting the broader impact of the event,” Mr Wilson said.

The Melbourne Cup Carnival delivered $422.1 million in economic benefit to Victoria in 2022, making it the largest economic contributor to the state of any major annual sporting event in the past decade, with early modelling suggesting the 2023 economic impact will be even greater than 2022.

In 2022, one in two adult Australians engaged with Lexus Melbourne Cup Day in some way and in 2023, the race itself was broadcast to 209 countries and territories with a potential global reach of 750 million people.

A key component of the partnership will see the VRC take the reins on managing the production for racing coverage through VRC Media, working closely with Tabcorp and Nine to elevate the way racing is broadcast across the globe.

VRC Chief Executive Officer Steve Rosich said the partnership underlined the club’s strategic commitment to being a world leader in racing, media, sponsorship and event experience.

“The partnership with Tabcorp and the arrangements with Nine have been developed by our close strategic alignment and a desire to grow and innovate in our industry,” Mr Rosich said.

“We are thrilled that in 2024 the Melbourne Cup Carnival will join the Nine big event stable alongside the Paris 2024 Olympic and Paralympic Games, Australian Open and State of Origin.

“Nine’s capability to showcase coverage of Melbourne Cup Carnival racing and events across the depth of their leading broadcast and streaming assets make for a compelling partnership outcome.”

Mr Rosich also thanked previous Melbourne Cup Carnival broadcast partner Network 10.

“The VRC acknowledges and thanks Network 10 for bringing together exceptional coverage of the Melbourne Cup Carnival since 2019. In partnership with Network 10 the VRC has expanded the range and reach of Cup Week across domestic and international audiences, and we were delighted to finish the partnership on a high, with increased viewership on Network 10 and 10 Play.”

Tabcorp CEO Adam Rytenskild said: “Tabcorp’s partnership with the VRC and Nine is the most innovative in Australian sport and we can’t wait to bring our entire digital, broadcast and retail ecosystem together to grow and promote the Melbourne Cup Carnival together.

“This partnership builds on Tabcorp winning the 20-year Victorian exclusive wagering licence and will be a key pillar of our growth strategy. Together with our Brand and Customer transformation, this partnership gives us a terrific platform to grow in Victoria, throughout Australia and around the world as we beam the Cup to more than 60 different countries through Sky Racing.”

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Australia

PointsBet Appoints Daniel Lucas as Group Chief Technology Officer

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PointsBet Holdings Limited announced the appointment of Daniel Lucas as Group Chief Technology Officer (CTO), effective 1 September 2024. Daniel will replace current Group CTO, US-based Jerry Bowskill, who will step down following completion of the sale of the US Business to Fanatics Betting and Gaming.

Daniel is serving out his current role as Global Director of Trading Technology at Flutter Entertainment Plc, leading the global trading technology operation and service across the Flutter Group (including Fanduel, Sportsbet, Paddypower, Betfair, Pokerstars and Skybet). Currently based in the UK, Daniel will relocate to Melbourne to take up his new role.

Prior to his global role at Flutter, Daniel held several senior positions at Sportsbet based in Melbourne, including Head of Data Solutions and Head of Trading Technology, which followed roles in the investment banking sector in London.

Daniel holds a Bachelor of Science (First Class Honours) and a Master of Business Systems from Monash University.

Sam Swanell, Chief Executive Officer of the PointsBet Group, said: “We are very pleased that a Senior Executive of Dan’s quality and experience is joining PointsBet. Dan’s understanding of complex platform and trading operations, in particular algorithmic trading, risk and advanced analytics together with his strong people leadership skills, are valuable assets to PointsBet’s Australian and Canadian operations, as we continue to invest in our market leading live betting and multi capability through Odds Factory.”

“I am super excited about the opportunity to join a technology and product led company like PointsBet. They continue to invest in their platforms and there are exciting growth opportunities ahead,” Daniel Lucas said.

“Jerry Bowskill has made an outstanding contribution to PointsBet over his tenure leading our global technology organisation. He has been an integral part of the group executive leadership team, and his experience and expertise has proven invaluable as we have planned for and executed the transition of our United States business to Fanatics. I would like to thank Jerry for all he has done for PointsBet and wish him all the best in his future endeavours,” Sam Swanell said.

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Australia

Supercars Partners with Dabble

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Supercars has entered into a partnership with Dabble, an Australian betting operator with a social-first sports betting app. Dabble will become the Official and Exclusive Wagering Partner of the Repco Supercars Championship.

The new partnership solidifies Dabble’s commitment to the sports betting landscape, offering a unique platform that combines the thrill of sports wagering with social interaction.

Jamie Black, General Manager of Commercial at Supercars, said: “We are thrilled to welcome Dabble to the Supercars family as our Official and Exclusive Sports Wagering Partner.

“Dabble’s innovative approach to sports betting aligns perfectly with our vision of engaging fans and creating memorable experiences.

“Together, we look forward to delivering exciting content and enhancing the fan experience across what promises to be a thrilling 2024 championship.”

Dabble allows users to view and copy bets made by friends, ex-athletes and other users, and the “Banter” chat feature allows the community to engage on a particular sport or event in real-time.

Tom Rundle, CEO of Dabble, said: “Joining forces with Supercars represents an incredible opportunity for Dabble to connect with a passionate fanbase and further establish ourselves as a leading player in the sports wagering industry.

“We’re excited to introduce Supercars fans to the Dabble community and provide them with a unique and immersive betting experience.

“Along with industry-leading social capabilities, Dabble prides itself on its fast withdrawals feature and being one of the fastest apps on the sports betting market. It is only natural for us to partner with the fastest sport in Australia, making the perfect match for the adrenaline-fueled world of Supercars.”

The Supercars and Dabble partnership has already kicked off, with markets now open for the Thrifty Bathurst 500.

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