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Can Brazil’s Unofficial Lottery Transfer to iGaming Platforms?

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The iGaming sector has been flourishing around the world for some time. Yet changes are underway that will allow it to move into the South American market. One of the biggest sources of revenue will come from Brazil, a country of over 212 million people. But will the country’s unofficial lottery, Jogo Do Bicho, ever be suitable for a European or global audience?

Changes to Brazilian gambling scene

Online sports betting arrived in Brazil in 2018. This was followed by the opening of several casinos in 2020 which are now available in every state. With a 75% ratio of the population hooked up to the internet or connected by mobile devices, all the parts are in place for an iGaming takeover. Major game developers like Play‘n GO have already started to make the move.

On the surface, this seems like a straightforward switch. The best online casinos in the US and Europe have had a long time to perfect their art. Providing bonuses, easy-to-use interfaces and secure payment methods should easily transfer to the Brazilian market. This also applies to the many table games and live dealer experiences. Yet there is one Brazilian game engrained in the culture of the country that is crying out for an iGaming audience but may not travel so well: Jogo Do Bicho.

What is Jogo Do Bicho?

Jogo Do Bicho translates to the animal game. It is a local lottery that bases itself on the national lottery game which is ingrained in popular culture.

The Brazilian lottery consists of 100 numbers. In Jogo Do Bicho they break down into groups of four, and each gets assigned an animal. Betting can take place on animal groups, or people can pick out a number. Each of these will have a different payout.

Part of its cultural appropriation has been down to the use of the animals themselves. They transcend boundaries and move into superstition. For example, a derailed locomotive once published in a paper had the last digits of its registration as the elephant’s numbers. So much betting took place that bankers who run the game could not honour the bets made.

How can it be used in iGaming?

If Jogo Do Bicho can transfer to the iGaming sector remains to be seen. Its themes of cartoon animals are forbidden in most countries’ gambling laws, as they attract underage gamblers. If a developer were to adapt Jogo Do Bicho for a worldwide or European audience, it may find the game limited to Brazil regardless.

Another issue it may face is that part of the appeal of the game is that unlimited amounts can be wagered. You could bet as little as $1 to $100,000 in a week. This is against the ethos of responsible gambling on which many of the world’s gambling markets are based and without this, Jogo Do Bicho may not transfer to the realm of safe gambling. If this is the case, the ease of use and safety of iGaming could destroy Jogo Do Bicho altogether.

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Spotlight Sports Group’s Smart View Racing Product Sees Phenomenal Success at Cheltenham Festival 2024

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Spotlight Sports Group (SSG), a world-leading technology, content and media company specialising in sports betting, is delighted to reveal the remarkable success of its revolutionary racing product, Smart View (powered by Racing Post), during the Cheltenham Festival 2024.

During the Cheltenham Festival 2024, Smart View showcased its predictive prowess by accurately forecasting eight winners out of 27 races, an impressive 30% strike-rate throughout the week. Backing all of Smart View’s selections to level stakes yielded a return on investment (ROI) of 76%. Comparatively, betting on all 27 favourites had an ROI of -33%.

Smart View was particularly potent in the Cheltenham Festival 2024 handicaps, which are notoriously difficult to solve. Monmiral, winner of the Pertemps Final at odds of 25-1, was Smart View’s selection in the race as was 13-2 Coral Cup winner Langer Dan.

Smart View, a cutting-edge racing product developed over several years, has captured the attention of both seasoned bettors and newcomers with its modern and visually appealing design. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible and intuitive for all audiences.

The product is currently live in over 1,000 United Kingdom and Irish retail outlets. It also featured prominently across Sky Bet and BoyleSports’ Cheltenham hubs, built by Spotlight Sports Group, enhancing Smart View’s visibility and accessibility to betting enthusiasts.

The B2B Managing Director for Spotlight Sports Group, Sam Houlding, emphasised the product’s success, stating: “We’re delighted with the performance of Smart View during Cheltenham this year but unsurprised given the expert racing and product team that has been behind its development over the years. As its profile grows further, we are very confident that it will engage and educate larger volumes of racing fans and continue to attract new audiences to the sport. We’re already executing on an exciting pipeline of development for the next stages of its evolution.”

As Smart View continues to redefine the racing betting landscape, Spotlight Sports Group remains committed to delivering innovative solutions that enhance the betting experience for all enthusiasts.

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Wazdan amplifies Swiss presence with GAMRFIRST launch

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Wazdan amplifies Swiss presence with GAMRFIRST launch
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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further expanded in the regulated Swiss market, taking its games live with GAMRFIRST.

The agreement sees a swathe of Wazdan games now available in Switzerland on the GAMRFIRST brand, the online arm of Casino Barrière Montreux, integrated via Gamanza’s iGaming Superstore™ platform.

Included in the deal are top-performing Wazdan titles such as 15 Coins™ and Mighty Wild: Panther, as the provider continues to deliver the world’s most rewarding casino game experiences with its suite of engaging mechanics.

Marking its seventh partner in the market, Switzerland remains a key source of growth for Wazdan as it continues to build momentum following its recent commercial expansion and launch of its award-winning Mighty Fish™: Blue Marlin title.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “As one of the most important markets in Europe for Wazdan,we are delighted to bring GAMRFIRST.CH customers in Switzerland our comprehensive slot portfolio.

“The strong demand for Wazdan’s titles in Switzerland and beyond is a testament to our gain-focused philosophy that fuels our ambitions to deliver engaging experiences that players truly love.”

Clement Govinda, Director at GAMRFIRST said: “Wazdan has garnered a stellar reputation for its high-quality graphics and unique features that have captured the hearts of players worldwide.

“The provider’s commitment to developing rewarding casino experiences that empower players with more choice over their gaming style perfectly aligns with the preferences of our players and we have no doubt Wazdan’s titles will be warmly received by them.”

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Digitain Supplies Sportsbook to King.rs

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Digitain supplies Serbian operator King.rs with turnkey sportsbook solution

Digitain, a global leader in sportsbook and iGaming solutions, has announced that it has signed a deal to provide its turnkey solution to Serbian-based operator King.rs.

The turnkey solution from Digitain includes a proprietary sportsbook empowered by over 1,000 in-house risk managers and sports traders for +100 sports, +130,000 real live monthly events, 80,000 pre-match events each month, +15,000 leagues, +3,000 betting markets as well as casino games, a payment gateway, sports data and statistics along with enterprise tools for mobile, desktop and retail channels and Digitain’s in-house virtual sports, which provide +20,000 daily events and +150 betting markets.

“We are delighted to sign this commercial agreement with King.rs and welcome it to the Digitain business,” the Chief Sales Officer for Digitain, Ani Mkrtchyan, said. “Digitain continues to lead the way in iGaming and sportsbook innovation and King.rs shall not only have access to our propriety and award-winning sportsbook but features such as auto bet, bet builder, sports jackpots, instant cashback, push notifications and a social feature called Sportchat to drive player engagement and revenue growth.

“At Digitain, we are committed to delivering solutions that cater to the unique needs of our partner operators and their players across multiple markets. We look forward to a long and successful partnership with King.rs.”

“Digitain has proven itself to be one of the leading B2B providers over the last 20 years in sportsbook and iGaming solutions,” the Operation Director for King.rs, Dragan Djordjevic, said. “We have been impressed with the depth and breadth of the turnkey solution and the level of account management and support throughout this process. We look forward to Digitain’s solution to elevate and amplify our brand positioning across our operational B2C markets.”

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