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Can Brazil’s Unofficial Lottery Transfer to iGaming Platforms?

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The iGaming sector has been flourishing around the world for some time. Yet changes are underway that will allow it to move into the South American market. One of the biggest sources of revenue will come from Brazil, a country of over 212 million people. But will the country’s unofficial lottery, Jogo Do Bicho, ever be suitable for a European or global audience?

Changes to Brazilian gambling scene

Online sports betting arrived in Brazil in 2018. This was followed by the opening of several casinos in 2020 which are now available in every state. With a 75% ratio of the population hooked up to the internet or connected by mobile devices, all the parts are in place for an iGaming takeover. Major game developers like Play‘n GO have already started to make the move.

On the surface, this seems like a straightforward switch. The best online casinos in the US and Europe have had a long time to perfect their art. Providing bonuses, easy-to-use interfaces and secure payment methods should easily transfer to the Brazilian market. This also applies to the many table games and live dealer experiences. Yet there is one Brazilian game engrained in the culture of the country that is crying out for an iGaming audience but may not travel so well: Jogo Do Bicho.

What is Jogo Do Bicho?

Jogo Do Bicho translates to the animal game. It is a local lottery that bases itself on the national lottery game which is ingrained in popular culture.

The Brazilian lottery consists of 100 numbers. In Jogo Do Bicho they break down into groups of four, and each gets assigned an animal. Betting can take place on animal groups, or people can pick out a number. Each of these will have a different payout.

Part of its cultural appropriation has been down to the use of the animals themselves. They transcend boundaries and move into superstition. For example, a derailed locomotive once published in a paper had the last digits of its registration as the elephant’s numbers. So much betting took place that bankers who run the game could not honour the bets made.

How can it be used in iGaming?

If Jogo Do Bicho can transfer to the iGaming sector remains to be seen. Its themes of cartoon animals are forbidden in most countries’ gambling laws, as they attract underage gamblers. If a developer were to adapt Jogo Do Bicho for a worldwide or European audience, it may find the game limited to Brazil regardless.

Another issue it may face is that part of the appeal of the game is that unlimited amounts can be wagered. You could bet as little as $1 to $100,000 in a week. This is against the ethos of responsible gambling on which many of the world’s gambling markets are based and without this, Jogo Do Bicho may not transfer to the realm of safe gambling. If this is the case, the ease of use and safety of iGaming could destroy Jogo Do Bicho altogether.

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REEVO onboards Playson as platform partner

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REEVO, the B2B content and aggregation platform, will integrate Playson casino content to its expanding roster of platform partners.

Playson, one of the industry’s leading games providers, will add its portfolio of 85 omnichannel casino games to the REEVO platform enabling it to extend its distribution to REEVO operator partners who will gain access to an even more diverse content offering.

REEVO, alongside creating a growing list of proprietary games, is onboarding a rapidly accelerating range of the industry’s leading content suppliers to provide operator partners with a comprehensive selection of the most diverse suite of games – all through a single API integration.

Petra Maria Poola, Head of Sales, Reevo, said: “Playson have become a household name as one of the leading games providers in our industry in recent years so to add their content to our platform was a no-brainer, providing our operator partners with even more best-in-class titles.

“REEVO’s platform growth is phenomenal and we are building something special that brands will not want to miss out on and that will take their casinos to the next level.”

Tamas Kusztos, CCO at Playson, added: “We are delighted to partner with REEVO. Playson is always looking for exciting  partnerships to drive the expansion of our presence in a market, and the deal with REEVO underlines this direction perfectly.”

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Germany’s Best Employer 2023: GAMOMAT earns top place

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GAMOMAT, one of the leading independent software developers for slot games, was recognised at the “Germany’s Best Employers 2023” competition, held yesterday evening at the Flora Cologne ballroom.

Out of more than 900 participating companies of all sizes and sectors, GAMOMAT made it into the top 100 and achieved an outstanding 13th ranking. This achievement points to the strength of GAMOMAT’s value-oriented corporate culture and confirms the company’s continued success story.

The evaluation process for the “Germany’s Best Employers 2023” competition was voluntary and independent. GAMOMAT’s employees were surveyed anonymously, assessing important factors such as leadership, trust, recognition, support, care, cooperation, team spirit, and identification with the company. Additionally, the company’s management provided information about their personnel and management procedures and measures.

“Our philosophy of ‘Good Work’ is very important to us. The quality of communication and collaboration has the highest priority for us, especially because we’ve adopted a hybrid and highly flexible working model. In this respect, the excellent ranking achieved in ‘Germany’s Best Employer 2023’  competition showcases what is experienced at GAMOMAT everyday. It makes us proud as a team and gives us momentum for our current and upcoming projects,” said Dr Alexandra Krone, Managing Director of GAMOMAT Development GmbH after the event.

GAMOMAT’s competition standing highlights the company’s commitment to providing an exceptional workplace culture that values its employees. The company’s encouragement of respectful interactions and promoting a supportive work environment has led it to being known as one of the best employers in Germany. The recognition achieved by GAMOMAT provides momentum for the company’s current and upcoming projects, solidifying its reputation as a dynamic and successful organisation.

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IGT Signs Deal with Gift & Go

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International Game Technology PLC (IGT) has announced that it has signed an agreement with B2B gifting technology platform, Gift & Go. This relationship will provide casino operators who use the IGT ADVANTAGE casino management system the option to add Gift & Go’s on-demand gifting technology platform to their slot machines’ service window or secondary display via IGT’s M5 content management technology. When deployed, Gift & Go enables players to conveniently participate in promotional gift programs and collect an array of goods that are fulfilled via Amazon Business.

“IGT’s agreement with Gift & Go can provide incremental value to our IGT ADVANTAGE system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs. We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests,” said Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments.

“Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT ADVANTAGE casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate. The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate,” said Jon Reuben, Gift & Go Co-CEO.

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