Canada
Major European Operators Finding Growing Success in New Ontario Market
For years, decades even, the established iGaming industry predominantly founded in Europe has looked west to new markets and new opportunities. It wasn’t until 2018 that they were finally able to gain passage to the US, and in 2022, part of the coveted Canadian market finally opened its doors. As we reported at EuropeanGaming, the Canadian Gaming Association and Ontario government have been looking to regulate the online gambling space since at least 2019.
Not to undervalue the provinces of Quebec, British Columbia, and Alberta – which have 2022 population estimates ranging from 4.5 million to 8.6 million – but Ontario is the big fish in Canada. Home to major metropolitan areas of Toronto and Ottawa, The Loyalist Province boasts some 15 million people. This is a major reason why massive brands from across the Atlantic that are already established in the likes of London, Guernsey, and Malta have leaped at the opportunity to offer iGaming in Ontario.
Now, two quarters into Ontario’s new iGaming market, it’s clear to see that brands have quickly found an audience and have done so by offering the best of what they have to offer. Furthermore, there’s even space to grow and connect more deeply with Canada’s betting population.
Ontario’s strong start and notable growth
The regulated space of gambling in Ontario has long proven popular with residents. In 2020, the Ontario Lottery and Gaming Corporation (OLG) reported that its returns grew from $1.7 billion in 2015 to just under $2.5 billion, with expectations of eclipsing $3 billion set for 2022/23. Key to this has been the lottery run by OLG, which saw $4 billion in sales from 2015 to 2020 across some 10,000 points of sale across the province.
On 4 April 2022, the Alcohol and Gaming Commission of Ontario (AGCO) opened a new space for iGaming, with the transition period to being fully regulated ending on 31 October 2022. During this time, several major brands applied for and were granted licenses to operate within Ontario’s regulatory framework, including last year’s highest percentage owner of the market, Betway.
Leading up to the end of September, Ontario has had two quarters to record data. The first quarter, ending 30 June, saw CA$4.07 billion in wagers, which grew by 48.4 per cent to CA$6.04 billion, according to iGamingBusiness. In that time, revenue grew by 64.8 per cent, from CA$162 million to CA$267 million, aligning with a similar jump in operators from 18 to 21. Simply put, iGaming’s already big business in Ontario.
Instant competition by bringing their best
In decades gone by, we’ve seen some operators decide to tease their way into markets, offering a limited number of games and options to effectively show growth as the removed parts get added. This can also be caused by limiting regulations and licensing agreements, but with the Ontario iGaming market, platforms are bringing their best products, with Ontario and UK platforms being identical in some cases.
In the case of the online casino Betway offers, all of the slots, live casino, and sportsbook options are the same in the current .ca platform as they are in the .com version. The brand has brought all of the aspects that made it popular in the UK and across Europe, immediately helping to set a high standard for the nascent market. Just as you’ll find the hit game Dragon’s Cache, you’ll also be able to play the newer Amazon Kingdom.
These two games, in particular, demonstrate that the newest and most popular games are being offered in Ontario. SpinPlay Games, the creator of Dragon’s Cache, is one of the coveted studios now under the Microgaming umbrella, as is Amazon Kingdom from JustForTheWin. Throw into the mix the latest live casino games from Pragmatic Play, Authentic Gaming, OnAir, and Evolution Gaming, and you can see that Canadian players can enjoy all of the same high-tier content as those in much more established and even more populous markets.
Partnerships and ambassadorships for growth
Since the US opened up to sports betting – as well as the total iGaming industry to a lesser degree – major brands have been making partnerships with sports leagues. Most pertinent to Canada, the new partnerships the NHL signed will have been noticed for US games, such as Betway becoming the official sports betting partner of the NHL. At the time, Ontario wasn’t up and running, but now, there may be space for a similar partnership. They’re also a key partner of the Los Angeles Kings and New Jersey Devils.
So, there looks to be potential room for partnerships with teams like the Toronto Maple Leafs and Ottawa Senators in the future, or even as the NHL’s official betting partner in Ontario. Also on the table is athlete ambassadorships. A tried-and-trusted tradition for many iGaming brands in Europe, the likes of cricketer Kevin Pietersen, footballer Roy Keane, jump jockey Katie Walsh, and actress Nargis Fakhri are all ambassadors in iGaming. Perhaps a Buds or Sens legend would be interested in an iGaming ambassadorship to raise brand prestige.
Ontario has proven to be a strong market for iGaming from the get-go, with there being plenty of opportunities for further integration in the future.
Canada
Hacksaw Gaming and Caesars Digital Partner to Launch Online Casino Games in Ontario
Launch brings Hacksaw Gaming titles to Caesars Palace Online Casino and Caesars Sportsbook & Casino in Ontario
Hacksaw Gaming today announced its first market launch with Caesars Digital in North America, in the regulated iGaming province of Ontario, Canada. The new partnership marks the exciting launch of new games on Caesars Palace Online Casino and Caesars Sportsbook & Casino in the province.
This new partnership, a first between the two companies, will bring familiar titles to online casino players and will be followed by a dedicated roadmap for additional launches in more jurisdictions in 2024, showcasing the entire Hacksaw Gaming catalog. The first release of games includes Hacksaw Gaming classics Wanted Dead or a Wild, RIP City, Hand of Anubis and Mines.
“Forging partnerships with new faces is always an exciting time but the influence of Caesars Digital is one we pride,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said. “Launching this partnership in Ontario is the perfect place to begin our journey.”
“Hacksaw Gaming brings an exciting catalog of games to our platforms that should provide a thrilling experience for our players,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matthew Sunderland, said. “We’re excited to see how our players engage with this content in Ontario and in jurisdictions in the future through our new partnership.”
Canada
BET99 Partners with U.S. Integrity
U.S. Integrity announced a comprehensive partnership with BET99, a leading online sportsbook in the Canadian market.
“The integrity of the sports betting experience at BET99 is of utmost importance, and we are thrilled to be working with U.S. Integrity as we ensure an optimal and secure online experience for the Canadian market. U.S. Integrity’s proactive approach to maintaining integrity will play an important role in detecting potentially suspicious wagering activity,” Jared Beber, CEO of BET99, said.
U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns, and will provide integrity monitoring services via its proprietary dashboard to BET99.
“U.S. Integrity is proud to partner with BET99 and assist as they grow their brand across the Canadian regulated sports wagering market. U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at BET99. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity,” Matthew Holt, CEO & co-founder of U.S. Integrity, said.
Canada
Relax Gaming to support Rhino Entertainment Group’s Big Boost
Relax Gaming, the renowned iGaming aggregator and provider of unique content, will power Rhino Entertainment Group’s latest brand, Big Boost.
This is the company’s fifth brand, and is available now in Finland, Norway, and Canada. The group has enjoyed acclaimed success throughout the industry with other brands in its portfolio including Lucky Spins and Casino Days.
Big Boost is a value-driven online casino that offers a wide variety of games, including slots, table games, and live dealer games.
In addition to the array of games, there will also be a variety of other promotions, including daily cashback, raffles and free spins.
Nadiya Attard, CCO of Relax Gaming, commented: “Big Boost is a meticulously designed platform that we believe will give our content extra exposure in key markets such as North America and the Nordics.
“Our long and fruitful partnership with Rhino Entertainment Group makes this new venture all the more exciting and we’re looking forward to seeing our players enjoy even better entertainment experiences.”
Ross Parkhill, CEO of Rhino Entertainment Group, said: “We are excited to launch Big Boost, our newest online casino brand. Big Boost is designed to offer players a great user experience, with a wide variety of games and excellent promotions. We are confident that Big Boost will be a popular choice for players in our markets.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots.
Relax’s Money Train 3 won Slot of the Year at the 2023 CasinoBeats Game Developer Awards, while the brand secured Gold for Skill Games Supplier at the 2023 EGR B2B Awards, along with Innovation in Mobile at the 2023 SBC Awards.
In total, Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
-
Central Europe6 days ago
Sponsors Spotlight: Pixpel Makes Crypto Games Safe and Fun for Players and Developers in Web3
-
Latest News7 days ago
1X2 Network strikes MrQ integration
-
Latest News7 days ago
Stakelogic Bolsters UK Presence with Exciting New Midnite Partnership
-
eSports7 days ago
Esports World Cup Adds Five More Game Titles to Summer 2024 Festival
-
Asia4 days ago
Tencent benefits from multiple new game launches on Steam
-
Asia7 days ago
MapleStory Universe Enters into a Strategic Partnership with Avalanche
-
Australia6 days ago
Newcastle Hotel Fined for Gaming Machine Offences
-
Industry News6 days ago
Entain Appoints Ronald J. Kramer as Independent Non-Executive Director