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GAME launches ‘Never Grow Up!’ campaign in collaboration with The Specialist Works and What’s Possible Creative Studio

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GAME launches ‘Never Grow Up!’ campaign in collaboration with The Specialist Works and What’s Possible Creative Studio
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GAME has partnered with independent media agency, The Specialist Works, and What’s Possible Creative Studio to launch its latest campaign, encouraging audiences to embrace their silly and “Never Grow Up!”.

Previously known for its wide range of games and consoles, GAME is expanding its offering to also include toys, board games, tech, collectables, and more, reflecting the brand’s new vision to become the go-to place for fun activities for the whole family.

Behind the creative production, What’s Possible Creative Studio has captured the simple pleasure of turning everyday tasks into amusing pastimes in three different brand films.  Featuring a multi-generational cast, the films show families and friends basking in the joy of taking every opportunity to have a bit of fun.

Planning the media strategy, The Specialist Works will maximise peak seasonal opportunities by using the strongest channels for GAME’s target audience. These include linear, BVOD, digital and social, according to insight from GAME’s own customer base and TGI.

The campaign launches just in time to capture the early Christmas shoppers, and targets everyone from 18-year-old gamers to 75+ grandparents, showing that there is no age limit on having a good time.

Rolling out in different stages, the first 30 second spots will debut on BVOD on the 4th of November, with the 60 second spots launching on linear TV the 1st of December. The campaign will run through to the Christmas eve.

Social and digital activations will also span YouTube, TikTok and social media.

James Nudds, Senior Marketing Operations Manager at GAME, said “In the current state of the world, we all could use a bit of play right now. By expanding our offering, we hope to bring even more fun to the masses. It has been incredibly insightful working with What’s Possible Creative Studio and The Specialist Works to supercharge our brand, and I look forward to seeing the campaign live on the screen.”

Pete Kemp, Managing Partner at The Specialist Works, said “It’s been brilliant collaborating with GAME and What’s Possible Creative Studio on this fun campaign. GAME is an exciting brand at a pivotal stage in their evolution, and they understand the importance of a robust media strategy to reach a large, diverse audience. We look forward to following their brand journey and future work together.”

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Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands

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Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands
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Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.

“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.

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BEGE celebrates 15 years as Eastern Europe’s premier gaming expo

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BEGE celebrates 15 years as Eastern Europe’s premier gaming expo
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The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.

Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.

Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.

For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.

As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.

A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.

BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.

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AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUB’S OFFICIAL CRASH GAME

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AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUB’S OFFICIAL CRASH GAME
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Aviator, SPRIBE’s revolutionary game, becomes the Official Crash Game of AC Milan

AC Milan is pleased to announce that, starting from the current season, the global iGaming provider SPRIBE officially joins the Rossoneri family, with Aviator as the Club’s Official Crash Game Partner.

Since its market debut in 2018, Aviator has established itself as a popular phenomenon, becoming the number one crash game worldwide with over 42 million monthly active players globally.

The partnership between AC Milan and SPRIBE combines the adrenaline of football with the dynamic gaming experience, offering fans – especially younger demographics – new opportunities for entertainment and a closer connection to the Rossoneri world.

Maikel Oettle, Chief Commercial Officer of AC Milan, stated: “We are thrilled to welcome SPRIBE and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways. Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”

David Natroshvili, CEO of SPRIBE, added, added: “We are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organizations and sports teams, like this agreement with AC Milan. This partnership will help Aviator take off in the Italian market, increasing the game’s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.

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