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Thanks to Gamzix, one of the hottest new game developers out there, with whom we signed a distribution deal, our versatile iGaming library is unstoppably growing.

We are all witnessing the constant evolution of the iGaming market, where new trends and fashions are popping up from every corner. Though a tremendous number of software companies are there, trying to gain traction with their products, only a few are really up to the task and capable of following these rapid changes.

And Gamzix definitely cuts the mustard.

With its ultra-fresh approach to iGaming development, Gamzix has become one of the top-rated and most promising slot providers in the online gambling sphere. Its game portfolio boasts over 30 unique slots of the highest quality – full of innovative features, realistic animation, colorful graphics, and impressive payouts.

All of them are now available on the Quantum Gaming platform, including the most popular and new ones, like Sunny Coin: Hold the Spin, Rich Granny, Gold Mania, 3X3: Hell spin, and 3х3: 27 ways. We undoubtedly believe that our vast network of casino operators will benefit from these cutting-edge slot games.

Oliver de Bono, Quantum Gaming CEO, expressed his contentment with this partnership:

“It’s fantastic to cooperate with such a fast-growing company. Over the past years, the industry has seen extreme popularity growth, so the biggest buzz is how to stand out from the crowd. I believe onboarding partners like Gamzix will definitely help us to achieve that.”

Lida Kosogova, CCO at Gamzix, opened up about upcoming cooperation: “We are proud not just of our team, but of partners who support us. Growing and becoming stronger together is such an amazing opportunity we fully trust. And Gamzix is ​​ready to bring and take the best. I’m proud that Gamzix games became a part of the Quantum Gaming portfolio. There’s no doubt, our cooperation will be successful and prosperous”.


What Do Canadians Think About Gambling Ads And Its Possible Ban?



What Do Canadians Think About Gambling Ads And Its Possible Ban?
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Canadians’ opinions on gambling advertisements and the potential ban surrounding them have sparked considerable interest. The issue has ignited discussions about the impact of these ads on society and individuals. With concerns about excessive gambling and its consequences, some Canadians advocate for a ban on gambling advertisements, while others emphasize the importance of freedom of expression and responsible gambling messaging.

This article delves into the perspectives of Canadians regarding gambling ads and explores the potential implications of a ban, shedding light on the ongoing debate surrounding this contentious issue.


How Does the Online Gambling Ads Industry Work in Canada?

In Canada, the gambling ads industry operates within a regulatory framework that aims to balance the promotion of gambling activities with responsible advertising practices. The influence of gambling ads can be significant, especially considering the increasing popularity of online gambling platforms and the widespread use of digital advertising. Also, gamblers consider ads as one of the indicators to choose the most suitable and profitable platform which makes ads even more important. If you are also looking for the best online casino Canada, you can take into account the ads and their suggestions.

The regulations for gambling ads in Canada vary across provinces and territories, as each jurisdiction has its own gambling regulatory authority. For instance, the Alcohol and Gaming Commission of Ontario (AGCO) oversees gambling activities in Ontario, while the British Columbia Lottery Corporation (BCLC) is responsible for gambling regulations in British Columbia. These regulatory bodies enforce rules to ensure that gambling ads are socially responsible, fair, and compliant with relevant laws.

While successful examples of gambling ads in Canada can be subjective, several notable campaigns have gained attention. The Ontario Lottery and Gaming Corporation’s (OLG) “Know Your Limit, Play Within It” campaign focuses on promoting responsible gambling behaviors and educating players about the importance of setting limits. This campaign emphasizes the importance of self-control and moderation.

The influence of gambling ads in Canada is substantial, as they have the potential to shape perceptions and behaviors. Effective gambling advertisements can create a sense of excitement, showcase the variety of gambling options available, and entice individuals to participate. However, there are concerns that these ads may also contribute to problem gambling behaviors or target vulnerable individuals.

To address these concerns, Canadian regulations impose restrictions on gambling advertising content and placement. Advertisements must include responsible gambling messages, such as promoting self-exclusion programs, providing information on problem gambling helplines, and encouraging responsible play.


Are Gambling Ads Good or Bad?

From the perspective of casinos, gambling ads serve as a means to attract new customers and promote their offerings. Through captivating visuals, enticing promotions, and enticing narratives, these advertisements aim to create brand awareness and generate revenue. They provide a platform to showcase the diverse range of games, amenities, and entertainment options available at a casino. Moreover, ads often emphasize the potential for large winnings, which can pique the interest of individuals who may not have considered gambling previously.

For gamblers, gambling ads can offer valuable information about new games, promotions, and special events. They can provide a sense of excitement and anticipation, encouraging individuals to visit a casino and engage in their preferred form of gambling. Additionally, these advertisements can serve as reminders for responsible gambling practices, with many ads featuring messages about setting limits, seeking help for problem gambling, and promoting self-control.

However, some argue that these advertisements may normalize and glamorize gambling, leading to excessive or problematic gambling behaviors. They may also target vulnerable individuals, such as those struggling with addiction or financial difficulties, exacerbating their challenges. Critics also contend that the pervasive nature of gambling ads can create an environment that encourages impulsive or uninformed gambling decisions.


Gambling Ads Can Be Banned in Canada

Prominent figures such as Olympic medalist Clara Hughes, children’s entertainer Raffi Cavoukian, and former school principal and NHL hockey dad Karl Subban support the Campaign to Ban Ads for Gambling in Canada. Their involvement raises awareness about the concerns surrounding gambling advertisements and advocates for stricter regulations to protect vulnerable individuals and youth. The Canadian Mental Health Association (CMHA) also raises concerns about gambling ads.

CMHA Ontario CEO Camille Quenneville expresses deep concern about the negative impact of online gambling advertising, including sports betting, on vulnerable individuals, especially youth. Studies have shown that gambling advertisements normalize the behavior and contribute to increased gambling among young people. According to a recent Statistics Canada study, over 300,000 Canadians are identified as being at moderate or severe risk for gambling-related issues.

In response to these concerns, there are varying opinions on how to address the issue. While some argue for a complete ban on gambling ads, others, like Jeffrey Derevensky from the International Centre for Youth Gambling and High-Risk Behaviors, propose implementing regulations as a solution.

The debate surrounding gambling advertising reflects the need to strike a balance between promoting responsible gambling practices and protecting vulnerable individuals, especially young people, from the potential harm associated with excessive exposure to gambling promotions. Derevensky proposes reducing the number of ads and making them less enticing, as well as scheduling them for later hours to limit exposure to younger audiences.

Balancing the need to protect vulnerable individuals while still allowing for responsible gambling is a complex challenge. The focus should be on promoting responsible gambling practices and raising awareness about potential risks associated with gambling rather than solely relying on advertising to attract customers.

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Lion Gaming Off to the Races With Latrobet



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Lion Gaming has announced the addition of Latrobet into its sportsbook platform. The integration of Latrobet’s innovative horse racing betting API solution further strengthens Lion Gaming’s commitment to providing offerings that operators and their players expect.

Latrobet, known for its horse racing betting technology, offers a complete risk management system and dynamic real-time odds for horse racing betting enthusiasts. By incorporating Latrobet into its platform, Lion Gaming ensures that its users have access to a comprehensive horse racing betting experience, complete with a wide range of betting options and competitive odds.

What sets Latrobet apart is its customizable user interface (UI), perfectly aligning with Lion Gaming’s mandate of providing tailor-made solutions. The UI can be personalized to meet the unique preferences and branding requirements of Lion Gaming’s operators, ensuring a streamlined betting experience across properties.

“Latrobet are pleased to announce the formation of a new partnership with We are very excited to combine our experience and technology with their market leading wagering platform,” Said Shaun White, Founder of Latrobet.

As part of the integration, Latrobet’s horse racing streams will be embedded directly into Lion Gaming’s sportsbook platform interface, allowing bettors to enjoy the excitement and thrill of live horse racing events. This feature adds an immersive element to the betting experience, enabling users to watch races in real-time while placing their bets, enhancing engagement and entertainment value.

“Lion Gaming is thrilled to integrate Latrobet into our expanding portfolio of sports betting offerings,” said Jason Poprawa, Head of Sportsbook at Lion Gaming. “Latrobet’s advanced horse racing betting API, customizable UI, and embedded live streaming align perfectly with our commitment to delivering customized solutions and captivating sports betting experiences for players.”

Lion Gaming continues to expand its range of gaming options and provide a diverse and compelling platform for its users. By leveraging Latrobet’s state-of-the-art  horse racing technology, Lion Gaming further strengthens its product offering and its position as a leader in the gaming industry.

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Gamanza showcasing gamification solutions at Gaming in Holland



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Gamanza, an ISO 27001 certified iGaming technology provider, will participate in the Gaming in Holland Conference on 8th June, 2023. The event will be the first of multiple European stops throughout the remainder of 2023 where Gamanza will showcase its Player Engagement Platform, which boasts a new loyalty and gamification system. With a wealth of experience in gamification strategy, Gamanza recently completed a revamp of its original flagship product and re-structured the business to focus efforts on taking it to market.
Still in relative infancy, gamification has huge potential to transform the iGaming industry not only with engagement mechanics such as ranks, objectives and competitions, but also by offering an alternative to the ever-more maligned traditional bonuses. Having built highly successful gamification and loyalty strategies in the past, Gamanza’s experts can help operators implement a cost-effective and viable system that introduces features that will appeal to new audiences, improve retention levels amongst the casual player base and boost their lifetime value.
The regulated Dutch market faces a complete ban on untargeted advertising on TV, radio and printed media from 1st July, 2023. This creates an even greater challenge for operators to acquire and re-activate players effectively as they will need to pivot away from these popular channels. Gamanza understands these challenges and seeks to provide operators with new tools and an alternative approach that can play a significant part in the marketing mix going forward.
“We’re really happy to have a presence at the Gaming in Holland conference again this year”, stated Robert Civill, Chief Commercial Officer at Gamanza. “As with other newly regulated jurisdictions, market conditions in the Netherlands are in flux and operators will need to find new and innovative ways to roll with the punches. I feel this brings gamification to the fore – and we can help operators to differentiate their brand, and to acquire, retain and re-activate players within the boundaries of the reforms while also presenting them with a new layer of entertainment.”
By utilizing Gamanza’s gamification solutions, operators can create personalized experiences that adhere to regulatory requirements. These solutions enable operators to implement tailored gamification strategies that drive player acquisition, boost retention, and generate revenue responsibly. The Gaming in Holland Conference takes place on 8th June, 2023 at the KIT Royal Tropical Institute in Amsterdam.
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