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Lady Luck Games Signs Landmark Aggregation Agreement with Relax Gaming

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Lady Luck Games Signs Landmark Aggregation Agreement with Relax Gaming
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Lady Luck Games has signed a partnership agreement with Relax Gaming, forming part of its leading distribution programme “Powered By Relax”.

Founded in Stockholm in 2019, the talented Swedish studio has quickly developed a name for itself for utilising a perfect mix of creativity and solid business knowledge to develop some of the industry’s most unique iGaming titles.

As part of the Powered By Relax programme, a number of Lady Luck Games’ top performing games will be made available to operators via Relax Gaming’s extensive distribution network. These titles include The Treasures of Tizoc, Valholl Wild Hammers and Madame Clues; operators will also enjoy branded games such as Beetle Bailey and Popeye, developed by the Company in partnership with King Features.

In addition to receiving their premium casino content, operators will also be able to showcase branded content such as Beetle Bailey and Popeye, co-developed by Lady Luck Games and King Features.

Shelley Hannah, Director of Casino Products of Relax, said: “Lady Luck Games is a studio renowned for delivering quality content to the iGaming industry. The innovative approach, stunning graphics, and unique mechanics make the company stand out among other providers. We are thrilled to have Lady Luck Games on board and are looking forward to a fruitful collaboration.”

Mads Jørgensen, Co-Founder and CEO of Lady Luck Games, said: “We are very excited about our partnership with Relax Gaming, as they are one of the most preferred routes to market for many operators. This agreement will allow us to move forward and integrate our content faster. We’re very excited to see what the future will bring as a result of this landmark partnership.”

Compliance Updates

BHA Chief Executive Julie Harrington Statement Following Parliamentary Debate on Affordability Checks

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BHA Chief Executive Julie Harrington has issued the following statement after MPs debated the impact of affordability checks.

“Yesterday’s debate on the impact of affordability checks on British racing has shone a light on a hugely important issue for our sport.

“It was vital that MPs were given proper parliamentary time to thoroughly interrogate the Government’s proposals and we were encouraged by the high turnout for a Westminster Hall debate.

“Many MPs made valuable contributions to the debate, and we are sure that Sports Minister Stuart Andrew will have listened with interest to the views expressed.

“From MPs of all parties and all sides of the debate, there was a clear recognition of the need for the Government to protect and support British racing when reviewing gambling legislation.

“If our sport is to remain a healthy industry, supporting jobs in the rural economy and remaining competitive with our international rivals, we hope that Government will heed this advice.

“We were encouraged by Minister Andrew ruling out the use of job titles and postcodes in the implementation of enhanced spending checks and confirming that these changes will at least be subject to a genuine pilot.

“We will continue to make the case into the heart of Government that the impact of these checks both on our industry and racing bettors needs to be carefully considered and look forward to further discussions on this important issue for British racing with the Gambling Commission and DCMS.”

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SOFTSWISS Sportsbook Wins Innovative E-sports Product at SPiCE South Asia 2024

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SOFTSWISS Sportsbook Wins Innovative E-sports Product at SPiCE South Asia 2024
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SOFTSWISS, a global tech expert with over 15 years of experience in iGaming, announces the triumph of its Sportsbook at the SPiCE South Asia Eventus Awards 2024. The solution clinched the Innovative E-sports Product of the Year title. 

The SPiCE South Asia Eventus Awards brought together industry leaders to celebrate excellence and innovation within the gaming landscape in India and Sri Lanka. This year, the event focused on regulatory updates, regional gaming trends, and best practices. The Innovative E-sports Product of the Year award honours the most innovative product that has significantly impacted the esports community.

This accolade solidifies the SOFTSWISS Sportsbook position as a reliable sports betting software platform with a gamification focus, which can be seamlessly integrated with any existing casino platform on the market. It celebrates the product’s unique and innovative features that enhance the overall esports experience for players, fans, and industry professionals.

Last year, the SOFTSWISS Sportsbook team observed a significant rise in esports. This category became one of the top four most favoured sports by Bet Count, with Counter-Strike leading the pack.

The  award is a prominent edition to the product success story, including its recent achievements:

  • Obtaining the GLI-33 certificate and MGA licence
  • Partnership with the Sportradar Integrity Exchange for real-time monitoring and detection of suspicious betting behaviour
  • Integration with the Game Aggregator and the Jackpot Aggregator via a single API for more gamification and jackpot opportunities
  • Improvement of iFrame Authentication and Deposit Forms for third-party clients.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, expresses his delight: “We are incredibly proud to achieve the ‘Innovative Esports Product of the Year’ title. This recognition reflects the tireless efforts and dedication of the entire team, who strive to understand player needs, develop our product, and deploy creative approaches in our solutions to keep pace with the dynamic world of iGaming and esports in particular. I want to extend our gratitude to our reliable partner, Oddin.gg, for their invaluable collaboration, which played a significant role in this achievement. This award is a powerful motivator for us to continue pushing boundaries and delivering exceptional experiences for players worldwide.”

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

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Compliance Updates

Ensuring Integrity: The Role of Assurance in the Gambling Industry

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Ensuring Integrity: The Role of Assurance in the Gambling Industry
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By Salvador Garcia-Noblejas, Senior Regulatory Assurance Services at ComplianceOne Group

The gambling industry has its origins in the ancient period, and different types of games are found in almost every culture and civilization.

Over the last few years, we have witnessed an immense transformation, clearly boosted by technological developments. Among these changes, online gambling has grown rapidly, and with this new non-face-to-face reality, regulation and regulators have also embraced new ways to protect players, businesses, and the overall economy. Regulators have the responsibility to set the framework of common rules that define what is right and wrong, the means to protect all parties, and the tools that must be used when anyone does not behave as expected.

Assurance in a world of global risks

It would be inaccurate to assume that regulatory assurance’s only goal is to ensure that operators operate in a fair and transparent manner and meet their legal obligations. On the contrary, assurance also includes helping businesses understand the risks involved in the industry where they operate, analysing their strengths and weaknesses, and setting measures to mitigate those risks.

Assurance’s starting point consists of an interview phase where tailor-made questionnaires serve better understanding the reality to each operator and its actual circumstances. Once the assurance assessment is complete, a detailed action plan assists the operator in fixing any identified gaps, improving policies and procedures, and obtaining the maximum financial gain from refining their processes, products, and operations.

As part of the fast transformation of the gambling industry, with competitive new products, platforms, advertisements, and market expansion, we must not forget that bad actors and illegal practices also develop. This is the moment to ask ourselves if we are ready to face whatever can harm our operations. The most efficient way to know is carrying out a thorough audit of policies, procedures, and processes. This approach will certainly save operators from potential harm to their clients, products, brands, and finances.

Audit readiness

Regulators focus on legislation, supervision, and enforcement. All stakeholders must comply with gambling regulations if they want to offer products and services or provide a safe environment to their clients. An important part of the gambling legal system is the fact that the industry is continuously overseen to ensure that all actors adhere to the established rules. At this point, operators need to ask themselves how ready they are to show sufficient evidence that their operations adhere to the law.

Smart operators will choose to comply with as many rules and regulations as their business is capable of, and they will ensure that records are properly kept. Company leadership is essential in ensuring compliance as it contributes to collaboration between departments and having policies and procedures that make the business run within the parameters of the legislation.

Lessons learned

In recent years, some highly publicized enforcement actions, including fines and penalties, license suspension, and revocation, have alerted the whole gambling industry. From such cases, there have been increasing efforts in reviewing processes, improving systems, and growing compliance departments.

Experience in the gambling industry has taught us that it is crucial to have a detailed understanding of the regulations that govern the relationship between operators and players. Where knowledge has been insufficient, inaccurate, or out of date, some business decisions have led to unwanted consequences, sometimes catastrophic ones.

Knowledge, a solid compliance culture, strong procedures, and willingness are the formula to be ready for a regulatory audit.

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