Latest News
Keeping Up The World Cup Momentum
With online sportsbooks experiencing an unprecedented number of new registrations during the 2022 World Cup, we sat down with Flows sales director, Domenico Mazzola, to learn more about how data and no-code automation tools can help operators to convert casual bettors into long-term customers.
With the World Cup in Qatar creating a surge in new sign-ups, the main challenge for sportsbook operators now becomes finding new ways to convert these “big event” bettors into regular customers. As is so often the case in the gambling industry, the key here is customisation and personalisation, but in a way that really focuses on bettors’ needs and offers them something different, something special.
The tournament was a great opportunity to gather data insights and the best way to do this was to add a bit of fun to their promotions while also collecting data that could be used to keep customers betting throughout the World Cup and beyond.
So how could they have done this? Well, as we know some punters can be very competitive and leader board promotions are a proven retention tool for operators. Therefore, one stand-out way for operators to engage with customers could be to offer a promotion where players battle against each other for the title of “best bettor and where bettors fill in their predictions to collect points and climb the rankings.
In fact, why not get a little more creative and offer a challenge such as “who can make the best predictions and score the most points on our World Cup leader board or Premier league leader board?”. Using this as a base, operators could even take things a step further and use Flows to drill down into their data to create a series of leader boards separated by country, allowing them to add an additional level of localisation to their promotions.
Of course, the applications of this type of offer extend far beyond the World Cup – operators could also use it to engage with players during the Champions League or the next Euros. After they’ve gathered the necessary data and fed it into Flows, many new promotions become possible. They just need to use their imagination and provide something special that keeps their customers coming back.
However, for this to be successful, it’s important for operators to think about what promotions they want to offer going forward and how to factor these into their marketing strategy. If they were smart during the World Cup, they would have used the tournament to gather data on users’ betting behaviour – i.e. the teams or markets they wagered on – as well as the location that these bets were placed from.
The knock-on effect of this would be that they would now be able to offer tailored promotions based on bettors’ favourite teams or home countries, creating a personalised link to them for future marketing. I really can’t stress enough how important data collection is for this process – it’s the key to enabling operators to offer something that’s relevant to customers’ activity, habits and personal circumstances.
Looking specifically at the World Cup, bets were being taken on countries rather than specific teams, so operators will need to get a bit creative in terms of how they use this data going forward. Now that the tournament is over, there are still opportunities to utilise information gathered to target bettors for friendlies in the lead up to the Euros, which will be the next round of fixtures for the national sides.
By analysing the data collected during the World Cup, operators can, for example, see whether customers bet on a specific player to be first goal scorer. Based on this, they can see which club side this player represents and recommend specific bets accordingly. Alternatively, they could check whether a customers’ location is within a specific radius of a stadium. If so, which match is being played there next, is it a sell-out and can they be offered a promotion to bet if they didn’t get tickets?
Of course, while many customers that signed up for the World Cup can potentially be converted into long-term bettors, there are two other key user profiles that operators will also have to deal with going forward. These are bonus abusers – i.e. those that signed up purely for the World Cup offers and have no intention of betting going forward – and casual bettors who are only active for big events.
Starting with the former, most operators will already have a process in place for preventing bonus abuse. However, in terms of reaction time, it’s far more effective for them to streamline their risk strategy by using automated workflows. By doing so, they can implement all of their bonus abuse rules automatically based on common patterns, allowing them to act quickly and improve the bonus terms.
The other customer category is a little trickier, but there may still be opportunities to cross-sell casual sports bettors who signed up purely for the World Cup to other products like casino games. Again, no-code automation tools can help operators identify this type of customer and target them with relevant offers and promotions based on the trends and patterns established through their betting behaviour.
One example would be for a sportsbook to track how often a casual bettor is logging onto their website or app, how many bets they’ve placed and what these bets typically look like. Based on this, they can then ear-mark the type of customer that might be receptive to casino games and use their no-code automation tools to create and send personalised emails or messages that promote these products.
By looking into the data, a sportsbook could send an email to a customer that has shown an interest in casino games in the past or to one who has placed a high number of sports bets, but hasn’t yet tried any of the other products they offer. This email could include information about the sportsbooks’ casino games, a special bonus to help get them started and direct links to the casino website or app.
Bearing this in mind, there are a wealth of opportunities for sportsbook operators to convert their momentum from the World Cup into the regular betting calendar. By using no-code automation tools that analyse data and automatically send out personalised messaging, they’ll be able to better target casual sports fans with relevant offers that will ease their journey to becoming long-term customers.
Industry News
Europe Sports Betting Market Size, Share & Trends Analysis Report 2024-2030 Featuring Bet365, William Hill, Betfair, Paddy Power, 888sport, Bwin, Unibet, Ladbrokes, MGM, and Betsson
The “Europe Sports Betting Market Size, Share & Trends Analysis Report by Type, Platform, Sports Type (Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, Others), Country, and Segment Forecasts, 2024-2030” report has been added to ResearchAndMarkets.com’s offering.
The Europe sports betting market size is anticipated to reach USD 65.54 billion by 2030 and is expected to expand at a CAGR of 9.9% from 2024 to 2030
The globalization of sports and the integration of international leagues and tournaments into European betting markets have fueled the growth of sports betting. Major sporting events such as the FIFA World Cup, UEFA European Championship, Wimbledon, and the Olympics attract widespread attention and betting interest from European consumers, driving significant betting volumes and revenues for sports betting operators, thus driving the growth of the sports betting market in Europe.
The COVID-19 pandemic had a negative impact on the European sports betting market. The cancellation or postponement of sports events during the pandemic restrained the market growth. With major tournaments, leagues, and competitions either suspended or canceled outright, the absence of live sports events severely diminished consumer betting opportunities. It led to a significant decline in betting volumes and revenues for sports betting operators.
The presence of favorable betting policies in the region is driving the growth of the sports betting market in the region. Many European countries, such as the UK, Ireland, Denmark, and France, have progressive policies promoting a competitive and well-regulated betting market. It facilitates the entry of new operators into the market and encourages competition, leading to innovation, improved services, and better value for consumers.
Moreover, established responsible gambling initiatives and regulatory bodies in Europe, such as the European Gaming & Betting Association, help build trust and confidence among consumers by promoting responsible gambling practices, ensuring fairness and transparency in betting operations, and providing avenues for dispute resolution, to protect consumers and maintain the integrity of the betting market, thus driving the growth of sports betting market in the region.
Europe Sports Betting Market Report Highlights
- Based on the type of betting, the fixed odd wagering segment accounted for the highest revenue share of 27.7% in 2023 due to the stability and predictability of the payouts
- Based on platform, the online segment dominated the market in 2023 and is expected to grow at a significant CAGR from 2024 to 2030. It can be attributed to the collaborations between sports teams, leagues, and betting companies, thus increasing the visibility of sports betting and attracting a larger customer base.
- In terms of sports type, the football segment accounted for the largest revenue share in 2023. It can be attributed to the popularity of football in Europe due to popular football clubs like Real Madrid, Liverpool FC, FC Barcelona, and Manchester United.
- The UK held a significant share of 34.6% in 2023 and is expected to grow at a significant CAGR during the forecast period. Favorable gambling policies in the country drive the market’s growth.
Company Profiles
- Bet365
- Ali William Hill
- Betfair
- Paddy Power
- 888sport
- Bwin
- Unibet
- Ladbrokes
- MGM Resorts International
- Betsson
Key Attributes:
Report Attribute | Details |
No. of Pages | 80 |
Forecast Period | 2023 – 2030 |
Estimated Market Value (USD) in 2023 | $33.75 Billion |
Forecasted Market Value (USD) by 2030 | $65.54 Billion |
Compound Annual Growth Rate | 9.9% |
Regions Covered | Europe |
Key Topics Covered:
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Europe Sports Betting Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Increasing number of sport events
3.2.1.2. Growing number of sporting events and leagues in Europe
3.2.2. Market restraint analysis
3.2.2.1. Lack of unified regulations
3.2.3. Market opportunity analysis
3.2.3.1. Growth in E-sports audience
3.3. Europe Sports Betting Market Analysis Tools
3.3.1. Industry Analysis – Porter’s
3.3.2. PESTEL Analysis
Chapter 4. Europe Sports Betting Market: Platform Estimates & Trend Analysis
4.1. Platform Market Share, 2023 & 2030
4.2. Segment Dashboard
4.3. Europe Sports Betting Market by Platform Outlook
4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030
4.4.1. Offline
4.4.2. Online
Chapter 5. Europe Sports Betting Market: Type Estimates & Trend Analysis
5.1. Type Market Share, 2023 & 2030
5.2. Segment Dashboard
5.3. Europe Sports Betting Market by Type Outlook
5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030
5.4.1. Fixed odds wagering
5.4.2. Exchange Betting
5.4.3. Live/In Play Betting
5.4.4. eSports Betting
5.4.5. Others
Chapter 6. Europe Sports Betting Market: Sports Type Estimates & Trend Analysis
6.1. Sports Type Market Share, 2023 & 2030
6.2. Segment Dashboard
6.3. Europe Sports Betting Market by Sports Type Outlook
6.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030
6.4.1. Football
6.4.2. Basketball
6.4.3. Baseball
6.4.4. Horse Racing
6.4.5. Cricket
6.4.6. Hockey
6.4.7. Others
Chapter 7. Europe Sports Betting Market: Regional Estimates & Trend Analysis
7.1. Regional Market Share Analysis, 2023 & 2030
7.2. Regional Market Dashboard
7.3. Regional Market Snapshot
7.4. Market Size, & Forecasts Trend Analysis, 2018 to 2030
7.4.1. UK
7.4.2. Germany
7.4.3. France
7.4.4. Italy
Chapter 8. Competitive Landscape
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company/Competition Categorization
8.3. Vendor Landscape
8.3.1. List of key distributors and channel partners
8.3.2. Key customers
8.4. Company Profiles
For more information about this report visit researchandmarkets.com
Industry News
Leading online slot developer announces launch of Snoop’s High Rollers which will go live exclusively with popular crypto sportsbook and casino
Gaming Corps, a publicly listed game development company based in Sweden, has signed a major deal that will see it launch an exclusive slot game in collaboration with rap legend, Snoop Dogg. The game will drop exclusively on Roobet, the online casino where Snoop Dogg is a brand ambassador.
Snoop Dogg needs no introduction. He made his music industry debut when he appeared on Dr Dre’s 1992 album, The Chronic, and has since sold more than 50 million albums worldwide. He’s also made several movie and TV show appearances, making him one of the most iconic artists of all time.
The game is “Snoop’s High Rollers” and allows players to experience what it’s like to live life as a music legend. The soundtrack is inspired by Snoop’s early and later works and the main man has also narrated parts of the game to really bring it to life.
Snoop has also played a part in creating the gameplay, hand-picking mechanics and bonus features to really put his stamp on the game. Roobet has also got in on the action, leading to a unique online slot that will soar to the top of the charts among its players.
Snoop’s High Rollers will make its debut exclusively on Roobet, the crypto casino and sportsbook that has taken the market by storm since its launch in 2019. The casino’s team has put a comprehensive marketing strategy behind the game with plans to use it to drive new customer acquisition at scale.
“It is with much pride that we at Gaming Corps have had the chance to develop a game in close collaboration with Snoop Dogg and Roobet, where we have combined our unique gaming perspective with Snoop Dogg’s unparalleled style and charisma,” Juha Kauppinen, Gaming Corps CEO, said:-
“Our vision is to offer players an experience where music, culture and gaming merge into something extraordinary. Our close collaboration with Roobet has enabled us to do the impossible, namely world-class marketing, game release is planned for 20 of April. We’re thrilled, and discussions are already underway about several game concepts!”
Anthony Brennan, Head of Partnerships at Roobet, added: “Roobet loves pushing the envelope and never flinches at an opportunity to bring iGaming and pop culture together. Snoop loves his game, we love the game, and we’ve been delighted at the experience of building something that feels fresh in an industry full of remixes.
“We can’t say enough nice things about the Gaming Corps team, and we’re excited to hear what the gaming community has to say!”
Latest News
NeoGames’ Christopher Shaban appointed Managing Director iLottery
NeoGames S.A, a technology-driven provider of end-to-end iGaming and iLottery solutions, has made a key appointment to the leadership team of its iLottery business unit with Christopher Shaban becoming Managing Director, iLottery.
This is the latest phase of NeoGames’ organizational restructure to support its upcoming plans as the company progresses towards the closing of its acquisition by Aristocrat, expected in the second quarter of fiscal year 2024.
With his appointment effective immediately, Shaban will oversee all iLottery activity for the NeoGames Group globally, including new business, customer growth, the continued global expansion of NeoGames’ iLottery solution, and lastly, NeoGames Studio, the Company’s in-house game studio.
Shaban brings a wealth of knowledge to the position with over 27 years of experience in the global lottery industry. He joined NeoGames in 2021 in the role of EVP Global Business and Customer Development for the Company’s iLottery business.
Moti Malul, Chief Executive Officer at NeoGames, said: “Chris is hugely respected within the lottery industry and his track record speaks for itself. I am thrilled about his appointment and look forward to seeing him drive us forward in our iLottery business.”
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