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Keeping Up The World Cup Momentum

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Keeping Up The World Cup Momentum
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With online sportsbooks experiencing an unprecedented number of new registrations during the 2022 World Cup, we sat down with Flows sales director, Domenico Mazzola, to learn more about how data and no-code automation tools can help operators to convert casual bettors into long-term customers.

With the World Cup in Qatar creating a surge in new sign-ups, the main challenge for sportsbook operators now becomes finding new ways to convert these “big event” bettors into regular customers. As is so often the case in the gambling industry, the key here is customisation and personalisation, but in a way that really focuses on bettors’ needs and offers them something different, something special.

The tournament was a great opportunity to gather data insights and the best way to do this was to add  a bit of fun to their promotions while also collecting data that could be used to keep customers betting throughout the World Cup and beyond.

So how could they have done this? Well, as we know some punters can be very competitive and leader board promotions are a proven retention tool for operators. Therefore, one stand-out way for operators to engage with customers could be to offer a promotion where players battle against each other for the title of “best bettor and where bettors fill in their predictions to collect points and climb the rankings.

In fact, why not get a little more creative and offer a challenge such as  “who can make the best predictions and score the most points on our World Cup leader board or Premier league leader board?”. Using this as a base, operators could even take things a step further and use Flows to drill down into their data to create a series of leader boards separated by country, allowing them to add an additional level of localisation to their promotions.

Of course, the applications of this type of offer extend far beyond the World Cup – operators could also use it to engage with players during the Champions League or the next Euros. After they’ve gathered the necessary data and fed it into Flows, many new promotions become possible. They just need to use their imagination and provide something special that keeps their customers coming back.

However, for this to be successful, it’s important for operators to think about what promotions they want to offer going forward and how to factor these into their marketing strategy. If they were smart during the World Cup, they would have used the tournament to gather data on users’ betting behaviour – i.e. the teams or markets they wagered on – as well as the location that these bets were placed from.

The knock-on effect of this would be that they would now be able      to offer tailored promotions based on bettors’ favourite teams or home countries, creating a personalised link to them for future marketing. I really can’t stress enough how important data collection is for this process – it’s the key to enabling operators to offer something that’s relevant to customers’ activity, habits and personal circumstances.

Looking specifically at the World Cup, bets were being taken on countries rather than specific teams, so operators will need to get a bit creative in terms of how they use this data going forward. Now that the tournament is over, there are still opportunities to utilise information gathered to target bettors for friendlies in the lead up to the Euros, which will be the next round of fixtures for the national sides.

By analysing the data collected during the World Cup, operators can, for example, see whether customers bet on a specific player to be first goal scorer. Based on this, they can see which club side this player represents and recommend specific bets accordingly. Alternatively, they could check whether a customers’ location is within a specific radius of a stadium. If so, which match is being played there next, is it a sell-out and can they be offered a promotion to bet if they didn’t get tickets?

Of course, while many customers that signed up for the World Cup can potentially be converted into long-term bettors, there are two other key user profiles that operators will also have to deal with going forward. These are bonus abusers – i.e. those that signed up purely for the World Cup offers and have no intention of betting going forward – and casual bettors who are only active for big events.

Starting with the former, most operators will already have a process in place for preventing bonus abuse. However, in terms of reaction time, it’s far more effective for them to streamline their risk strategy by using automated workflows. By doing so, they can implement all of their bonus abuse rules automatically based on common patterns, allowing them to act quickly and improve the bonus terms.

The other customer category is a little trickier, but there may still be opportunities to cross-sell casual sports bettors who signed up purely for the World Cup to other products like casino games. Again, no-code automation tools can help operators identify this type of customer and target them with relevant offers and promotions based on the trends and patterns established through their betting behaviour.

One example would be for a sportsbook to track how often a casual bettor is logging onto their website or app, how many bets they’ve placed and what these bets typically look like. Based on this, they can then ear-mark the type of customer that might be receptive to casino games and use their no-code automation tools to create and send personalised emails or messages that promote these products.

By looking into the data, a sportsbook could send an email to a customer that has shown an interest in casino games in the past or to one who has placed a high number of sports bets, but hasn’t yet tried any of the other products they offer. This email could include information about the sportsbooks’ casino games, a special bonus to help get them started      and direct links to the casino website or app.

Bearing this in mind, there are a wealth of opportunities for sportsbook operators to convert their momentum from the World Cup into the regular betting calendar. By using no-code automation tools that analyse data and automatically send out personalised messaging, they’ll be able to better target casual sports fans with relevant offers that will ease their journey to becoming long-term customers.

Latest News

SBC Summit Tbilisi 2024: The iGaming and Sports Betting Event where Eastern Europe Meets Central Asia

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The SBC Summit Tbilisi 2024 is set to bring together the key players in the iGaming and sports betting industries from June 25-26, 2024, at the Sheraton Grand Tbilisi Metechi Palace, Georgia. Organized by SBC Events in collaboration with Sports Media Holding, this event promises to be a pivotal gathering for professionals targeting the burgeoning markets of Eastern Europe and Central Asia.

A Gateway to Eastern Europe and Central Asia

The second edition of the SBC Summit Tbilisi is designed to offer unparalleled insights into the high-potential markets of the Black Sea, Eastern Europe, and Central Asia. This premier conference is a must-attend for those looking to expand their business into complex and diverse regions such as Georgia, Romania, Serbia, Bulgaria, Kazakhstan, and Slovenia. The event provides a unique platform to understand the local regulatory landscapes, cultural nuances, and market opportunities.

Comprehensive Conference Agenda

The SBC Summit Tbilisi 2024 will feature a rich conference agenda that brings together C-Level executives and industry experts to discuss a wide range of topics. Attendees can expect to gain valuable knowledge on:

  • iGaming trends and innovations
  • Emerging market opportunities
  • Regulatory updates and compliance strategies
  • Outsourcing and business relocation opportunities

Who Will Be There?

The summit is expected to attract over 1,500 delegates, including 600 operators, 150 affiliates, 60+ speakers, and 30 exhibitors. This diverse gathering offers a fantastic opportunity to network with key decision-makers, generate leads, and forge meaningful partnerships.

Networking Opportunities

SBC Events are renowned for their exceptional networking experiences, and the Tbilisi Summit will be no exception. From the moment attendees step into the venue, they will be treated to an all-inclusive networking environment. Designated areas on the show floor will provide hot refreshments, breakfast, and lunch, along with various bars offering favorite drinks throughout the venue.

Evening networking events will take place in some of Tbilisi’s most upscale locations, providing a relaxed and enjoyable atmosphere to continue business discussions and build new connections.

Special Features

  • Keynote Speaker: Chris Bird, CEO of The Raheem Sterling Foundation and former COO of Manchester City, will share his insights and experiences, adding significant value to the event’s agenda.
  • VIP Networking: Attendees can look forward to an exclusive VIP networking experience, ensuring they can connect with the most influential figures in the industry.
  • Held in Collaboration with Sports Media Holding: As a leading service aggregator in the EE&CIS region, SMH Global brings a wealth of expertise and networking opportunities to the event.

Why Attend?

The SBC Summit Tbilisi 2024 offers an unmatched opportunity to gain a foothold in the promising markets of Eastern Europe and Central Asia. With a comprehensive agenda, top-tier speakers, and exclusive networking events, this summit is the ideal platform for industry professionals to learn, connect, and grow their businesses.

For more information and to register, visit the SBC Summit Tbilisi website.

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Compliance Updates

eGaming Integrity Launches to Enhance Compliance for OGRA Licence Holders and CSPs

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We proudly announce the official launch of eGaming Integrity, a specialised compliance services provider exclusively dedicated to protecting OGRA licence holders and the CSPs that support them.

Our mission is to enable online gambling operators, and the CSPs that support them, with the tools they need to thrive in the Isle of Man, ensuring integrity, transparency, and adherence to industry standards.

The Isle of Man eGaming sector continues to grow at a rapid pace, with the number of OGRA licensees more than doubling in recent years. With the sector having grown so quickly, it has led to a shortage of highly qualified, well trained, and egaming experienced compliance and AML professionals locally. This skills shortage presents a significant challenge for online gambling operators licensed here.

With our team of industry experts and former regulators, eGaming Integrity enables businesses to remain compliant with the stringent regulatory requirements under the Isle of Man licence through our tailored services which include mock audits, remediation, and internal audits.

Speaking about the requirement for such services, Emma Shilling, eGaming Integrity director said “licensed online gambling operators and local Corporate Service Providers have been looking for a credible provider to offer specialist services beyond day-to-day compliance. We’ve already helped several CSPs navigate the sector in previous roles, where eGaming isn’t always the primary area of expertise so businesses have sought our experience and industry knowledge to help them service their clients more effectively.”

Fellow director, Nick Bowden added “our in-depth evaluations prepare operators for regulatory visits, remediation support to bring businesses back into good standing with the regulator, and independent assurance makes sure risk management, governance and internal control processes are operating effectively.

eGaming Integrity are now working with a number of OGRA licence holders and local CSPs, providing customised compliance and regulatory advisory services that align with business objectives and operational intricacies.

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Latest News

Week 24/2024 slot games releases

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Week 24/2024 slot games releases
Reading Time: 4 minutes

 

Here are this weeks latest slots releases compiled by European Gaming

ELA Games, announced the release of its conceptually new game “Joker Cashpot”. The new slot game aims to attract players with its exciting mechanics, a balance of strategy and randomness and traditional colourful design by the studio’s artists. Joker Cashpot is a rare example of a creatively modified slot where the player can accumulate and multiply rewards.

 

Yggdrasil has partnered with ReelPlay to offer up to 10,000 ways to win in feature-filled dystopian release Armageddon 10K WAYS™. The cascading slot transports players into a hellish oblivion where spinning the reels can stave off otherworldly invaders and rack up prizes by way of Bonus Respins, 10K Ways and four local jackpots. The Bonus Respins feature is triggered whenever players land six or more scatter symbols anywhere on the reels.

Yggdrasil and ReelPlay unleash hell on earth in Armageddon 10K WAYS™

 

Habanero brings fairytale magic to its latest slot Waltz Beauty, where mystery symbols and multiplier rewards await players. Set on a 6×4 grid, the game sets the scene with an enchanted palace where a host of princesses populate the board as its symbols which must form matching combinations across 25 paylines.

Habanero dances with the beast in new release Waltz Beauty

 

Booming Games is proud to announce that its highly-anticipated title, Ronaldinho Spins, is now available to players worldwide. Ronaldinho Spins is the first slot game ever created featuring the image of international football superstar Ronaldinho Gaucho. After months of development and refinement, the slot is now set to deliver entertainment and joy with its stunning visuals and exciting features.

 

Amusnet brings you a fruity delight with its new classical video slot. The 5-reel 10 fixed paylines game offers colourful and yummy-looking gameplay. Packed with fruity symbols, sizzling design and captivating sound effects, 10 Power Hope promises a thrilling gameplay experience filled with fiery wins.

Go Hot or Go Home with Amusnet's newest slot release 10 Power Hot

 

Thunderkick has released the newest addition to its expanding collection, Sword of Arthur, taking players on a journey to King Arthur’s Ancient Briton. King Arthur himself features as the game’s highest-paying symbol, followed by his armour and shield, while the low-paying icons are represented by fantasy-style playing card symbols. The legendary sword of Arthur takes centre stage as the Wild and Scatter, helping to form wins and trigger the Bonus Game.

Thunderkick reignites Arthurian legend in latest slot Sword of Arthur

 

With the cream of European football preparing to showcase their skills on the grass at Euro 2024 in Germany starting this week, Apparat Gaming icon, Jack Potter, has set out on a mission to spread the beautiful game to ancient Egypt in the quirky new adventure, Jack Potter and The Book of Football.

 

Triple Edge Studios, part of Games Global’s exclusive studio network, has launched its latest feature-filled title, Goal Strike Rising Rewards™, kicking off the excitement ahead of a big summer of football. Set within an electrifying football stadium and showcasing five reels with varying rows of 3-4-5-4-3, players spin the slot’s unique reelset that is adorned with football shirts, boots, and whistle symbols for the chance to unlock a variety of innovative multiplier and free spins features and win increasing jackpots via the Rising Rewards™ mechanic.

 

Not all pigs are happy in mud and that’s certainly the case for the two porkers in the latest slot from Fantasma Games. Gold Pigger is already live with a limited number of operators, and a truly flying start with initial key player KPIs up +100% from an already very successful 2024 game release performance.

 

 

PG Soft has released its highly infectious video slot, Zombie Outbreak. The game unfolds within an apocalyptic world where the undead rise on the 5 reels, featuring a layout with 4 rows on reels 1, 3, and 5, and 5 rows on reels 2 and 4. One of the many electrifying features of Zombie Outbreak is the Expanding Wild symbol, which replaces all symbols aside from the Scatter symbol.

The game unfolds within an apocalyptic world where the undead rise on the 5 reels

 

 

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