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Keeping Up The World Cup Momentum

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Keeping Up The World Cup Momentum
Reading Time: 4 minutes

 

With online sportsbooks experiencing an unprecedented number of new registrations during the 2022 World Cup, we sat down with Flows sales director, Domenico Mazzola, to learn more about how data and no-code automation tools can help operators to convert casual bettors into long-term customers.

With the World Cup in Qatar creating a surge in new sign-ups, the main challenge for sportsbook operators now becomes finding new ways to convert these “big event” bettors into regular customers. As is so often the case in the gambling industry, the key here is customisation and personalisation, but in a way that really focuses on bettors’ needs and offers them something different, something special.

The tournament was a great opportunity to gather data insights and the best way to do this was to add  a bit of fun to their promotions while also collecting data that could be used to keep customers betting throughout the World Cup and beyond.

So how could they have done this? Well, as we know some punters can be very competitive and leader board promotions are a proven retention tool for operators. Therefore, one stand-out way for operators to engage with customers could be to offer a promotion where players battle against each other for the title of “best bettor and where bettors fill in their predictions to collect points and climb the rankings.

In fact, why not get a little more creative and offer a challenge such as  “who can make the best predictions and score the most points on our World Cup leader board or Premier league leader board?”. Using this as a base, operators could even take things a step further and use Flows to drill down into their data to create a series of leader boards separated by country, allowing them to add an additional level of localisation to their promotions.

Of course, the applications of this type of offer extend far beyond the World Cup – operators could also use it to engage with players during the Champions League or the next Euros. After they’ve gathered the necessary data and fed it into Flows, many new promotions become possible. They just need to use their imagination and provide something special that keeps their customers coming back.

However, for this to be successful, it’s important for operators to think about what promotions they want to offer going forward and how to factor these into their marketing strategy. If they were smart during the World Cup, they would have used the tournament to gather data on users’ betting behaviour – i.e. the teams or markets they wagered on – as well as the location that these bets were placed from.

The knock-on effect of this would be that they would now be able      to offer tailored promotions based on bettors’ favourite teams or home countries, creating a personalised link to them for future marketing. I really can’t stress enough how important data collection is for this process – it’s the key to enabling operators to offer something that’s relevant to customers’ activity, habits and personal circumstances.

Looking specifically at the World Cup, bets were being taken on countries rather than specific teams, so operators will need to get a bit creative in terms of how they use this data going forward. Now that the tournament is over, there are still opportunities to utilise information gathered to target bettors for friendlies in the lead up to the Euros, which will be the next round of fixtures for the national sides.

By analysing the data collected during the World Cup, operators can, for example, see whether customers bet on a specific player to be first goal scorer. Based on this, they can see which club side this player represents and recommend specific bets accordingly. Alternatively, they could check whether a customers’ location is within a specific radius of a stadium. If so, which match is being played there next, is it a sell-out and can they be offered a promotion to bet if they didn’t get tickets?

Of course, while many customers that signed up for the World Cup can potentially be converted into long-term bettors, there are two other key user profiles that operators will also have to deal with going forward. These are bonus abusers – i.e. those that signed up purely for the World Cup offers and have no intention of betting going forward – and casual bettors who are only active for big events.

Starting with the former, most operators will already have a process in place for preventing bonus abuse. However, in terms of reaction time, it’s far more effective for them to streamline their risk strategy by using automated workflows. By doing so, they can implement all of their bonus abuse rules automatically based on common patterns, allowing them to act quickly and improve the bonus terms.

The other customer category is a little trickier, but there may still be opportunities to cross-sell casual sports bettors who signed up purely for the World Cup to other products like casino games. Again, no-code automation tools can help operators identify this type of customer and target them with relevant offers and promotions based on the trends and patterns established through their betting behaviour.

One example would be for a sportsbook to track how often a casual bettor is logging onto their website or app, how many bets they’ve placed and what these bets typically look like. Based on this, they can then ear-mark the type of customer that might be receptive to casino games and use their no-code automation tools to create and send personalised emails or messages that promote these products.

By looking into the data, a sportsbook could send an email to a customer that has shown an interest in casino games in the past or to one who has placed a high number of sports bets, but hasn’t yet tried any of the other products they offer. This email could include information about the sportsbooks’ casino games, a special bonus to help get them started      and direct links to the casino website or app.

Bearing this in mind, there are a wealth of opportunities for sportsbook operators to convert their momentum from the World Cup into the regular betting calendar. By using no-code automation tools that analyse data and automatically send out personalised messaging, they’ll be able to better target casual sports fans with relevant offers that will ease their journey to becoming long-term customers.

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Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of ĐĄS2

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From 26 July, all GG.BET users can get involved in the new MEGA BLAST Competition with a €10,000 prize fund. The winner will receive two tickets to the BLAST Premier Fall Final CS2 tournament, taking place from 27-29 September in Copenhagen. To enter, you need to place bets on Counter-Strike 2 matches.

BLAST Premier Fall is a major series of Counter-Strike 2 tournaments which draws in millions of viewers from all over the world every year. The series consists of three stages: Groups, Showdown, and Finals. The Groups stage sees 16 Tier-1 teams duke it out. Only 6 of these can go on to compete in the final, while the rest will battle it out in the Fall Showdown for two additional spots in the final. BLAST Premier Fall Finals will be the concluding stage of the Fall series, and fans can look forward to electrifying action, heart-stopping twists and turns, and an epic $425,000 prize fund.

From 26 July to 4 August, as the Groups stage rages on, GG.BET will be holding its MEGA BLAST Competition. The winner will get their hands on two tickets to attend every day of the BLAST Premier Fall Finals. As well as these tickets, the bookmaker is also giving away a whopping €10,000 prize fund to the top 40 participants in the MEGA BLAST Competition.

How to take part in the MEGA BLAST Competition:

  1. Register an account with GG.BET or log in to an existing account.
  2. Go to the tournament page and press “Participate”.
  3. Place bets on Counter-Strike 2 matches. Every bet you place will earn you a certain number of points, based on the odds.
  4. Rack up points, keep an eye on the leaderboard, and wait for your winnings to roll in.

Bet on your favorites and get ready for some unforgettable fun! Head over to GG.BET right now so you don’t miss your chance to enjoy a festival of Counter-Strike action in Copenhagen.

 

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MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE

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Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway.

As part of the club’s pre-season tour of the United States, and to mark this significant deal, leading figures from Manchester City and Super Group will be on-site for the iconic NYSE bell-ringing ceremony later today. Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, will ring The Opening Bell at 9:30am EDT.

The agreement will see Betway become the club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.

Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”

Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”

Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.

Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in this area.

The Opening Bell ceremony can be viewed live.

 

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Compliance Updates

Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed

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Reading Time: 2 minutes

The “Acquiring a Curacao Online Gaming License, 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed” report has been added to ResearchAndMarkets.com’s offering.

This report includes valuable insights into the financial and procedural aspects, including detailed information on costs and timelines associated with acquiring a Curacao license.

In 2023, Curacao introduced the “Landsverordening op de kansspelen” (Ordinance on Games of Chance) to modernize and regulate gambling legislation. Since March 2020, the Gambling Control Board (GCB) has been authorized to regulate offshore gambling games and oversee the issuance of Curacao licenses. As of 2023, there are 16 companies providing legal services for registration and licensing in the territory of Curacao. The license fee, as per GCB regulations, is 36,000 ANG or 19,800 USD, payable upon license issuance.

Research Timeline and Data Relevance

The research was conducted in two stages. The first stage, studying the regulator and Open Data Search, took place in December 2023. The second stage, writing the report and partially updating the data from the first stage, took place from the end of April to the end of May 2024.

Goals and Objectives

  • Describe the information about the Curacao license and the issuing regulator.
  • Describe the requirements and conditions for obtaining a Curacao license.
  • Describe the costs and timelines for obtaining a Curacao license.
  • Briefly study the market, find and suggest the following lists:
    • Legal companies offering services for company registration and obtaining a Curacao license;
    • Communication agents and integrators working with the Curacao license;
    • Suppliers and vendors working with the Curacao license;
    • Payment systems working with the Curacao license.

Key Topics Covered:

1. Goals and Objectives

2. Research Timeline and Data Relevance

  • Document Markup
  • Raw and Combined Data
  • Terms & Glossary

3. General Information

  • The Regulator
    • Registration of Operators With Sublicense
    • Application for an Online Gaming License

4. Requirements and Conditions for Obtaining a License

License Conditions

  • General Prohibitions
  • Safe and Secure Environment
  • Equipment and Application Software
  • Player Registration
  • Payment Transactions
  • Games
  • Terms of Use
  • Resolution of Complaints
  • Administrative Responsibilities
  • Publicly Available Information
  • Reports
  • Policies and Procedures
  • Suspension and Revocation of License
  • Additional Conditions
  • Supervision

Recommendations or Minimum Requirements for the Business Plan

5. The Cost of the License

6. Decision Term and the Validity of the License

7. Application Method and Forms

8. Contact Information

9. Companies for Registration and Licensing

10. Integration Companies

11. Suppliers and Vendors

12. Payment Systems

13. META

14. Appendix: Terms & Glossary

For more information about this report visit researchandmarkets.com/r/izeo6g

 

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