Asia
India’s leading Esports and Sports communication Agency Artsmith bags PR mandate for FanClash
Leading PR and Communication Agency, Artsmith.in specializing in esports and sports communication have bagged the PR mandate of Asia’s largest esports fantasy platform, FanClash after a multi-agency pitch.
FanClash is a platform that allows esports fans to create and manage their own fantasy teams and earn rewards based on the performance of those teams in real-life tournaments. With FanClash, users can monetize their knowledge and passion for popular esports such as FreeFire, PUBG Mobile, COD Mobile, COD PC, Valorant, CS:GO, League of Legends, and DOTA 2. Whether you’re a casual viewer or a dedicated fan, FanClash provides a forum for you to engage with and enjoy the world of esports.
FanClash in its short spell of existence has been making waves in the gaming industry. They have onboarded India’s distinguished athlete Jonathan Amaral as their brand ambassador and have also partnered with several renowned esports organizations and have been sponsoring big-ticket tournaments.
“The innovations and in-depth understanding which Artsmith showed in their vision and approach is something that came the closest to where we as Brand want to position FanClash. Their vision is aligned perfectly with ours and we are looking forward to teaming up with Artsmith to get the work actioned immediately,” said Richa Singh, Co-Founder, and CEO of FanClash.
Artsmith is India’s only specialized Esports PR Agency. They have been managing some of the renowned esports teams as well as content creators who have been successfully curating the esports canvas in India. Apart from Esports Clients, as a specialized Agency Artsmith is successfully managing communication and curating innovative sports content for various brands including global sportswear brand PUMA. They also manage national sports federations and some of the prominent sports leagues in India and this association with FanClash is another feather in their cap.
“As a specialised Esports PR agency we wanted a portfolio where we have clients from the segments that matter in the esports sector. Fantasy Esports with its distinctive features is one of those assets which has the potential to become a game-changer in the esports sector and we have the wherewithal and understanding of how the potential can be tapped to create the right impact for the Brand. I personally feel as women entrepreneurs we have lots that we can do through this partnership for the sector as well as women gamers and I am really looking forward and excited to work with the dynamic team at FanClash,” said Udita Dutta, Founding Principal of Artsmith. in
As India ushers in a new era where esports is officially recognized as a multi-sport event by the government, Artsmith will work to establish a sustainable ecosystem that embodies the unique IP of fantasy Esports and gets people accustomed to its exciting approach as well as features.
Asia
TWO PAGCOR MULTI-PURPOSE FACILITIES INAUGURATED IN TARLAC
Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco on Monday, March 18, led the inauguration of two newly completed multi-purpose centers in the towns of San Manuel and Victoria in the province of Tarlac.
Mr. Tengco said the state gaming agency provided a total of Php100 million for both of the two-story projects.
“Naglaan ang PAGCOR ng limampung milyong piso para sa bawat multi-purpose center sa bayan ng San Manuel at Victoria; mayroon itong iba’t ibang pasilidad gaya ng kusina, storage areas para sa relief goods, toilet at shower rooms, lactating rooms at maluwag na activity area para sa iba’t ibang gawain,” he said.
The PAGCOR chief said that because the Philippines is very vulnerable to climate change, “typhoons, floods and earthquakes are common occurrences that we must always be prepared for.”
However, he stressed that while the buildings are primarily designed as temporary shelters during emergencies, the structures can be used for various socio-civic activities, too.
“During the height of the pandemic, when the project was rolled out, there was a high demand for quarantine and evacuation facilities. But now, there is more sense to call these as multi-purpose centers rather than just evacuation facilities,” Chairman Tengco said.
“You may use this facility as your social hall, events area, and livelihood training center. You may also use this building to generate revenues for the local government,” he said.
During the event, Chairman Tengco also introduced PAGCOR’s upcoming flagship programs which include school buildings for public schools, e-learning centers, community wellness centers, and socio civic centers nationwide.
“These upcoming flagship projects are designed to create lasting impact on the lives of ordinary Filipinos,” he said. “These are just some of our nation-building efforts because as you are all aware, PAGCOR is the third largest revenue contributor to the national coffers.”
San Manuel Mayor Doña Cresencia Tesoro thanked the PAGCOR chief for the agency’s support.
“We are grateful that PAGCOR saw our need. This multi-purpose center is so far the biggest project that we have seen in San Manuel, and this is proof of PAGCOR’s commitment to serve the Filipinos,” she said.
“We thank everyone who made this dream come to life. Rest assured that we will use this to enrich the lives of our people and the generations to come,” Tesoro added.
Board Member Harmes Sembrano of the 2nd District of Tarlac also expressed gratitude to PAGCOR for funding the two-story multi-purpose facility in Victoria.
“With our limited resources, we cannot afford to fund all programs that will be beneficial to the people of Tarlac. But because of PAGCOR’s help, we have this new multi-purpose facility which will serve not only the locals of Victoria but also those from neighboring towns,” Sembrano said.
PAGCOR has thus far completed and inaugurated 38 multi-purpose buildings in different parts of the country while 34 others are still under construction.
Asia
Ocean Sharma Becomes the First Esports Caster to Join World’s Biggest Cricketing League – IPL 2024
Ocean Sharma, a prominent caster of the country’s Esports industry, has been appointed as the national presenter for the highly anticipated season of the Indian Premier League (IPL) 2024 by Star Sports. This groundbreaking move marks a historic moment in Esports and sports broadcasting, as Ocean becomes the first Indian Esports caster to join the world’s premier franchise cricket league.
Ocean is widely recognised within India’s Esports landscape for his extensive experience and expertise as a caster and game analyst. His notable achievements include casting for official Battlegrounds Mobile India (BGMI) tournaments and global Esports events such as the PUBG Mobile Global Championship 2021: League – East, PUBG Mobile Global Championship 2021: Grand Finals, and PUBG Mobile Pro League – South Asia Spring 2022.
For IPL 2024, Ocean will join hands with the league’s national presenters Mayanti Langer Binny, Jatin Sapru, Tanay Tiwari, Suren Sundaram and more to undertake various responsibilities as an anchor and reporter.
Ocean Sharma said: “As a passionate cricket fan, being appointed as the national presenter for IPL 2024 is truly a monumental moment for me. It presents an incredible opportunity to bridge the gap between Esports and mainstream sports in India, and I am honored to be at its forefront. With my experience, I am committed to delivering an unparalleled experience for all viewers and cannot wait to kickstart this innings of my career.”
Having enjoyed an illustrious career in Esports, this will not be Ocean’s first stint in the country’s sporting landscape as he has previously showcased his casting talent in high-profile tournaments such as Ultimate Kho Kho and Pro Kabaddi League.
“We are thrilled to see Ocean making strides in India’s sports industry after establishing himself as a notable figure in Esports. His journey is an inspiration for aspiring Esports enthusiasts, showcasing that the sector offers lucrative growth prospects in roles other than being a gamer as well. We are confident that his distinctive presenting skillset will enhance the excitement of IPL viewing for fans nationwide,” said Ketan Singhal, Ocean’s business manager and Founder of Phiesi.
Ocean’s unique content has established him as a distinguished figure in the Indian video gaming community with his Youtube channel comprising more than 858k subscribers and Instagram handle exceeding 450k followers. His inclusion in the IPL star cast is not only an individual achievement but also signifies a significant step forward in recognising the growing influence of Esports in mainstream sports.
Asia
Delegates propose games industry related regulations at China’s two sessions
China’s two sessions, which include the National People’s Congress (NPC) and National Committee of the Chinese People’s Political Consultative Conference (CPPCC) started on March 4 this year.
Over 10,000 policy proposals are submitted each year which are then forwarded to relevant government departments for discussion, which may lead to a new policy or be rejected.
Delegates made numerous proposals that may impact the video game industry in China, particularly around anti-addiction regulations (and one person suggested to completely ban video games), but other proposals suggested the benefits of serious games and gametech. Similar proposals happened in past years.
Source: Nico Partners
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