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India’s leading Esports and Sports communication Agency Artsmith bags PR mandate for FanClash

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India's leading Esports and Sports communication Agency Artsmith bags PR mandate for FanClash
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Leading PR and Communication Agency, Artsmith.in specializing in esports and sports communication have bagged the PR mandate of Asia’s largest esports fantasy platform, FanClash after a multi-agency pitch.

FanClash is a platform that allows esports fans to create and manage their own fantasy teams and earn rewards based on the performance of those teams in real-life tournaments. With FanClash, users can monetize their knowledge and passion for popular esports such as FreeFire, PUBG Mobile, COD Mobile, COD PC, Valorant, CS:GO, League of Legends, and DOTA 2. Whether you’re a casual viewer or a dedicated fan, FanClash provides a forum for you to engage with and enjoy the world of esports.

FanClash in its short spell of existence has been making waves in the gaming industry. They have onboarded India’s distinguished athlete Jonathan Amaral as their brand ambassador and have also partnered with several renowned esports organizations and have been sponsoring big-ticket tournaments.

“The innovations and in-depth understanding which Artsmith showed in their vision and approach is something that came the closest to where we as Brand want to position FanClash. Their vision is aligned perfectly with ours and we are looking forward to teaming up with Artsmith to get the work actioned immediately,” said Richa Singh, Co-Founder, and CEO of FanClash.

Artsmith is India’s only specialized Esports PR Agency. They have been managing some of the renowned esports teams as well as content creators who have been successfully curating the esports canvas in India. Apart from Esports Clients, as a specialized Agency Artsmith is successfully managing communication and curating innovative sports content for various brands including global sportswear brand PUMA. They also manage national sports federations and some of the prominent sports leagues in India and this association with FanClash is another feather in their cap.

“As a specialised Esports PR agency we wanted a portfolio where we have clients from the segments that matter in the esports sector. Fantasy Esports with its distinctive features is one of those assets which has the potential to become a game-changer in the esports sector and we have the wherewithal and understanding of how the potential can be tapped to create the right impact for the Brand. I personally feel as women entrepreneurs we have lots that we can do through this partnership for the sector as well as women gamers and I am really looking forward and excited to work with the dynamic team at FanClash,” said Udita Dutta, Founding Principal of Artsmith. in

As India ushers in a new era where esports is officially recognized as a multi-sport event by the government, Artsmith will work to establish a sustainable ecosystem that embodies the unique IP of fantasy Esports and gets people accustomed to its exciting approach as well as features.

Asia

IN7.COM LTD 2024 Goals: Expands Indian Market and Fortifies Charitable Activities

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IN7.COM, a highly popular gaming and online sports platform, primarily caters to the Indian market and has expanded its services to Brazil.

Bolstered by rapid growth in the online sports and gaming sectors, IN7.COM LTD plans to enlarge its local service team to over 1000 professionals by the end of 2024. This expansion encompasses a spectrum of roles, including seasoned gaming specialists such as customer support, product managers, data scientists, analysts, as well as social media and digital marketing experts, and engineers.

The objective is clear: to elevate user experience and platform performance, ensuring seamless support and service delivery while crafting captivating, visually stunning, and technologically advanced gaming experiences.

Charitable Activities:

IN7.COM LTD owns a charitable department, actively engaging with communities in need by reinvesting a portion of its profits into societal welfare.

IN7.COM’s charitable activities encompass providing vital assistance to impoverished regions and caring for stray animals. Last week, employees of the department distributed heartwarming gifts to two children’s charity homes in Africa, containing essentials such as rice, beef, pencils, books, snacks, and toys.

The department head said, “IN7.COM also plans to establish a sports charity organization in the future, aiming to offer sustainable growth opportunities for outstanding individuals, groups, or organizations dedicated to sports development.”

 

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Asia

NODWIN Gaming appoints former TEC Co-Founder Ishaan Arya as Vice President of Sales & Partnerships

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NODWIN Gaming, the leading South Asian gaming and Esports company, has appointed Esports veteran Ishaan Arya, as Vice President of Sales and Partnerships to bolster its leadership team.

With over a decade of experience, the former co-founder of The Esports Club has played a pivotal role in spearheading some of the country’s largest gaming and Esports events, including The Arena, India’s premier consumer gaming event. His guidance not only propelled The Esports Club to unprecedented heights but also facilitated its expansion beyond India into the markets of the Middle East and Southeast Asia.

In his new role at NODWIN Gaming, Ishaan will focus on enhancing the value of the company’s existing IPs, such as BGMS, DreamHack India, NODWIN India Premiership, Valorant Challengers South Asia, and Comic Con India, ensuring their sustained growth and global audience engagement. He will be working on new brand partnerships, initiatives and innovating IPs as NODWIN Gaming pushes the boundaries in the gaming, esports, and lifestyle segments.

Sharing his thoughts, Ishaan Arya, Vice-President of Sales and Partnerships at NODWIN Gaming, stated, “I am excited to join NODWIN Gaming to contribute to their massive roster of global gaming, esports, and lifestyle events. As one of the top new-age sports media organizations in the world, NODWIN Gaming’s visionary approach and global roadmap have always been top-notch. Alongside a fantastic team, I am eager to utilize my expertise in large-scale gaming events and publisher partnerships to elevate the company to new heights.”

“At NODWIN, we pride ourselves in encouraging our leaders to take ownership in various aspects of the business. As a founder himself, Ishaan not only brings a wealth of knowledge and experience but will also drive innovation and growth across key verticals of our gaming and entertainment segments,” said Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming.

Since its inception, NODWIN Gaming has cemented its position as a frontrunner in the global gaming and Esports industry. The company has been making significant strides in venturing beyond Esports, recently acquiring Comic Con India, alongside obtaining a 51% stake in the Singapore-based media company Branded.

With experience working with Comic Con India as well as industry giants like NVIDIA, Intel, LG, Lenovo, Dell, JBL & Amazon, in the past, Ishaan will be a key addition to NODWIN Gaming as they drive innovation and progress in the gaming and Esports sector.

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NOVOMATIC Showcases Exceptional Highlights at G2E Asia in Macao

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This year’s G2E Macao was a great success for NOVOMATIC. The gaming technology leader set new standards in the industry, with innovative products, state-of-the-art technologies and impressive new gaming solutions that were exceptionally well received by visitors and technology enthusiasts alike.

NOVOMATIC showcased its internationally acclaimed DIAMOND X cabinets and introduced new gaming content. The sophisticated J-curved DIAMOND X 1.55J featured the XTENSION LINK Volume 2, a high-performing Linked Progressive title with five new games, including internationally popular titles such as Golden Book of Ra and Golden Charming Lady in their exclusive XL versions. CASH FLOOD Link, another fan favourite, was also presented in the DIAMOND X 1.55J cabinet. This new Linked Progressive includes the titles Secrets of Wealth, Magic Cleopatra, and Roll on Fire – a trio that ensures three times the excitement on the gaming floors.

The multi-screen DIAMOND X 2.32/3.32 also attracted lots of attention, featuring the latest Linked Progressive Superia GOLDEN LINK Volume 2. This Jackpot offers a captivating gaming experience and golden winning chances with five new games, including Mermaid Beauty, Shanghai Club, Queen of the Night Magic, Empress Sissi, and all time NOVOMATIC favourites such as Golden Book of Ra and Golden Charming Lady.

A standout feature of NOVOMATIC’s presentation at G2E Macao was the brand new ETG solution, NOVO UNITY PRO. This advanced system enhances the casino floor with unparalleled functionality and flexibility to meet the demands of the future, enabling the integration of electronic live games such as SicBo and Baccarat as well as Roulette, Poker, Black Jack and slot games across numerous player stations. The innovative Simultaneous Betting functionality promises a new level of game engagement for players and offers the option to play up to three electronic live games at the same time.

The NOVOVISION casino management system revolutionises casino operations with an extensive range of features that go far beyond traditional accounting, jackpots, player tracking, cashless and TITO transactions. NOVOVISION also introduces biometric technologies for player recognition as well as access and payment solutions, setting new standards for the management of gaming operations.

Thomas Schmalzer, VP of Global Sales and VP of Product Management at NOVOMATIC AG, said: “As one of the most important trade shows for the Asian market, the G2E in Macao was an exceptional opportunity for NOVOMATIC to connect with our customers and expand our market presence. We are very pleased with our continuous growth in Asia and are proud to have presented a powerful portfolio of products and solutions at the trade show. We are looking forward to further strengthening our position as an industry leader using a specific product strategy and content tailored for the local markets.”

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